Using psychology in food menu design to influence decisions | Madhu Menon | TEDxSIULavale

  Рет қаралды 118,206

TEDx Talks

TEDx Talks

8 жыл бұрын

Every menu is a carefully constructed to persuade you into making certain decisions, predominantly ones that will ultimately make you spend more MONEY. The psychology behind menu engineering is backed by science and countless hours of research, and covers aspects such as positioning, color theory, use of buzz words, controlled costing and more.
1. Chef
2. Food Consultant
3. Food Photographer
4. Writer
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

Пікірлер: 62
@orien2v2
@orien2v2 6 жыл бұрын
1. Anchor items first: price that burger at $99.99 2. Negative space: 3. Don't use too many photos: 0000001_final_final2.jpg
@caseyswansontvrdik431
@caseyswansontvrdik431 6 жыл бұрын
I wish I could see his slides, I have a feeling that adds quite a bit to the presentation and we can't see them.
@madhumenon
@madhumenon 6 жыл бұрын
Indeed. The slides were an important part of my talk.
@miteshrathod4286
@miteshrathod4286 3 жыл бұрын
Madhu from where we can get your ppt?
@Hooli630
@Hooli630 3 жыл бұрын
@@madhumenon Madhu from where we can get your ppt?
@TheSocialDrone
@TheSocialDrone 5 жыл бұрын
Thank you Madhu for these great Tedx talk. Some of these points are really overlooked by restauranteurs. Subtle tips like anchoring in pricing and fonts in menu pricing are worth noting. Thank you very much again.
@azargurung3629
@azargurung3629 3 ай бұрын
Many restaurants actually don't really care about this aspect of the business and usually look over it. Thanks a lot for covering this topic with all the helpful insights! 🙌
@mohsinshajapurwala8430
@mohsinshajapurwala8430 Жыл бұрын
So so soooooo useful. Thank you sir
@rynocoetzee6459
@rynocoetzee6459 Жыл бұрын
Thank you! Very Informative!
@SpaceSpiff32
@SpaceSpiff32 6 жыл бұрын
Visual Design @11:29
@darriananderson3475
@darriananderson3475 5 жыл бұрын
Cheers!! Exactly what I was looking for! Thank you for your time.
@Jollybeans-ut6vw
@Jollybeans-ut6vw 7 жыл бұрын
extremely useful tips! thanks😇
@josepmarialbert
@josepmarialbert 6 жыл бұрын
interesting things to know
@devanshujain2550
@devanshujain2550 4 ай бұрын
Thanks for such an informative video..❤❤
@paveldeb3251
@paveldeb3251 3 жыл бұрын
Thanks a lot Sir, I learned so much information from you and going to apply it in my restaurant brand design
@amwartwork
@amwartwork 7 жыл бұрын
Mcdonalds visuals on thri overhead menu's is all i have to bring up in regards to nailing a sale. And ive always wanted to open my purchase and say to the till assistant that i was given the wrong food product. Purely to raise the point of false representation in the menu. Otherwise i want a menu thats easy to understand. A clean flow and uniform font flow.
@haobammenaka8197
@haobammenaka8197 4 жыл бұрын
👏👏👏
@phoenixwizard
@phoenixwizard 8 жыл бұрын
I always fall into the chef special trap 🤔
@greenapple6
@greenapple6 7 жыл бұрын
Filling 18min with nonsense bla bla, not providing a clear structure of his pricing structure and calling himself a consultant... superficiality gone extreme. Waste of time
@russellfernandez57
@russellfernandez57 7 жыл бұрын
if you write down things you'll notice he filled my entire fkin page lol
@lt850
@lt850 4 жыл бұрын
totally agree
@JH-jy1ye
@JH-jy1ye 10 ай бұрын
There was tons of good stuff here
@mackju3978
@mackju3978 6 жыл бұрын
The projector screen is killing my eyes
@bobbylineberry146
@bobbylineberry146 Жыл бұрын
Speaking of fonts if your going to have a Ted Talk on You Tube it would be nice to be able to see your infographic. Just a blank screen with some streaks of blue and my TV is 52 inch.
@jayman8001
@jayman8001 Жыл бұрын
Your present criticism on a 7 year old video 😂. Thank you for this. I love reading comments like this.
@way2manual
@way2manual 3 жыл бұрын
whoever was shooting this video forgot to shoot the main screen
@deathstarofdavid3199
@deathstarofdavid3199 6 жыл бұрын
P O O I N L O O
@1anchit
@1anchit 3 жыл бұрын
So much of what was said will be told, wasnt.
@shivdattanangare8627
@shivdattanangare8627 4 жыл бұрын
Within 5mins i lost my connection
@stsee7566
@stsee7566 10 ай бұрын
Why Talk bad about Chinese tho?
@efjayadi
@efjayadi 2 жыл бұрын
is this talk good or no? damn i can't see the dislikes
@nadzakram47
@nadzakram47 3 жыл бұрын
This was very boring. Explained to vague and not specific.
@MajorNoky
@MajorNoky 6 жыл бұрын
Come on make some sense mate, Chefs and manager don't need mock a culture or language dialect. You sound like a boring college lecture.
@bertinrosas7883
@bertinrosas7883 5 жыл бұрын
I see a lot of Chinese getting mad here! Lol 😁 He had a point... And you guys are missing it... White rice has nothing to it.... Just Add Water cover it and cook it with vapor, serve with tilapia and vegetables... Done. Wild tilapia over organic rice and local grow roasted carrots and asparagus.. See the difference...! Now the price and value changed a lot! Don't get insulted so quickly... analyze, learn and think!
@inty9578
@inty9578 5 жыл бұрын
Bertin Rosas ?????
@chiragchandra1779
@chiragchandra1779 4 жыл бұрын
It was such a waste of time.
@pamelaeason1982
@pamelaeason1982 11 ай бұрын
He's insulting
@syrooszaboli978
@syrooszaboli978 4 жыл бұрын
what a waste of time... who qualifies these people for a TED talk??!!
@dawsonpwnsyou
@dawsonpwnsyou 8 жыл бұрын
FIRST 🍑
@madhumenon
@madhumenon 8 жыл бұрын
+dawsonpwnsyou Hahaha, I thank you.
@KamalKamal-xu1fb
@KamalKamal-xu1fb 5 жыл бұрын
Consultant !!??? may be of EATING not restaurant business
@leandromascarenhas3775
@leandromascarenhas3775 2 жыл бұрын
Not good Very Is very confusing and no centered ideas
@polipop1113
@polipop1113 3 жыл бұрын
For a guy who presenting food for a living, he can't present his talks very well.
@SmokeyVlogs
@SmokeyVlogs 3 жыл бұрын
People disliking are burning 🔥😂😎
@Andy-ce1zo
@Andy-ce1zo 3 жыл бұрын
Unreal!!! HOW CAN YOU COMPARE A RESTAURANT BUSINESS WITH A CLOTHING BUSINESS IN DESIGN OR PSYCHOLOGY WHAT SO EVER. the first time had such horrible time from a TEDx video, seriously, I doubt there is no screening process for the presentation, I mean what is this. the so-called valuable tips from other comments are just the basics of a pricing strategy of any SME That has multi-products to offer. I feel like there are endless flaws in this presentation and I'm not going to waste my time anymore here. just a Warning Bell for another potential viewer, 15 minutes can be much more valuable, I would rather spend this much time to watch a cat chasing laser
@samdavis2925
@samdavis2925 3 жыл бұрын
awful
@neonseacow
@neonseacow 7 жыл бұрын
instantly stopped watching after he made that racial remark over Chinese food.
@edwinlopez3997
@edwinlopez3997 6 жыл бұрын
get over yourself
@deondernemer5533
@deondernemer5533 6 жыл бұрын
Looool, in my life I have never seen a chinese restaurant that differs from what he is saying though.
@teenanguyen217
@teenanguyen217 6 жыл бұрын
then you really need to get out of your tiny box and see more of the world.
@bertinrosas7883
@bertinrosas7883 5 жыл бұрын
He had a point... And you guys are missing it... White rice has nothing to it.... Just Add Water cover it and cook it with vapor, serve with tilapia and vegetables... Done. Wild tilapia over organic rice and local grow roasted carrots and asparagus.. See the difference...! Now the price and value changed a lot! Don't get insulted so quickly... analyze and think!
@Andy-ce1zo
@Andy-ce1zo 3 жыл бұрын
YOU DID THE RIGHT THING MY FRIEND, I WATCHED IT UNTIL THE END, EVENTHO THAT RECIAL JOKE MADE HIM LOOK UNEDUCATED BUT I BELIEVED THAT THERE IS AT LEAST SOMETHING TO LEARN FROM THIS GUY, BUT I WAS WRONG.. I AM MAD NOW BECAUSE OF THE TIME I WASTED IN THIS VIDEO.
@nmr3647
@nmr3647 11 ай бұрын
This was horrible! Horrible!
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