I love you channel but I am really disappointed in this colllab. Shein treats their workers like slaves. That is why their products are so cheap!! Please do not buy from them or support them. As an influenser I think you should really do your recearch on the brands that you work with. Again, really disappointed...

Love you so much and the new "less is more" philosophy around content creation and consumption, but this is so in conflict with that. Sheglam = SHEIN and that company is one of the biggest fuelers of overconsumption, at the cost of our planet and via terrible treatment of their employees. This is disappointing :(

How could you say that you don’t contribute to overconsumption and then take a sponsorship with the biggest fast fashion brand that is KNOWN for how terrible they treat their workers? Not to mention their makeup isn’t regulated and has terrible toxic ingredients. This is pretty hypocritical of you and harmful in so many different ways. Disappointing.

I love your content Allana, but this video & sponsorship contradicts what you stated in your last video about over consumption.

Sheglam??? Come on Alanna. I’m really disappointed. It’s well documented these products are sketchy, not safe, and the company is terrible. I think you’re better than this.

Sheglam is not it, sis. No amount of influencing will get me to support them.

disappointed to see you collab with sheglam/shein.

Not SHEGLAM! 🙄

Love your vids Allana.. don’t like she glam but that’s just my opinion- seems contradictory to what you said in the last video about not doing things just because they are viral 🤷🏻‍♀️

I love you Allana, but I am really disappointed in you for partnering with a brand known for sweatshops. Doesn't really fit with what you were saying in your deinfluencing video. If it really is about the price point, which is a good argument, elf, essence or catrice would have been great options.

I usually love ur videos so much. I do like this video I just don’t see urself using and cooperating with sheglam.

Love this kind of video. Definitely disappointing to see you working with sheglam though. Unfortunately the reason they keep prices so low is because they don’t pay fair wages and have terrible working conditions. Please research and consider not working with this brand (or shein) anymore! Thanks for great content as always 😌

so sad .. not a sheglam supporter

Sad to see you supporting sheglam :(

Sheglam? 😅

I love the Lan! AND this video! But be forewarned, I’m currently seeing a dermatologist for the havoc that Sheglam caused my skin. The WORST chemical reaction I’ve ever had! I also know that everyone reacts differently, I just wanted to share my experience ❤️

It’s such a shame you’re partnering with Shein over other affordable beauty brands :(( they make 0 effort to reduce environmental impact, 0 effort to uphold ethical labour standards and constantly rip off other designers work. There’s a reason it’s all so cheap! I thought as a fashion conscious person you would be totally against an unethical business like this…

We do not support sheglam, no way no way

Big yikes Allana. I would have hoped that you would have compassion for the those treated so poorly at SheIn factories that you wouldn’t partner with them for a sponsorship. Especially because this is such a well known story by now that there’s just no way you didn’t know. I’ve watched you for several years now and it’s just a huge bummer. I understand you will likely chalk this up to nitpicking as you previously discussed your frustrations with always being corrected in the comments, but this is far bigger than that. It’s about your personal values and how you portray them when it matters most-for situations like these. These are the moments that make living true to your values meaningful. Because it’s not supposed to be easy. You’re supposed to make the more difficult decision. I understand people will rationalize this all day but the question remains, did you really need to promote this brand so that your audience helps to contribute to slave labor conditions? That’s the most harmful aspect. Not just that you took the money. You helped to influence.

I love Allana but can we not normalize Sheglam. Sheglam from the brand Shein that uses slave labor and has harmful chemicals in their products, including but not limited to actual LEAD? Yeah, the prices are dirt cheap, but at what cost? This is honestly disappointing, especially when you are not hard up for sponsorships as is... 😕

Dissapointed that you chose to work with sheglam

Allana NO! Sheglam!? Why?? This genuinely bums me out

Your face is definitely a heart shape ♥️

Hi Allana, I’ve been following you for years now and I really appreciate your job, but this collaboration with sheglam really disappointed me. Everyone knows the big controversies behind Sheglam and Shein, when you said that their products are a lot cheaper than the rest, didn’t you wonder why? I’m pretty sure you have values, so why you decided to sell them to the highest bidder? Did you really need the money from this collaboration? Is there anything money can’t buy?

Love to watch your videos but really disappointed with this sponsorship especially that you have never use these products, sorry but you lost my trust

The eyes really turned out quite nice! Love your genuine and adorably comedic live reaction to trying these hacks :).

She Glam! Are you kidding me! How could you promote Shein. Especially after the video you just did about over consumption. Hope the money was worth it. As an OG follower I am super disappointed in you.

Yayyy here for this content!! Love your makeup videos! You’re always glowing ❤

Very excited to see you try applying contour/bronzer higher on your cheeks! It looks great and so lifted!

Love your content and the idea of this video. However, she glam is a very HARD pass for me and my ethics. As for the under painting technique, the wrong products will make this not work or show through. You have to be somewhat heavy handed when it comes to the contour, blush and concealer for them to shine through something as opaque as a foundation. Also, you could save the concealer for last b/c the foundation will take care of a lot of the discoloration upon application. Hence, you’ll end up using less concealer product. I’d apply powder products on top of the finished product if you need/want more. They’re easier to diffuse after the fact while also helping set the face. But typically, you shouldn’t need to apply more. Just my two cents. Face shape seems more inverted triangle or heart shaped. Definitely not oval.

Love love love how this turned out! The eyeliner looks so soft glam on your eye shape.suuuuuuper flattering

I would love it if you educated yourself on sheglam and shein.. so next time you can make a better choice of sponsorship. no judgement here just a bit disappointed but we are all human and we live and we learn. :))

Your makeup is amazing Allana!

Heyyy happy bday Dan!!! Love this look too btw 🥰 you just keep getting better girl!

I’m definitely going to try diffusing my bake with a light blush 👀 that is beautiful

One tip I’ve learned on TikTok from a MUA creator is using darker & lighter concealer for contour/bronzer and highlighting! You get the coverage + the color/pigment without having to use multiple products!

Your makeup looks beyond beautiful! This is so gorgeous 🤩.

Love these videos so so much!!! i loved the eye pencil tip!!!

It's hard to hear you praise Sheglam's cheap prices without questioning why that is...

You look stunning and I love the light blush hack 😍

Loved the eyeliner hack, will be trying that one for sure!

Allana, I just love when you do these types of videos. The final look was gorgeous. Definitely saving this to try some of the hacks.❤❤❤

SheGlam-Shein?! What a terrible choice.

Im obsessed with the lip combo 😍 and the diffused blush turned out great ❤

Thumbs down for the sheglam sponsor

Like the look and the colours. Just shocked that you teamed up with Sheglam. It is not a brand that I support. Nonetheless, love the look and your videos. Keep shining ✨

Stunning!!!!💖💖💖

I m crazy about this look on u!!! This one and NYE look both r my favorite 😘

This is probably one of my favorite top 3 looks on you. For sure. It's giving me Bridal vibes & I just love the placement of the contour & blush. I do mine similarly. Looks so fresh!! Xoxo

Such a beautiful look. I really want to get that nude beige lip liner

Wow!!! This is stunning. Fingers crossed it looks this good on me. Gorgeous!!! BYYYYYYEE!!! ❤

Wow, this is totally beautiful! Going to try for date night tonight! xx

So gorgeous! I actually love it with your hair up. The eyeliner hack is super for people with hooded eyes too. Absolutely stunning look! Ban the concealer trolls

I love how this look turned out. With winter winding down I find myself wanting to get back to my cream products and lighter looks just like the one you've done here. I'm ready to be out with the berry tones and in with the bright pinks. I'm such a fan of the changing seasons and changing up my makeup is one of the biggest reasons I get excited for a new season! lol.

the overall look is stunning.. but the eyemakeup OMG!!! Love it!

So pretty!!!

Loved this video Allana! You look beautiful so, the hacks are a success.✌🏽

Just gorgeous❤

Love your hair like this🌟

Omg Allana I was just going to ask if u could try the dusting the bake away with the lighter blush under your eye the other day n I forgot. It looks so pretty 😍

Love a good hacks video, love the eyeliner look

absolutely love this

Lawd the air blushed blush!! 🤩

I love this look.

Wedding look! You look gorgeous!

I love when you dig into your collection and use products you already have! Not a fan of sheglam, but still love this type of video

The hair up gives you beautiful ballerina look with this make up! Love it

This lip!!! You finally nailed the Kim K nude that you were after!!!

Your eyes look BEAUTIFUL with that eyeliner effect Lan!!!

Very pretty look, overall, but the eyes and cheeks are just wonderful!

Sooo... how much did sheglam pay you to forget about morals and ethics?

The final look is sooooo pretty

I think your more of a heart shape ❤

that is so much more flattering

Love the filter placement of contour. Very hugh, but in the end looks great! I definitely need to try this trick.

Allana why are you so so good !!!! Literally run to get the Wayne Goss Pencils and the Kevin Aucoin Contour Pallet !!!! Need it all !!!

Alana that lip is so beautiful on you love the whole vibe.

Absolutely loveeeeeeee this LIP

Hey Allana, I've just watched your previous video (we need to talk about this) - I've always loved you and found you to be one of the most authentic and real content creators ❤ I have recently taken a step back from your content because I have felt overwhelmed by your consumption and just the amount of new products you share etc... (and I do understand that your consumption is probably much less that that of others!) .. things just started to feel too superficial to stomach for me personally.. but it has been fascinating to watch this video and see your awareness of and new approach to all of this.. I am really looking forward to seeing how you grow and develop going forward, I can imagine how difficult how it is to avoid excessive consumption in your industry but I know this will only bring about great things ✨ps. you are incredible! lots of love.

Love!

Just wanted to let you know that EVERY TIME you appear on my for you page I just think WHAT A BEAUTY! You're a truly an inspiration to embrace the inner beauty of each own. Thanks darling 🥰🥰

Love a good hack❤

I was thinking about what you said in your last video about the givchency powder being a fav for you and not working for other ppl. Funny you mentioned that it showed ppl fine lines….so I heard everyone say how great that powder was so a couple years ago I bought the fair one. I think it’s all purple. Well let me tell you that I was wondering what all the hype was about. And I thought this is weird. I had the same experience BUT this Xmas I bought the one with the pinks in it (the Xmas one). Wow. I feel the same love for that powder now that you do. It’s literally like having two completely different products. I wonder if the first one I got was old or if the color you get makes the difference. Anyways just thought I’d say that out loud lol. This is a beautiful look you did today! I’m definitely gonna try that eyeliner trick. I’m not a liquid cheek product girl but I’ll will watch you apply any kind of makeup and enjoy it!! ❤

Love the blush on you

To me … you look stunning! 🔥 I love the eyeliner/waterline hack and dusting away the powder with a soft blush. I’m going to mix my powder and blush and try this!! Thank you for bringing legit hacks. The squirt all your foundation in ice water and chase those worms around with a paddle brush to apply to your face was a “NO” for me. 😳

Gorgeous

I’m not a fan of the placement of the contour and blush, as I don’t think it accents your cheekbones or eyes to the fullest potential. The placement seems to completely disregard the light/dark theory. The original purpose of highlight and contour was to “sculpt” the face and play into illusions by making areas more or less pronounced. It has been used in theatrical makeup for eons. I think your initial instinct about the app’s placement suggestion was 100% on point! As a professional makeup artist, I believe there is no right or wrong in makeup application. Be creative and do whatever you want! However, if you are trying to achieve particular effects, then placement is everything! In general, making cheekbones less pronounce is currently not the desired effect. If you want the illusion of higher cheekbones, as is typical in our current beauty ideals, then don’t place anything darker than your skin tone on the high point of your cheekbones. (Light brings forward and makes things appear more pronounced and larger, dark makes things recede and look smaller. Think white jeans versus black jeans. Your body is the same size but looks different depending on the light/dark jeans.) Every makeup artist has their own philosophy and personally I prefer the eyes and/or mouth to always be the focal points, as this is how we communicate with others. Tonally blending your eyes into your cheeks doesn’t achieve that to me and flattens that whole area. I think for a more editorial look this placement makes a statement but doesn’t necessarily accent your best features. Most editorial looks are for marketing/show value and not generally for everyday makeup looks or to enhance any individual’s best features or to make them look their most beautiful (which of course, is purely subjective)! I do like the end look of pulling out the small flick when smudging out the waterline. Very soft and natural and beautifully defining! But I’m not a fan of putting makeup essentially into one’s eyes. Personally I don’t like the way it feels to my eyeballs and can’t help but think those chemical ingredients are not good for anyone’s eyeballs. I think you can achieve a similar soft flick by keeping makeup on the skin, without tightlining. In this overall look you have created color blocking and tonally, your nose becomes the focal point. Were you not blessed with fabulous lashes, and the addition of the soft flick, your eyes would blend completely into the two pink color blocked areas on either side of your highlighted nose, back into your hairline. As a side note, you look incredibly chic with your hair pulled back, no matter what makeup techniques you choose to use! 🥰

Woo hoo I feel spoiled your presence is here again ❤❤❤ Eek I love all these hacks and going to save this video and gotta try them . Thank you and yes I love she glams brushes, highlighters and contours and a few other things too .. just grabbed the brow sticks to try them out ..

I’m actually really disappointed in you for not only using SheGlam but even doing a sponsorship with that brand. We all know why that company has such low prices for their products.

Watching Allana try to get the lines just right while on the phone is too funny 😂

Lovely ❤….because I did not just run to my bathroom to try that eyeliner hack. 😂

We need hair toturials!❤️

What is the contour app used in this video? I’d love to try it ❤

As a fellow dry skin girlie, I just feel like I hate foundation etc because it feels like a mask to me regardless of the finish. That said, I cannot wrap my brain around how much base you layer on (foundation, concealer etc) do you feel cakey? Please explain how you avoid this as I put on like a 1/10 of the product you do but your skin looks so blended and happy haha Also it was so interesting to see you put on the concealer etc, based on your face shape! It confirms everything for me as we have a similar face shape. I always put my concealer and blush that high. Watch Jamie Genevive's makeup tricks, she talks about that as well as it lifts your face when you put those things higher up!

Try ❤️ shape! Great video

Video request: can you show us a 5 minute minimal everyday makeup. Like a " I woke up late and want to look somewhat presentable" look

This makeup is so ethereal, you look like a goddess.

Thank you

I would have said more of an inverted triangle. Would be interesting to try them all and see what that does to your face ✨

There's a reason why the products are so cheap Allana...