As an AI company who was building their premium product well before the big AI boom, PolyAI recognized that their previous brand did not represent the level of power and maturity they had achieved - it was time to level up.
It was a pleasure to have Kylie Whitehead, Senior Director of Marketing and Brand at PolyAI, sit down with Focus Lab CEO Bill Kenney to reflect on their rebrand project with our team. Tune is as they discuss PolyAI's choice to reposition their company prior to finding a rebrand partner, the major benefits of transparency in a rebrand project, the importance of getting your C-suite on board, and so much more.
See more of our work with PolyAI at focuslab.agency/work/polyai
00:00 - Introduction
03:40 - Why PolyAI invested in brand
07:40 - A customer-led approach to defining brand
14:20 - Finding a rebrand agency partner
21:46 - The value of a project driver
27:35 - Commitment: the biggest rebrand challenge
29:42 - Success: the biggest rebrand reward
34:22 - Positive outcomes post-rebrand
36:23 - Top advice for anyone considering a rebrand
42:35 - PolyAI riding the AI wave before + after
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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
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