The Beast Burger Debacle And Limits To Influence

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Күн бұрын

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In this deep dive, we explore the meteoric rise of Mr. Beast Burger, the innovative fast-food chain launched by KZfaqr James Donaldson, AKA Mr. Beast. From doling out free burgers paired with dollar bills to selling their millionth burger in record time, this chain seemed unstoppable. However, with fame came unexpected challenges, leading to public spats, lawsuits, and a question on the efficacy of influencer marketing. Dive with us into the story of how a potential billion-dollar empire came to face its biggest hurdles. Join us for this roller coaster journey, and let's uncover the story behind the headlines.
0:00 - 2:52 Intro
2:53 - 6:52 Beast Burger
6:53 - 10:24 Countersuit
10:25 Limits to influence
#wallstreetmillennial #beastburger #mrbeast
Check out our second channel Broken Business Models where we discuss unusual or otherwise suspect businesses that may be unviable: / @brokenbusinessmodels
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@wallstreetmillennial 8 ай бұрын

Start speaking a new language in 3 weeks with Babbel 🎉. Get up to 60% OFF your subscription ➡Here get.babbel.com/eg_influencer_flags_desktop_ame_usa-en?bsc=1200m60-youtube-wallstreetmillennial-oct-2023&btp=default&Influencer..wallstreetmillennial..USA..KZfaq&KZfaq&

@KasiToursSA 8 ай бұрын

Get a URL shortner man, this link is too long and looks like a malware link in return.

@rodneyboehner3007 8 ай бұрын

Mr. Beast has taken over Sam Bankman Fried's title as the new face of "Effective Altruism".

@KasiToursSA 8 ай бұрын

@@rodneyboehner3007 Explain? does mr beast scam his fans through doggy pump n dumps scams I don't know about?

@NYCZ31 8 ай бұрын

Colonel Sanders, Ray Kroc, etc - they succeeded because they were hands on, spending vast amounts of their precious time personally visiting their restaurants to make sure they were meeting their high standards. When it comes to food, you can't put your name to something, be hands off, and expect quality to meet your standards and expectations. Mr. Beast apparently thought he could but decades of experience show otherwise. This story shows how quickly a business can be destroyed when an owner is absent.

@moxictasculinity 8 ай бұрын

The food industry is one you do not want to be hands off in if your name is associated with the brand because one minor error can ruin your whole business.

@FULANODETAL 8 ай бұрын

and remember SANDERS literaly were kicked from kfc

@seymourclearly 8 ай бұрын

People think they can get into an industry they only know as a customer or supplier, but actually having knowledge and keeping an eye on things is more likely to succeed

@kyleferguson4236 8 ай бұрын

Mr beast burger failed for one reason, and one reason only, and that's because ghost kitchens r proven not to work. The quality fails because you have no formality

@rmkensington 8 ай бұрын

Exactly why he should stick to making videos. If you ordered one of these shitty burgers and expected quality your an idiot.

@tayzonday 8 ай бұрын

Mr. Beast Burger is a case study on the value of ironclad franchise agreements with supplier and point-of-sale auditing. What McDonalds, Chipotle and Subway do with brick-and-mortar locations is not easy, especially with “virtual dining.”

@MartinPleasant-ty1rw 8 ай бұрын

Amen brother

@asdf0747 8 ай бұрын

well, it's a known fact that all restaurant business, regardless of franchise model or not, they all need on-site member to actually taste test and do quality control. This is a literal #1 rule of any restaurant business.

@jbailey5716 8 ай бұрын

@tayzonday has chocolate rained on us again

@octagonPerfectionist 8 ай бұрын

it turns out that when tech companies try to solve problems traditional industry has already solved, they usually don't

@AlexVoxel 8 ай бұрын

100% right

@sonyakinsey4376 8 ай бұрын

Using ghost kitchens and various existing restaurants meant that consistency was always going to be an issue over time. It's not the same as a franchise with branded stand- alone restaurants.

@RealBoiJare 8 ай бұрын

Exactly. He tried to “hack” the system and failed lol

@uwu2owovr 8 ай бұрын

A big reason McD's is so so successful is because everything is consistent. Everything. You know what you're going to get. And when you walk up to the counter, ALL the friers will always be on the left. This isn't by chance.

@kcgunesq 7 ай бұрын

@@uwu2owovr And one of the reasons behind the consistency is that they dictate not only what ingredients are used, but who you buy them from and what equipment is used to prepare them. Every aspect is specified. i don't see any way that could work in these ghost kitchen concepts.

@Bangaly16kaba 7 ай бұрын

He should’ve known that but saw it as a cheaper option which always has its flaws

@LiTTLeDizZyUriNe 7 ай бұрын

Yup. Good idea on paper but consistency, quality, etc issues were always inevitable with ghost kitchens. Wish he would’ve used the initial success to launch brick and mortar stores. Nonetheless it was a good run lol

@jamesodell3064 8 ай бұрын

This is no different then when a famous actor or athlete opens a restaurant. In the beginning it is very busy, there is a lot of excitement in the city, people go there to eat one time. Then the excitement dies down and people stop coming because the quality of the food tends to be mediocre and the prices very high. In the end what counts is the quality of the food, the prices, location and the atmosphere.

@douglassun8456 8 ай бұрын

True. e.g., Planet Hollywood.

@horrortackleharry 8 ай бұрын

Went into my local bargain 'dollar store' yesterday- there was a huge (untouched) crate of those Prime drinks Logan Paul and KSI were pushing a few months ago, being sold for a tiny fraction of the original price. That's influencer marketing for you!

@calmexit6483 8 ай бұрын

The brand sells like hot cakes out here. People are always buying it. So it depends on where you go.

@BangBangBang. 8 ай бұрын

@@calmexit6483 find out where he lives, buy it all, and resell for max profits. Send me $1000 for my consulting fee

@philipjones3599 8 ай бұрын

@@calmexit6483which country?

@joshuakielty 8 ай бұрын

@@philipjones3599It’s calmed down a lot now but they’re definitely still selling in the UK thanks to KSI’s popularity although probably no more so than many other famous electrolyte drinks. Still for a drink that launched a year and a bit ago I think Logan and KSI’s initial marketing push gave it a not insignificant market share that would likely have taken other brands a decade+ or millions in adverts to establish

@squorsh 8 ай бұрын

That's interesting, the store I shop at always has shelves mostly full of them, with the stock changing every time I go. So they're clearly selling to at least some degree

@VinceroAlpha 8 ай бұрын

The hubris of a lot of KZfaqrs never ceases to amaze me.😂

@backupdancer3720 8 ай бұрын

Imagine people loving a KZfaqr so much, that they are this keen to eat his meat...

@stephmaccormick3195 8 ай бұрын

There’s two kind of people: those who know when to get out of a casino, and those who don’t.

@freddy4603 8 ай бұрын

There are three kinds of people. People who go broke in casinos, people who don't go to casinos, and people who are banned from going to casinos.

@StevenOBrien 7 ай бұрын

One of these restaurants popped up in my home town in Ireland (a small town of about 20,000) and I think most people have just been left extremely confused by its existence.

@tantraman93 8 ай бұрын

Every Influencer: "You should make me rich!"

@jonr6680 7 ай бұрын

Sure, I grudgingly respect talent. But too many morons are influencers and of course their followers are the same. But there's a lot of people like that, a ready-made market.

@Kalarandir 8 ай бұрын

KZfaq never fails to amaze me. How someone who offers so little can have so much influence is baffling.

@samsonsoturian6013 8 ай бұрын

Children watch his show, and parents buy their kids burgers

@WillieFungo 8 ай бұрын

That's just means its flying way over your head.

@deeemtee7040 8 ай бұрын

I don't watch MrBeast (though subbed to him). How can you measure a celebrity's/content creator's value provided when you say one "offers so little"? Serious question.

@riazr88 8 ай бұрын

You just described my wife’s boyfriend

@masomaker 8 ай бұрын

@@riazr88Will, you need to get away from Jada, she aint worth it bro😂

@MrXperx 8 ай бұрын

The 10x multiplier is not a given. The underlying assumption is that the business will grow 10 times bigger to eventually justify the valuation. But Mr Beast is probably at the limit of KZfaq reach already and there is no more 10x gains to be made. What you see is what you get.

@arshamight4280 8 ай бұрын

It's the dellusion. The chanel revolves around him. As soon as he leaves, the chanel goes. 1bn is insane for it and people compare it to the super bowl for ad revenue but it's all smoke and mirrors.

@johnaaron37 8 ай бұрын

I was shopping at Albertsons the other day, they had a grip of his candy bars marked half off for clearance.

@johnl.7754 8 ай бұрын

Mr. Beast should have just worked with a established Burger chain like what the famous K-pop band did which was a great success.

@asdf0747 8 ай бұрын

he probably did that because he hates big chains like McD or Burger King

@jonathanj8303 8 ай бұрын

That wouldn't have worked for what he was trying to do. The basic idea working with ghost kitchens and small businesses isn't that bad, but it needs good management and tight control to make it work.

@Pernection 8 ай бұрын

Or in convenience stores

@11910blackops 8 ай бұрын

My thoughts exactly. I'm thinking his ego got a bit too big and he thought anything with his name on it was bound for success. I remember seeing it on Doordash a couple of times, I'm not a fan of Mr Beast but I would have tried it out

@JayeK47 8 ай бұрын

To me, it seems most likely that Donaldson lost interest in the business when it didn't generate his unrealistic expected returns. That's why he kept demanding a bigger slice of the pie. Continuing to promote the product became bothersome and the alleged QC issues were just a pretext for him to bail out on it entirely. The only thing he accomplished is to put other potential business partners on notice to steer clear of him and his brands since he won't keep agreements.

@vincentorlando6767 8 ай бұрын

All these product marketers, including celebrities, sports figures, etc, all get paid to market and promote products and services for companies. This has been going on for hundreds of years......Mr. Beast is no different. I never buy products just because someone famous promoted it. In fact, when I see one of these celebrities promoting products, I'm more careful in reviewing products prior to buying.

@elvoandro7087 8 ай бұрын

He should have talked to them and not made podcasts about it first and sued behind the public. When he took it to public it was when they had an counter sue argument

@VampirusX 8 ай бұрын

I read german reviews. One reviewer claimed (and proved by pictures) that HAIR was IN the burger. You can clearly see that those are dropped while putting the sauce on the burger. Mr. Beast is the biggest name on KZfaq. Hands down. But he is NOW a business person. He is an influencer. The urge to expand rapidly is the worst you can do at the beginning. Having a stable and reliable distribution source (not by outsourcing) is the foundation. His main work lay's on those ridiculous stunts which made him a multimillionaire. He is like Elon Musk ... he has enough money and fame to screw up a few times. But he clearly did not learn from that mistake by releasing a chocolate bar. And his claims that his brand will be 10 billion worth in the future... oh lord ... you are a KZfaqR! You don't own your channel! KZfaq has every right to do what they want to do with your channel! As long as he moves away from KZfaq and takes his 130+mio subs with him, he will never be the big star in the world. PewDiePie was the biggest KZfaqr before him ... and so many channels are growing rapidly (with combined subs over 100mio!!) ... without your current fame ... the drop will be HARD!

@BangBangBang. 8 ай бұрын

Elon Musk screws up constantly- Cybertruck full production not until 2025 and oh boy Teslas built in Mexico while Musk toys with MAGA folks who aren't going to buy a Mexican Tesla

@tarekyared4404 8 ай бұрын

10B? I don't even believe anyone seriously offered him the 1B that he claims. He doesn't even technically own his own brand because like you said, KZfaq can destroy him overnight if they wanted. Anybody willing to pay 1B with that level of risk is not astute enough to have that kind of money in the first place.

@VampirusX 7 ай бұрын

He should start his own streaming service to become an entrepreneur. At the moment he is "employed". But if we look at SSSniperWolf... she got a 1 week demonstration... KZfaq is all about revenue and not about the people (creators or viewers). As long as he stays scandal-free in his personal life ... he might be gucci. The problem in the case of sniperwolf is, that the VIEWERS punish her. Look at the like/dislike ratio on her videos. She still makes a shiet ton of money ... but her reputation is finally destroyed.

@canesugar911 2 ай бұрын

@@VampirusXI don't understand the obsession that incls have with her, yet derive joy in punishing her.......weird mentality they have.

@richardhoff1626 8 ай бұрын

When this came to the American Dream Mall, I did a quick check on what it is all about. I am too old to care about influencers, but I knew enough to know it was a disaster in the making. The reviews on the burger were mediocre. After getting passed the hype, the food and the service is all anybody cares about. Read the history of any successful change and you will find out how detailed each founder was and how much that detail is important to this very day. Burger King almost collapsed in the Eighties because they lost focus. How can some guy who is all about KZfaq think he can succeed in Burgers. The product leads the brand, not vice versa.

@notabot0001 8 ай бұрын

Should’ve just done a 6 month gimmick promotion and left it at that. Or every year announce there will be a run for x couple of weeks and have a chance to pump merch and ramp up marketing

@PikaPower131313 8 ай бұрын

I honestly think Mr. Beast is in the wrong. He should just admit he made a mistake, and move on.

@exposingamerica7378 8 ай бұрын

What was the mistake

@AlanTheBeast100 8 ай бұрын

It's a mistake to get into a bad contract, but that doesn't mean the other party is not in the wrong. Virtual Dining are the ones who need to "deliver to spec" and appear to fail in a lot of cases.

@jeffw8218 8 ай бұрын

“Mr. Beast” is not very intelligent

@ClimateKiller 8 ай бұрын

Wtf is he supposed to do? Just accept that some company wipes its ass with the brand that he build up?

@jeffw8218 8 ай бұрын

@@ClimateKiller Yeah. He’s a re-tard who never should’ve signed a contract like that to begin with.

@cpm1003 8 ай бұрын

Why on earth is "Mr. Beast" popular?

@djdigital3806 8 ай бұрын

You know.🤨

@elitecoder955 8 ай бұрын

He's a good entertainer

@Alex-me3yn 8 ай бұрын

bc he makes childrens content that i guess adults also watch so its like double dipping or something demographically

@Evil_Chronic 8 ай бұрын

Because he makes content for people with low intelligence. @elitecoder955 knows from experience.

@consequenciasinimaginaveis6901 3 ай бұрын

He makes free videos for poor children without the access to quality entertainment

@tucker3601 8 ай бұрын

Jimmy looks so tired. His fake, soulless smile is getting more empty on every new video thumbnail. Probably should of just taken the billion (if that was even true)

@CatsMeowPaw 8 ай бұрын

Mr Beast's 60g chocolate bars are now on sale here in Australia for AUD$5. That's ridiculous. A standard 200g chocolate bar retails for AUD$3.50. He needs to be careful branching out into fast food and snacks as his reputation could be heavily affected.

@bdogsp0012 8 ай бұрын

What chocolate brand are you talking about? Cadbury chocolate bars go for 3.60 AUD per 100 grams. Lindt chocolate bars go for 5.50 AUD per 100 grams.

@CatsMeowPaw 8 ай бұрын

@@bdogsp0012 ALDI's German made Choceur is AUD$3.49 every day, and it's silky smooth and delicious. Cadbury chocolate bars are sold at half price at Coles and Woolworths every few weeks.

@alimfuzzy 8 ай бұрын

@@bdogsp0012I just looked it up on woolworths app. Mr beasts chocolate goes for $7.42/100g $6.67/100g if you get the large, Cadbury goes for $4/100g. They must of recently dropped tge price for Mr Beast chocolate, it's now $4/60g.

@tucker3601 8 ай бұрын

The thing is, no one other than his fanbase of 12 year old's would seek out "Feastables" over Lindt or Cadbury.

@hamlast9287 8 ай бұрын

I agree with you. He can market, and create gimmics, but not a successful end to end business that necessitates quality control, innovative manufacturing, and deals with right investors.

@MADmidway 8 ай бұрын

I have never heard of or seen this beast character, let alone heard of this burger. His smile is terrifying.

@medes5597 7 ай бұрын

He was popular two years ago. In a decade he'll be nothing. Don't worry.

@bln8285 8 ай бұрын

Mr. Beast is trying to diversify because he knows the youtube career won't last forever, but he should have taken the billion and retired. sucks to be young and dumb

@uFFFO 8 ай бұрын

Your take is garbage.

@AlphaCentauri24 8 ай бұрын

Using ghost kitchens was shameful & lazy. I wouldn't have touched those burgers with a 10 feet pole. No way there would be consistency form one location to another.

@redx11x 8 ай бұрын

You need a team that goes out and ensures quality standards are met. It has nothing to do with a ghost kitchen.

@PanteraRossa 8 ай бұрын

Didn't he learn from Trump's many failed licensing businesses that it's an awful idea to tie your personal name and reputation to ventures you have zero control over, even if the licensing fee for barely any work sounds sweet at first, it can backfire REAL quick.

@SamJohnsonAZ 8 ай бұрын

In that analysis you did of his profit off his videos, you failed to take in account the compounding of the views over time. Yes they video has 122million views right now; but it will have much more in another year. There’s also cheap videos he’s done in the past that still rack up millions of views 7 years later. You also didn’t take in account his revenue from his other KZfaq channels. He posts the same videos in different languages that get millions of views. Also he has his gaming channel and react channels which cost virtually nothing to make and still get crazy views.

@deanchur 8 ай бұрын

The supermarkets down here in Australia just started selling Mr Beast chocolate...it's priced to compete with Lindt, a mainstream-premium brand. Never seen an advertisement for it either, and you've got Cadbury (that sells at nearly half the price) constantly advertising to compete with. I'll give it a few months until it's on clearance.

@matttran7161 8 ай бұрын

When it comes to evaluating influence, there's always at least two variables to consider, the volume and value of the audience. He might have outrageous volume, but such a wide new will undoubtedly pull in low, no, or even negative value targets (from the advertiser's perspective). This is why YT channels see such wild swings in CPM. Like a modest 100K finance channel that attracts an older, more affluent audience would likely outperform a gaming channel targeting kids. MB's product stack cannot and will not advance beyond the simples, cheapest consumer goods. So he's starting at the bottom, has a clear ceiling, and the market will always race lower over time.

@angel_machariel 8 ай бұрын

Hmm, this analysis assumes the high-volume low-value audience approach would remain static. In that case I would agree without much doubt. I do not know MRB's channel well, but it strikes me as entirely static indeed. But MRB's brand equity appears to be very strong, and in that case premium pricing for ads and even basic goods can become very realistic. Such as expensive crappy hamburgers. Also, I do not see how a strong brand could be negated by mere competition alone, assuming a "drastic change in times" won't occur. The real enemy of a strong brand is the brand itself, for example a lack of willing to adapt when needed.

@WillieFungo 8 ай бұрын

A better strategy for him would have been to establish several large brick and mortar stores in established tourist locations. The constant stream of new people keeps the sense of novelty new and also allows for higher pricing. Sales could easily exceed 1 million a month

@angel_machariel 8 ай бұрын

Well that's the whole point: MrBeast seems to avoid direct responsibility and a clear connection to profits. His financial gains often appear indirect, realized only after accounting for "charitable" expenses. He'll avoid mentioning this part of financial accounting.

@aryclai 7 ай бұрын

@@angel_machariel that makes sense because I don’t know who MrBeast is, to me He’s just a anomaly that appeared on Yt one day. I think originally the ghost kitchen was a good idea especially for Covid, but I think it should’ve ran for like six months to a year and then open up a brick and mortar because at that point you should have funds allocated to that, but you are right. People have said he uses his money from YT for charity work so that he can make those KZfaq videos about charity work.

@angel_machariel 7 ай бұрын

@@aryclai Considering his popularity, it strikes me that he could have opened multiple brick-and-mortars straight away even.

@medes5597 7 ай бұрын

You just described the exact, like literally exact, business model that franchise and theme resturants are told to avoid because it's incredibly unsuccessful because *everyone* thinks that's how you sell a theme or franchise resturant and thus tourist heavy locations are by far the most saturated markets and so it's considered one of the worst ways to start any new venture of that type. The current reccomended strategy is either ghost kitchens that evolve into brick and mortar or if you have to go brick and mortar one or two locations in metropolitan areas that are just large enough for the concept and no larger.

@WillieFungo 7 ай бұрын

@@medes5597 Told to avoid by who exactly? It worked perfectly well for other influencers like Salt Bae.

@JohnGotts 8 ай бұрын

A tip. Don't get delivery from delivery-only restaurants. Ever. Order take out and find out what business is making your food. In my case it's Buca di Beppo. My smashburger was made correctly. It is a high end burger, and worth the price. Much better ingredients than the big three. I think that getting delivery from a restaurant you haven't personally inspected is most people's first mistake when it comes to ghost kitchens.

@Alex-me3yn 8 ай бұрын

yea ever since i learned about ghost kitchens from a youtube documentary like a year or 2 ago i stopped getting delivery unless i had been there at least once in person[even then i dont really anymore bc its so expensive]

@fyt54321 8 ай бұрын

I have watched zero Mr Beast videos ever. Obviously I am long aware of an internet personality with that name, but have no interest in being one of his tens of millions of 'followers'. Nor do I watch TikTok or KZfaq shorts.

@CatsMeowPaw 8 ай бұрын

The key difference here is Mr Beast controls the content of his channel. He has virtually no control over thousands of independent burger chains making a hamburger. A hamburger is also a bargain basement commodity, an item that can be easily replicated by anyone. You can't replicate a video of a Lamborghini being shredded, but you can replicate his burger to within 99% of the real thing. Moving into cheap commodities was a mistake for Mr Beast.

@hallockstuart7899 8 ай бұрын

idk why anyone would think these people would know anything about food

@Olav3D 8 ай бұрын

When you want to sell products using your fame you should make simple products like energy drinks or chocolate as they are easier to scale and control the quality.

@samsonsoturian6013 8 ай бұрын

It's not as easy to run a big business as people think.

@snowlockk3464 8 ай бұрын

His chocolate is releasing in my country soon. it's 2.5 times more expensive that other brands of chocolate. It's going to be another prime fiasco. Where it sits on the shelves until it's heavly discounted.

@kaipirinha8871 8 ай бұрын

In deals like this, before signing, you go to a big law firm to receive consultation by a specialized lawyer or even lawyers (food chains/trademark law). Yes, you will pay around 30 k and more in lawyers fees, but you will not end up with a contract which is negative for you or cannot cancel (exit clauses). Hell, I would probably have made a better job than whoever consulted him and I am not even that specialized.

@angel_machariel 8 ай бұрын

You can't know. He may have set boundaries, which would give the legal team less space to maneuver in.

@kcgunesq 7 ай бұрын

Note to you young kids. At least for the foreseeable future, if someone offers you any amount ending with 'billion dollars', take it.

@ryomawashere4032 8 ай бұрын

TBH I tried Beast burger multiple times because of family. Im a burger guy but Im not a fan... Edit: This is my personal opinion on the product. Not to offense anyone anywhere.

@brandonbath6097 6 ай бұрын

Got it delivered not knowing it was a bulls*hit virtual brand. It was worse than I can even explain. I got my money back, which I know comes from the restaurant.

@dagfinissocool 8 ай бұрын

Jimmy got Willy Wonka syndrome and thought everyone would love him and work hard to make sure he was happy and not do anything to hurt his precious brand

@GentlemansCombatives 8 ай бұрын

"They paid me money, but i spent it" is not the defence he thinks it is

@nelsondisalvatore9812 8 ай бұрын

What a curious thing that after rejecting the 1B offer it started raining complains and bad reviews.

@uFFFO 8 ай бұрын

It's curious for sh1t business to get bad reviews? The buyer dodged a major bullet.

@MrXperx 8 ай бұрын

I was never a fan of Mr Beast and influencer marketing is lost in me.

@michaele.strasser9641 8 ай бұрын

I never heard of Mr. Beast and I can't remember any IPO or SPAC. But making Burgers worse than McDonald's isn't an easy challenge and investing into a low margin food business isn't a smart move as well.

@angel_machariel 8 ай бұрын

None of this apply: MrBeast's venture was a partnership with Virtual Dining Concepts, leveraging existing restaurant infrastructure. An IPO may have been an option (may), if VDC would have had expanded its company. And a SPAC has nothing to do with this: VDC isn't a SPAC.

@reprovedcandy 8 ай бұрын

Influencers brands are only ever good for short term gains. I recognize a small handful have somehow persisted, but generally they all blow up fast, but implode even faster.

@MrBonified66 8 ай бұрын

My main takeaways (CWIDT) are stick to what you're best at and don't be greedy!

@stephenboyington630 8 ай бұрын

LOL. Why go to Mr. Beast burger when you could go to Baby Shark burger or Tide Pod Challenge burger?

@PersimmonHurmo 7 ай бұрын

He should just partner with established brands to make limited time mr beast goods like burgers at mcd's or major confectionery companies. Starting a business is never easy. Don't be greedy. Share your wealth with your business partners and you will all be rich. Take all for yourself and be left with nothing.

@drscopeify 7 ай бұрын

If I did this I would buy a small burger chain and re-brand it there are hundreds of small burger chains in the USA. My favorite is Dick's drive in here in Seattle, great burgers and they are expanding very quickly and long waiting lines.

@creedolala6918 8 ай бұрын

I honestly can't understand buying a burger because it's attached to a KZfaqr's name. I mean, okay he makes entertaining cute videos. But hearing his name doesn't make me want to go out and buy anything whatsoever.

@bikinggreg 8 ай бұрын

Ghost kitchens/virtual restaurants has to be the dumbest idea I've ever heard of. No control over quality at all. It's like they took all the bad aspects of Uber and applied it to virtual fast food.

@darkspace5762 8 ай бұрын

Should've taken the $1B

@Ojlas97 8 ай бұрын

I forgot to register through your link in babbel, can I get the offer some other way?

@gneruinseruihnutshnu 8 ай бұрын

> if the quality was so bad, why did it took him so long to figure it out? Easily hoped he can make it right by negotiating stricter controls with virtual dining at first (probably getting just tons of empty promises), trying to overtake parts of the deal, or even shifting from virtual dining to brick and mortal at later stages. Only after nothing worked it was time to cut loses, connection with the rest of his brand, and find a legal way out. The same as staying too long in a bad relationship.

@thomastools5514 8 ай бұрын

Bruh The MrBeast channel is not the cash cow channel. There are many more, much more profitable channels like BeastGaming and BeastReacts that make money.

@codycast 6 ай бұрын

I’m amazed at how popular this guy is. I mean, awesome for him…. But I’ve literally never seen a video of his and only hear about him on sites like this

@hughmortyproductions8562 8 ай бұрын

Has he always had such a fake, dead-eyed smile? It certainly doesn't make me want a hamburger.

@Balkan55 8 ай бұрын

1 billion dollars offer is bullshit, also mr beast is annoying

@newyorkvisionary 8 ай бұрын

We appreciate the crazy video output sir 🙏

@angel_machariel 8 ай бұрын

I generally enjoy the content on this channel, but I've noticed that advertisements are integrated into the main content without clear demarcation. It would improve the viewer (mine lol) experience if ads were separated or clearly labeled, perhaps with designated chapters.

@SithLordmatthew 8 ай бұрын

11:10 lets assume beast burger received a 20% royalty !?!?!!? WTF Look up what other brand names far far bigger than this crap pay its 4-6% that makes the revenue 4-6 million thats it.

@wongsinghowe 7 ай бұрын

sounds like Mr Beast should have discussed things with CEO of Virtual Dining behind close door without lawyers.

@graymars1097 8 ай бұрын

predictable 👍 the very first thing that comes to mind after I hear the words “3rd party” is “quality control” but all thing considered, who buys food because it’s named after someone else? 😮 this is weird to me 😅

@bln8285 8 ай бұрын

teenagers.

@wale7342 8 ай бұрын

Good job on this one Ryan, it’s interesting to see both sides of the story here but I’m sure the “Mr beast burger” won’t be his last thing to sell to little kids, hope he’s smarter with the contract next time

@penitent2401 8 ай бұрын

Ghost kitchens that will not get their name and location traced back to their food, no quality checks and control, but has to bear all the cost and give portion of revenue to this third party branding and marketing company. Who would have thought they would cut corners and increase profit margin at expense of quality.

@Kratargon 8 ай бұрын

Your math is sus. Each mr beast video has a different cost/benefit ratio; not all of his stunts cost 2 million dollars to run. You can’t take one stunt and assume all others have the same profit margins.

@MossMini 8 ай бұрын

If your young enough to make millions, you're old enough to take bad business agreements. Blaming on age is lame. Mr Beast is more concerned about views than the business. Speculation is Mr Beast is not that well off.

@icemanleo 8 ай бұрын

my kid likes that shitty chocolate. it's of such a poor quality... and hella expensive for what it is

@perry-4444 8 ай бұрын

Thanks 😊

@desertdude540 8 ай бұрын

This whole ordeal just makes Sam Hyde's MrBeast parody video, where he battered and deep-fried $5,000 worth of Marvel Funko Pops (as well as a dead mouse and human feces), even funnier.

@nunyahbizzniz2194 8 ай бұрын

Those "Beast Bars' are going stale in the display with his dumb face on it at my local grocery store and they're right next to check out.

@douglassun8456 8 ай бұрын

I don't watch Mr. Beast, so I don't know what value he offers as an entertainer and why he is popular. But I will say that he has a very creepy smile. By the looks of him, I wouldn't trust his word if he told me the sky is blue.

@Rye042 8 ай бұрын

I am watching this while eating Jollibee Chickenjoy.

@kevinbarry71 8 ай бұрын

Am I the only very heavy user of KZfaq who has no idea who this MrBeast person is?

@alimfuzzy 8 ай бұрын

Probably

@horrortackleharry 8 ай бұрын

No- I've heard of him, but never watched a single video.

@rusm5710 8 ай бұрын

I find his videos incredibly boring

@Onion_Knights 8 ай бұрын

never watched any of his videos

@mamotalemankoe3775 8 ай бұрын

I am amazed so many people who watch this channel not only seem to know him, but are white knighting for him in the comments and justifying an even higher price for his channel of over $10B. I thought his market was young, daft children.

@skilledwarman 8 ай бұрын

I actually liked Beast Burger at first. Never seen any of his vids, but heard the burgers werent bad and gave them a shot. Was like Five Guys but with buns that didnt just fall apart. Would get them every couple months or so. There was absolutely a point where they just fell apart and stopped being even remotely good

@NS-cs3wp 8 ай бұрын

Just now learning about this business model, how could it not be trash? People go to chain restaurants for consistency, not quality. We all know the food in a chain restaurant is going to be trash but it's going to be the same quality level of trash, with similar ingredients and flavor profiles, every time. You're telling me some random ghost kitchen, that may have seasame seed buns, may have plain buns, may have brioche buns ... maybe they use this kind of lettuce, or that kind of lettuce, maybe the chef understands how to cook a burger properly, maybe they're just learning, who knows? It's worse than just having "the good McDonalds" and "the bad McDonalds" in your neighborhood. At least in a McDonalds the machines they're forced to buy and install all have timers and sensors that control the timing and temperature of EVERYTHING. In some random ghost kitchen? Who the hell knows. I only worked in fastfood for like 6 months 30 years ago but that small amount of experience was enough to let me know this was instantly a bad idea.

@danielcrotty8697 7 ай бұрын

I was shocked at how bad the Feastables were. How do you mess up candy bars? They were hard like dark chocolate, not really sweet, and the flavor was just meh. They were about $1.66 per bar at Target, so not insanely expensive. But I just thought it would at least be a tasty treat.

@squorsh 8 ай бұрын

Personally I think anyone who wanted to buy influencer themed burgers deserves their food to be shitty quality

@ducknorris233 8 ай бұрын

I believe KitKats are still made in the US under a license from Rowntree to Hershey. Rowntree does nothing and gets a piece of the pie.

@djdigital3806 8 ай бұрын

Foolishness on KZfaq is the only thing that makes money!

@M102 8 ай бұрын

youtube ads made my feet feel cold

@floozyspeak 8 ай бұрын

Earl's been in that biz for ages it seems. Another tale of would be contract signing and the woes of past notions of stuff that would be awesome one day. Lawyers win.

@Matt-om1yu 8 ай бұрын

I actually really like feastables as they have the only non-milk chocolate bar that doesn't suck. I Can't be alone right?

@MooseBme 8 ай бұрын

"!!!FACT$$$ DON'T MATTER!!!" - EGO

@Lik3ToSing 8 ай бұрын

Love it

@side-fish 7 ай бұрын

I think giving 200 million dollars valuation to his channel may be a bit conservative if you base it on the 1 million per video and 20 videos per year average and a 10x multiple. Don't forget, Mr. Beast has multiple channels and you have to take that into consideration. It's not just the main channel and the chocolate. He also sells merch and has sponsorships. Granted he mentioned before that his main channel loses money per video and these other channels are what keeps him up, so perhaps that is something to consider.

@thegray5730 8 ай бұрын

Gimmick burgers made at some rent-a-grill is not smart by any stretch of the imagination. Virtual Dining Concepts saw an opportunity to use Donaldson who, despite his success, is just a 25 year old college drop out.