This week, Connor Sinann, fitness creator and founder of the multi-million dollar RETALIATION PROJECT brand, goes in depth on the inner workings of the fitness industry and the bodybuilders/creators that profit from it. Aside from exposing some of the biggest names in the fitness space, Connor also provides some incredible insight on how to get people to care about your brand, marketing tips, perception, authenticity, how important it is to be well-rounded, and so much more.
0:00 Being a content creator long-term
2:10 Intro
3:14 Why did he start his brand?
8:00 Quality in fitness brands
10:55 His Marketing Tactics
11:30 Red Bull Story
13:00 His Personal Brand in Marketing Process
16:00 Criticizing Other Brands
17:30 Juicing
20:00 Male Body Dysmorphia
22:00 Is it Motivating Men?24:00 Connor’s Story
29:00 His Start on TIkTok
32:00 Influencer Marketing
35:49 Experience working with Influencers
38:00 Exposing Big Brands’ Marketing Budgets
41:00 Where should you get advice from?
43:00 Being Well Rounded
50:00 Balance
TIKTOK/INSTAGRAM @squidtalkpod
Hosts - Lukas Pakter
@lukaspakter (IG)
@SquidPakter (TikTok)
lukaspakter.com
Join the free discord: whop.com/squidworld
Guest: Connor Sinann
@connorrpceo (IG)
@connorsinann (KZfaq & TikTok)
retaliationproject.com/