i honestly like the KWANGYA idea.. it makes it seem that everyone is family at SM. like in the songs it connects. i like it.

I can understand why people don't like this ae or kwangya concept for sm because it can seem like too much but I do absolutely love it because it shows that sm takes time with their mvs and puts in the extra details. They know their concepts

actually KWANGYA was introduced way before, but no one knew about it at that time.. the first group who introduced it was S.E.S. in 1998 in the song Dreams come true, when they rap that part in weird language (naw ae love epp few love mee wern ae taki wakka mekezon). that was confirmed to be KWANGYA language, so basically they were the first group that introduced KWANGYA universe to us...

SM is very dark. So many creepy theories about them and their artists. But you have to agree they have the best vocals and visuals and the most unique concepts!

KWANGYA dates back in 1998 with S.E.S, just take a look carefully at the Dreams come true mv and lyrics at the like rap part at the end, it is in the kwangya language

honestly lee soo man is such a creative man, the way he came up with this amazing storyline is just chefs kiss. kwangya is really unique and makes me feel like sm artists like one huge family in a diverse universe if that makes sense :)

When SM is the first to have a storyline to their concept in kpop and other kpop company start to follow them and their kpop group as well have a story line in their concept like SM kpop groups.bro- lee Soo man is a genius like how he can create and think a different concept that literally connected to each other. SM is the BLUEPRINT!!!

The fact that Red Velvet are seen as the villains, all of the theories about them are making so much more sense. As well as the Irene and Sulgi sub unit. Like the Monster the move in the very beginning and end. Also TAEMIN AS THE KING shoot IM NOT MADDDD

this is the most unique storyline in kpop honestly

Do I have to explain why SM is one of the best companies for music and concept? Yes, that is the BLUEPRINT of K-pop aka SM the company that made K-pop what it is today. SM staff, Lee Soo man, they are genius and I mean it. Hate SM all you want, but you have to accept LSM and the staff are geniuses

If RED VELVET or TAEMIN are the villains then it's the coolest shit ever!

to everyone who still discredit sm and lsm, heres a list how sm shaped kpop: SM isnt called the trendsetter company for nothing, did you all ever see sm fail? NO cause they are the standard in kpop lsm was the one who started kpop who formed and shaped it - he created the first ever Kpop group: H.O.T - BoA did THAT literally paved the way. She opened kpop to the japanese market and western as well with NO youtube MVs just her charting and slaying. We dont even know if wonder girls and girls generation would serve like that in america without boas help. FIRST kpop idol who charted with a FULLY english song in america. - He created the trainee system - He brought the Photocard concept which is used all over Kpop now and different types of genres in one song with SNSD - SUPERJUNIOR are literally the pioneers of boy groups/sub units - He created the dance practice trend with shinee and raised the choreo and vocal standarts for bg (first ever dance practice in kpop) - He created StoryLines in groups with EXO - He is the one who started the Concept trend and raised popularity with REDVELVET - He set up the standarts of Sub units and Concepts with NCT and created Neo City a place with unendless members and sub units / an eternal boy group - He created a group with members out of other groups (supergroups) with younique, superm and girls on top! - He brought the ae Concept to Kpop with AESPA and is the future of kpops metaverse - He involved all groups together with projects like SMTOWN family winter albums or family concerts - He created mf beyond live concert DURING A PANDEMIC thats a true GENIUS. yall hated that idea but watch everyone doing live concerts with beyond live... - and ofc styling like Men Crop Tops, tennis skirts and mullets. bless his mind kdjsjd yall haters talking sht about the comapny and call his ideas fail and his groups flops just to see your favs doing it years later LMAO SM groups and artists are LEGENDS the AUDACITY some haters have to call them and the entertainment flops...

I truly wonder if SM is gonna tie Girls Generation’s comeback in August to Kwangya, pulling Girls Generation into the whole universe, adding more roles into the universe of Kwangya

In the INVU mv Taeyeon has the whole mystical thing going on, with the logo looking like a compass, and a bow and arrow, so maybe Taeyeon is trying to save Kwangya, as a sort of purifier, with the logo trying to find evil, or trying to trick the villains in that she is corrupted, with the words: "I envy you" shortened as INVU.

I CAN NOT BELIEVE THAT U ACTUALLY MADE A VIDEO EXPLAINING WHAT KWANGYA IS I hope ur brain still works go off girly for making this👏

Red Velvet as villains? This explains why I like them a lot.

I actually believe that Aespa fought Hyoyeon in Savage not the Black Mamba. If you look at the Savage dance break and Deep they have the same red and green lighting. Hyoyeon also talks about an eye which we see in Savage WHICH IS THE SAME AS HER EYES IN THE MV. Also Karina’s outfit has spider webs on her soooo Hyoyeon could be the new villain.

Kwangya/SMCU is just their answer to developing a metaverse, just no one understands that yet. I think it’s clever to find ways to keep all SM groups and artists from past to present relevant this way.

I hated the whole KWANGYA concept and thought it was a stupid, unwoven gimmick but after seeing this video, I think I’ve been completely turned around. I never noticed those tiny little details before. And I am so, so unbelievably here for King Taemin being the mastermind behind it all. Awesome work on the video! New KWANGYA fan here 😂

Literally can't deny the fact that SM is most fun company with their creepy and fun concepts.. like seriously it's so interesting,, this is the reason why sm is my fav company

I personally like the idea of this Kwangya concept, not only does it connect artists' songs, but it connects them with each other irl too. Like they get to collab with anyone, get closer and etc. Lee Sooman has amazing ideas for them tbh, and we all know SM is the best with actual good experiments. This concept honestly makes SM artists more seen/active (I'm not saying they weren't before) like whenever there's SMU projects, all artists are/can be there and it high-key makes me happy to see them gather around like that. Bonus: I also like how nowadays, Lee Sooman makes appearances with the artists (like æspa, NCT, Hyoyeon, SuperM and etc.)

Irene as a manipulative villain with a pure facade is a part she can play so well, as if it was a role made for her.

SM should do a whole movie or series about their concept with their groups in the KWANGYA Universe

Taemin is so involved in his comebacks and concepts and puts a lot of personal stuff in there I doubt there was a connection planned to kwangya or any bigger storyline. It might tie into everything if they use stuff Taemin used before in his concepts but that's about it. It's fun to make theories but to reduce his work to kwangya, especially criminal, idea and advice which have either very personal or very complex concepts (which he talked about in detail) just isn't it imo. that maybe applies to other artists in sm too but i'm more familiar with Taemin's work.

Honestly kwangya has so much fun things inside it and all the theory is so cool

If SM execute this properly, they can pull of an Arcane or MCU style series

I'm blown away by how *IRENE* plays both connections between *Black Mamba* and *Naevis*. Can someone make this an official series already?!!!

Damn this just got really deep. Honestly I kind of like the idea of how they are connecting different groups and storylines.

Not only does SM make some of the best music in K-pop, their concepts go *deep*. I think I have to watch this video more than once. I have no problem with the concept being convoluted at all. I love all the aspects of origin and back stories. It’s exciting in a way.

Although you did explain a lot, I feel like there is so much more information SM is hiding from us and that might change people's point of view of who the villain is, like now most of us think Irene and Taemin are the villains. And about the fact that Karina might be helping Black Mamba, I feel like they have a connection, kind of like a mother-daughter relationship. In the music video, Black Mamba is seen practically showing off Karina like how parents often show off their kids (mostly when their kids get the highest grade in their class, for example). I don't know, it's just a small theory of mine, but Lee Soo Man really did a great job coming up with this concept, it's really interesting, specially how it's not only one group but artists from several groups that are included.

wow! I hadn't thought about the powerful role that TAEMIN plays within the SMCU. Although Taemin himself has said that all his artistic and conceptual work as a solo artist in his MVs are his, so I think it's not kwangya, but I understand that there are many symbolisms in his incredible MVs that serve to connect the dots and elaborate theories such as these... All this is very interesting and makes a lot of sense too. Anyway, "Ace of Ace", Taemin :') We'll see what else SM will bring us..

I know zoo is mentioned in this video but if you listen to lyrics of zoo you can hear that kwangya is mentioned

Even though SM doesn't treat their artist well but They always come with a very good unique concept idea.

I love this breakdown, i genuinely think they're going for a more or less Olympian theme with SNSD too. Just thinking about all of them coming together gives me goosebumps.

Say what you want about SM but they know how to deliver.

NCT's concept is deeper than that... the can actually access the Multiverse and travel there through Dreams... and they are the one spreading Ether.. and actually NCT can access Kwangya throug Dreams as well with that one MV with Kangta and Winter, Sungchan was able to enter Kwangya.

just watched this out of curiosity and i was MINDBLOWNED, to say the least. might start stanning sm groups soon

I actually love this a lot now that the theories are laid out in one video. Thank you for this.

I've liked this concept since it started cuz i'm also a Marvel fan. But i can understand why others don't like Kwangya cuz it's really not for everyone. But with this, it can pull new fans because of its concept and storyline. A storyline makes it engaging cuz people are gonna anticipate what's next and it also makes it exciting and interesting. Much like EXO and Red Velvet.

I like how they kind of connect the groups together to make a story. It very interesting and I’ve never seen it done before

Lmao if i ever have chance to join a k-pop agency, i would literally choose SM like seriously... Its so intresting and fun dayum

RV as villains are literally the last thing I need to make them my ultimate group.

I honestly like the KWANGYA Universe but sme really needs to confirm everything that is right and give us and real statement

Obsession was my first EXO cb, and I remember being blown away by all the theories. Then Aespa came with their concept and I loved it. And now this, that all of them are connected is pure genius. I am loving every bit of it.

So in RV subunit Monster, it is alluded that there is one person who has two personalities. In the MV for Episode 2 Irene, Irene dances against another version of herself starting in a nice place and seemingly ended up in a dark corridor. Maybe part of a maze? Then at the end they teleport out of the maze and one of the copies of Irene turns into Seulgi. Is this the 'monster' breaking free? In Naughty they seem to meet once again, almost unaware of each other until they bump into one another and they seem to try to 'synch' up. But they can not and end up going their separate ways once again in what looks like Kwangya. As per Queendom all the RV members are witches. Heck in the # cookie jar MV they are cooking around a cauldron! They seem to have the abilities of teleportation, levitation and moving objects, changing their size (Queendom: garden party; Feel My Rhythm: tiny compared to birds). Yeri seems to be able to manipulate plants in Queendom. Irene and Seulgi (and possibly Joy) can shape shift as seen in Queens Mystic Store and Feel My Rhythm. This seems to have Irene as the White cat and Seulgi as maybe a dark or shadow cat. In the Mystic store closing video Seulgi is the only member casting a shadow. Once again a creature of the darkness/shadow. The one member that might have the greatest power is Wendy. In Queendom she can actually cause a storm to abate into clear skies and in the Feel my Rhythm performance video she also brings about the faerie balls into existence. So she seems to be able to manipulate the atmosphere with her magic. Of course we may yet get to more powers from the other members in the future. Just a few extra thoughts.

This concept is very interesting thank you for explaining it!🤗

Lee Soo man can make a fantasy drama Name as" Kwangya " it will be fun I think .

I love this concept it’s very interesting to see how this will play out over time. I love how SM is taking a lot of time with their MVs, songs, and concepts.

I'm all in for Taemin being the KING of the Universe and the MASTERMIND behind Kwangya. One thing is true though, SuperM was created because of him. So he basically gathered together the Avengers of Kpop for some purpose and also introduced aespa to help him achieve a goal. idk what it is though 😅

just imagine how hard they must work to connect everything together

Omg thank you so much for making this😭, I was always so confused with the story line so this is gonna help so much

with Girls' Generation getting a comeback soon, i feel like they're finally going to show their part in the kwangya universe

Sm have some of the best concepts in the world of kpop

NCT has a somewhat complicated theory but if you want I can help you say what powers they have in SuperM. But first I have to explain to you what theory they have. The NCT boys are locked in a dream, in the world of "unconscious", washed by the sea of ether that creates the wave of "Kwangya". As far as we can tell they are all in Kwangya locked up and most of them want to go back to earth. Each boy has a note and with this a skill. Taeyong is the first to achieve the 7th Sense, which consists of being able to see everyone within the dream. Mark has the ability to be conscious in the dream, so he can handle it at will. Ten has the ability to handle it but changing everything with his powers without having to do anything physical. And Lucas has the ability to sympathize with all people, being easier to understand everyone.

Thanks u so much. I was really interested in this theory so much. Thank u!!!😭😭🥺

What a storyline bruh. An amazing concept.

This is so fun to follow. I just recently entered the MCU and I’ve always enjoyed SM artists/songs/mvs. Seeing them come in together is 🤯🤩

I actually like the idea of a music company creating a universe. Kpop is awesome as a whole but I do feel at times “needs something more” LOONA had a good thing going with their lore and lost it. If they can really tie this together they could make BANK. Unlocks a whole new type of fan too. Just imagine seeing a hour and a half long video explaining KWANGYA and it featured music and performances from said group. Would be iconic.

I love your kwangya videos❤️

the storyline is insane , omg. i love it.

Yessss! You finally made a another video on this! Sorry I love these SM theories 💜

Why is no one pointing out that in Lil Touch MV, you can see the maze, map and snakes everywhere indicating that SNSD members are one of the first people to enter Kwangya via POS. My theory is that they are called by Naevis to help save Kwangya where 5 members of SNSD meet green snakes aka Aespa. Yoona,leader of SNSD Oh!GG, was seen holding a map of possible Kwangya where they were trapped as the cages and spider webs were shown in the MV. It is also possible that they seemed to fight with Black Mamba because they were using guns. Before they were defeated by Black mamba, they met Aespa and give them the responsibility of defeating it.

This is the most dope video you ever made Kookielit🔥it's so interesting I love it

SNSD members were all Goddess. Taeyeon is Artemis and Hyoyeon is Arachne. It felt like Boa is above goddess thats how powerful she is

I guess it started from S.E.S there is a rap in Dreams come true goes like...... "Naw ae love epp few love mee wern ae taki meke mekezon Nart weeny beeney weeny beeney ganer gan Pam murr wassur doo wee gecha love mee wassur doo yee thang Dui giree wesso wella gella doo wee gella" It may be the laguage of kwangya

this is sooo good like how could you think of all this and the thing started wAYY before aespa , like I live how the littlest things are soo important and have a meaning ! 💗

OMG I loved each second of this explaination video ! Now that I understand everything I can't help but wish the whole KWANGYA concept was adapted into film (or even a saga ah ah) ! I'm overhyped for the next SM song released now

thank u sm for this video! i rlly enjoy following smcu :D

this is such a good marketing technique cuz to understand one groups concepts and storylines you have to consume content from other groups under sm too

I'm really glad that Red Velvet's connection to "Kwangya" has been peripheral at best so far. LSM seems to know exactly what kind of group RV is and he wants to keep them that way.

This video was really helpfull. I've understand so much now with so many details that i never noticed.

I watched this for at least 50m to wrap my head around this whole theory. Its so crazy. No one explains it better than kookielit. Even though I'm still confused with the last bits but it made me understood wayyy more. My head is burning. Let me be the villain, this is my throne. 😭

You did it again! I'm so thrilled waiting for SM artists comebacks ♡♡♡

OMG I'VE BEEN WAITING FOR THIS!

Great job. I am not sure sm planned it so detailed as you have explained but I hope they go deeper in this universe as it is so cool and interesting haha

These theories are the best things I’ve ever seen. I’m so excited for the next part

Lee Soo Man might be a genius but he needs to manage his groups well to make such a storyline work. i hope all our artist are treated nicely and are paid what they deserve.

New to your channel and kpop (2019). I love your videos and your ability to storytell these theories!

I saw the word Kwangya being used in Max Changmin's "Devil" too!!!! He had red eyes and antlers in the mv!!! I wish you could explain his conection and theries too! It was an interesting explanation of the theories! Thanks ^.^

I really love this whole concept ngl,makes feel interested in the involved group just bcuz of the story which means more fame

I just watched this Vid and always loved SM artist but never knew the storyline it's soooo creative and cool

This is such an interesting concept! Like all the artists are connected to each other , it's really cool!

So excited to SMCU episode 2

Damn this is really cool. Most of the videos I never saw but now I definitely have to.

I love this unique concept it’s so different and interesting

I find this tbh so cool I like the concept💜

OMG This concept is more confusing than the MCU 😂💀 By the time we get answer to the storyline, it'll be 2050 I love this concept and can't wait for more to be revealed

First🥇🥇 Can't wait to keep watching!!!!! 💜💜💜

i'm really fascination about all that kwangya concept, but i just wanna thank kookielit!!! i can't even imagine how many hours you spent on this video

At this point I think it's going be like the avengers! Each having a background story and maybe someday they could all come together and defeat evil once and for all!

This is awesome. Down the SM rabbit hole I go! See you in 6 months.

Theory ugh so hard to digest for me but it is addictive :)

This really makes sense also what does tvxq play apart in the story and what does the ex. exo members play apart in the story.

I’m so intrigued by all these theories

SM is a genius.

I love me a story especially if its psychological ! Music in the mix makes it so beautiful truthfully. It makes you understand them and the words deeper than what it means.

Love ur video how u explained.

Sm is the town of theories

watching this at 12 am was a bad idea, this gave me goosebumps... btw- nice video... I really like the kwangya idea and red velvet being the villain is kinda suprising

Omg this is like so cool I love it