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Chop suey fonts are a subcategory of so-called "ethnic" display fonts, and are a unique American invention with roots in the 170 year history of Chinese migrants in United States.
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Special thanks to Raven Mo for her contribution to the original research, title dividers and personal perspective shared in this video. ravenmo.info/
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0:00 This lettering will look familiar... unless you're from China.
1:06 What is a Chop Suey font?
1:35 Typographic Stereotypes from repeat usage
2:02 Typographic Stereotypes with design intent
3:04 How Chinese writing works, compared with Chop Suey fonts
4:44 Where it started, how it began
5:22 Some historical context
6:41 Chinatown's theatrical reinvention
7:21 How exclusion propelled Chinese restaurant expansion
9:16 Repetition trumps authenticity
10:05 Why Chinese restaurants perpetuated this trope
10:57 Can a font be racist?
11:17 The type equivalent of a fake foreign accent
12:16 Or... don't be a hack?
13:14 Where are things headed?
13:50 Chinese food is more than takeout food
15:11 Corporate high-end dining
15:42 Embassy restaurants
16:06 New-school Chinese American restaurants
16:45 An expression of Chinese identities
17:54 TienMin Liao's multi-script typography
19:02 How to support Chinatown's survival
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Sources and further resources:
• Writing Systems of the...
• The dark history of th...
en.wikipedia.org/wiki/Les_Maî...
www.printmag.com/design-resou...
99percentinvisible.org/episod...
cup.columbia.edu/book/chop-su...
edition.cnn.com/style/article...
fontdata.com/american-typeface....
scholars.org/brief/untold-sto...
www.researchgate.net/publicat...
apebhconference.files.wordpre...
/ heres-what-chinese-tak...
www.imdb.com/title/tt3576038/
/ bilingual-lettering-2-...
typeji.com/MultiScript
Type 1 typographic sterotypes:
linedandunlined.com/archive/n...
firstamericanartmagazine.com/...
Plus:
• Why the US photographe...
www.vox.com/videos/2019/3/26/...
fortune.com/2020/06/21/chines...
www.mocanyc.org/
margaretcho.com/2012/03/21/ch...
exhibits.lapl.org/chinatown/
Images:
menus.nypl.org/menus
www.foodanddrink.amdigital.co...
digitalcollections.nypl.org/c...
tessa.lapl.org/cdm/search/col...
www.loc.gov/collections/genthe/
hdl.huntington.org/digital/
californiarevealed.org/
🛒My KZfaq Gear kit.co/timesnewboman/youtube-...
🛒Amazing AI Upscaling topazlabs.com/ref/1205/
Music from Artlist and Epidemic Sound
www.epidemicsound.com/referra...