Her personality changed before that. I was a longtime fan. Her own self-importance was her downfall

@@lindatannock completely agree. Her constant denial of using filters on her videos and deleting comments really put me off her before any of the other stuff happened.

@Mary Ray NPD really isn't something you can diagnose someone with when you only have a small window into their personality and life and that window is up to interpretation. I'd view masking as a normal coping mechanism to create emotional distance, for instance. For whatever it's worth, I've dealt with people who have NPD and nothing she's really done thus far screams narcissism to me. She just seems really calculated and driven by her career goals, perhaps to a fault.

@Mary Ray aren't all you tubers a bit? This seems far fetched

She really went from being this respectable, sweet genuine person that everyone loved to being the laughing stock of youtube within a month. (When James exposed her for either lying and/or twisting the truth) It’s crazy.

I totally agree. It really shows how the company people keep can either bring out the best or worse in us.

@@clairepeoples9373 Yes, I agree. JS was the beginning of Tati's downfall.

Yep. I stopped watching her videos when she did that get ready with me with him. I was really disappointed and I think it was a real bad decision

Yep, I unsubbed after she first did a video with him

@@rubyparker3944 same

She was the caviar of youtubers back then

She also did a colab with Birchbox and had a segment on Amazon style code live but that stuff i guess didn't make the cut.

@Mary Ray Linking psych articles doesn't automatically make your option correct.

@@klg4zy it makes sense though . And she didn’t say it was correct she said it was what she thought.

@@klg4zy fr lmfao

this honestly sent me outta orbit when she said it. 🤣

Omfg the best part was when she was just like “check it out” like it’s her Sephora affiliate link or something lol

“WRITE THAT DOWN! WRITE IT DOWN!” -Tati’s legal team

Ummm wacb was literally doxing her...she definitely crossed a line. You don't bring people's families into things.

If Tati was to do that, that would be just another low on her 😂

yes same! i think its totally fine to mainly see yt as a business and i really used to enjoy her content but one wrong move and its over

Part of being a good business person is knowing to avoid certain people 🤷🏼‍♀️

@@allison586 being good and being perfect are very different things

I think she did what she thought would be a smart business decision just didn't expect it to unravel. I'm pretty sure they both are using each other only one of them decided to be stupid and put up a bye sister video and pretend they were innocent in everything.

Eh, that's just shifting blame from her to other people.

“full on southern mama” 😭😭

Yeah 😂😂

LMAO I RMM HER SPEAKING ABOUT THAT VIDEO ON OF HER VIDEOS POSTED AROUND A YEAR OR SUMN she said that whe wanted to see how big she could get her hair using hair spray and didbt have time to wash it so she filmed right after

It just came on an I physically yelped 😂

@@reemalam5650⁴4⁴⁴⁴r4⁴r44rr⁴ and 4444ttttyyttty4ttytujutjttyttjttutty33jtjtuujttttu3jtttutujtyujttttutttttttjtttjtturttttttttttjjtttyttytttttuttttyytttuuttttttttttttttttjjtttttttttttttttyttyytttttttttttttttttttttttttttttttttttuttttttu5ttttutttyuttttttttttttttt5tuutytjuyujj55ujjttuyt44uuu55jytytu4tttythj5uu5tyurutytytyyy5ytytyu5t55jj5tutyj55yytttttj55ytty5u5yttytttyyyttuttttuyu4yttyt5utyjt5u4tyktttu5u4tttuu4jtttuuyttrtttjy4httyttyh4jjtyt4uuttu44tu5tj3t5uu4yjtttttttutttttyytt4uttytttuu5ytt4yytyttttttuuttthtyttytutttttty4ty55utuyjj5yytytytutu5yy5tytutyjttuutttttuttty4ttu5tt5thttty4ujtttttttutttttyytt4uttytttuu5ytt4yytyttttttuuttthtyttytutttttty4ty55utuyjj5yytytytutu5yy5tytutyjttuutttttuttty4ttu5tt5thttty4utttttyttttttyutjttttttu4yttt4uyty55yy44jyj4j4ythyyyttyttttyu55ttutt4tttytjj4ttyyttutu4yy5tytutyjtuutttttuttty4ttu5tt5thttty4utttttyttttttyutjtttttu4yttt4uyty55yy44jyj4j4ythyyyttyttttyu55ttutt4tttytjj4ttyyttutu4ytjyyjttutttýjtyyytttt45yyytyyu44ttyjjtyuttt5yjtytu44juttytu4tý5thyttyt4jytttjtyttttytyyuttyjjjjtjuytuyyujyyuttjtyytyyyyyuu5jjjtyyt55uyyujtuyjujtuuyyyuytu4t5uyjuyjyuyuuuu4uu4yyuu4uuyyyyu44uthyttyt4jytttjtyttttytyyuttyjjjjtjuytuyyujyyuttjtyytyyyyyuu5jjjtyyt55uyyujtuyjujtuuyyyuytu4t5uyjuyjyuyuuuu4uu4yyuu4uuyyyyu44uy5jj4ujjtjj5tj5jtuu4ttuyy5jyyuhtyu4uuuu5uuu5y55utjj4juttj5uuttyuuuu4tyu4tttu44y544uyuu4uu455jj5u4ujj55tuuyu444uu4t5tttutt5ytyyytuu5yjj444uyuu5utu5jy5kk5yt5ju4uutuuttytuuuu5tutjj4juttj5uuttyuuuu4tyu4tttu44y544uyuu4uu455jj5u4ujj55tuuyu444uu4t5tttutt5ytyyytuu5yjj444uyuu5utu5jy5kk5yt5ju4uutuuttytuuuu5tytuuu5tujttutu44utuu5uj5kyuy5tjt44uyuu4uu455jj5u4ujj55tuuyu444uu4t5tttutt5ytyyytuu5yjj444uyuu5utu5jy5kk5yt5ju4uutuuttytuuuu5tytuuu5tujttutu44utuu5uj5kyuy5tjt44uuuu5ttu4ytjuyuu455uu4utu55uyu4u4u4utuyuyyy44k4uu5uj444uyuu5utu5jy5kk5yt5ju4uutuuttytuuuu5tytuuu5tujttutu44utuu5uj5kyuy5tjt44uuuu5ttu4ytjuyuu455uu4utu55uyu4u4u4utuyuyyy44k4uu5uutyyut44ukkttt55uuu4yuyyyyuuyuyuu55uuyuuyyyuu4uu4tuu4uu4tuyyyuuu4uuyyyyuuuttyyhttju5jtjuyuu455uu4utu55uyu4u4u4utuyuyyy44k4uu5uutyyut44ukkttt55uuu4yuyyyyuuyuyuu55uuyuuyyyuu4uu4tuu4uu4tuyyyuuu4uuyyyyuuuttyyhttju5j44jtyyyjtt44utytyuy4u4y5uuyyy55kuu5uuuyy4utu4uuyuu5jt5yy5uu4yuyyyyuuyuyuu55uuyuuyyyuu4uu4tuu4uu4tuyyyuuu4uuyyyyuuuttyyhttju5j44jtyyyjtt44utytyuy4u4y5uuyyy55kuu5uuuyy4utu4uuyuu5jt5yy5uujjtyuuttyy5yttyuyyu5yujtut5uuu5hyuu55ttty5uuuutyuy5jyy4u5ujj5yyuu4jyut5jy55ju4uuuuyyu5uy44ujjttt55uu5y5uyyuuu4thh5yyu5tykktyj5yjjt4uujtyyyyuuu5tyyyt4uytuu4yyyuuu4uu4u5uyuyyy55ju5uu55uuhj4jj5yu4y55j55tytyuuu4uu4yuu5uuu4u55uuu4tyyuuhuyyu5ju4uyyu4tyytyy5uujtuyytty44uytuttu5jjtuu5yj5t5t4ttuuytjuu4yy55uyu4yutytuuyyu5tttutt5jyjjtyjjtyuu5yttjyu55t55uuu4tyyuuhuyyu5ju4uyyu4tyytyy5uujtuyytty44uytuttu5jjtuu5yj5t5t4ttuuytjuu4yy55uyu4yutytuuyyu5tttutt5jyjjtyjjtyuu5yttjyu55ttyy4uyyyuuyuuyu55tytyu555uuyu5uuy55jujtuyytty44uytuttu5jjtuu5yj5t5t4ttuuytjuu4yy55uyu4yutytuuyyu5tttutt5jyjjtyjjtyuu5yttjyu55ttyy4uyyyuuyuuyu55tytyu555uuyu5uuy55jyyt5t5uuyuu5u4uuuu5yyjtu4yuk4y44ujj5uuuuu5tuu5tyu4yutytuuyyu5tttutt5jyjjtyjjtyuu5yttjyu55ttyy4uyyyuuyuuyu55tytyu555uuyu5uuy55jyyt5t5uuyuu5u4uuuu5yyjtu4yuk4y44ujj5uuuuu5tuu5tuuy5jyy5tttjtttjjjj4uyutyu44uyj5jjtjj5y5uyuu5tu5yjutyu5yuuuyt55uy4ujjt4uuutttuyuu5yuttu4yuyyuttty55j4yuk4y44ujj5uuuuu5tuu5tuuy5jyy5tttjtttjjjj4uyutyu44uyj5jjtjj5y5uyuu5tu5yjutyu5yuuuyt55uy4ujjt4uuutttuyuu5yuttu4yuyyuttty55ujj4ut5jy4uuyuu4yyyuytyu5yuuu5uu4yuu5ujjtujt5yy44j5uu4jtyuytu5j44ytutyyjjtu5uutyuyuu5tyyujj5y55uyuytyjj5uuuu5uttu4yuyyuttty55ujj4ut5jy4uuyuu4yyyuytyu5yuuu5uu4yuu5ujjtujt5yy44j5uu4jtyuytu5j44ytutyyjjtu5uutyuyuu5tyyujj5y55uyuytyjj5uuuu5uuyuuytj55yyyyyytuu5t4tyytyu5yu4yuu455uuu4uyjtuu4utytuu555jty4ktytyuu5yyuu4544uyuu44ytyyyuyuu4yuuu4yuuuuyuu55uytyjj5uuuu5uuyuuytj55yyyyyytuu5t4tyytyu5yu4yuu455uuu4uyjtuu4utytuu555jty4ktytyuu5yyuu4544uyuu44ytyyyuyuu4yuuu4yuuuuyuu55uyu55uyyyuujj444uuu5tyyyutjjtkk5ytyuu4uu4thuulllll

everything would be absolutely great for her life and career and probably for the beauty community as a whole had she not uploaded the bye sister video, she was blessed with a very dedicated audience that was growing fast for someone who just uploads reviews. everything took a massive 180 for her after the video

I know shes done wrong but I still love her. I miss her videos and wish she would come back.

Right. She is grown ass suppose to be lady with a whole husband at home. Like sis be a wife , play in makeup , make your makeup call it a day.

@@brooke3140 i mean is your choice. personally after 3 years supporting her, i can't trust her anymore but it's all about how you feel. i felt so manipulated since when i started to follow her I was 14, and now I feel hurt, but I'll admit that I also know how problematic Jamie Chihuahua is and I still stand by him bc I just feel so confortable and attached to him.

BUT....was she always unproblematic ?? I know people like her in my own life who love to be surrounded by "problematic" people while claiming they're above it and come to find out they're the messiest ones of the lot. So yeah I think her true colors came out not that she just slipped up.

I second this! HelloLeesh did a 4 part series of her scandals, but I would like a whole evolution of

Yessss!!!

The evolution of Trisha Paytas should be a full on university lecture lol

that one would be HEFTY

Evolution? But that would imply there was some growth and development?..

Amennnnn... if I watched four hour video about Nikocado Avocado then I can handle four hours of this

@@BeckyAngelix AHAHAHA. Facts. That video was painful.

Agree! I love the deep dives

@@BeckyAngelix that vid was so spicy...

i forgot about the fergie collab 🤣

Planet? There’s no CVS in Europe or Australia or Asia etc……. no hate but often Americans confuse America for the world

@@xragdoll5662 hey... You know, you're totally right. Took it off my comment 👍

Really interesting, valid take tbh. If she had changed personality wise then it would’ve appeared as change as a result of fame

yeah and also i think that she was decently wealthy before youtube, she wouldn't be changed by the fame as much?

Came here to same something similar. Her professional even from the the start had to do with her age and prior work experience.

@@mothman8081 she was not wealthy (she’s shared that she was pretty broke). However, her husband did have a good job/income.

@@gilkanamolina8667 ah that's the confusion, she just holds herself like someone with money i guess lol 😳

i agree! doing this kind of video must take weeks, and you have to be patient and motivate yourself

Yassss they’ve all been so good!

they're my new favorite segment on her channel

Same !!!!

For real, @smokey glow did you go to uni? If u did what was your major?? If not you’d write some intense & interesting research papers

I miss her, too! Regardless of the scandal, I loved her makeup content!

She is back! Uploaded a new video on Thursday! 😊

Now that she's back I'm high key excited to see Puka!!!!!

What did Oprah do?😱

Jackie Aina is such a selllll out and I don’t watch her anymore but I’d love to watch that video

@@namiyo9539 she was, comfy, with Harvey Weinstein.

@@amandanordman5383 yup I used to like her but she’s not the same anymore 😭 can’t watch her videos anymore it makes me annoyed

@@amandanordman5383 what did she do?

Kyla is also a content creator and you should check her out! :)

Kyla! Always so cool seeing creators I love comment on other creators I love.

@@clab7133 omg stop it thank u!!

@@MicahRion omg ily

People are sexist AND ageist. If I had to see one more 'AT HER AGE' comment, but nothing about JS or SD's ages....

@@xChijouChanx amen! That is what I wanted to hear someone else say that!

I think because of their audience. Most of Tati's fanbase is women who are in their 20's later on. She had this clean, not problematic, profesional image. Jeffre and Shane have always had a problematic image, specially Jeffre from MySpace days. The thing that ruined her image was that James Charles had evidence while she had none and took time off.

Shane and Jeffree are both white men. That's all you need to know.

The personality she had built is one of a honest and professional one. I doubt her audience would be able to get back to watching her after all that. She can potentially come back after she comes clean instead of passing blame. It would court her favor and after all, she's good at reviewing stuffs and doing make up. Jeffree and Shane are known problematic people and somehow these entertains their fans. The image they are selling is that of a problematic one and an audience flocked on it.

Saaame! I watched Tati like every day when I was struggling through grad school in 2015-16. The one product I bought on her recommendation and hated was a Physicians Formula mascara, the green one that's kind of shaped like a leaf? Lol. It never dried down on me, but I have that problem with a *lot* of mascaras. But you see I remember it because it was the *only* time it happened!

I miss it too. Honestly, I watched her continuously during that time, but then JS and JC started showing up. Their over the top personalities have never been relatable or appealing to me.

I used to watch every video of hers too. I grew tired of her when I noticed how after every criticism, she would go on the attack. I got "mean girl" vibes from her

Yes!! I think that was like the peak in the beauty community. I miss those days. I actually enjoyed makeup more back then too.

So much same. Watching the clips of her with the lace facemask and the bubble-foaming Korean facemask...man...good times. (Btw - I totally bought that Korean bubble-foam facemask because of her and had a blast every time I used it)

😂😂 yes

From what it seems she pretty much ended stepping into it and getting also dragged into it. I watched Emily D Baker speaking about Tati getting sued by Clark Swanson's documents, and hers in the return case. Even the case where Tati is suing Without the Crystal Ball. That changed my viewpoint by a lot.

I think that was before she teamed up with Jeffree Starr

@@druviseglite I think it’s best to see what a judge or jury decides as people can make all kinds of crazy claims in their cases.

last time i was this early these jokes were original

Love mine. Still have it. Still use it.

To me, it was that Emily talked about how the palette takes some work to use as a nod to the quality of the shadows. Not the best quality, but good enough and accessible. It was terrible that tati got flack for being honest.

Tati was very dramatic and rude about it because she doesn't like makeup Revolution that is a direct competitor of big beauty monopolists which are Estee Lauder and L'oreal, notably by coping formulas and designs for a fraction of the price. She always have been unfair to independent brands that play agressive competition tactics. She has a bourgeois mentality.

@@julzalta6466 This is the best reply of life!

@@julzalta6466 rubbish she loved wet n wild and gave honest reviews, loreal is not a luxury brand. Its quite affordable so wat are u even saying

Wow, agreed! I didn't know she did that, but I've never meshed with Mel's content. She just always seemed biased to me.

Wow. I didn’t know Mel did that. That almost sounds like done on purpose? I have a small insta account and I give products that get sent to me or I buy a fair chance. It’s rare for me to give a “trash” stamp on a product. Because a lot of times it’s technique, the brushes I used, my skin that day, etc. But when I have an initial bad experience, I go on trying for a month, and there’s things that took me that long to figure out and then I loved them. I can give my followers a thorough run down and let them decide if something is for them. I saw Tati’s review and it seemed very fair to me. She did point out the things she liked and then she said that it wasn’t working all that great for her but that she’d “continue to play with it and see” which is what I’d say and do myself. I wouldn’t say I love it just because it’s Emily Noel. That drama to me seemed so unnecessary and it truly disgusted me see grown women behaving like mean girls over something so trivial.

Wow I didn’t know that and agree with your comment

@Janelle H Why even give a view to a creator you dislike so much?

@Mary Ray repeating it 5x doesn't make it any more convincing. You're just telling the world you don't know what a narcissist is.

I'm sorry, but s person does not have business intelligence or ethics and then lose them. From what Tati herself said, I feel like she was courting Shane to have him document her as a kind and wonderful person. She was willing to push her friend, a very young man, under the bus in order to please Shane, if her version of the story is correct. Nothing she did there said smart business woman or ethical person, especially when she said she was scared that James Charles might become suicidal and she still posted the video. Tati was just good at producing solid content which appealed to people who liked her style and looks.

Totally agree 💯

I agree with you. This appears like a very biased take. Hannah had pre conceived notions / prejudiced that she can't seem to let go. Though she sprinkles in woke words like ageism etc, some of the criticism that she voiced out are just her narrative. You can hold the fact that Tati's videos were of a certain quality right from the start against her . Perhaps she takes pride in her work and wants to have the best version out there. Also, her not wanting to have brand codes - maybe she did not approve of that constant shilling. Why must that be read as a shrewd move?

She’d probably put it on a tshirt and sell it 😂

😂😂😂

Haha😂🤣 she loves hearing her name

If anyone watched community, all I could think of is how similar "she pulled a Jaclyn" is to "she Britta'd it". I.E. there was a character in Community named Britta that was always messing up so around season 3 people started saying people Britta'd something when they made a mistake 😂

OMG I LOVE COMMUNITY 😱

So true!

Highly doubt that more that she shifted the blame to them without any proof, they didn’t give to shits that she was a great makeup youtuber, it's that she lied about a 20 year old doing horrible things without any proof yet james Charles had all the proof he needed to prove he was innocent so what does she do then?, just shifts the blame to get all the heat off her and now karma is getting her. And yeah now james is in shit because he fucked around after the shit show.

goldie, I totally agree with you. Katie Joy from WOACB is a nutjob and all of the lies she spews is unbelievable. I'm not a Tati fan, but the hate-boner KJ has towards Tati is wild.

Wait, who’s WOACB and why is Tati suing her?

I agree! Her personal life seems pretty messy as of the last few years but her reviews always held up in my opinion and I have to say that the palette she put out really is as good as she made it look. Her knowledge on makeup really does show through.

she was always a great, thorough reviewer. I like your point about her being an honest reviewer but not an honest person- we assumed these went together because this is the internet, but that's not necessarily the case!

I agree!

That’s exactly it. I personally always got weird vibes from her as a person, but I knew she was going to do real deep dives into what she thought of a product. Even with that, I always thought it was weird that because she built herself up to be so thorough and honest in her reviews, she didn’t seem to recognize her own bias. Her opinion was the end all be all and people that didn’t like her recommendations were not trustworthy (even in her earlier content).

I un-subbed just before the Jeffery thing because two products I bought back to back that she RAVED about were utter garbage. I can’t even remember what they were now, but they were things she just went on and on about how good they were, and it wasn’t even like they were meh, they were awful.

I don’t think he misrepresented it, because she joke alongside with him on the same joke. I think the vitamin gas her mind into nitpicking details that is not there

Well, James is doing anything he wants and is acting like a spoiled brat. So I didn't think it was a joke. James always acted like a monster since he got KZfaq famous.

How about now?

This didn't age well...

I’m her age and I have kids. The way she didn’t really see James as a kid (being a stepmom herself!) upset me. I was annoyed by his Sugar Bear choice, but the way he cried and apologized she was still like “no I’M sad”, I was just like ok girl that’s enough. Bye sister.

Yes, this got me too. He was 19. I know he was operating in an adult space but he had the mind, life experience, business experience and social media thinking of a teen, meaning he very little experience and was being a little thoughtless. But the media storm around her allegations will follow him forever and teens, no matter their experience, have trouble navigating social media bullying. I’m an adult and I think I would have needed mental health intervention to deal with that level of hate and character assassination

@@Net-hf7pt I totally agree that hit piece “Bye Sister” was so damaging to him and I know in my own heart the Westbrooks knew how damaging her video would be, they’re smart and now I don’t see Tati like I used to that’s for sure, I mean weaponizing JC sexual orientation was really effin low imho. I’m glad he got up, brushed himself off and came back at her stupid azz allegations and pushed her face with receipts! And I am NOT a JC fan, he’s just too extra for me lol but he’s still a young person figuring ish out too! I’m older than Tati and don’t have children of my own but still have the common sense and decency to not pick on someone half my age!

@@RubyConn yes she didn’t see him as a kid or even a person, in my opinion I think she saw dollar signs and how he would negatively effect her bottom line by promoting SBH. That and her ego was butt hurt. She really should have been the ADULT and handled it appropriately but her immature emotions led her jafar starfish and shame dawson and that was the end for her I think. Her breaking my silence video certainly didn’t help, I could see righ through the tears, she a better actress than Laura Lee LOLjust think would if he had done something to himself I wonder if she would even feel remotely guilty.

Cree Beauty LOL I bet she would be a good actress, but I also think she was acting partially out of instinct. She seems like the type who gets a little carried away sometimes but not exactly malicious on purpose. Some emotional maturity to work on (don’t we all). I know I do, but this was just like wow.

@Mary Ray why do u keep commenting this?? ok we don't like Tati but damn stop wasting your time on someone you hate! GET A LIFE

@Mary Ray that is all ppl in this world if u really work hard to get somehwre n other just question widout any relevance then she will clap back. Also, she claped at kiki cos ppl started making fun of her infertility, n kiki said she wasnt honest and that her makeup look was bad. When infact he loved the makeup look. Just cos she loved the pallette doesnt mean any bdy else cant have a bad review. In a way she was teling tati not to criticize emily. Why is tha

100% agree!!

I miss Tati @glamlifeguru too!! I hope she comes back! .😔😔😔

I agree. I used to depend on her reviews to buy products and learn stuff. It's a shame she fell for JS's crap.

i used to looove watching her and her brother, joe, in 2013/14.... zoe's content got so boring over the years though (in my opinion!)

Oh I hope not tho! That will put a negative light on her and I love her

Who?

@@lesanimaux4416 zoella

She might be mad if its not true.

Good ideas and power moves!!!

I agree. I think a lot of us can relate to feeling hurt when we feel like our friends aren’t supporting our ventures.

Totally! Be an adult and own your behaviour. Everyone knows Jafar and Shane are arseholes - but it does not lessen her own choices and behaviour. If James Charles has forgiven her, then she’s lucky he is young and impressionable and will be sucked in by his old “mentor”. I wouldn’t have forgiven her.

I don’t like when people say it’s just because of “vitamins” like no lol not just “vitamins” it was her whole ass company.

@@delilah3276 fr!

@@magsyilden670 it really pisses me off 😅

And really who would even watch her anymore...she's not honest just manipulating and there's hella KZfaqrs that ARE hilarious even if they are manipulating ...she is just flat!!!! 👎🏼

@@tanyakathan3642 I feel the same, but there is still loads of people who are "eating" her 🤷‍♀️

@@tanyakathan3642 lmaoooo u really said, go on girl, give us nothing!

yeah before youtube, tati and james were already rich

@@tanyakathan3642 Drag me all you want, but I’d still watch her 😂🤷🏻‍♀️

I’m waiting for her to post. I don’t care about the drama, they can sort that out.

Well said

I cannot agree more with you. I miss her content so much... I loved her energy I wish her the best through this whole thing. She deserves to be accepted to come back I feel. She has suffered enough

Totally agree 💯

I miss her uploads too. I'm disappointed with how she handled things but am very much rooting for her and hope she's using this time to reflect and improve ❤

Yes I totally feel that way too

@@reeseharrison2934 I did the same thing but I was just starting college so I was broke af and that’s why I loved Tati’s videos so much!

Same same 😭

I agree, she was an awesome reviewer. I miss when she'd go over new drugstore stuff every literal week

I totally agree. She was strategic because she saw how other KZfaqrs in the beauty space got treated for taking those sponsorships. And she’s mainly a review channel so she didn’t want to seem bias.

Absolutely. I don't think it's a morally good or bad strategy (like what she pointed out here, Tati could use this fact to her advantage), it was just smart.

I think the issue with it (her business move to not do sponsorships) wasn't her being honest to who she really is. Because according to the research done in this video her audience never really knew who Tati was because she treated her videos very professionally. Therefore her true personality was still a mystery. She portrayed herself as a professional. Key word "portrayed". But we find out who she really is later through scandals and see part of it when she throws her " portrayals" in her audience faces. Its seen as Shady. She purposely acted and filmed only what she wanted her audience to see her as. It's manipulative. It's a watch this hand while my other hand does other things behind my back that you can't see. It's suspicious. It was definitely a smart but manipulative move. She knew what she was doing. Her viewers got played. Well most of them. I saw it when the little dramas began and when a few of her reviews were just jabs at some companies and not entirely honest. And her fake calm voice she used to seem of solid and grounded and sound mind. I lost a little t of respect for her when she portrayed herself as the constant victim in every situation. It was really hard to watch her crocodile tears over her dragged out videos about the dramas she found herself in. Everything had a consequence, she knew that but she got arrogant.

Being highly greedy runs contrary to someone being highly honest and wholesome.

@@PoochieCollins I completely agree with you! However, in Tati’s case, I’m not so sure we was being greedy. The way I see it is she was grinding and working hard to upload videos, which in turn brought her a lot of revenue. And yes, she promoted her vitamin company quite often because (I’m not if you noticed but) she never sent PR to anyone because she wanted to self-promote and do all the marketing herself. Of course one of the reasons she did all of this was to make money, but I don’t see that as a bad thing. In fact, more women (as Tati said) should feel comfortable with saying they love money and financial freedom. She’s an example of “I rule money, money doesn’t rule me”

When she started KZfaq she was grown adult looking to make money to be financially free. She has always said KZfaq is her job so I don’t understand why people think she’s fake or whatever for treating it as a job. Tati knew what she wanted and worked hard for it. I actually really liked her content because it was informative and it wasn’t someone trying so desperately hard to be funny or liked.

@@TheMrsCullen100 couldn’t agree more 🥰

I haven't watched any of Tati's work, but she's apparently been at a minimum a little disingenuous. I found through a little Googling a Reddit thread from a few years ago of people complaining about Tati posting videos that weren't upfront about them basically being product ads. And if Smokey Glow's suspicions are mostly true, in particular the one held by many others that Tati's cancel attempt of whatshisname was predominantly a power move to get rid of competition who did a one-time ad of one of her competitor's products, then she's a bad person by most standards.

Me too. I loved her 5 videos a week. She really, really, really loves makeup, shoes, clothes and hair. I miss her so much, but maybe she'll get pregnant and not even miss KZfaq.

I think you're probably spot on with this 🤔

I love Tati so much. It makes me super sad that this happened because she was part of my everyday too. I just couldn’t not watch her and love her. And I was like 15. I just wanted to be glamorous like her. Now I’m sad

She's my only "problematic youtuber" fav. I like that she's "older" because I'm in my 30s so her content is a lot more relatable to me and her lifestyle is more aspirational to me than younger youtubers who are still in school or they're still trying to establish themselves as adults. I didn't like how she pushed woo products (like vitamins) but that stuff was easy to skip. I enjoy her drugstore review videos and you can tell she actually goes out and scouts these products herself (like mentioning products only found at Sally Beauty Supply, which isn't your typical YT beauty guru store). Idk I'm hoping she can "overcome" this shit and come back and make content again. I have a hole in my youtuber playlist now.

I agree. She’s a good person but watching her videos now is just different.

@@rebachick94 I think she's a good person (I think?) but she feels kind of manipulative to me now 😣 In the past I really believed she was different but with everything that's happened, I don't think she's much different at all. And that makes me sad!

It really sucks because I started seeing her when I was younger and now I am a young adult but can’t really support her now sadly

@@gabrielaguillen3485 I feel the same way 😔 I tried to look past it and just stay for the makeup stuff but it's just not the same.

Perfectly said Claire I was going to write pretty much Exactly what you said

I mean look at her partner in crime Jeffrey Star

I feel like people always say they hate drama, but yet here we are discussing drama and getting sucked into it 😅 (not everyone ofc 😊)

@@danielabackstrom Exactly haha

true! james continued to make videos regardless.. manny and laura did too!! they just stuck it out and people have forgave them all.. if tati didn’t hide maybe she would still have a following

@@danielabackstrom we* may hate it because it sucks us in? maybe (not sure I'd include myself here, I just like these sorts of videos after the facts, not interested in ongoing dramas, but I hate some other things for similar reason)

Same! I vividly remember freshman year, finishing my last class of the day and going to the library, popping in headphones, and pulling up her latest video (she was uploading 5 days a week at the time). It helped so much to hear a familiar voice as I was adjusting to the chaotic new environment of college. I will always look back on those moments fondly even though I don't watch her anymore.

@@MarieJesne it’s honestly so heartbreaking ... I don’t think she is free from accountability but I do think when she cried on her last video , I felt it. The loss in trust in not only her audience but in such a large scale in general I think really broke her :(

Same here, her videos helped me in a really dark time in my life and it makes me sad that we practically lost her as a content creator:(

Big same. It just makes me sad.

@@Notcarolina I feel the same. I think she got caught up in everything, and while she should have taken more responsibility for what happened, I really believe that the whole situation was never what she wanted and that it broke her, and what she was going through with her business partner didn't help I'm sure. She isn't a Jeffree or a James Charles - being problematic is not her brand, and because of that it's so much harder for her to bounce back. Not matter what else, she seems very broken and genuinely remorseful and I feel for her.

I always believed tati to be a very smart business woman... She might not have been 100% truthful & honest but she still has more credibility than many other famous youtubers, I also think whenever she comes back she will continue to have that. I also echo that I am a disappointed fan rather than an ex fan.

Totally agree. I like Tati a lot. Most of my makeup choices are because of her suggestions and I kept finding her loves became my loves and worked well for me! Especially her drugstore product reviews. I miss her videos dearly.

She is the only person who truly did what she does. Nowadays makeup content is all for entertainment value. There’s no straight up review channels who give breakdowns like Tati does. I miss her. I don’t really give a shit about drama. I just miss her. 😔

Sometimes I do miss her content to. I liked it when it was just about having fun with makeup in her studio and playing around with new products. It sucks how much she changed when she starting hanging out with a certain crowd. As much as I want her to come back I wonder if that trust could ever be gained back!

@@rianne_9042 I'm sorry, but who are you to tell people who they can and can't relate to?

TURN IT UP!!! 🎸

I felt the same way. It took so much time to build colour and a lot of the shimmers were hard panned and extremely difficult to pick up with a finger or brush. Loved the colour story and Emily but that palette and another Revolution palette I tried didn't work for me.

I love Emily and I bought the palette the day it came out because I wanted to support her but it was really bad. I think the problem with Tati’s review was that she said she wish Emily collaborated with a different brand. Other than that the review was fair.

Plus mine had mold.

Yea that drama was so stupid. People want KZfaqrs to give an honest review but if they give an opinion they don't like they get mad. Did they want her to lie and say she liked it when she didn't??

I personally loved and still love that palette. Depends on the person and technique I guess

Me too. There’s a ton of stuff that happened in the background that no one knows. For some reason, people or women don’t really want to see other women reach the pinnacle of success

Me too - I know she isn't relatable for a lot of people, but I found her highly relatable for my lifestyle. I am a business professional and really appreciate her content. I am also a makeup artist, so I also appreciated the techniques she shared as they were more universally applicable to a broader audience. Many KZfaqrs have only one technique that they regurgitate over and over and it's just not what the average person would wear. They are more entertaining and fun, whereas Tati has always been more practical, like you said, in that you could relate to her preferences. Even when she was adventurous with her style, it was still relatable. Her personality is also reminds me of some of the friends in my own circle, so I related to her in that way. I miss her and really hope that she is doing some soul-searching and if she wants to come back, she will be back to the genuine Tati we all miss.

Until she started using her Nurse Jamie facial roller and putting highlighter on her shoulders - but yes until then her makeup was relatable 😂

The drama made her millions. Now she can drop her fans and enjoy the money.

@fe421286 at first it definitely was part of her appeal to her subscribers, obviously that changed though lol

I literally cackled 🤣

That crystal lady is crazy.

@@staciecremeans1350 not only did WOACB accuse James Westbrook of unhooking his mother’s oxygen to intentionally kill her, but that he had illegally gotten his mother to write his sister out of the will just days before. NONE of it was true. That’s not just crossing boundaries, but smashing through them with a tank , crushing everything in its path, hopping out of the tank and looking confused when people are looking at you in horror. She is an absolute lunatic.

i- what??

@@ScarletBegonia1974 His sister sued and won, so....? At least about the assests. I have never heard anything about unhooking her O2

@@bellissima78 his sister was written out of the will years before the mom passed. She was caught stealing money from the mom or something along those lines.

Did she said why? Is the video still up?

@@gracemoon351 Thanks. Let me check

@Mary Ray hi, i think you not liking Tati is valid. You certainly can have your opinion. However, no need to link psychlolgy videos here. None of us know tati in real life and being a narcissit is a diagnosis, nothing you can derive from a few videos. The videos you linked are very informative but i dont think there is need to post more and state the same thing again if you were to do that. Nonetheless, I understand where you come from and why you feel that way :)

@@hiphop4ever66 this is so true plus that girl literally copy pasted this comment on all comments of this video. they need to stop wasting time on someone they hate.

@@as.dexter not only on this video she writes the same type of comments in several videos 🙄 either she doesn’t have a life or she’s a troll

i loved her too.. she actually taught me a lot about makeup and beauty but now it is so insane how things have changed

Same here. She did looks that I could try to replicate, being in the same age range. I loved her makeup videos even though something felt a bit janky especially re: the personally branded products she sold. Too bad things ended this way.

Me too. She was geared more toward things I liked. I'm 55 so I'm a lot older, but I wear makeup the way a 35-40 year old would. If she liked something I would love it. Also her skin tone basically matches me perfectly so I could go out and buy the exact shade and know I was good.

@@TheLhester1965 make-up is ageless! Do you thing. My mom is in her 60s and liked Tati because she was just more mature than the Jeffrees and James Charles type gurus. She touted herself as being family friendly and I really think that's an important niche. I liked being able to watch a video during break time at work without having to use headphones. If you haven't, check out Jessica Braun. She was a teacher and she's fun, but has an air of maturity.

Thank you!! I think that happened possibly before Hanna was into beauty channels so maybe she missed some details. In my opinion that wasn’t on Tati at all - and to be honest, it wasn’t a well performing palette. Kiki went way overboard and was downright rude

Agree! Kiki was SO rude and condescending, unnecessarily aggressive... and honestly tati's review was very professional and polite. That kiki chick needs to grow up. It was embarrassing to watch.

I probably have an unpopular opinion here, but Kiki Chanel did deserve the hate she got. Kiki was very rude and condescending and she let her fans go after Tati’s fertility issues. 🤷🏻‍♀️

As someone who was an avid Tati watcher when that "scandal" happened and as someone who watches Kiki now for her anti-MLM content, I COMPLETELY agree. Kiki has always been very abrasive and naturally sounds condescending, which is entertaining when talking about MLM huns. However, she was very rude in her initial vid and Tati had every right to respond. 🤷🏿

@@alexnikki515 Kiki didnt let her followers do or say anything. People are autonomous and Kiki doesn't control what anyone says. And one fucking person (who may not even be a follower of Kiki's) made a comment about Tati's cramps as being karma. No one made comments about her fertility issues. That was a myth spread by you and the rest of Tati's followers. Stop spreading the bullshit YEARS later. It's done.

She uses filters on her videos

Same bought a lipstick recommendation from her and it was so streaky and incredibly perfumy

The thing is that everyone has different things that work for them

Yeah I think it can be hard taking recommendations from someone who does have perfect skin and good lighting. Like I have textured skin and a lot of super matte recommendations would just never work for me

@@ben_jamin4529 omg me too. It was the L’Oréal macaroons line. It was supposed to be like a liquid lipstick. It was soo sticky I was like?? Did I miss something?

Jenna 😭😭😭😭

@@baileydunton6142 I miss her 😭 I hope she's living her best life

Would love one of Phillip Defranco. I have watched him sins 2006

@@KatievonW oh wow! I've watched him off and on since maybe 2009?

Emma Blackery literally evolves every six months, it’d be a long video lol

I respect your point but also kind of disagree. I think many of these KZfaq creators are rich as hell but continue to sell their soul to these companies because it is such a quick buck. But yeah I agree, she has money. But she always seemed more into the makeup and experience than really making millions

She did mention many times that when she started to make videos the was broke and had depression so she was in a bad place. So it does not seem like she was wealthy. I think the support of her viewers helped her turn the situation around.

@@truebaronesse5653 THANK YOU. I heard that in the legal breakdown video and I was like OWO? WOTS THIS? I thought you didn't DO sponsorships? So in her lawsuit she is forced to admit that she broke HELLA FTC guidelines because she freakin' LIED. Tati is TRASH.

If you do not knw then she dint have anythng of her own at the start. SHe had mental issues and health issues, money is never enough for any1.

@@monipui if you didn't wash the view of her lawsuit then you would know her being broke was a lie. She had to omit to a lie about being broke because of the lawsuit that's going on so please think for yourself and don't stand and KZfaqr .

oh yes i'd love that too!! she was the person that got me into makeup haha

I was thinking about that, she was able to review so much stuff and not be reliant on PR because of her privilege.

Thank you! She would buy 4 or 5 $60 foundations to find her shade all the time. I cannot think of many people that can do that specifically since she used to upload 5 times a week

Exactly. It's so much easier to appear to have great integrity if you can afford not to do what others have to do to make ends meet.

Her lawsuit response does mention brand deals which is kinda weird... maybe she took some undisclosed ones? Forgive me if that was mentioned in the video, I just started watching it, so I’m right at the beginning

@@j.j.714 Omg you're right, I didn't remember that

Because she said a 19 yo was a sexual predator over some vitamins? And it’s weird that her being like 40 or whatever wanted to expose the sexual tendencies/behavior of someone that was practically a teen and she treated like a “son”? That’s why people bring up her age. And it isn’t even only her, but Shane and Jeffree too. Three YT dinosaurs making up sexual harrassment stories of a guy more than half their age.

@@rubyjane9119 people were bringing up her age long before that..

@@katie8732 Exactly. Shouldn't forget that during the Kiki situation people brought up her age AND infertility.. That type of bullshit that this person is also kind of playing into has always been there.

@@rubyjane9119 people always bring up women's age and use it against them, like you just did. Like when she posted the Breaking my silence video everybody was going at her with the "shes a 40 year old woman". Like no, shes 38. Jeffree is 35, and somehow he doesn't get any critisism for his age 🤔

@@danielabackstrom I wish I could like your comment a hundred times !!!

Agreed! Gabriel Zamora comes to mind as well. Also, some youtubers go on big collab streaks, almost like a tour (remember Molly Burke?)

a Nikita evolution of video would be great

@@truebaronesse5653 yeah so true I mean last time I saw someone apply shadows that way is my under 5-year-old niece.playing with my two-faced palette that I don't mind her messing with it. It is just makeup and she wanted to be pretty and it was so cute sorry for the tangent.

Tati had said in the past that youtubers should support each other and that she wouldn't do a negative review of a KZfaqr product. The video for Emily's palette started out immediately negative. Maybe something in her personal life was bothering her, but it doesn't matter. Then she proceeded to do a negative review of a youtuber's product after saying she wouldn't. And Emily has been doing youtube longer and has definitely been a drama free person the entire time. So of all people to drag, Tati picked Emily. Not nice. Kiki was mean-spirited in her review sure but it was in someone's defense. Then Tati, with her millions of followers, went after Kiki in a video saying Kiki does all these horrible things. It was very weird and very much an overreaction. Like saying Kiki is a bad person for swearing? What?!!

@@EllieBellie_111 Did you even watch Tati’s video? First of all, just because Emily is a fellow youtuber doesn’t mean her product can’t be critiqued and we all know Tati would not lie about a product review. Kiki literally talked so much shit about Tati and insulted her in so many ways it wasn’t even funny. That led thousands of people to harass Tati in some of the most vicious ways. Look at it how you want, but bringing up someone’s infertility over a fucking eyeshadow palette is not ok. In Tati’s response video to Kiki, she literally never once even brought personal beef into the situation, but called out Kiki’s blatantly hypocrisy and put her in her place; she even talked about the pros of Emily’s palette and acknowledges she might have gotten a defective product (bc Emily tweeted that there had been some). Also, Tati never called Kiki a bad person for swearing I don’t know how you made that up.

yeah Emily def says toddy lol

seriously, "Toddy" irritates me so much lol. Her name is Tatiana -- it's not like that's pronounced "Toddyana" for fuck's sake

Actually, everyone pronounces her name wrong - it's 'Tanya'

@@Amy_Nicole_Sabas Tanya ..............

@@CaroleEvans93436 lmao 💀💀

Agreed. Even I would do the same thing

That's what I think, also.

I believe it's a combination of the 2. There's NO doubt she's a perfectionist, from how she presents herself, to how she speaks, even down to how she almost never plays with her hair in her videos bc it's distracting & annoying to watch. BUT, there's also NO doubt she's business minded, from how she keeps her products in frame when filming, lights up whenever another creator discusses, promotes, or even mentions her products, even down to her discussion of how she & her husband guided James in business matters & how to negotiate higher percentages on his deals in the "Bye Sister" video. Either way, it's become vividly clear to me that Tati is extremely smart & savvy...& (by extension) more calculated than most of us (or at least I) had originally perceived watching her review & put on makeup in the early days.😉 That being said, she IS such a perfectionist, I personally believe that tendency is making it nearly impossible for her (mentally) to return to KZfaq bc her persona & channel are now forever tarnished & IMperfect. For someone like Tati, it makes it nearly impossible for her to carry on. I also think that's why the attempt was made with the "Breaking My Silence" video she made...to create a "clean slate" for herself to be perfect again through shifting the blemishes onto the ones with the REALLY tarnished reputations. Since that didn't work, her perfectionism can't reconcile a way to return that's comfortable for her. That's my NOVEL for today, lol😂🤣

That is so totally legit. How many times would she obsess about her bun? She is Type A to anal-retentive side. But, that is also why I trusted her reviews.

@@misscritter4038 Great novel, and great comment!