Relationship management is complex, especially in the global business world. Relationships take time and commitment to make them truly valuable. However, organizations are prematurely evaluating their client relationships, and missing out on long term benefits, and revenue! In a society where instant gratification is the norm, my talk explains why cultivating relationships and measuring at the right time can lead to significant success. Kristina Spillane is a Regional Executive for Global Key Accounts at Fidelity National Information Services, Inc (FIS), a global information technology and services firm. In this role, Ms. Spillane is an executive responsible for managing key strategic accounts that represent over $100B AUM. Her division is responsible for business strategy, executive relationships, sales execution, and general relationship management across all of FIS’ operations. Prior to joining FIS, Ms. Spillane was a Global Enterprise Relationship Manager and Global Relationship Executive for DST Systems, a provider of advisory, technology and operations outsourcing to the financial and healthcare industries, with more than 13,000 employees worldwide. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx