Speaker: Esther Tham
Do we really trust the companies to protect the data we willingly hand over? Personal data is one of the most valuable assets we own in this day and age. But the allure of personalization is so great, that we don't pause and fully consider the implications of trading in our personal data for value-added customer experience.
So how can businesses do better to balance privacy and personalization offerings? In this talk, we will look at the “Privacy by Design” approach and discover how it can empower you to create more immersive experiences that truly prioritizes your users’ needs.
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