On the heels of the CDK Outage CyberCall discussion last week, we reviewed critical questions MSPs need to ask themselves and their clients to consider the impact of their line of business application being unavailable.
This week, we delve into getting customers and prospects to take the necessary steps and open their wallets t0 prepare for such an event, or any type of critical investment in their business. The latest research shows, the lack of customer confidence is the number one reason, sales do NOT happen. Let's fix that!!