The Best Way To Launch Your Startup | Startup School

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Y Combinator

Y Combinator

Күн бұрын

Kat Mañalac is the head of YC's Outreach team and advises early stage founders on their launches during the YC batch. She shares the multitude of ways to launch a product and how to get attention for them. Her talk provides tangible strategies and examples of startup launches and will change the way you think about launching.
Apply to Y Combinator: yc.link/SUS-apply
Work at a startup: yc.link/SUS-jobs
Chapters (Powered by bit.ly/chapterme-yc) -
00:00 - Launching Your Startup
01:28 - When Should I Launch My Startup?
03:42 - One Sentence Pitch
05:19 - How to Create a Short Memorable Description
09:17 - When is the X for Y Construction Not Too Cliche?
12:05 - Types of Launches
20:43 - Summary

Пікірлер: 120
@ycombinator
@ycombinator Жыл бұрын
Tell us about your most recent launch!
@sephadmiral6842
@sephadmiral6842 Жыл бұрын
Hey just want to ask if this is a cool 1-2 sentences pitch: 1. Seamless digital art marketplace with all-in-one tools, the solutions to hassle-free minting, buying, trading, and selling art.
@sumankar4873
@sumankar4873 Жыл бұрын
bookface but not only for YC founders for all founders, gigs and content creators
@lokalpod
@lokalpod Жыл бұрын
mehungry wants to simplify healthy eating and improve nutrition habits
@motelejesuolamilekan1950
@motelejesuolamilekan1950 Жыл бұрын
We are a marketplace platform for blue collar services and errands. We recently announced on whatsapp that we'll help people in Lagos Island buy fuel, so they can save time and effort, as fuel scarcity is one of the current biggest problems in Nigeria.
@sephadmiral6842
@sephadmiral6842 Жыл бұрын
@@motelejesuolamilekan1950 Platforms for blue color services that helps Lagos people in buying fuel to save their time
@chapterme
@chapterme Жыл бұрын
Chapters (Powered by ChapterMe) - 00:00 - Intro 00:09 - Launching Your Startup 01:28 - When Should I Launch My Startup? 03:42 - One Sentence Pitch 05:19 - How to Create a Short Memorable Description 09:17 - When is the X for Y Construction Not Too Cliche? 11:26 - Why you need to launch continuously 12:05 - Types of Launches 12:15 - Silent Launch 12:55 - Friends & Family Launch 13:44 - Launching to Strangers 15:10 - How to Launch Through Online Communities 17:25 - Social Media Launch 18:11 - Pre-order Launch 18:54 - Waitlist Launch 19:21 - Press Launch 19:58 - Start to Build Your Own Community 20:43 - Summary
@ipreign7513
@ipreign7513 11 ай бұрын
What is chapterme
@commissaryclub3168
@commissaryclub3168 Жыл бұрын
This presentation is so valuable--exactly what makes YC so extraordinary.
@Theone-ou2xt
@Theone-ou2xt Жыл бұрын
Even if someone isn't launching a startup but working on some other project the desire to make it perfect can delay us from finishing it .I deal with this tendency myself, very educational video it was really good to watch, I hope i can apply what i learned.
@JetSoftProHQ
@JetSoftProHQ 10 ай бұрын
The launch is something you do continually! What a great thought! Especially, for software development projects.
@letsclimb5828
@letsclimb5828 Жыл бұрын
Thank you so much for providing this content. You have top-notch production with clear and concise instruction; it is rare to see in this space. No fake guru, no fluff. Subbed 👍
@topptacticalintelligencelt6855
@topptacticalintelligencelt6855 Жыл бұрын
Big thanks for this! The one-liner is a life saver and getting it tested in the market as soon as possible is key!
@aligulaj
@aligulaj Жыл бұрын
This has been a timely clip...been struggling with what to do about my launch but now i have an idea on what to do. My previous launch didn't go so well and i got stuck ...but with this ...i have a rough idea on what to do. Thanks YC
@JensKosterStartupSalesCoach
@JensKosterStartupSalesCoach Жыл бұрын
Always launch and do not wait. Thank you Kat, great video!
@Houseofyards
@Houseofyards Жыл бұрын
This is very informational and even inspiring, thank you!
@joecod298
@joecod298 Жыл бұрын
I created my product in less than 5 days, launched it and now 20 days later my business is with almost 60 users, 18 recurrent users and some of them is paying🔥. I’ll join YC this batch. Mark my words
@phillip_jacobs
@phillip_jacobs Жыл бұрын
Let's gooo!! What's your product's name Joe. I'd like to try it out - unless it's geo blocked for now ?
@zzzyyyxxx
@zzzyyyxxx Жыл бұрын
Interested as well, what's the product?
@oliv23_
@oliv23_ Жыл бұрын
Sorry to break the vibe here but if you created it in less than 5 days, what's stopping anyone from doing the same?
@zzzyyyxxx
@zzzyyyxxx Жыл бұрын
@@oliv23_ the difference is, they did it.
@phillip_jacobs
@phillip_jacobs Жыл бұрын
@@zzzyyyxxx I agree. A MVP is not meant to set you apart in order of magnitude. It's just the first step of trying to understand what it is people want.
@zecare
@zecare Жыл бұрын
You guys have the best videos ever
@tawonamagede6637
@tawonamagede6637 Жыл бұрын
Always extremely interesting to hear the launch process for companies
@ferrerasalexander
@ferrerasalexander Жыл бұрын
Thanks for this video, I was thinking about that maybe doing something wrong but I see know I'm doing well .
@RecipesLive
@RecipesLive Жыл бұрын
I started a food blog that evolved into an interactive recipe channel. I think I need to niche down again as it is to much work for one person or find a specific customer base. Great video thanks Brendan.
@carlosdesantiago1356
@carlosdesantiago1356 Жыл бұрын
Summary with highlights 00:01 Launch early and launch frequently - Launch early to determine if you're solving a big enough problem - Launch frequently to iterate and improve until you have a core of users 03:04 Having a core group of users who really love you is important for growth - Understand why users love your product and do more of it - Create a clear and succinct one-sentence pitch to help spread the word about your company 05:47 Be concise and avoid meaningless jargon while pitching. - Start with a crisp and relevant sentence about the company and what it does. - Avoid rambling, give context up front, and communicate efficiently. 08:31 Use descriptive, personalized language when pitching your startup. - Avoid overused X for Y constructions, but use analogies if they are the best way to explain your business to investors, press, etc. - If using an X for Y analogy, ensure that X is a household name, it's clear why Y would want X, and Y represents a huge market. 11:08 Launching early can help you practice and refine your idea - Silent launch: create a simple landing page with domain name, company name, short description, and a call to action - Friends and family launch: test your pitch and gather feedback, but don't stay in this phase for too long 13:42 Direct customer feedback is crucial for building the right product. - Doordash founders spoke to over 200 small business owners to create a product that solved their problems. - Online communities like Bookface and Hacker News' Show HN can provide low risk ways to launch and get early feedback. 16:05 Successfully launch on Hacker News with a simple waitlist strategy - Communities have different audiences, know what appeals to them - Be authentic and avoid marketing/promo language 18:34 Launch again and again to build an engaged community - Pre-order campaigns should be planned properly to maximize success and guidance is available online - Press is not scalable for sustained growth, building a community is important for future launches.
@arjfnd
@arjfnd 6 ай бұрын
Thank you
@AhmedFarrakha
@AhmedFarrakha 11 ай бұрын
I think this is the most useful video on this channel.
@alijavibe
@alijavibe 2 ай бұрын
The best speaker! Thx a lot for tons useful information ❤
@aquibmoin3415
@aquibmoin3415 Жыл бұрын
What an immaculate overview!
@sergismael
@sergismael Жыл бұрын
Definitely you should launch a video of "How to launch". Very Helpful for startups 👍🗝️
@goynukk
@goynukk Жыл бұрын
Thanks for these great ideas to launch our start-up!
@Ghinko
@Ghinko 7 ай бұрын
This was helpful and informative, thank you
@eazypeazy8559
@eazypeazy8559 Жыл бұрын
Wow! That's great, thank you for the info. I'm really experimenting with my tech project, that has potentially useful idea in its core. Now I understand better how to verify that idea and move forward.
@oscarmartinezbeltran
@oscarmartinezbeltran Жыл бұрын
Why do YC bring always the same success examples: Airbnb, Superhuman, Redit, etc? Is not there other success stories?
@alexbrezny6108
@alexbrezny6108 6 ай бұрын
A lot of them aren't as famous as the big ones that people know about even for nerds like us. I don't know what checkr does and I honestly don't care.
@timbukstu9861
@timbukstu9861 6 ай бұрын
For most people to understand the analogy, they need to have heard of it, and experienced it in their own life. In this way, most examples will refer to the same startups. Just like when you hear that open AI or artificial intelligence is the new iPhone moment.
@VincentOkpala
@VincentOkpala 9 ай бұрын
Thank you. Wonderful, this is so great and helpful. I can't find the link on the types of launches that is supposed to be in the description.
@johnstalkernet
@johnstalkernet Жыл бұрын
Thank you! Love the commentary about starting with “what” before “why.” I was guilty of this recently until people kept interrupting me with “Wait wait, John. What does this actually do?”
@angsh
@angsh Жыл бұрын
Beautiful. So clear ❤
@biswajitmishra1762
@biswajitmishra1762 Жыл бұрын
Thanks for the informative content
@poulticegeist
@poulticegeist Жыл бұрын
Thank you. Does anyone know what was said about the concern about competition? I feel like launching too soon without establishing a moat can be giving those with more resources an edge
@diegoocasiano
@diegoocasiano Жыл бұрын
This is pure gold
@boriszhilinskiy8187
@boriszhilinskiy8187 Жыл бұрын
Incredibly transformational and inspirational!
@mburu.mwangi
@mburu.mwangi Жыл бұрын
Such a goldmine!
@mentorshq
@mentorshq Жыл бұрын
Thank you
@Ditto-sCrazyCoding
@Ditto-sCrazyCoding Жыл бұрын
Thank you.
@Axel.The.Conqueror
@Axel.The.Conqueror Жыл бұрын
Information shared by yc are extremely valuable i really thank you guys!
@khenisavan6531
@khenisavan6531 Жыл бұрын
This Video is a helpful for me
@welseapply
@welseapply 3 ай бұрын
good one
@jinettew.3192
@jinettew.3192 Жыл бұрын
YC very lucky to have you!
@ueang
@ueang Жыл бұрын
thanks a lot!
@machapuis
@machapuis 29 күн бұрын
When you say launch again and again I am a bit confused. I am currently working on an app ....so I need to remove it from the store if I want to launch again?
@tilkesh
@tilkesh Жыл бұрын
Thanks
@martinstine
@martinstine Жыл бұрын
Nice one Kat. 🙌🙌🙌 YC
@arifinchowdhury3662
@arifinchowdhury3662 Жыл бұрын
Amazing
@jonassteinberg3779
@jonassteinberg3779 Ай бұрын
The first pave description was better. Immediately describes what problem they're solving: one that plagues tech folks.
@randy4ii411
@randy4ii411 Жыл бұрын
Thank you Kat.
@mochileroxpress6083
@mochileroxpress6083 Жыл бұрын
Thank you!
@AbhishekKumar-kh8zp
@AbhishekKumar-kh8zp Жыл бұрын
Love from India 🇮🇳
@pedrocosta2472
@pedrocosta2472 Жыл бұрын
Where can I find the alum ship bob pre-order guide?
@notkeatonharris707
@notkeatonharris707 Жыл бұрын
Do you have the link to the tiktok tips that were mentioned?
@arpitsingh4937
@arpitsingh4937 Жыл бұрын
We are launching a sales course soon.
@sandymakesplans
@sandymakesplans 7 ай бұрын
the communication skills of these presenters arehealing me
@SwahiliSpicE
@SwahiliSpicE 2 ай бұрын
Can I ask which teleprompter you are using?
@grammar_shark
@grammar_shark Жыл бұрын
Great video.
@3nityC
@3nityC 10 ай бұрын
Can I use "of" rather than "for"?
@esgosar
@esgosar Жыл бұрын
Launch ASAP.
@brain_respect_and_freedom
@brain_respect_and_freedom Жыл бұрын
Thank you 👍👏👏👏
@itsvictoroyedeji
@itsvictoroyedeji 5 ай бұрын
🔥🔥🔥
@ffewf62
@ffewf62 11 ай бұрын
Any slack community for YC ?
@Travelsync157
@Travelsync157 Ай бұрын
I want to launch company against a big gaint who was funded by yc, idk should i go with yc or not? Anybody……
@Unknowledgeable1
@Unknowledgeable1 Жыл бұрын
The best way to launch your startup Is to know your passion and your heart Let your unique vision be your guide And keep your focus sharp, never let it slide Find your tribe and make a connection Networking is key, with no objection Get feedback and learn from mistakes Don't be afraid to make those high-risk stakes Be fearless and never lose your drive The world needs your talent, your power, your thrive Believe in yourself and your innovative quest And let your startup soar, to be the best.
@lokthar6314
@lokthar6314 Жыл бұрын
nice GPT3
@nickrogge1575
@nickrogge1575 Жыл бұрын
This video is so much help. Could we maybe get a video in the future on doing a preorder campaign?
@bluepunkrocker
@bluepunkrocker Жыл бұрын
I tried launching an nft Eat 2 Earn project. I had a small community and a detailed plan but I'm not a technical developer so I am stuck at building the smart contract. I'm relaunching because of this! TY!
@saeleor
@saeleor Жыл бұрын
bro really said eat 2 earn unironically 💀
@bluepunkrocker
@bluepunkrocker Жыл бұрын
@sabo lol I know how it sounds dog. It's really a platform for restaurants to create a rewards program. But since it's NFT related I was mocking STEPN.
@saeleor
@saeleor Жыл бұрын
@@bluepunkrocker I was literally picturing a platform of mukbang mfs eating themselves to death for some tokens
@bluepunkrocker
@bluepunkrocker Жыл бұрын
@@saeleor 😆🤣🤣
@GuneTools
@GuneTools Жыл бұрын
I like her eyebrows and their strategic movement
@sandymakesplans
@sandymakesplans 7 ай бұрын
ikr she gets me so pumped up😅
@sysavaneusman5435
@sysavaneusman5435 Жыл бұрын
Finally
@saloni379
@saloni379 11 ай бұрын
What to do when you're friends and family not interested in your any startup (ie they view startup as waste of time)
@yairsedaka9776
@yairsedaka9776 Жыл бұрын
QUESTIONS FOR THE AUDIENCE Would you like to have a simple "startup ideas" evaluator framework for better evaluating and comparing startup ideas?
@carlosbraga9381
@carlosbraga9381 Жыл бұрын
nice, i sign up
@caesar7733
@caesar7733 Жыл бұрын
Yes please
@elliott73072
@elliott73072 Жыл бұрын
Can you show us a diagram of common start up exit scenarios? Not only would it be highly intellectually rewarding to see, it'd be interesting to see if there's a formula to acquire large amounts of money (aka get rich 😆)
@nedyalkokarabadzhakov5405
@nedyalkokarabadzhakov5405 9 ай бұрын
the problem is not when to launch but WHERE??? we need a place where people want to try your product. For example i have build this product that you can use to connect your personal interests with content on the web.
@andreavasconez6387
@andreavasconez6387 Ай бұрын
Do customer discovery and find your niche! When you find them you’ll also see where they hang out
@sngari
@sngari 11 ай бұрын
I Wish i knew this in 2008..but it's not too late.
@henry-ng
@henry-ng Жыл бұрын
Arguments made by the author are: 1. There are different types of launches that a startup can use, including a landing page launch, friends and family launch, launching to strangers, online community launch, and pre-order campaign launch. (12:20-18:55) 2. Building a community is important for startups, and startups should start building their own community while in startup school. (19:56-20:19) 3. Launching is not just one moment in time, and startups should keep launching again and again, even if the first launch doesn't work. (20:45-20:54)
@penielsalekwa8996
@penielsalekwa8996 Жыл бұрын
Wow no wonder Elon recommended you 😃😃
@VeronikaBogush
@VeronikaBogush Ай бұрын
former Soviet Union counties
@joemak8181
@joemak8181 Жыл бұрын
Thank you, but you should not launch if you don’t know your market and customers! A product should offer customer needs satisfaction not just test hypothesis! IMO
@ovidiuc4
@ovidiuc4 Жыл бұрын
FYI The intonation is driving me insane. It's taking not being monotone to the extreme. To the point I can barely focus on the great information being transmitted. I had to turn the speakers in the car really loud, because I couldn't hear/understand the lower tone words. But then the other parts were too loud.
@mastershredder2002
@mastershredder2002 Жыл бұрын
4:02 They use FEWER words. Not "less".
@DavidProrok
@DavidProrok Жыл бұрын
The CEO of Indy Cloud watching this video like 😒🫠
@Math_kru_earng
@Math_kru_earng Жыл бұрын
thanks a lot!
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