The Choice explores a simple question: Is there intrinsic merit in accomplishing a task to the best of one's ability? Certainly this idea pervades the culture of Wilson Audio and is rooted in the character of its founder. It finds expression in the daily efforts of the craftsmen who thrive in this environment, precisely because they love the challenge of doing their best work. And it is manifest in the myriad detailed ways Wilson products themselves exhibit the dedication to excellence for its own sake, and for the sake of people who would feel untrue to their nature if they consciously built something less than their best.