The Dark Music Industry of South Africa: Selling Souls for Fortune and Fame

Рет қаралды 521,659

Күн бұрын

The shady business of music in South Africa. Contracts, Exploitation, Mental Health, and More. 🎵🌟 we uncover the hidden truths behind record label deals, exploitation, and the toll it takes on artists' mental health. From heart-wrenching stories to shocking revelations, this video delves into the complexities of the music world. 💔 RIP to the music artists the industry has lost || Honourable mentions: AKA, Ricky Rick, Costa Titch
#zahara#CassperNyovest#KiernanForbes#Emtee #SouthAfricanMusic

Пікірлер: 492

@petejackson7976 7 ай бұрын

If you don't want to outlive your children , make sure they avoid the music and other entertainment industries etc like a plague. That is the devil' s domain and does not fail to come and collect souls after messing up an oath.

@jovictor9064 7 ай бұрын

I’m an black first generation American and I’m unfamiliar with any of these songs or artists- but what amazes me is how similar the exploitation of these artists are the same as in the US… it’s always been that way here record labels are notorious for slave driving when it comes to artists. It looks like these labels are following the same playbook. I don’t understand why in today with all the information out there anyone would still decide to sign to a label. Learn music marketing, and build your fan base up on your own- it will always cost less

@thulanithamane6836 5 ай бұрын

I hear you, Music Marketing ❤❤❤, thank you for this advice...

@Mr.paillant 6 ай бұрын

Literally just watched the video yesterday, and today I see the news that Zahara has passed away at the age of 36 due to alcoholism and liver damage… so sad, rip Zahara, and I hope someday this corrupt system is abolished, as soon as possible 🙏🏾

@kapambwekapambwe4131 10 ай бұрын

The music industry is just like any other industry. Even jobs today act like record labels. The cashier at absa handles millions on a daily basis in deposits and withdraws only to get paid peanuts at the end of the month. You honestly just have to choose your battle and pick who you're comfortable exploiting you.

@khotsoratsiu 10 ай бұрын

There’s no comfort in being exploited brotha

@Andile_PoloB 10 ай бұрын

But at least at absa they don't tell you to praise the devil 👍🏽 so it's really not the same

@Chi__22 10 ай бұрын

@@Andile_PoloBTrue.

@loyisomakwela2811 9 ай бұрын

😂😂😂😂😂😂

@Bishop11111 9 ай бұрын

Not necessarily, cashiers are replaceable. Top talents have rare skills. But I guess it all leads down to the same question: do you truly know the business?

@gundomatumba191 9 ай бұрын

This shows just how messed up the industry is even our very own is just as messed up. It's sad to see how humbling they started back in the day and all of a sudden they have this demonic possession in their music videos (snakes, black birds and lizards etc.), it's really messed up for real.

@southafricanpowerbackovert8576 10 ай бұрын

Thank you. We need more these platforms in south Africa

@eastafrika728 9 ай бұрын

It's not a dark industry, it is a bunch of thugs within the music industry, men who are not in it for music but are predators.

@kwasinimako 10 ай бұрын

Glad you touched this topic, one thing that always makes me happy is Emtee’s comeback. Man’s been through it all. As a Ghanaian 🇬🇭 roll up was played everywhere back in high school. Trust me when I say this the music industry is shiesty af, it’s everywhere. As a young artist myself, it’s really easy to blow up these days. Let your song shoot through the algorithm through TikTok and Instagram reels and record labels will be chasing you like a horny dog, but remember, stay vigilant and independent through paid distribution, learn music law and everything music ✌🏾 GOOD LUCK TO ALL STRIVING ARTISTS. Great video bro 🔥

@johnnybravo6951 9 ай бұрын

Doesn't matter whether you like YoungstaCPT, Doesn't matter whether you hate YoungstaCPT, You *GOTTA* respect him. His come-up, the way he moved as an artist, the way he broke into the mainstream, and the integrity and ownership he has over his lyrical content and the art that he creates. No machine behind him, no favoritism towards him, no industry friends, no selling out. Independent for over a decade. How can someone NOT respect that?

@thembinkosidube3918 7 ай бұрын

1 Africa. God bless Thank you 💕

@debraburton9146 6 ай бұрын

Omg This Evilness Need to stop,,,,All Around The Board,,Lord Knows😮

@BonnieMotha-fp4jr 6 ай бұрын

Tjooo😮😮😮😮this is scarry...anyway i believe God will interven...He cant leave all the crooks to get away with breaking the hearts of musicians&their family and us fans...theid day of exposation and doomsday on earth is coming😢thanks for clarifying all about the music industry...i used to watch a d follow te episodes of EMPIRE movie o TV ...ja is waar its a very dangerous industry,dark as ustated it🤔🤔🤔🤔

@collenmoyo659 9 ай бұрын

television in SA is owned by a company named naspers which is basically national party. YOU'LL be amazed how much influence they carry. im just saying if you wanna help start there

@purityandholiness 7 ай бұрын

The editing here is amazing. Amazing content, creative. And also amazing content in terms of awareness

@allisonkimuli9342 6 ай бұрын

It’s mid asf

@luceafricana2232 9 ай бұрын

So wonderful,so many young generation now,want so hard,to be musicians and become famous, they don't know the price.I just pray for them,i really cried,what they did to my Brenda fassie and Zahara😭😭😭

@michaelikmwaba3738 10 ай бұрын

Respect for the time and effort put in this video learnt alot fam 🇿🇲♥️🙏

@Rugged1520 9 ай бұрын

A+ in English class for you lol. This is definitely an eye opener . We know its shady but we never know the tricks they play, and boy they got many. Great job man . One time for the mind, giving sight to the blind.

@Chronic_Jaz 8 ай бұрын

Selling your soul is enslaving yourself to a master...which is what artists do...the solution is building your own power circle 🔵🔴✨

@magikindian 7 ай бұрын

Enslave others instead of being enslaved yourself

@vee12137 7 ай бұрын

Not easy

@sifisosithole4106 9 ай бұрын

Dope video, this artist must learn to own they own masters and publishing, say no to 360 deal

@alltruth881 9 ай бұрын

I just subbed. Greetings from Malawi man. i like your eloquence and the fact you are touching on real issues.

@thepipedreamer89 6 ай бұрын

Some literally sell their souls by sacrificing their loved ones. Kanye West openly said he sacrificed his mom and mentioned a lot others who did the same.

@TeezyK 8 ай бұрын

"Record labels acting like Suge knight"- AKA SA artist's will continue to die "mysteriously".

@loyisomakwela2811 9 ай бұрын

What artists need to know it's costs implications of their lifestyle, clothes, cars, properties, studio time. It all takes management's money to maintain all of that n they forget it.

@magikindian 7 ай бұрын

Why would these entertainers need to know anything? They were born to be exploited.

@Kushy36 10 ай бұрын

With the introduction of the use of technology, changing how the business of music is run I thought things will change, allowing more and more artist their independence. Artist should be able to do run their own businesses than wanting to belong under label. Once again, thank you for your amazing work! Kudos to you fam!!!!

@iamchachoucha 8 ай бұрын

Did and will change the run of business. That's why they got everyone confortable to give away their publishing and masters. Everything flat fees 😭 bye bye royalties and ownership

@llsss777 6 ай бұрын

@@iamchachoucha Literally it's so sad masters is everything to an artists and to see ignorant people who have no prior business knowledge give it away is sad.

@eksbits6493 9 ай бұрын

this was well put together.. you're good bru & you've just earned my subscription 🙌

@divinepogiso4227 10 ай бұрын

>> Wow I'm impressed by your work my dawg . Super well spoken and clean edits indeed . Much respect big homiie ♥️🏆.°

@smokeyatmosphere7273 10 ай бұрын

Eish this video is so professional, excellent work fam

@Gopolangkgafela 10 ай бұрын

your edits are on another level💌💯

@sibusisogolifili3527 6 ай бұрын

Bro! 💯

@eneodu3755 10 ай бұрын

My goodness! You have a career awaiting you in video editing.👌🏾👌🏾

@gregsmith1584 9 ай бұрын

I came here to learn how to invest after listening to a guy on a television program about the importance of investing and how he made $10,000 in a day with $500, somehow this video has helped shed light on some things, but I'm still confused, I'm a newbie and I'm open to ideas.

@pauljamescarr5113 9 ай бұрын

That's true and you can imagine the profits people are making daily by just trading stock market or crypto

@elizabethella2249 9 ай бұрын

Yeah, and I believe so But I believe trading with an expert is stress free and profitable

@marypeggy8172 9 ай бұрын

I started investing when I was 31, mostly through sweat equity. I just turned 32 and this last month was the first time that my passive income broke $100k for the month. This is solid advice! DO IT!

@marypeggy8172 9 ай бұрын

You don't have to get rich quick, you just have to get RICH no matter what.👍

@matthew4648 9 ай бұрын

@@marypeggy8172Interesting. I've a lump sum doing absolutely nothing at all in my bank account, i wanna gets something started with it. You seem to be doing excellent for yourself, how do you achieve this?

@sssensei.x4 8 ай бұрын

another thing to blame is also the artists’ knowledge and education about the contracts they’re signing. The companies will take a huge cut because they provide amenities such as houses, all expense paid trips, cars, and marketing. Artists usually fall for these without paying attention to how much they will be receiving from streams. Then blame the labels that they aren’t getting paid enough.

@masase19 8 ай бұрын

True this is also another perspective

@israeloagiledintlhe4166 7 ай бұрын

Well they could seek legal advice, but when they're starting out they can't afford that and they're mostly fuelled by their desire to get their family out of poverty, and this is true for most blacks cause most of us grew up in poverty🤷🏾‍♂️...

@magikindian 7 ай бұрын

Artist is just another name for dumb dumb. A very successful entrepreneur once told me that.

@magikindian 7 ай бұрын

@@masase19That shit happens all the time.

@magikindian 7 ай бұрын

@israeloagiledintlhe4166 they don't help their families first. They normally help themselves first, and normally blow their down-payment on the first day of collecting

@bashatoteng1944 9 ай бұрын

The records labels model is of a bank. They finance and the artist pays principle,interest and prime.

@rainbow_static1 6 ай бұрын

You took the time to make this video and it shows - Thank you❣

@anthonygithinji8300 9 ай бұрын

@Casper Nyovest , I really appreciate your effort to show how big and bad the music labels are in South Africa or the World. I will answer one question u hv asked about brokenness and the drug abuse. First the sign-in a deal with the devil phrase actually came from literally someone signing deals with the Devil by selling their soul for fame... This is documented in lots of places.

@shaunwordplay3111 9 ай бұрын

I feel sorry for people who don't know record labels were started by mob bosses money laundrying and it hasn't gotten better since besides being able to do it independently. A record label is bank, what you are signing is a loan.

@figo007tv 7 ай бұрын

Folks like being in the spot light, until they get P Diddied, or shot

@magikindian 7 ай бұрын

Sounds like every other business out there. We dont feel sorry for any of them. Not many professions out there where you can drink, smoke, have sex with who ever you want and be put up on a pedestal for very little effort. We feel sorry for the humans who have to work all their lives in regular jobs to maintain a family. Those entertainers don't really matter.

@dumisaninxumalo7574 9 ай бұрын

Ambitious Entertainment is owned by the ANC and will never be held accountable for their breach of contacts

@Jenny_B6912 5 ай бұрын

Emtee's strory broke my heart and i am so elated to see him come out victorious. He deserves his success and all the good thats still to come. I wish the same for fifi cooper and all other artists that have been through similar ❤

@Tyric01 5 ай бұрын

Keep dreaming

@Jenny_B6912 5 ай бұрын

@@Tyric01 👍🏽

@xadenseraph 9 ай бұрын

Thank you so much for this video. You've shown me a different side.❤😮😊

@lostcreators 6 ай бұрын

Beautiful articulation of a really dark and muddy reality of our loved artists! Amazing video Brother.

@nkululekobuthelezi7748 6 ай бұрын

It's such a nice lesson......."......the easiest route to all sort of injurious things"......money. Everywhere there's money.....there's a backroom full of dead things...... literally

@qapelabeadwork 6 ай бұрын

Bro I can listern to you all day.... I currently in the office working while listening to this❤

@jntshinga2164 5 ай бұрын

The most powerful YTvideo I've watched in a while.

@serioustalkwithbhudax 9 ай бұрын

This is why I've set myself to create a fair system but the road is pretty lonely. People think I'm attempting to establish something impossible although I know it is not.

@Glo-zj2vf 7 ай бұрын

And some people will Pretend like there's nothing wrong there

@cathynyagari2107 7 ай бұрын

Just came across your channel by chance. Excellent commentary, keep it up! Love from Kenya ❤

@rayted9073 6 ай бұрын

Same here in Kenya people are selling souls for money and fame .And I believe its alos present in Nigeria,Uganda and Tanzania

@Thembanetor7 9 ай бұрын

Artist turn to victims ones they hi fame... They know the truth from the get go....

@FREEDYITHEREALKING 9 ай бұрын

AMEN JESUS CHRIST WE LOVE U BRO,CONTINUE BEING HONEST LIKE THIS ON YOUR CONTENT.

@CHAZE2B 9 ай бұрын

Kiernan took that oath, then the devil came to collect

@theindustrymanagementteam 9 ай бұрын

And How do you know or you just speaking without context

@CHAZE2B 9 ай бұрын

@@theindustrymanagementteam is it not obvious?

@MusicProducerGameDeveloper 6 ай бұрын

reason why here in the united states i am a independent music producer and music composer i only work through distribution labels and sync opportunities i am with BMI so i own 100% of my shares and royalites

@lila44411 6 ай бұрын

This was so excellently done and edited, we'll done ❤

@allisonkimuli9342 6 ай бұрын

I’ve seen better

@justforphone1318 6 ай бұрын

Tyla needs to beware and have good people behind her.

@llsss777 6 ай бұрын

For tyla it's a slowly but surely thing. Epic owns her masters she's finished unless she did not sign a 360 deal & can pull herself out of "debt" & make enough profit & income to fight for her rights as an artist. And possibly maybe she can manage to not go overly sexual & the d word with her music then she can be rectified. Tyla definitely has a journey to embark on

@daz1876 9 ай бұрын

Thanks for touching on the payola. The real reason why music and talentless artists are being promoted. We all know the billboards make no sense and its starting to be so obvious that its all being manipulated so that we can all be brain washed. Thats why i dont bother with any new music, not because im getting older but because the music nowdays does not make any sense and the messages behind the music are nonexistent. When last have you seen any motivational or a song about sturggles in life end up in the top 10?

@taye_highxnburg047 7 ай бұрын

I needed this bro👑🤟

@langa_rsa 9 ай бұрын

This video only made me more aware of the soul behind music. Indeed, behind every note is a story. PS: As a South African, I'm truly impressed with the quality of this channel's production. South African YT tends to disappoint in production quality. Keep it up 💯💪🏾👍🏾

@DJLadyLE8304 2 ай бұрын

I don’t know why I thought it didn’t happen in Africa. Wow it’s really sad what the entertainment industry does.

@78942m 10 ай бұрын

Artist must learn not be desperate while they are still working on their craft and have another way of creating income. They should learn how to become their own family and create their own business laws that will work for them as entertainers, it won't be easy but it's better than giving a Label their own destiny.

@TeezyK 10 ай бұрын

These record labels steal our destinies. Find streams of income to finance yourself. 🔥💯

@men7159 5 ай бұрын

This evil in the music industry is ALL OVER THE WORLD, at every level.

@MrGlenn7710 9 ай бұрын

"what would it profit a man to gain the whole world yet loose your soul?"...Mark 8:36🙏 ✨🕊️#MsWarriorSaint

@Oarora 8 ай бұрын

Long Live Riky. You weren’t perfect but you were special. ❤

@DaFreakyBastard 8 ай бұрын

"these deals are the deal breakers" I felt that

@iyalodechipi6189 9 ай бұрын

Thank you so much for all this information being exposed. Some of us God saved us before we were even initiated I may not be famous and all but I swear I thank God everyday for my life ...Jesus is my anchor and I am glad

@user-fq9hs2od7g 8 ай бұрын

Thanks for putting the truth out there in the socials

@Bishop11111 9 ай бұрын

Just a note on the breaths or breathing in between your speaking. You can remove them post or practice speaking while minimising heavy breath. When a production is so high quality in so many areas, the little things start to stick out. In other words I acknowledge how clean your production already is, so clean that it is now easy to see the little things. Congratulations and God bless!

@katemashika 6 ай бұрын

Thanks for this video,,, it has opened my eyes...it makes so much sense as to why most of these artists are so depressed , and end up committing suicide....

@Snoodscape 7 ай бұрын

Finally! A South African youtuber that speaks good English.

@profpuffofficial2 4 ай бұрын

because english isnt even their most common language? and might wanna learn english yourself

@randombro89 4 ай бұрын

as an American Americans butcher English too. Especially in the south I feel like I need a translator lol

@inthemixwithleahbpodcast 9 ай бұрын

This like American music industry crazy!

@Snatetlale 10 ай бұрын

Checked in!

@accidentbwoy7503 9 ай бұрын

Great research Breda,and such a Kool information,it's an eye opener to all of us who expect silver and gold from music industry yet it's all fake promises. Imagine Breda fussy with all those archivements and at the end of the day,she was broke and struggling with addictions. Bull shit to those who miss leads the young talents into devil missions.

@isoftenterprise 9 ай бұрын

Well put together 🔥💯

@jerred4288 9 ай бұрын

Bruh.I appreciate this insight knowledge about the music industry you published. Now I know wht it's like for every artist in S.A to deal with these types of stuff... Too much to handle if you doin it solo. 😔

@lieutenantjodi 8 ай бұрын

One would say "I should sympathize with the artist for signing deals that don't benefit them" but let's be honest with ourselves. Anyone in this world is not getting what they deserve despite the work that they do, not even a bare minimum wage to sustain their lives. I sympathize more with the person who works on the streets sweeping and keeping them clean for R3k more than someone whose job is to entertain people and is probably earning R25k or even more just because they have a following. The music industry is f'ed but so are other industries in the world, but nobody is speaking about them because no one cares.

@awakeninGod 6 ай бұрын

I speak about it and warn ppl that corruption and wickedness is present on all levels. From the church to the school house to the stay at home mom to the garbage man. No industry is exempt. Truly walking with the Lord is the only way to stay ahead and aware.

@Blessingmohloki 9 ай бұрын

The guy is correct I actually one victim from the kingdom of darkness exposing all this ........(Life is spiritual....)..

@tagzwilder 10 ай бұрын

Honestly as an artist my self i try to focus on getting a bag from anything else rather than the music to prevent a situation where im forced to sign a bad deal cause i need the money hence i choose to over look how enslaving the deal is which is usually the case with most upcoming artist. But hey who am i to say this i havent been offered a deal anyway. All and all great video bruv.

@TeezyK 10 ай бұрын

I like how you think

@figo007tv 7 ай бұрын

They use artists as sexual deviants. You’re aware of that

@djblondi138 6 ай бұрын

i agree im also a new music artist i don't care about money, likes or views as long as i can share my music im satisfied ...non demonic music

@llsss777 6 ай бұрын

Understand the music business, treat it like a business, stay independent, own your masters, never sign a deal you don't understand or get a non-industry lawyer, you will have to invest to earn. Every business owner has to do it, the music business & artists are no different. That's life unless you want to give up your freedom & slave away like employees in music and other industries. Easier said than done, but with the help of social media it is possible to get a grip

@user-ov3jp7ph9t 8 ай бұрын

I Feel it For Emtee, He was the best at the Time.😰😭😭😭

@carolchuma1 9 ай бұрын

Very informative, thanks for making this video.

@siyandankundla-mgudlwa1888 8 ай бұрын

Your craft reminds me of James Jani. You are very good, keep it up.

@TeezyK 10 ай бұрын

Its complex if you have no talent, strong mind and a consistent marketing plan.

@real_ghost_da_djy 9 ай бұрын

I'm highly motivated bro😢🙏

@freedamitch9485 7 ай бұрын

Wow my brother truth hurts don't it ? I'm glad that artists are waking up all over the world and the truth being told

@MakasSaint 9 ай бұрын

Amazing video...the KZfaqr*The truth is* does what you do he exposed everything nice video bringing awareness

@zombomjembu7957 9 ай бұрын

Woooow,what a sad reality😢😢😢

@liamkingrecords 9 ай бұрын

I'm tryna make it on my own

@CleanKenya 6 ай бұрын

this is such an intelligent podcast. I appreciate the work that has gone into it

@molemo_raps 10 ай бұрын

Yourll forget what record labels are, Businesses.

@iceman3193 8 ай бұрын

The point is Record labels are not fully honest to artists when they approach them. They find artists in a state where they are not well informed about the business side of music and tell them more about the fame and fantasies after signing . They don't involve lawyers and most of the artist are found broke so they cant hire lawyers also. They pretend to care about you and your journey, but all they about is the money afterwards

@llsss777 6 ай бұрын

@@iceman3193A lot of them would have entered the music business better if they just went to school or do a simple Google search

@davidmashiku6981 7 ай бұрын

Your content is on point. Congratulations keep it up

@lesegomacnificent6316 8 ай бұрын

Boss production, high quality

@ThapeloMokhethi-mq4sd 8 ай бұрын

Been wondering why do this artist dont last forever on the industry...thank you for an eye opening video i realised now n learnt

@That2003show 9 ай бұрын

This is a amazing video bro

@blankmedia01 7 ай бұрын

Great visual and content quality. Keep pushing

@beatsbysoniq94 10 ай бұрын

Great video man 🔥💯

@toneotone4813 6 ай бұрын

Quality content keep it up…❤ (Subbed)

@nkululekovilakazi1953 8 ай бұрын

Bro. You are spot on.

@prettyblackgirl2669 6 ай бұрын

Great video dude, excellent production value❤

@user-dj2zc4jr9j 8 ай бұрын

It all comes down to what you want and the talent you've been blessed with so keep on grinding because we have a living god that won't abandon us so believe in the power of Christ because nothing can over throw him🙏🙏🙏