The Animashow - Episode 6 - Season 3
SUMMARY
In this new episode of The Animashow, we meet the founders of Sketchfab, the rockstar platform for showcasing and discovering 3D models. If you work in the fields of video game, animation, or VFX, you can’t miss it: Sketchfab is everywhere! Alban Denoyel and Cedric Pinson - cofounders of Sketchfab with Pierre-Antoine Passet - discuss with Sabry Otmani their rollercoaster ride from the early days of struggling to sell their product to becoming the market leader with its 10M users and 8M of 3D models. They spill the tea on how key partnerships and distribution were their secret sauce to conquer the US market and become a global phenomena. They have been chased for years by the GAFAM - Google, Amazon, Microsoft, Meta, and the likes - but remained focused on their mission and eventually won the game. Dive into this hectic conversation covering hot topics like AI in 3D, the artist's play in gaming and animation, the importance of user feedback, the epic hurdles of building an active community of users, and the challenges of building a successful tech startup in the field of entertainment.. Today you will discover the real story behind the rise of Sketchfab! Oh, and don't miss out on their juicy acquisition by Epic Games and Alban’s and Cedric’s crystal ball gaze into the future. It is a truly inspiring conversation for all of us.
CHAPTERS
00:00:00 - The beginnings of Sketchfab
00:01:36 - The importance of distribution to go global
00:03:30 - The difficulty of selling a technical product
00:05:22 - The beginnings of Sketchfab
00:07:05 - The complexity of 3D files
00:08:47 - The first encounter between Alban and Cedric
00:10:37 - Sketchfab launch
00:12:35 - First users
00:14:19 - The world of startups
00:16:00 - Product resilience and contribution to the 3D industry
00:17:51 - Fortnite's impressive numbers
00:19:40 - The democratization of 3D content
00:21:45 - Google and Microsoft chase
00:23:38 - Independent studios using UEFN
00:25:22 - Expanding the functionality of the 3D viewer
00:27:07 - Using 3D for content creation
00:28:51 - The history of Epic Games and Blender
00:30:49 - Consolidating the platform
00:32:48 - The experience in living in New York
00:34:34 - Generating complex 3D files
00:36:20 - The advantages of digital creation
00:38:02 - Epic Games & Sketchfab co-founders' future
00:39:59 - Lessons learned
00:41:51 - Conclusion
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