1/ reframe the problem 2/ use jokes for inspiration 3/ connect ideas 4/ challenge assumption 5/ knowledge (pay attention) 6/ attitude (drive and motivation) 7/ habitat 8/ resources 9/ culture

1:00 We look at creativity in much too narrow a way 1:05 We need to open the aperture and look at creativity in a different light 1:18 Things we need to unlock creativity -- the "innovation engine" 1:28 What comes from you: knowledge, imagination, attitude 1:35 The outside: resources, habitat, culture 1:51 We don't teach people (in school) how to increase their imagination 1:59 There really ARE ways to increase our ability to come up with interesting ideas 2:39 The way you ask questions determines the type of answers you'll get 2:45 The question you ask is the "frame" in which answers will fall 2:49 If you don't ask the question in a thoughtful way, you're not going to get interesting answers 3:39 Jokes almost always switch frames (making them funny) 3:46 Practice framing and re-framing problems (to increase imagination) 3:55 Connect and combine ideas (to increase imagination) 4:01 Most inventions come from putting things together that hadn't been put together before 4:10 Practice the Japanese art of chindogu (creating un-useless inventions [not useful nor useless]) 4:28 Ideas might not be practical but they unlock other interesting ideas 5:10 Come up with creative ways to connect things in interesting and surprising ways 5:35 Challenge assumptions (to increase imagination) 5:48 Practice solving problems where there is not one right answer 7:40 Three things to increase imagination: framing and re-framing, connecting and combining ideas, challenging assumptions 7:48 But unfortunately, this isn't enough -- you need the other pieces of the "innovation engine" 7:58 Your 'knowledge' is your toolbox for your 'imagination' 8:10 You need a depth of 'knowledge' to bring ideas to life 8:24 One of the most powerful ways to learn and gain 'knowledge' is by paying attention 8:33 Pay attention to see problems you can solve and solutions which are in front of you 8:44 Go to places you've been many times but look at it with fresh eyes 8:58 The Stanford Safari study: asked for different points of view about Stanford (from groundskeepers to Presidents) 9:31 But, 'imagination' and 'knowledge' are not enough 9:35 You need the 'attitude', mindset, motivation, and drive to solve problems 9:52 Most people, unfortunately, view themselves as "puzzle builders" 9:58 They see themselves as having a very defined task, needing to get all the pieces together 10:08 But if you're a "puzzle builder" and you're missing 1 or 2 pieces, you can't reach your goal 10:16 True innovators and entrepreneurs see themselves as "quilt makers" 10:22 They take the 'resources' they have around them, leverage the materials available and create something surprising and fascinating 10:37 We have to view ourselves as able to leverage 'resources' to make amazing things happen 10:50 Our 'knowledge' is our toolbox for our creativity -- our 'imagination' is the catalyst for the transformation of the 'knowledge' to new ideas 10:58 Our 'attitude' is the spark that gets this going 11:02 But unfortunately, that's not enough 11:06 That's why there are so many creative people who aren't living up to their potential 11:12 They're not in environments that foster, stimulate, and encourage innovation 11:22 'Habitats' are people you work with, rules, rewards, constraints, incentives, and physical space 11:38 Kindergarten is a stimulating environment: colorful, manipulatives, room is flexible 12:20 These type of offices were designed to be like prisons 12:40 Every stage (environment) we're in tells us how we should act 13:15 Creative work environments are not frivolous -- they're saying innovation, creativity, and playfulness are valued here 13:25 But this is not enough 13:28 We have to think about the 'resources' we have in our 'environments' 13:47 'Resources' can be processes we put in place, cultures we build 14:21 Don't replicate resources of someone else -- use the resources you already have 14:30 'Culture' is important 14:36 'Culture' is like the background music of a community, organization, team, and family 15:05 Think about how you feel and if you'd want to be there 16:30 The inside and outside (elements of creativity) are woven together and can't be looked at in isolation 16:40 The 'habitats' we build are the external manifestations of our 'imaginations' 16:45 If you can't imagine it, you can't build it 16:49 Then, the 'habitats' we build affect our 'imagination' -- the way we think, feel, and act 16:57 The more we 'know', the more 'resources' we can unlock 17:00 The types of 'resources' we have determine what we 'know' 17:13 'Culture' is the collective 'attitudes' of the community 17:17 The 'culture' affects how we think 17:25 The "innovation engine" is so powerful that you can start anywhere 17:29 If you're a manager, you can set the 'culture' or build the 'habitat' to stimulate the imagination 17:38 If you're an individual, you can start by building your 'knowledge' or your passion and 'attitude' 17:47 You can start anywhere 17:51 Everyone has the key to their innovation engine, but it's up to them to turn (use) it

One of the best TED Talk, I never believed that knowledge will be important for imagination and creativity, but when I started Creativity, I realised how important the knowledge is in creativity.

she is a brilliant speaker. i was drawn in from start to finish

I liked it! It increased my knowledge, boost my imagination, slightly vary my attitude, made that I see different my habitat, made me discover resources, made appreciate my culture, and i colud see all toghether embracing me and I embracing all toghether!

A talk that deserves to be watched time and again. Quite a lot of nuggets on creativity and innovation filled into under 20 minutes.

What I love about her Innovation Engine is that the components are accessible to all of us, she's just created a new frame about how they operate together. As a producer, I appreciated the nod to the power of a film or video soundtrack to evoke emotion. Great talk!

Tina's energy is engagingly infectious ... great insights .. am in the Crash Course in Creativity and very grateful to Tina/Stanford as I need to clean my "rust" and reclaim my creativity !

Most important thing is it: everyone has the key to the innovation engine. It is up to them to turn it! So good final!

Thanks Tina for reminding us to think with childlike wonder, curiosity, and playfulness when tapping into our creativity. Your concepts are profound in their simplicity. I'm so grateful to be participating in this course with everyone!

This woman is fantastic - I learned a lot from this talk and she is very inspirational - bravo.

I really love this woman. She's amazing.

Truly thoughtful and creative the idea she presented. I'm going to try this out at work and see how it goes. Thanks to Tina for sharing her wonderful knowledge with the world.

This is an amazing talk! Really gives you a lot of food for thought.

i was just looking at her books on amazon and thinking whether i should buy one ... after listening to this presentation i'll most certainly do that! She is amazing :)

Tina, that was absolutely fascinating. Thank you for the brilliant visual mobius!

Most important Tedx to date. This was awesome.

Insightful and inspiring talk. There is a very good reason for the endless uniform rows of desks in schools and cubicles in offices -- students and workers are expected to step in line and to produce the same pre-determined outcomes/results as there peers, nothing more, nothing less. Creativity is not part of the contract, it is disruptive, therefore not allowed. The plain and uniform environment are designed to enforce the expected results and behaviors. Creativity is an unapproved activity.

This talk is very important when you are confused about creativity. Great work TINA SEELIG.

Tina Seelig you are amazing! I`m taking an innovation class and we watch a lot of your videos. Thanks from Chile!

FANTASTIC! Talk. Unlocking creativity is essential at workplace and at home and can be easily done via games.

Fantastic presentation with very useful guidance for designing creativity. Making reference to internal and external features of the creative engine. Thank you for sharing.

I like the 5+5= illustration which illustrates how linear our thinking gets when we can't get outside of thinking there is but one right solution to problems.

EXTRAORDINARIO!! ......... muchas gracias .......... LO MEJOR: la cinta de moebius ..... FELICITACIONES a los responsables ........ saludos desde el peru

Thank you Tina. Wonderful. Unlocked a few doors for me. Am attending your crash course on creativity. Cheers from India.

She is wonderful!

1:38 That formula positioning is awesomely the infinite nine pattern. I really wish everybody could see the "creative series" of Ted Talks. This CREATIVE series would be a wonderful lesson to people young and old everywhere around the globe. Educating people on how to increase their imagination should be looked upon as a very necessary course, a super awesome tool to be "reminded" to each person. No person ever can say creativity is NO fun. Everyone loves to create.

increíble la dinámica y la introducción a la meter la llave de la creatividad en cada uno. Gracias,

one of the few actually helpful TED talks

Very inspirational and informative talk, Tina! Thank you! Alex

Your visual representation of the creativity process is terrific. Now, we need to introduce this into our K-12 classrooms, but first we will need to introduce this into our teacher education programs.

Thank you for putting into perspective the process of creativity. Some of the steps we may have already taken instinctively, however it is of great value to understand what is involved and what tools are available to achieve our goal

I think it is more about the culture, resources and habitat. Company culture is critically vital for cultivating creativity and innovation. It is not "the war for talent". It is about "the peace for cultivating talent"!!!

Absolutely - right on the game!

Love this talk - Thank you.

13:47 this is absolutely true....! Superb! Every Indian need to hear this!

One of my favorite courses was design thinking and prototyping :) d school at stanford is so innovative ❤️

great ideas! so obvious on the one hand, but so locked in the way we could use them on the other.

Gold. A golden ticket to this video

I'm old too, one of the reasons I'm here! I want to un-learn some things that are obstacles to my creativity. Best of luck to you!

Thank you! Very inspiring

Very smart talk! Inspiring and knowledgeable! Thank you!

Excellent - very creative way of conveying this message. Thank you!

Great video! I am loss for words here. Looking forward to read the book.

Great way to explain creativity! Loved it!

This woman is life changing at least to me

wow,I am full of passion & confident to start my creativity career I KNOW I can do it , I can start anywhere.

If you listen closely there are voices talking in the back..it's faint but I can't help but focus on it, I think I heard.."she..stage right.." Sometimes it sounds creepy because I don't know what the voices are saying..

Spot on!!!! However, some people are always going to be better at this than others...

This video was going along quite well and I was engaged, then at 10:04 she puts up an image of an incomplete puzzle complete with the 123RF watermark in the middle. This is a remarkable gaffe. TEDx events are vetted ahead of time and it got past them as well.

Just Lovely and Amazing Mr. Seeling work! :)

Innovation Engine is wonderful Tina. Excellent and Great and thanks for sharing it.

perfect!!! will be sharing this often.

It is a delight to watch you and your way of presentation full of enthusiasm. Gr8 CREATIVITY and an apt title of INNOVATION ENGINE.

Amazing video! This is simply too good.

well said . Thank u all very much .

It's the camera crew giving directives, I think! I had to try my best to tune it out.

I use her 1 hour lecture in my course and it is just the best !

Wow! Very valueable and useful information, loved it!

listening to the voice of reasoning...it is greater

Thank you! good start.

This is a life changing presentation

Thank you for this!

Using the Mobius strip to depict the Innovation Engine is brilliant.

Wow amazing Thank you very much for exposing all of all

Excellent talk!

wow, this is such an amazing talk

Such a powerful talk

Brillante. Gracias!

Superb content, excellent talk!!!😁😁😁😁😁

I liked this a lot.

10:12 the voice in the back says: she has no idea. At that point I was sure the CIA hacked my laptop. I looked into the camera like whuttttt I do notice you!

THANK YOU TINA !! Many important and validated points brought up, well-explained, to the point and a prime example of all aspects to be included in a subject. Great point about the creative talent pool not being utilized. Unfortunately, organizations wouldn't know where to look if it crawled up their $@$&

Enjoyed the speaker's book - this video is an excellent companion. Great ideas!

I have really loved the TED. I think that all of your ideas are great and usefull!

It is one of our introduction lessons' best video in university

¡Qué video tan más padre! Me declaro fan de Tina Seelig ñ_ñ

i love it !!!!!! where i come from Mexico, we have lots of culture and beautiful environment, habitad, but the thing is people some times just focus in bad things....just have to take a look on the great things we have :)

Excellent!

Thanks for sharing these great videos and podcasts from the Stanford Entrepreneurship Corner. Today I watched your latest TED talk (for the second time) on creativity and a talk by Prof. Bob Sutton "What Great Leaders Do." I get so much inspiration from your center at Stanford! Thanks for all your hard work and for all these great resources!

amazing talk!

the music at last i luv it

2:28 I would answer All numbers a and b such that a+b=10 to generate such numbers, plug in any number for b and solve for a in the equation a=10-b

Beautifully taught

I'm a bit late to the party (2018) but what a very inspiring, motivational talk. Thank you!

perfect!!

Talking the message of the logo -- this is going to be great.

fantastic talk... I must now meditade about these words for at leat an hour \o/

Thank You Young lady!! Delightful. Nice inspiration for the intro to the course. I knew it was a good decision! In your talk you made me realize just how innovative poor people are. Cheers Tina Alan Oh and Tina do you have a direct link for your talk in TEDx?

Great! Congratulations!

Brilliant woman.

A thought provoking talk

Wonderful and informative presentation. The Lone Comic TM

Thank you so much Tina for this fabulous talk I would love to hear more of your talks.

Brilliant ✨

wonderful video, thank you very much.

At exactly 9 mins and 30 secs you can hear someone say stage fright pretty clearly

Great Speech.. I love her great book "What I wish I knew when I was 20" .. I gave copies of it to my interns :)

Brilliant!

Wonderful teacher