So much genius, from Andrew sneaking in the word Zenith to general observations, George claiming to have a budget for watches and Adrian pretending to be interested in non-Rolex watches; plus a cameo by Andrew Morgan! EFT are the rock stars of the watch-review world. Even if he's not on screen, you know Marcus is there- thank goodness.

As ever gentlemen, you have provided accessible, enjoyable, and quality driven content. Thank you.

1) THIS is precisely why you guys are such an incredible team: zero arrogance, zero elitism, zero unnecessary sophistication- just pure love and enjoyment of watches and the community they’ve created. Individually, you’re all accomplished in your own ways, but at the heart of it, you’re obviously just 3 watch lovers that always convey the undaunted enthusiasm of, “We can’t believe we’re here, seeing this and doing this! Let’s enjoy it all before they realize they made a mistake and kick us out!”😂 It’s the very same enthusiasm the rest of us would have if we were in your place! We’re living it through your eyes and through your little adventures, as if we’re right there with you! THANK YOU! 2) Ignoring the price, I’d give the UN Freak the overall prize. The unique design, materials and case size are all winners in my book, but the strongest indicator is the feeling it creates, the way your gut reacts to it, from the first introduction. I know how I felt when I saw it, and it sounds like you all felt a similar way about the UN, until you factored the price tag. But since price wasn’t a major factor in your ranking system, I’d probably reevaluate your final Talley! 😉 3) Speaking of pricing, yes, the UN Freak pricing does seem outlandish, but only because it’s older siblings are considerably more affordable by direct comparison. Coincidentally, Omega just pulled an identical stunt with the Ti PO GMT! Deep Black ceramic GMT and the like are $12k but the Ti- sorry, the “new” Ti- is offered at a $10k premium? Tough sell without better explanation/marketing of the upgrade. 4) I haven’t seen mention of Toto’s flash-reveal of his new IWC Big Pilot Perpetual over the Las Vegas F1 weekend?? A full ceramic case and bracelet in AMG Teal?? Not something I’d wear, but a stunner, none the less!👍

I really enjoyed the inside scoop here AFT brings the Heineken effect, reaching the parts others can’t reach and raising awareness of some beautiful gems to the comfort of our living rooms Thank you

Awesome show lads, you did such a great job showcasing this event for those watching from afar! Looking forward to next year!

I totally agree the MB&F as first and the Van Cleef as second. Both gave me that "wow holy shit" moment. The winding by rotating the case and the 12 o'clock kiss both bowled me over.

The person with the turquoise AP Royal Oak is Kappauf, a magazine publishing icon!

Gents....I love you. THANK YOU for what you do. You've taken us all there right with you. The best thing is, it's got us all wanting MOAR.

The Rolex museum on the history of the Daytona is pretty epic , I saw it when it was at Le Mans for the 24 hour race back in June this year and I thought it amazing to see all those Daytonas in one place and normal mortals like me don’t get to see all of those watches in one place like that

Fantastic episode. Makes me want to head to Dubai next year. You guys did a great job with this video, very natural, very fun, very informative.

That MB&F is actually MAD

Great chat and run down! Thank you gents, I'm feeling the humidity of Dubai already - feels like i'm there going thru the watches 🙏

Thanks for sharing the journey you all went on. I enjoyed watching.

The craziest to me was the bridge of love. Really different movement and so cool that it can be customized. But the one I’d want the most is the AP!

Great vid, thanks. Along with Tim Write’s daily livestreams at DWW this has topped it off nicely 🤙🏻

What an episode - AET is the gift that keeps on giving :D You guys rock!

What a great trip to Dubai; living vicariously through some incredible watch news and impressions from the lads. Thanks for some fun, informative, and thoughtful reportage from us WIS nerds who couldn't be there. P.S.-loved the Rolex exhibition and report on details of their messaging on Zenith El Primero and the Daytona...great stuff that only strengthens the history and the lore.

Has anyone noticed more of these brands have been offering some kind of customized aspects for certain watches. Like van cleef and many others. So being able to customize a timepiece is something I think is needed in the watch space.

Ace video! Made me really want to go next year… It was 51 minutes of pure joy. Opening up the show for those of us who couldn’t make it…and making us want to go next year 😂 🙌

So the LUC strike one is a CW bel canto but for £13k more? 🤔

When I see a watch I love, get my hopes up then see an astronomical price I realize they don’t want me to buy it. I love you guys. Great episode!

That tap handle MB&F is crazy but in a good way. I want to give it a twist. Black and gold is always a good combo but I love the contrast of shiny polished gold and matt textured black. Black can disappear a bit and swallow detail but the marbled fibre stops that happening

Love this channel. Another great episode. Thank you gents

A chiming watch in the price point that Chopard has created it wins my vote!

Im generally jaded with extreme excess watches but that MBF made me go "have they lost their mind". Im impressed and that is not happening often. The van cleef is such a sweet idea.

When I was in college I stopped consuming alcohol altogether for about 6 months because I wanted to know that I could stop, and luckily I could. I'm starting to get a «this ain't right» feeling about watch collecting now. It's not so much the money, I just don't want it to go from a pastime into an obsession. I'm spending too much time thinking about watches. So I think it's about effing time I got out of the game altogether. Thanks for the entertainment.

This must be one of the best episode so far makes me want to go for next watch show

Not totally on board with the dude’s style, but that AP at the start is BEAUTIFUL!

“MB&F always delivers on bar-sh!t crazy.” So damn true! I want to see a sci-fi show where that watch is a spaceship. MB&F for the win! Great show gents! Fantastic editing, Marcus!!

You guys are the best in the watch world. A perfect mix of humor, knowledge and class. Cheers!

Great clip guys. Booked ticket for London meet up!! See you then

Good to see you guys in Dubai . I love your show. Hopefully I can see you in person.

Awesome run down of DWW you caught the mood perfectly. I designed one of the booths and was onsite, the literal brief of DWW is to educate and get hands on. Love the outfits love the format, keep it rolling guys 🤘

I love the Expendables look …. I really NEED that jacket. I may make it my new channel uniform 😂

I love this show when you guys engage like this and talk watches ! That is what you should be about most of the time

I’m really enjoying the crispness of how the video shots are synced up with each discussion topic. Adrian, on the LUC Strike One complication, did you forget about the Christopher Ward Bel Canto at less than 10% of the price? Now to continue watching…

did you know that tudor is going to release 16 new models through out 2024?

Sales were happening - people were being directed to Ahmed Sidique & sons boutiques to collect

I wonder if Fabrizio's armpits are melting as badly as Adrian's... 😂 😂 😂

Mb&F HM11 was the craziest watch I've seen ever. 🙌🏼💜 They won the show imho, insane watchmaking and engineering at its peak.

Brilliant yet again gents. Made me laugh out loud a number of times.

Lovely episode. All watches deserve to be in the ranking. But i really couldn’t wear the mb&f even if forced to… love your energy and friendship. Bubble of oxygen in the grim times we live in.

Can we please make this jacket happen gentlemen? Loveing the show, the style and this show (and it is a show!!) has rejuvenated my love of all things watches. Plus, it's looks awesome and supports a group of lads being good lads. Great show. There have I made you feel awesome enough all 4 of you (never forget Marcus and his creative high end genius {wearing the BB of course)). Thank you all, and Aether, please yes that jacket is en point.

It's about F ing time this trio get vintage Vespas to match the rocking safari coats.

Love the Khaki green jacket. Great coverage of the DWW. Keep it up guys

❤❤❤❤ You BoyZ R the Rockstars of the watch industry ❤❤❤❤

Loving the paid podcast…. The Kindness Episode was awesome!

Quite enjoyed that. Once I got past the thought that they looked like the janitors going to work. Then I realised they didn't have a mop and bucket. That Universelle was gorgeous. It's such a pity AP are looked on as only a one watch brand nowadays. And I actually liked that Hublot Adrian had on, never thought I'd say that.

Marcus pulling all nighters to get fresh content on our little screens!

I swear i knew Adrian was going to wear that watch for Dubai!!! Lol Awesome guys!

Great show guys. The last AP was my favourite.

Chopard make seriously good looking watches, BUT they are a long way from obtainable for anyone that isn't rolling in money hence quickly forgotten about,

Great drinking game for AET, take a drink everytime GB says John Player Special.

How do you still only have 60k subscribers? Epic content guys! ❤

very cool guys.. Konstantin Chaykin Stargazer, Van Cleef, MB&F and Moser for me...

A great video, but the price is completely relevant. The Ulysse Nardin watch is "taking the piss on price" and I also think that there's nothing wrong with offering a criticism on price. Some watches are beautiful and can be admired in spite of their price, but I don't even have that reaction with that Ulysses Nardin watch. I think the watch world is, because of it trending so well at present, losing sight of price. If it's becoming merely about playthings for the ridiculously wealthy, what's the point? I think Andrew's point was completely en point, and he was right to make it.

Looks awesome though, wish I was there

You should have dressed up like Ghost Busting Janitors again. That was fun

guys, great episode, I know Marcus must have struggled with the audio as it was shot outside and not in the studio, but it´s about the content and place and I acctually love this! It was great to see the "behind the sceene of Dubai watch week". I´d love to be there and enjoy the atmosphere... I´d acctually sit in the bar and enjoy :) About watches - my TOP would be the Bvlgari.. it may not be as crazy as MB&F, but it is absolutely amazing and totally wearable! The John Player Special colours are simply best!

For me the Chopard Strike one is the watch I'd have. I love it!

Thanks for this vid! Lots of fun desert shirts and coverage of the Dubai Watch Week! That MB&F is cool but only after seeing your video footage. I thought their KZfaq commercial was just not appealing (does not show the actual watch and so hard to see it with their computer animation).

The norqain wild ones are so nice and not nearly as expensive as they look.

Great episode chaps

Hilarious experience seeing the tier list the whole time as you guys try to remember the rankings

That Daytona exhibition was in Geneva WAW, you could queue for it there (for about an hour!)

VCA wins. The MB&F would get stuck and fall off when I put my backpack on to ride to work.

Those shirts/jackets that you are all wearing look awesome 👌🏻💪🏻

I was impressed by the Norqain Wild one Skeleton Turquoise. And then I liked the AP, Bulgari and Hublot

Great video !

The same old boundless enthusiasm - Brilliant ! So glad you gave a shout out to Frederique Constant. Considering buying their Highlife Automatic Chronograph - what do you think ??

Sucks that the guy showing you all around the Rolex building was wearing an Apple watch lol 😂

All business, marketing and profits aside (Not possible, although…)Rolex should definitely create a heritage line, with such a rich back catalogue it is almost a waste that they’re not.

Love the shirts boys , want one 😊watched George on the stage from you tube he was terrific, crazy watches , great content love it. Hope you're gud Marcus stay safe lads

I think for your next episode us viewers should see how well we know you guys! We should predict the next purchase of each one of you and see who gets the closest!

Andrew, 💯 - once I see a price that’s just not reasonable, all interest is gone - and for me this yr: The IWC Ingenieur you 3 were tenting over. The Genta design only goes so far. That price is beyond comprehension. MB&F - that’s incredible. Easy winner. Attended DWW - was enjoyable. One subject I’d hoped you’d touch on - the no shows. First and foremost Richard Mille. What the bleep are they thinking shunning this region?

I like that GP, but it does remind me of an Accutron Spaceview…which I like as well.

You guys are the industry 🎉

I love George’s trousers, who made them? Very enjoyable video, thank you 🙏

Sorry Andrew, but that MB&F Architect blew the pants off everything else. Not even close.

Saving money on 3-4-1 shirts ;) that's smart cost saving Right there heheh thanks for another great video !

Loved this gents!! Thought the crazy watches would be on wrist by locals ha ha But the whole event looked incredible!! Was honoured to meet you all at WaW, maybe see you in Dubai next year!! Btw .. GB won this episode… not that Adrian and Andrew are losers but that grey nato and better Andrew comment was epic ha ha

Guys, from a Portuguese fan living in Dubai, next time you come to Dubai Watch Week remember that giving the middle finger is a felony and can give you prison in this country...😅😂😂😂 Anyway, thank you the awesome horologic content🙏🏻👏🏻👏🏻

Brilliant! That MB&F is insane. Max Busser is a wizard. Also, you guys should invite Andrew Morgan onto a live stream as a guest some time.

So many brands overprices watches like crazy. You can argue brand values - but its also economics.

Dubai does watchwashing now not only sportwashing, seems to work extremely well on you lads.

“How does that exist” the secret is oil money lol

99.99 % of the watches you covered are unobtainable for me but yet I still enjoyed the show. 😊 The MB&F is insane but would I wear it? Hell no but I would stare at it for days

BRILLANT

I was waiting for Jacob and Co for crazy watches

Those jackets are awesome.....🤩

Well, collector Josh on Grey & Patina - he owns one of the first 6542 - once indicated that watches should remain attainable. If the prices are stratospheric, then it is only for the top wealthy, not for true passionate watch lovers. Manufacturers have become unreasonable.

where can I get the new Bamford middlefinger watch? Thanks for taking me with you!

Love your show guys! One little point on Rolex. The brand at watches and wonders in Geneve last year had exactly the same stand, animation, round booth with the daytona history, video etc. Surprisingly you seem so suprised about the stand of Rolex in Dubai(!?)😂😂😂 ...Regarding the fact that Rolex is being open on the use of the Zenith movement. They should inform that not only the movement was Zenith but even that specific hand's type from the Daytona is a Zenith's invention! They took off the date complication and lowered the frequency which resulted in 300 customizations I guess 😂. It's fine to pay your respect to the king 🤴, I totally get it! Even though I am honestly fed up with their waiting list game and the seconary market speculation...

All Ulysse Nadin watches have crazy prices. Their diver 42 is £6k with a Selita movement. Pretty watch, but not £6K pretty. Their other dive watches have mad prices as well.

Ha! Adrian were your feet on hot coals? 😂

What the hell guys - your run through of the Rolex booth and thr experience made me think of them as a watch brand for the first time. If Rolex take heed from your thoughts, it might be whats needed to prepare them for the next phase of the watch industry (incoming downward price pressure). The different (positive) feel of DWW demonstrates the need for bigger watch events outside Switzerland. I guess US are building this with the Windup Watch Fair. Would be great to have something for Asia Pacific

Like the cast of “ It ain’t half hot mum “

Hhmm....that blue Norqain reminds me of a Hublot. We hope to hit the Dubai Watch Show in 2025. Hope to see you & other watch influencers there. Hopefully, you guys enjoyed one of the brunches there.

Mb&F new and amazing, Van clef kissing bridge has been out well over a year, watched videos on it for last years GPHG or even longer ago. Amazing watch, but gotta go with the new MB&F release!

Sure Marcus will appreciate this comment! Adrian with his Alan Partridge moment about feet, all I could think of was ‘I don’t like feet, they remind me of gammon’ 😂