17 Rolex Models You Can Get For Less Than Retail Price Right Now

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In this video, I share 17 Rolex models that can be purchased right now for less than or very close to retail price. While we've seen this trend in recent months for S&G and other precious metal options, there are now several great steel models falling under retail. What do you think the future holds for Rolex pricing?
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0:00 - Intro & Organization
2:42 - Rolex Models Under Retail
8:25 - Trading At Retail Or Very Close

Пікірлер: 446

@pinkbono 5 ай бұрын

I would recommend to keep on waiting for the market to keep on crashing as low as possible before purchasing any Rolex. The flippers are deserving to lose money. The AD are deserving to learn humility and respect toward their clients. Rolex must be accountable for its total lack of intervention. The watch market needs to be sanitized, collectionners should hold their purchases as long as needed. I'm personally patient and I will wait until necessary.

@andrewvaughan5686 5 ай бұрын

It's stabilised over the last couple months. It won't drop much further until models are readily available in ADs again, which is coming sooner or later, then second hand prices will plummet.

@pinkbono 5 ай бұрын

@@andrewvaughan5686 cheers 🍻

@Locke19901 5 ай бұрын

@@andrewvaughan5686 I think this is correct, let's hope so also.

@LouisMorales-zx3jm 5 ай бұрын

Wait and ask for a discount from the AD. Both i own were bought at a discount. Unless you REALLY want now. IMO.

@pinkbono 5 ай бұрын

@@LouisMorales-zx3jm I believe that first they must suffer before understanding, coping with their new reality and finally give discounts, it's a process and we're just at the beginning :)

@donleamon8653 4 ай бұрын

I paid $1,675 for my SS Submariner with date, 16610, in November of 1989 from the Grafstein & Co. in Santa Ana, CA. They used to run ads in the back of various automotive magazines I read at the time (in college) and they beat most Rolex dealers on price at the time. It has been my daily other than the occasional cheap Casio to wear while traveling or working in my shop on vehicles. It has been an enjoyable constant in my life that I don’t regret purchasing.

@situated4 4 ай бұрын

= $4,150 in 2024.

@manuvns 4 ай бұрын

@@situated4 anything for 4,150 available now ?

@bobsmith175 4 ай бұрын

No body cares 😃

@HaimTabibi 2 ай бұрын

I paid $4,100 for my SS Submariner in the late 1990s. Definitely retail price at the time. But I am happy with the watch and wear it daily.

@zetoch 5 ай бұрын

Thanks Teddy for making that video, truly focused on value. Very relevant in the current market. Unfortunately too many dealers still avoid that conversation but the market is finally going down the way it should and hopefully it will continue to go in this direction in order to bring more sanity in this hobby.

@Monki02 5 ай бұрын

Love your videos Teddy! Great content. I also nerd out on watch charts more than I care to admit 😅

@IAimTo-Misbehave 5 ай бұрын

Very helpful information, presented concisely. I'd be interested in updates in 4 to 6 month intervals!

@gillesa630 5 ай бұрын

Love the show!! One thing used to bother me, but now I enjoy hearing that fulfillment is both "quick and fast". Keep it up Teddy :) Much love from Toronto.

@roepetoepa 5 ай бұрын

For ages I thought it was "quick and fast to film it" lol

@jonathanmaizbide4520 5 ай бұрын

Good video showing how flexible or soft the market could be, Teddy one question what brand is that jacket from? It's really nice

@glennallan3659 5 ай бұрын

Learnt so much watching you, Teddy. Best speaker on you tube

@24934637 4 ай бұрын

Personally I think that the whole concept of paying OVER retail for anything is crazy. Maybe Rolex just isn't for me, but there is absolutely NO way that I'd pay more than retail just because Rolex isn't able to keep up with customer demand. I won't be playing the game with ADs of 'buy our crap' before finally being allowed the watch that I actually wanted.

@highnrising 4 ай бұрын

I don't understand this anger and resentment at Rolex for not making more watches. They make plenty of watches. You see them everywhere. They're by far the biggest selling swiss watch brand. If Rolex had decided that it's in their long-term interest to keep the brand somewhat exclusive and NOT to flood the market with even MORE watches, I salute them for that.

@mikelewis2456 5 ай бұрын

Thanks Teddy ! That was helpful video.👍

@BAF605 5 ай бұрын

Good info spreading knowledge about the present position. Please look again in a month or so. This will make an interesting record of the year

@dixter1652 4 ай бұрын

wow... I can remember when these sold for around $2500 and that was a lot back then for a watch...

@shamanprime 4 ай бұрын

Don’t know why the Yachtmaster isn’t more popular. IMHO it’s the 2nd best looking sports watch in the Rolex lineup after the GMT master 2.

@VVVIP91 5 ай бұрын

Thanks for the nice video once again. Would be nice to get same kinda videos of omega/tudor/different brands!

@fivedogsranch9288 4 ай бұрын

Makes me beg to question if the models trading at or below retail; would that equate to AD’s be willing to sell without the “coveted list” if they had those models in stock?

@NexDim. 5 ай бұрын

I’m glad I grew out of lusting after an explorer. I understand the Rolex love but I’ve just woken up that there are better things to think about and spend money on.

@g43654 5 ай бұрын

I hope you are right, but unless you now hate all watches in general, you will always get that itch for an Explorer I find. Substitutes are always substitute, they can never be the real thing unfortunately.

@NexDim. 5 ай бұрын

@@g43654definitely don’t hate watches in general, which is why videos like this are still in my feed. I’ve just come to realize what I have is enough and I don’t need to take it to the next level. Put that money into travel or the property fund. I did not buy any specific explorer homage because I agree that will not scratch the explorer itch. Just good with what I have.

@iceman01gun 5 ай бұрын

@@g43654i kinda did that, bought a bb36 instead of a OP/explorer. While my taste now probably prefers DJ with jubelee my bb36 never felt right since i really wanted the explorer

@bjkearns2 5 ай бұрын

You may consider scratching the itch with a Tudor Ranger.

@g43654 5 ай бұрын

@bjkearns2 I tried it on, but honestly, it's not for me. I got a call for an Explorer a few weeks later, though, and now I'm happy.

@MilesAmodeo 4 ай бұрын

Teddy, love the videos. Could you showcase more brands and some of their most well known references (Tag Heuer, Breitling, etc.)? It’s good to get the lay of the land in the Watch world.

@allenchen1163 5 ай бұрын

Great video, btw where did you get that green suede jacket?

@brooklinreviews2679 4 ай бұрын

My family adopted these in the early nineties my dad used to make us take one out if we went on nights out... Which would really annoy my mom because it meant there was one less phone at home😅... the crazy thing was you could rarely get a signal even if you were stood right underneath the base station (usually at public bus train stations and post offices) it seems their capacity wasn't even up to the 10 or 15 customers they actually had. This was the first example of a 'one update and you're done' technology. The telcos were rolling out early cell phones at the time. So the rabbit phone fell into obscurity very quickly. It was also very expensive. I often think of rabbit as a bit like the 'paging' version of cell phones... God now I feel old.

@user-dl1ky6eq3x 5 ай бұрын

Excellent information Teddy. You had referred to current market prices for those Rolex watches, I was wondering where someone could purchase those Rolex watches at or below retail prices. Thanks again for providing very informative information about many watches.

@HGM10 4 ай бұрын

Any grey market dealer, there’s no secret to that.

@bubba7177 4 ай бұрын

Very good video - thank you! An interesting follow-up video, for me at least, would be to identify the Rolex models which are carrying the highest prices over retail. Maybe the highest dozen models, or so. Please consider.

@WatchsNBoots 5 ай бұрын

Love your videos Ted, keep up the good work!

@mmarsh0523 5 ай бұрын

Another Great video! Been following for awhile and look forward to the sweepstakes draw. Keep up the awesome work!

@alfredoramirez6989 4 ай бұрын

What are a couple retail places we can inquire about some of these watches. In the Northern CA area.

@BobABooey. 4 ай бұрын

I walked into an A.D. on Tuesday, they had a two tone, Sea-Dweller that was for sale. 18 and some change, it took everything I had to pass since I'm holding out for the all Black Sea-Dweller.

@chris_f_eden 5 ай бұрын

Love the shopping spree. I entered shortly after it started. Longines Conquest, Oris big crown pointer date, and Hamilton Khakis

@speedracer2please 5 ай бұрын

whoa, those might be my exact picks too

@Geoduck. 4 ай бұрын

Teddy, fun and informative video like always. Do AD's actually stock those watches today? I see nothing in the greater Seattle area. Am 100% with you on the Explorers especially the 224270.

@CanerArslan-vs8bk 4 ай бұрын

Thanks teddy for making that's video truly on value very interesting information in this video thanks for sharing this video

@luxelist 4 ай бұрын

These are some really great models with excellent value.

@edvardschock9739 5 ай бұрын

Great Vid Teddy. Stoked about the contest 🤞

@yashpatwari6574 19 күн бұрын

Hey. I am planning to buy my first rolex and it will probably be my only rolex for a long time. I am confused between the datejust steel Wimbledon, steel gold Wimbledon, date sub black and the bluesy. Which would be the best looking watch for occasion wear. Thanks

@loucaskalliantasis9370 5 ай бұрын

I'll always love and want a Bluesy!

@didiermarchant3024 4 ай бұрын

Good selection Teddy. Thanks.

@Nikerules 4 ай бұрын

any idea about skydweller? ss, two tone and oysterflex

@damienrayner-dw3qf 4 ай бұрын

@teddybaldassarre where is your green jacket from?

@martinlutherking6550 5 ай бұрын

Just 2 days before Teddy released this video, my dealer text’d me and said EOI is open again for most non-stainless steel models, when I pressed her for specificity, she basically gave me a list of every model Teddy mentioned in this video

@HGM10 4 ай бұрын

Yeah because nobody wants these models.

@Bobkanada 4 ай бұрын

I am an aficianado. But where do you go to get these watches at retail? Do we then negotiate with the dealers

@eduardoortiz5889 5 ай бұрын

Can you do a video for the most depreciated modern watches per major brand?

@jesusapodaca5308 4 ай бұрын

You make it pretty interesting, very informative, you just got a new sub sir Can't wait to start my watch collection thanks to you for sparking this interest

@loucaskalliantasis9370 5 ай бұрын

Thank you for throwing in a Rolex vid Teddy!!!

@carlodanese9120 4 ай бұрын

I find these pre owned watch prices incredibly high compared to my country. The datejust, for instance, I can get one for 4-6k with box and papers

@Aman.n 4 ай бұрын

sea dweller 126600 still higher than retail in the UK, used as well!

@SandorVonH 5 ай бұрын

Love watching this like "oh that's a good deal" knowing I can't afford any of these

@Nudel-nc1cp 5 ай бұрын

same 😆

@robertcalkjr.8325 5 ай бұрын

Me too!

@cedric5055 3 ай бұрын

Ain’t a lot of people who can really afford 10k + for a watch. You need at least 200k in the bank and make 10k+ per month before you should consider getting one

@esmeraldadevries9182 Ай бұрын

Same here! 😂

@cdgunnett2169 4 ай бұрын

Love your content Teddy! Keep up the good work.

@dphachey 5 ай бұрын

Moral of the story: if you purchased a Rolex in the first half of 2022, you are out a lot of cash.

@brucesuitt993 5 ай бұрын

Only if you were dumb enough to buy used.

@z06cowboy72 5 ай бұрын

Only if you bought as an investment

@timsans1170 5 ай бұрын

@@z06cowboy72 Either way. I M P U L S E Control....

@romanmichaelhamilton8729 4 ай бұрын

And dignity. But at least these guys contributed to the purchase of new yachts and their ladies to decorate the deck. ;-)

@drfranke 5 ай бұрын

Thank you! great video.

@F45TradeSignals 5 ай бұрын

This was helpful!

@bloodshot6 5 ай бұрын

Great video, let’s get some more market value watches, show a good curated list 🔥

@michaeln91847 5 ай бұрын

Personal life lesson: If you pay retail, you are screwed over. If you pay above retail, you are a fool.

@ASouthernBoyCanSurvive 4 ай бұрын

and if you pay over 3x retail during a market anomaly, you are completely incapable of making sound decisions in life..

@romanmichaelhamilton8729 4 ай бұрын

Precisely.

@ronaldebrownjr5622 5 ай бұрын

Enjoyed this!

@MountainRancher 5 ай бұрын

Recently bought a Hamilton Khaki 42 from Teddy. It's awesome y'all.

@johnleesuccess 3 ай бұрын

thanks for the update

@JonSands 3 ай бұрын

As a first time buyer, where is the best place to buy a new/unworn GMT Master II Batman/Batgirl Oystersteel? Chrono24?

@molaub 4 ай бұрын

Great video! straight to the point.

@COMRDSIRDICK 4 ай бұрын

this conveys fully how soft the market is.❤❤❤

@nerdyeevideos1879 4 ай бұрын

Really wanted an explorer but the dealer tactics turned me off to the brand.

@emc14000 5 ай бұрын

great video. who makes that green suede jacket? its sharp!

@ezee-e 4 ай бұрын

Is that the brand?

@poolmonkey 2 ай бұрын

I look forward to seeing market power shift back to the customer where it should be.

@TruthTeller00 5 ай бұрын

This conveys fully how soft the market is.

@Jkan2001 5 ай бұрын

No the full and partial gold models were close to or under retail for majority of the last 3 years

@romanmichaelhamilton8729 4 ай бұрын

@@Jkan2001That was during COVID insanity but now reality is setting in and it's going to set in very hard. Rolex and their ADS will not be immune to this coming global depression.

@joeclifford4953 4 ай бұрын

Excellent no nonsense content

@gregschulte2953 5 ай бұрын

I think there will be an opportunity to pick up some nice watches in the next couple years at highly discounted prices. The ebb and flow of this market is repeatable. Have always bought Rolex at significant discounts to retail.

@zeno7201 5 ай бұрын

Hey, I'm a little new to this but who sells at the market price? Where can you find reseller?

@gillesa630 5 ай бұрын

market price is the average of actual sales, in a recent period of time. So probably lots of people sell at the market price; but there will be some sellers with higher prices and some with lower prices. In fact if a watch is very rare, it's possible that no one sells at the market price. E.g.: If there are just 4 of a given reference sold recently, at prices of $9k, $9.5k, $10.5k and $11k, then the "market price" will be $10k even though no one offered that exact price.

@timsans1170 5 ай бұрын

@@gillesa630 Do Rolex dealers sell at MSRP? If Rolex finds out they are selling new watches above the retail, they will most certainly pull the plug on that dealer. Same goes if they discover the dealer is selling to flippers.

@gordtulk 5 ай бұрын

Excellent work mr Baldassarre. Your tastes seem similar to mine. Hope you get to a million subs soon.

@bobbyloads 5 ай бұрын

Love my SD43 unfortunately bought it at the height of the market 😔 not a watch I plan on selling so that’s at least good

@ROBOTLOBSTOR 2 ай бұрын

What condition are these pre-owned Rolexes when he’s making these comparisons between new from retail vs secondary market ?

@MrAndy76101 5 ай бұрын

Love rose gold on Rolex, two tone or full, the latter well out of budget sadly

@hugohernandez3651 5 ай бұрын

Great video... I just feel happy to see how much money the flippers have been losing in the last months. I still hope to be able to get an Oyster Perpetual 41mm at retail price or a little bit above.

@user-dq4pg5mr8w 5 ай бұрын

I m don’t flip so I’m not sure but I’m pretty sure flippers aren’t buying models from AD’s that they know aren’t selling for a premium over retail. The “new” ones floating around on the secondary probably made there way out the AD’s back door on discount.

@gleg8892 Күн бұрын

Are those new prices? Where do I find ?

@WrongTimeWatch 4 ай бұрын

It almost makes sense for me to buy the WG Pepsi instead of the 126710BLRO at twice the retail proce from a grey market dealer.

@donkesler6343 Ай бұрын

I bought a gold and steel GMT master at Buechler's in Geneva 40 years ago for USD 1,300.00. have had it serviced 3 times . I wear it nearly every day and it still looks and runs like it did the day I bought it. Every time I take it in for service they tell me the parts and workmanship are better than the new ones they sell now. I will never sell it and will pass it to my grandson when I'm gone.

@78simeonelee 5 ай бұрын

So, I going to buy Sky Dweller 2 tones with jubilee bracelet 😊

@greaser3069 5 ай бұрын

Hey Teddy you should do a tier list of watches with Tritium.

@beverhart58 4 ай бұрын

Can you please do this for Patek?

@miztahfrawg 5 ай бұрын

Have you done a top ten worst watches of all time that would be fun to watch

@bourbontraveler 3 ай бұрын

I’ve been wearing a black ss Daytona as a daily watch for nearly 20 years Great watch. I beat the heck out of it and it just keeps ticking

@kungen1117 5 ай бұрын

Love the Air King

@highnrising 4 ай бұрын

It's such an ugly mess that you'd be hard-pressed to find another watch company that even copies it.

@tonyromano4341 4 ай бұрын

Love these updates!

@Gl3nnLim 5 ай бұрын

Hey Teddy, could you make a video like this but not just limited to Rolex!

@timsans1170 5 ай бұрын

At about 9:40 while discussing the Explorer, he said, "You could do some sales tax manipulation if you buy if from a certain source" Does anyone know what that means? Thanks

@sf9220 4 ай бұрын

Delaware is sales tax free. If you live close by

@HaimTabibi 2 ай бұрын

Just tell the dealer your out-the-door price. The dealer then backs off the taxes.

@dannysimenauer5745 5 ай бұрын

Very good info. Like to see a similar video for Omega and Patek Philippe if these brands can be bought at or near retail.

@andrewvaughan5686 5 ай бұрын

Omega can be bought for way under retail. Most of their models in grey market will trade for 30% less than retail cost.

@hugohernandez3651 5 ай бұрын

Most Omegas can be found with a ver good discount. Their value retention is very poor.

@dannysimenauer5745 5 ай бұрын

@@hugohernandez3651 I understand but in 2023 Omega gives the AD less discount in order to raise Omega prices on the grey market.

@dannysimenauer5745 5 ай бұрын

@@andrewvaughan5686 Except the best I can find now is 20%. Do you have a trusted grey market dealer that you recommend?

@timsans1170 5 ай бұрын

IDK about Patek, They're typically sold at a premium. They only produce 60,000/year. There's always a waiting list.

@rlg222 Ай бұрын

I just inherited my fathers 37 year old DateJust Rolex that still is working after he passed away last year. My father kept the original receipt from 1986. I'm an average 9-5 guy and I wear Apple watches. It would have been his birthday today.

@user-fu1yp6lq2c 3 ай бұрын

I have to say that NKUWAN 's watches is amazing!

@AndrewIsbell 5 ай бұрын

I'm surprised the steel Explorer 36 made this list over the ones I had my eye on, Oyster Perpetual 36 and steel Datejust 36

@hugohernandez3651 5 ай бұрын

Same here... I want an OP 41mm, but the prices are still too high.

@mayankparekh6776 5 ай бұрын

Hey Teddy, I am from India 🇮🇳 and I love your content ❤️. Your's is the only channel which covers almost everything about watch and exactly what a watch enthusiast go through their entire collection journey. Apart from great content, I have one issue. Why your giveaways are for US only. I also want to buy watch from your shop tell me how can I do that!!!???

@charliezobel511 4 ай бұрын

Why? An educated guess you can get a Longines or a Hamilton much cheaper in Mumbai than getting it from the States with all the shipping and customs costs you’ll incur!

@boitumelobmolomo2298 5 ай бұрын

As a South African, can I enter the competition?

@user-mo8df6eb2z 5 ай бұрын

The video should be about how many people who were not even interested in watches have lost money trying to cash in on the flipping of Rolex 😂

@voric2893 4 ай бұрын

Awesome video! Thanks! :)

@jh-il5sb 5 ай бұрын

funny how the retail price for the white gold submariner is higher than the white gold pepsi.....they are basically the same watch but the GMT has a more complicated movement

@jerryj3561 5 ай бұрын

It’s 1mm larger watch, bigger case and wider bracelet, more gold(you can probably find out the weight of both). Just my understanding.

@piyushlht9 3 ай бұрын

Can we get these watches from Rolex AD’s ? A brand new ?

@dgerdi 4 ай бұрын

Good video - wrong personal point in my life. I am at the „own a Longines, considering to buy an Omega a few years from now“ point. I personally don’t think I will ever make it to the Rolex-point. What an absolute luxury problem….

@saabgripen330 3 ай бұрын

I have a Deepsea , called a local AD still getting a runaround

@darrenaquilina1403 5 ай бұрын

Nothing appeals to me from the current Rolex catalogue… 🤷🏽‍♂️

@timsans1170 5 ай бұрын

I am wit you my friend!

@chrisrac88 4 ай бұрын

Dang it, Teddy. Got me stressing whether my 126613LN would be on the $h!tList. Whew. Love the channel. Love your content. And definitely love my two-tone ;)

@kooldiamond777 5 ай бұрын

Can I please ask a silly question. What's the difference between retail and market. If its retail. Is that the price you would get it for from a AD. Just wondering.. thanks I luckily got hold of a Sub back in 2019 for 8k GBP a watch store in London. But been on the waiting list for a Pepsi for over 3 years.

@tudorserban111 5 ай бұрын

Retail is AD price, Market is grey market price.

@timsans1170 5 ай бұрын

@@tudorserban111 Grey market or do you mean, second hand price?

@tudorserban111 5 ай бұрын

@@timsans1170 Both

@bassfishing9783 3 ай бұрын

Yes

@mdahm91 5 ай бұрын

I just picked up my Explorer 40 from my AD and could not be happier. I didn't buy it for investment reasons but I also find it is surprising that a new released Steel Sports model with such history isn´t a bigger success which can be valued by prices on the grey market. Im glad it is still flying under the radar of most as I am not going to sell it for ages. Thanks for the Video Teddy and keep it up!

@arindamdas2274 5 ай бұрын

How long did you wait for it? Which city did you get it from?

@mdahm91 5 ай бұрын

@@arindamdas2274 I'm based in Germany and went to my AD in June so pretty much 6 months waiting time but I already purchased a Rolex there before

@g43654 5 ай бұрын

I was offered an Explorer 40 but I find that it's too disproportionately large, plus I can't get over the tiny caseback that reminds me about the true intended size of the watch.

@arindamdas2274 5 ай бұрын

@@g43654 How long did you wait before getting offered one? Also, did you have any spending history?

@Crypto-Possible 5 ай бұрын

Great video! 🙂

@spike6385 5 ай бұрын

Teddy - where do you see the market going on a two-tone Thunderbird circa 2006?

@turboZ3 5 ай бұрын

They need to make 37-39mm models; 36mm is small for most men and 41 too big.

@Genegenedtb 5 ай бұрын

all well and good Teddy but any of these are still hard to come by at least at my little AD in Buffalo. I've been on their list for years. I must not be as upper crust as they want.

@timsans1170 5 ай бұрын

You need to dress the part, walk the walk, talk the talk and make a friend on the inside

@Genegenedtb 5 ай бұрын

I know.. i tried.. to no avail...@@timsans1170

@romanmichaelhamilton8729 4 ай бұрын

@@timsans1170 Wow, and I can go to any high-end car dealer and not have to do that. Except Ferrari of course, but have no desire to ever own one.

@1911syndicate 4 ай бұрын

Thanks for the vid Teddy! After recently beginning the process of building relationships with AD’s, I’ve never been more turned off by a brand in my entire life. Gross culture