The Best Way to Structure Your Apple Search Ads Campaign (Part 1/3)

Рет қаралды 13,256

Күн бұрын

I'm going to show you how to structure your Apple Search Ads campaigns and how to put in the ideal cost per tap to get you to your target cost per download.
Highlights
00:34 - Setting up the campaign structure for each geography/country
00:54 - First campaign: Exact Campaign
01:21 - The Broad Match campaign
02:02 - The Search Match campaign
02:53 - The Brand Match campaign
03:34 - The averages of conversion rate
04:28 - A demonstration on how to set up your first campaign
Apple Search Ads:
searchads.apple.com/
Get our greatest growth hacks to increase downloads & revenue:
www.appmasters.com/training
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Пікірлер: 27

@aakashchudasma6060 Ай бұрын

awesome! Thank you so much it' s so much helpful for me.

@AppMasters Ай бұрын

Glad it helped!

@jillianschafer1318 2 жыл бұрын

awesome! Thank you! looking forward to the series :)

@davids390 3 жыл бұрын

Great topic! Looking forward to the rest of the series

@AppMasters 3 жыл бұрын

Thanks!

@EtienneFafard-rx2jv Жыл бұрын

Very interesting and helpful! Thank you!

@AppMasters Жыл бұрын

Glad it was helpful!

@cryptogiant9931 3 жыл бұрын

Steve love your content, hard to grow in a niche field but I hope you're converting many customers yourself!

@AppMasters 3 жыл бұрын

Thanks!!!

@realteslashow 2 жыл бұрын

I am surprised by quality of this video. Thank you!

@AppMasters 2 жыл бұрын

Glad you liked it!

@Yoannpavy 3 жыл бұрын

Super content thanks

@AppMasters 3 жыл бұрын

Thanks bro!

@zanwelzairi9853 Жыл бұрын

Super interesting! As a side question, can I use brand words like Facebook and Instagram in my App Description? (for example, if I say that my App has similar chat features to Facebook Group chats, or similar Story sharing like Instagram?)

@jayseb11 2 жыл бұрын

What is the reasoning behind separating out Broad and Search Match campaigns? If the goal is to discover as many keywords as possible isn't it just as effective to combine them and make them easier to manage. I am planning to create 2 campaigns for each Geo to keep it simple: Exact, Discovery. Where Discovery has search match turned on and broad keywords as well. Is this not a recommended approach? Why not?

@mayasadat4792 2 жыл бұрын

Hi Steve! great video, super informative. I did the 3 campaigns that you mentioned on part 1, 2 & 3 and the ads have been running for the past 2 weeks. The search match is actually doing much better than exact campaign, I am getting really low impressions and little to none installs. Which comes to my question how can i optimize the campaign: The keywords I choose are not on my metadata but are very relevant to the app - do you think it’s because of that? Or do you think i should add more keywords… or would it be my budget, but my daily cap is far more than what i am spending per day.

@AppMasters 2 жыл бұрын

It could be a variety of factors. Could be keywords not in meta data so you don’t have any organic rank. I would try to add them to the meta data and see if that changes anything. Keep me posted!

@jaeyungkim6716 2 жыл бұрын

Hi Steve! thank you for your great content. just one question though so if I set up CPT $0.6 and CPA $2.0 and the user actually downloads my app, will I spend $2.0 for the download or $2.6 for the download ($2 + $0.6)? Thank you!

@NoahAmar 2 жыл бұрын

I'd like to know too

@AppMasters 2 жыл бұрын

Two different things here. If you set a CPA goal of $2 then Apple will do its best to reach that mark. However, it could end up costing you more. If you set a $0.6 CPT and you convert 100% of your taps into installs then your CPA will be $.6. Does that make sense?

@aibochan1764 10 ай бұрын

If you already rank well for the keywords in your title should you still target them in an exact match campaign?

@user-pn9bp5ji6x Жыл бұрын

Hi @AppMasters, how to measure the effectiveness of apple search ads? I mean how to judge if it's going on correct path or not?

@AppMasters 11 ай бұрын

You need an attribution tool like AppsFlyer, Adjust or Airbridge.io

@aibochan1764 2 жыл бұрын

How do I track installs though if I already have plenty of organic installs? How do I track the paid installs?

@AppMasters 2 жыл бұрын

Are you saying installs to sales? You'll need an attribution partner like Adjust or AppsFlyer. If you're talking about how to separate ASA vs organic downloads then you'll have to manually subtract your app store search downloads by your ASA downloads.

@stefaniniho 3 жыл бұрын

How comes that the expert himself publishes an app and does tutorial about campaign strategies but makes no significant money from it. A case study on moonlight with the real numbers for dev, design, content, paid ua, downloads, conversion rates etc. to give some real insights.

@AppMasters 3 жыл бұрын

Been too busy to focus on Moonlight right now, but we are working on a new app with a partner that should have better numbers to share.