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Stockton covers how to use the GA4 native API and BigQuery Connectors in Looker Studio. He covers how to duplicate some of the features of the Native connector with BigQuery and discusses their pros & cons.
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0:00 - Intro
0:30 - Why do I Care?
2:19 - Connecting Your Data Sources
4:58 - Comparing Data
6:13 - Page Views, Item Views, & Leads
10:36 - Benefits of BigQuery Connector
11:40 - Wrap Up
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