IMPORTANT: Remember to turn down the volume before moving to the next video.

when you praying the sound doesn't randomly normalise because you'll go deaf if it does

Never judge a book by the sound. A Fascinating talk despite the poor audio quality.

sound is so low on many of your videos. Please work on it, TED !!!

everything aspiring writers needs to hear, and at the end he says 'reading is a creative act'. right on.

A really interesting window into how the book industry chooses and creates bestsellers. Good talk.

Best-seller = Interesting book + Effective promotion. To be a Best-seller, not only must you write an interesting book, but you must also know how to promote it well !

Finally helpful video about writing. Thank you.

Cat sat on a mat. - this is not a story Cat sat on a dog's mat. - now, this is a story. There are more little gems in this talk. Highly enjoyable. The sound gets better after a minute or so. I was able to hear everything just fine.

Couldn't hear it

excellent talk. people complain volume is low, but that makes you pay real attention to it

Thank you. So, so helpful :) Honored to hear what a literary agent is looking for!

My friend recommended me the show trigun and it changed my life. And i recommended my other friend neon gensis and it changed his life!

Attention everyone who chooses to watch this--the sound quality is extremely poor. There are two main work-arounds for this: (1) Headphones. For some reason, when I plugged in my headphones the sound came through fine, at half the volume. (2) Captions. If you have good eyesight, and don't mind reading your videos, this works, too.

“Nobody knows anything...... Not one person in the entire motion picture field knows for a certainty what's going to work. Every time out it's a guess and, if you're lucky, an educated one.” - William Goldman - Advantures in the Screen Trade - Warner Books, 1983

This is a wonderful talk, thank you!

Fun fact:if you cant hear turn on captions. You can read. It makes you better.

Well done Jonny, brilliant, informative and fun talk.

Really enjoyed watching this talk.

Thanks for sharing your valuable experiences.

very good this one, well-stuffed with striking examples as well, fine bitter conclusion

Quite insightful.liked it very much.

Thanks for taking a chance on fellow Eastleigh boi David Nicholls, Jonny. -Cerulean

A beautiful talk!

Fabulous speech! Thank you

Omg I'm geting sooo manyyy goosebumps... He is totaly right 🤯

Interesting talk. Well worth watching and listening.

Loved it until I turned my music on afterwards and went deaf

That was really good! Nice work.

Very well put across...

Wonderful talk

fantastic talk

The author makes some good points, but a guaranteed bestseller still comes down to three elements --- thriller genre, brand-name author, and major publisher. For example, here are the current top-five hardcover fiction bestsellers according to the New York Times (as of this writing): 1. Where the Crawdads Sing (Delia Owens) 2. Verses for the Dead (Douglas Preston and Lincoln Child) 3. The Reckoning (John Grisham) 4. Fire & Blood (George R. R. Martin) 5. Every Breath (Nicholas Sparks). All of these books are from longtime authors, all from major publishers, and three of them are thrillers. Despite some sudden bestsellers from previous unknowns (such as E.L. James, Stephanie Meyer, Suzanne Collins, and Andy Weir), I do believe that they are the exception rather than the rule. Brand names still drive the industry. And while I'm glad that Jonny Geller at least touched upon book covers, there is a lot more to book marketing than that. Marketing is essential--getting word out to established or potential readers, getting the books into the hands of reviewers, and publicizing books in trades. Do that, and you give yourself a good chance at seeing increased sales.

The recording of this video, the sound is too low. I've nearly blared my speakers and I can barely hear him at times.

Mr. Geller, thank you. Brilliant and insightful content. I thoroughly enjoyed the exercise of listening with intent due to poor sound quality. Captions helped tremendously. Take away for me was: Communicate the core idea easily. Allow your writing style to be open, free, generous, uncluttered. "All that really matters is that the next book I buy might just change my life." Brilliant!

I have never before in my life been so grateful for youtube subtitles

Loved this, despite the sound level.

A lot of people dream about writing a book and hope it becomes a success. I believe it is more important to visualize yourself writing a succesfull book and doing everything that is necassary to do so.

Very good !

Thanks for all the tips. I can hear this fine using a headset. Volume isn't even high.

Very good.

good talk on making it best seller

Put the volume up. Right up.

Speakers blown not because of this content but having to turn up volume!

Thank you

A brilliant mind.

A cat sit on the mat A cat sit on the dog's mat Realy good to hear.❤️

Perhaps. But ultimately what makes a best seller (in the long-term sense of the word) is something original. Like the Polity of Beasts. People either hate it or love it, but they all admit there's nothing else like it.

Writers out there. This is good stuff, it gives a different perspective. Put on the subtitles.

Playing Russian Roulette with my ears. Either way, this was worth the ringing in my ears once the next video popped up.

Great.

I am newbie working on my writing skills. Please could someone suggest for me a good writer's forum I could join. Thanks in advance

I think a good idea for a book is about a woman who is being framed over her own artwork, this woman started painting when her husband became disabled, and she started painting over ten years ago but some crooked politicians and his mobsters friends came up with ways to frame her.

How I can connect with you sir

Really had to work hard to listen to this, but definitely worth it. Succinct, brilliant advice for authors

something's wrong with the audio

I see that in a lot of ways.

turned off and went to another video, thanks for blowing my speakers up.

I have several novels in me to write...or finish.

sorry!couldn't pick the sound

priceless

So the first thing would be: To find that one sentence. God, it's too easy for me to create that one sentence! The rest is the problem xD

Hard to hear so I had to listen carefully. I'm glad I did.

why the hell is the volume so low !

Why is the audio so low…

I had not heard anyone make the point about 'the bridge' so far. Good advice for aspiring writers.

That laugh tho

I think this make a good book. the title is called Secrets it about a woman who being frame over her painting that she painted,. The story is people lying to help mobster make money off her painting, because they don't like her, so they frame her. By deleted videos footage of her buying art supplies and crooked people be coming into her home taken pictures of her painting.

Why are these talks are muffed down? Isnt there an editor checking these?

Ted's trying to keep what makes a Best Seller a Secret. the best seller is the subtitles for this video lol

Winnie-the-Pooh + Fifty Shades of Grey? We already have Lolita.

or money. money can make a best seller just like in the "musc" industry. when there's a lot of money thrown at any project's advertising in order to ram it down the publics throats, it will always sell

Useful presentation: and the low sound concentrates the mind that bit more.

Hold up your laptop and put it close to your ear. Hold it up for the next 16 minutes. Nice talk. Those five word sentences are classic American workshop Strunk and White "elements of style" writing--thank god someone is there to give a concise and clear illustration of how that is absolutely not mandatory, as many so-called editors in the US would like you to believe. I like all the Shakespeare and the bloopery book covers (Charlie and the Chocolate Factory) are fantastic.

Volume is too low

Mr. Geller looks and sounds like a kinder, gentler Phil Silvers.

It's one of those days, when I only get inaudible videos!

The audio is too soft. You have to strain to listen.

It's easiest if you've been to a public school and Oxbridge.🤔

wow! 7:02 is just powerful. I paused to read.

terrible sound quality. really want to listen but too too low.

Pretty good insider info on the publishing industry - which is I suspect more about common sense than anything else. Use headphones to hear it.

Turn up the volume, please!

Interesting talk, crank the volume up to the top to listen to it.

I have to stop chewing until the video is over

can't hear ... bad recording ... will thumb down this and try to find another copy of this

TedX has really diluted the importance of TED.

Anyone found a better video of bestsellers? This one has sound problem

Why is volume recorded so low! ):

What's with the sound? Fire the audio person.

😢😢😢😢😢😢😢😢😢😢😢😢😢😢😢😢😢😢😢😢😢😢😢

Ted needs to work on this low sound problem.

No sound except low low blips of what I assume to be words. The mike is at the lips ....I can't believe it is a malfunctioning mkre because the audience would be saying....we can't hear. Plz turn on your mike! Therefore it must be in the posting I the general public???? Not good public relations. Was looking forward to hearing what he had to say.

Please fix the volume 💖 even if you have to upload it again.

this is way too quiet. I have my sound volume maxed, and the volume on my speakers maxed, and he's whispering. Please fix.

Pardon?

The sound was so low I had to hold my phone to my ear to hear it. Anyway, good advice for anyone who wants to write a best seller.

So what makes best seller? Answer: write something people relate to And story should be able to be reduced to a sentence.

I wonder what I'm missing. Sound is to low

i can't hear this, don't currently have headphones. :(