She went into this without any plan and without having done any research about what needs to be in a business plan. Unfortunately for her, negligence is not an excuse and she would have been liable for fraud had she taken on investors with that information.

The best one was where the guy bought all of the website domains for Katherine’s brand because she didn’t get one for herself 😂

The whole 'oh I'll change this for the final product/idea' has been shamelessly rampant throughout this series, from a lot of the candidates. So glad Mike Soutar put it down when she tried it again here

When he bought Kathryn’s domain name. Not only was he teaching her a valuable and painful lesson but he basically secured the brand name for her so that she could have it afterwards without someone taking it. I thought that was a nice thing to do.

lol when she told the others she didn’t cry during the other interview💀

It isn't legal to have a high protein alcoholic drink. There's a regulation called the nutrition and health claims regulation at it stipulates that you can't make a nutrition claim on an alcoholic drink. There's a reason why it's not on the market in the UK... Because it isn't legal. How has she gotten this far without checking the legality of her product concept 🤔

I don't get how you can go into a process like this and be this naive...

This is the thing that frustrates me about The Apprentice. Year after year they have a candidate who gets to the interview stage with a terrible business plan or lack of meaning they have zero chance of winning and have cost someone else a place that had a better/more thought out and complete plan.

How was she even accepted without a proper business plan? This is why I stopped watching a few years ago, quality of the contestants went seriously downhill.

The number of people in this comments section who still haven't realised that the Apprentice is a TV show, not an actual process for determining who is most suited for an investment in a business, is astounding. Obviously the show is structured to entertain audiences. That's literally why stuff like this happens, and the show is more entertaining for it.

I am not 100% surprised Brittany didn’t go through to the final. She is the one who’s team didn’t know they were no penguins in The Arctic, or how Arctic was even spelt.

No offence to her, but she’s a front of house. That’s it. She has no business experience. No wonder her idea is rubbish.

Brittany would have done so much better if the winner of The Apprentice was actually… an apprentice.

To be honest all the four girls do not have a strong business idea, they are not innovative at all. I think the apprentice is more about glamour instead of people who really deserve that £250K.

Some people think: dress smart, smile and say 'thank you' is what professionals do. You need actual skills and experience.

I think all contestants this year are in this process to further their 'social media - influencer' life goals...😁 When I see Tim and remember the calibre of men and women on those past Apprentices. This lot are flaky and glamourous 😕 and that includes the men too🥴

Oh dear Brittany was doing so well up until that point

I think he has mellowed. He much gentler than he was when he first came on the show. The way he savaged James, the Asian chap with the sail boats and that poor bloke from the Isle of Man who thought he was a big fish (and sadly passed away recently).

Her ideas are poor even in the tasks. She keeps going on about being passionate but that's not enough.

I thought Brittany was one of the favourites to win as she did well in the tasks. Then along came Claude...

Still not as bad as Soloman. He literally gave Claude 3 pages with logos 😂

Brittany's inclusion in this series highlights a huge problem with the apprentice as a TV series. Half the contestants don't have a hope in hell of winning because their business plans are absolutely nonsense. Knowing this, Lord Sugar must go through their business plans way before the process even starts, because otherwise he could end up with 5 candidates who have awful business ideas. I think, from day 1, he has a good idea who he's giving the money to, maybe he's narrowed it down to 2-3 people and he's just checking to see how they do. Then there's 10 other "muppets" who they've picked to make the show entertaining. Brittany is one of them. Now... I feel sorry for Brittany because she seemed like an ordinary person who had an idea, and just decided to enter into the apprentice when she had no real idea of what she was doing business wise. Why was she put in the process? She wasn't put in there because she had an honest to god chance of winning. She was put in there to be made a fool of, because it makes good television, at the expense of the people who enter.

Gentlest Claude interview out there.

I love watching The Apprentice but even I can say that this season is the most unrealistic season of the entire show. It goes to show how even reality TV is scripted 🙄

Brittany was clearly just therefore the social media followers. She never thought she'd reach the final, hence her product was so half-assed.

All 4 business plans are terrible, why would Sugar, outside of a tv show bother investing in a cake shop or pyjamas. Atrocious!

I did expect given who the final four are that it would become like the X Factor with associated tears….

I bet they're glad it was him, never Claude smells a fraud is a fantastic rhyme

She handled that well tbh

Given that alcohol has a negative impact on protein synthesis her product is utterly ridiculous. What's next, Nytol flavoured Red Bull?!

I’ve only seen two seasons and this interview really shocked me. I thought these apprentices were supposed to be the real deal, not daydreaming chancers. What a waste of time this has been.

At least she got on the telly. 😁

This is why 75% of businesses fail.

Honestly the contestants for this particular year were so awful that it’s a surprise any of them were hired. Half of them made Brittany look like an intellectual powerhouse by comparison.

THE WORLD'S SCARIEST INTERVIEWER, CLAUDE ........ LITTNER

It’s was nice to meet you for the past nine months omg 😂

awww bless her. boom, claud with the knockout

Britanny would’ve been in the final 2 if her prouduct wasent bad 😭

The apprentice used to have high quality candidates, serious people. Now its just love island in suits. Clowns

My shoulder is always free just sayin 😍

If every business idea needed a flawless business plan behind it, i guarantee you 90% of businesses wouldn't be the ones we see today. This is all done for tv ratings and drama.

I can tell while Claude was rude to Brit, he was the least rude to her than the other ladies.

Surely Alan Sugar ( hate calling him Lord Sugar btw) would have done full research into all the business plans before the series starts. He'll make sure the plans he likes gets right to be final regardless of their performance on the tasks.

The product is mixing protein with alcohol? Anyone else see anything fundamentally flawed with that?

She was hoping her looks would seal the deal. She spent more time on her makeup than the business case

It’s all well and good making it the final 5 (4 in this case) but how was she even allowed to enter with what she had? Surely if they’d looked a little bit further before this she might not have even made it into the show

Claude is a legend

If she had done a bit more research in how to write a business plan she might've won

I think there is a "gap in the market" because who tf is gonna be drinking alchocol because it has a high protein content

I think exactly one game ever has had a genuinely realistic water simulation, and that was Wetrix on the N64. Which was pretty fun to be fair, but it was mostly "we made a water simulation for a project and then it got cancelled so here's this instead 🤷"

Harpreet had the best one out of all of them.

It's just flippin' energy drinks. Just what everyone needs.

I feel like the candidates as of late wouldn’t be out of place on Ex on the Beach.

I love the gym, but I have never thought 'man I wish there was more protein in my alcohol'

It's funny how all these fatal flaws come out now during the interviews instead of pre-production where they can be sifted out. How was she even accepted without a proper business plan? Proof that this show is nothing more than an attempt to get viewer ratings up instead of actually finding someone with any real business ideas.

FIGHT MILK! FIGHT LIKE THE CROW

It's about the entertainment factor more than business these days, these girls know they can go on and become influencers or actually launch a real business after the exposure from the show.

High protein alcoholic drink? Why? Wheres the gap in the market for that 😂😂

To make this mistake after Solomon… criminal…

claude always creates the memes !

She basically walked in and walked out again.

Requesting money from investors based on estimated values is sooo bad how on earth did she make it to the semis

A 250ml (let's say gram) drink, 12g protein would be 48cal, (4 cal/gram), alcohol is 7/gram so that's roughly 5 gram in the 250ml (gram) so roughly 2% alcohol? Is that right?

There are sadly too many people like this who think success is just handed to them and they don’t need to work, think, plan. It’s all from the everyone gets a medal for taking part teaching at school. What a bunch of melts this year.

she actually seemed to have her head screwed on and was one of the better candidates, but her business plan and I would say idea too (time will tell if I am made to eat my words) were so poor, I was in total disbelief.

None of them have really done much except look pretty.

even when you go to the bank for a loan etc you have to provide a fair bit to get anywhere with the bank....How the hell did she think that going in half cocked would work to get past Claude ?

she went through all those tasks, just to produce a drink? yeah, she thought this is dragons den lol

Awwww man… pre-business plan kerfuffle she was the best of the bad lot bless her I don’t watch telly at all. However… I spend all year waiting for the apprentice (sad I know). And I cannot… CANNOT beleive how bad this year has been. The lack of brain cells. Oh my lord. Thankfully as far as viewing is concerned it’s so bad that it’s watchable 😂

Business plan? Who cares… this girl is absolutely STUNNING. A winner in my book.

Surely , these business plans must get checked out as part of the selection process before they even make the cut !!! It becomes a common theme on most series now !! …

She's quite a girly one! I like the girly ones! Every girlie should be girly.

I loved the concept of Brittany's business, a vodka protein mix, I wished she won the apprentice that year, apparently she is still going ahead with it based on her Instagram posts despite Lord Sugar advising her to rethink it, I hope she is successful with it and I'll buy her product

The level of “business” that get on this show proves it’s just for entertainment and nothing to do with business

She is sooo pretty

the apprentice is turning into a reality tv show at this point and while yeah it’s funny at times it defeats the whole purpose and i honestly think the show is going downhill. how did brittany make it to the final four when her business plan isn’t even a realistic plan, just some idea that she has in an industry she has zero experience in. yes she won a bunch of tasks but in what way does that make her a suitable person to invest in. don’t even get me started on how staged everything is too.

Beautiful Brittany

Let’s face it, if you have a sound business idea you don’t need a TV show to make it successful but it’s a useful bit of advertising. This is reality TV purely for entertainment.

She is beautiful

Apprentice is so soft this year. It used to be more ruthless and exciting, but now it’s just watered down to make sure they don’t offend anyone. I’ve noticed this with many other TV and Netflix shows, they are more concerned with being politically correct and all-inclusive, rather than the goal of making the most entertaining show possible. If you want proof of what I’m saying, you can go back and watch any of the Apprentice seasons pre-covid, the vibe was completely organic and unapologetic. This year is going to be the last year I’m watching this show, however overall, this is probably the best British TV show that’s ever aired

Winner gets financial backing & full support so it doesn't really matter anyway, Alan is looking for a good idea put forward by a person who can hold their own in conversations.

HE SHOULD LEAVE BRIT ALONE!!!!!!! I LOVE YOU BRIT!!!

There was also that candidate who was claiming to be very eco friendly and wanting to do the carbon offset scheme or whatever it was it was something like this, only she was caught taking very frequent holidays all over the world including several holidays to Australia and New Zealand, which she claimed were work related or something ridiculous!

who tf wants a alcohol protein drink

They let her get to that point knowing they'd humiliate her on tv

Claud is the best. I’m glad he is not interviewing me.

And the product is called "Fightmilk"..?

I’m no expert but why would someone looking at staying healthy drink a protein drink with alcohol

Children who want TV exposure, eh? Bless........

FIGHT MILK! FOR BODYGUARDS, BY BODYGUARDS!

"Claude Smells A Fraud". Sounds like a Dr Seuss book title.

An alcoholic protein drink is the dumbest idea I’ve ever heard.

If you're really serious about business you would know your numbers and account for variable change. With any product you need to work out cost to produce, volume, distribution, tax and vat etc. If your selling any product you should always make enough money to account for any possible returns and costs that you can accure that you haven't anticipated. Technology is one of the smartest businesses to get involved in because you haven't got any continuous manufacturing or distribution costs. You can develop something once and get paid a million times over for the same product. You haven't got to worry about huge overheads as everythings online.

I really wanted Britney to win the apprentice she was so nice and positive

She done the same as Lottie Lion 😢.

Individual Shark

clever, different, hot… winner! much better than eventual winner

I must admit, I did think Brittany was fit and wanted her to win on that basis.

Claude is the GOAT.

Gotta say, this series was a Letdown, and not because of Covid, but because of the lack of qualities from over half of the cast. I haven’t seen a good series since Series 13, all the way back in 2017.