Big is better right? Big data, big features, big customers. With those big customers comes requests for big acronyms like SAML, SCIM and RBAC. Getting those implemented depends on a strong foundation. The boring bits that were glossed over when building the company. Users, Accounts, Authorization, Billing… We can prevent heartache, tech debt and stress by getting a handle on them early on. I’ll talk about how to think about these basics as you go without overthinking it so hopefully you spend less time re-building the basics and more time creating products that wow people.