John U. Bacon is the author of five books, including "Cirque du Soleil: The Spark," and two national bestsellers, "Bo's Lasting Lessons: The Legendary Coach Teaches the Timeless Fundamentals of Leadership," and "Three and Out: Rich Rodriguez and the Michigan Wolverines in the Crucible of College football." His next book, "Fourth and Long: The Fight for the Soul of College Football," draws on his speech's themes, and comes out this fall. He teaches at Northwestern and Michigan.
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