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I feel like the 2000's technology was all we ever really needed. It was advanced enough to still be innovative and amazing (internet, cell phones, DVD, T.V.), but not too advanced to control and dictate our lives. (Smart Phones, Social Media, Streaming Services, A.I.)

The future we were promised, but never got.

modern aesthetics are so soulless and boring. this was the real shit.

it felt futuristic, magical and most of all, hopeful

God I miss the 2000s. What a time to be alive.

It all just felt so fresh and, well futuristic. Wonder if this kind of aesthetic will come back in the 2030s

Instead of a future smelling like hand soap, we were given one that smelt like hand sanitiser! Great video Extramint

The Freedom of the Internet also played a big part. There were hundreds of Websites you visited and not just 10 big ones that rule the Internet now. The "Wild West of the Web" came to an end towards the end of the 00s, beginning of the 10s.

Frutiger Aero being this month’s Algorithm Special is not what I expected

80's 90's 00s were such a good time to be alive as an artist no matter what it was, Fun and creative color schemes. Now it's all earthy tone, buisness/corporate/minimalistic designed. I miss when technology and social culture was fun.

As someone who came of age in the 2000s, I can say that not only did it feel different, it felt better. Like your dreams for the future could come true and it would look as beautiful as the frutiger aero aesthetic.

Eco futurism is so fucking beautiful of a concept.

Digital Aesthetics look so beautiful and fun. early 2000s digital themes, icons, shapes, colors were so bold and again "beautiful". Everything seems so blam and thin that there aren't any colors to explore if that made any sense. Am a 2000 baby and the concept of the future I thought everything was going to be beautiful and bold with color, but it just feels so bleak, modern, what happened to excitement.

We imagined a utopia, we got a prison

Back then, computers were still fairly primitive, and yet the interfaces looked magical and futuristic Now we actually have futuristic magical computers in the form of AI and yet all the interfaces are grey and boring

Man I think about this all the time. I think a big problem with young people now is that they never got to see or experience optimism for that future we expected. The only future they know is the digital social media one and everything is placed through that filter. I got to see the world before everything was a fabrication. I got to experience optimism for real technological and social advancement and there were constant improvements to quality of life every year because everything you could buy improved quickly and got shinier every year. That was a really cool world to get to see before everyone was only thinking about what happened through their devices. There are so many thoughts and concepts that are like central to my being that people just 3 or 4 years younger than me just don't contain in their minds at all. Not like an insulting way, just a difference of experiences had. I've got a lot to say about the negative effects I see from people older than me as well. I don't know dude just thinking out loud. It's complicated and I just woke up haha.

I'm glad I kinda got to experience this style, it's way better that what we currently have

I love the 2024 comeback of the 2000s!! this feels like one of the biggest changes of the 2020s, is that we now honour the 2000s way more, and that has made honestly a better world as of right now, we can bring back these fun vibes and recover from the times of covid and the wars, happy you and others are making these videos and for me I wanna incorporate these styles a bit into my work too.

I miss when buttons on screen were given depth and sheen to make them look like physical objects you could press.

Quick trivia: If you analyze the design and art from the early 1900s decade, they followed the SAME way of operation. You had futuristic things heavily inspired by natural lines. The world was changing in a very fast pacing, so it was directing people by the same standards as in the 2000s decade. We somehow had the first Eco-Futurism tries in there. Art Nouveau was literally the first Frutiger Aero.

i thought we'd sort our shit out as a 2000s kid. But hell was i wrong

Can we remember the newgrounds website in the early 2000’s? Endless games and crazy short videos after school.

I miss old UIs mostly because they were less bloated and had fewer loading screens.

The game Mirror's Edge, which came out in 2008, leans heavily into this aesthetic. It is basically frutiger aero: the game.

I think we don't really imagine of the future anymore. And I don't know why, since the 2000s were all about the future.

In 2000's future was exciting, now it's scary.

Graham would always tell me how he saw the future... peace, and freedom for all beings within the realm... from the shortest dwarf to the tallest wood ogre.. shame he never got to see such a time...

We should build more "cool techy"-looking buildings, actually. Density is great, and sure beats sprawling car-dependent asphalt-and-megamall hellscapes.

Yea the Euro feel of the late 90s early 2000s was king.

I was a teen in the 2000s. A few things I remember: - Everyone thought the internet would have a liberalizing and democratizing effect on the world. With the Arab Spring that pipe dream came to an end and since then it has become pretty obvious that the internets effect was rather opposite. It has a radicalizing, propagandizing effect. People became more polarized, more misinformed and powerful interest groups have easy ways to spread their points of view to the masses. Insane conspiracy theories became mainstream. People just generally got a lot dumber it seems. - Capacitive touch screens were like magic right away. Everyone who experienced them was sold on them immediately. - We thought climate change would be solved. I think the first crack in that dream was 2008 when "Climategate" happened and countless journalists fell for it and the COP was sabotaged through it. Since then it has become clear that one of the most powerful industries in the world, the fossil fuel industry, will do everything in their power to prevent effective climate protection policies. Arguably the biggest crime ever committed, but we don't have laws against destroying the planet for profit. - in my school there was a small hydrogen car which a student group built. Optimism was rampant, no one anticipated that corporations do not give a shit about the planet and just optimize for short term profits. A big chunk of people from my class actually went on to study environmental engineering, like a good handful of people. No a single one of them now works in the field now, they all work in software development, because renewable industry was not competitive in the West against the insanely subsidized fossil competition. That is the most depressing thing. We essentially gave up 15 years ago but nobody seems to have realized. China will now dominante the key technologies of the 21st century, because the West was sabotaged by its own obsolete fossil power structures. - The internet before big platforms was quite amazing. You had forums for all your interests, discussions were actual discussions, not cat fights. Forums wanted to cultivate good debates, instead of just going for maximum engagement(which means fights). No everything was monetized and monopolized. Today we just have a few big platforms and everything is driven by algorithms optimizing for engagement. It takes actual effort to not go with that brainless flow. - After GTA San Andreas released we were used to a new GTA every year or so. I would have never thought that 20 years later we would have only gotten 2 new GTAs. - Piracy in the 2000s was amazing. It just felt like the wild west of content. I still have like 8 TB of 1080p and even some 4k BluRay Rips on external HDDs. In the late 2000s I was working on hooking all of it up to a home server so I could stream it to all devices in my home network. That didn't work because the home servers at the time weren't made to stream that much data continuously, so it stuttered. But I found other ways to conveniently access my library and at the time this was a better and more convenient experience than anything you could "buy". Even when streaming services were around I still stuck with my pirate set up for many years because the quality of a direct BluRay rip was way superior to trash ass bitrate Netflix streams. Overall I feel like the 2000s were the decade were neoliberalism turned bad. Corporations singular focus on profit was met by politics inability to properly regulate and guide new digital markets and technologies, which lead to quickly degrading markets and consolidation/monopolization. Corporate influence on politics grew rapidly, I think it was actually a US study in the mid 2000s that for the first time categorized the US as an oligarchy, because the majority of policies reflected corporate interests over public interests. Politics have not caught up with these new challenges, on the contrary. We started out extremely hopeful and just a decade later we found ourselves at the mercy of corporate entities who's singular focus is making numbers go up and it has become quite clear that we won't be able to escape this madness. My favorite tech/software of the 2000s: Playstation Portable, Sony Ericsson K750i, Limewire, MSN.

I remember thinking as a teen in the 00s that wow, you look back at and earlier decade like the 80s/early 90s and things look so distinct and late 90s and 00s looks more bland. Gosh I was wrong to think that, we just don't know how different it might be until times change! I really thought the 00s style would be looked back to as really boring and basic looking, and it's easy to think that of our times too.

Humans seems to cycle between manufactured rage doomerism (the 70s and today) and blind bubble optimism (Frutiger ftw). Both fear and hope can sell exceptionally well and both don't stand up to logic and reason. If I had to chose though, I'd say that a positive Zeitgeist is still the more endearing one... certainly better for our mental health.

I think brands will eventually go back to this aesthetic because of the popularity it's having on the internet nowadays, trends always come back at some point. PD: 6:19 I miss old Idubbbz

this needs way more views. loved this video so much!!!! ❤

The main element missing from the modern world is optimism.

Back then technology was exciting, it was all evolving so fast and you would really feel the positive impact it was having on your day to day lives. Nowadays the view of the future feels more distopian than anything else and I honestly get more excited about an old CRT tv with a nice retro game than i do about a lot of the new stuff.

I never had a name for Fruitiger Aero, thank you for that

I cant see the corpos ever showing us a vision of this future. Its almosg like modern advertising and modern ui is meant to be as soul crushing as possible. That way they can save on graphic artists. I think it'll just be hyper minimalism from now until the end of time, boys.

So, when me and my brother first encountered the Windows Media Player head, we immediately integrated him into our imaginary friends canon. See, my brother and I had a rotating cast of imaginary friends that we would make up interactive stories about. We called these the Talk Games, and we would basically roleplay different interactions between ourselves and our imaginary friends, and we would go on adventures. We shared a room for a long time and we would sit up for long into the night playing our talk games.

I kinda see our current decade as the 1970s of the 21st century (for now), the ideas of an optimistic future fell down due to lots of global events which gave a very dystopian and nihilistic mindset to society (literally putting the pandemic at the same level of the 1970s oil crisis, I know, it might sound stupid stupid). But since the dark 1970s have ended with the optimism of the 1980s... Then what stop us of trying the same after all? I am very proud of growing up in the Frutiger Aero generation bc it made me heavily believe in an optimistic future even if we are living a dark modernity of isolation, global warming, poverty, etc. Technology, nature and socialization CAN coexist in harmony, we just need to go back in being more optimistic and aware of ourselves

This really just makes me miss being a kid lol The late 90s to early 2000's was a great time to be a kid

these videos are curing me inna way...reminding me the joy i use to have and still have inside me....

What I see out of the 2000s was all just purely optimistic marketing. Not meant to be taken as a negative, since it felt like direct response to what technology in pre-Y2K looked back then: all function with little/no style and it's all reflected in the crisp, blocky, and low-res operating systems of the time to get the point across. Only marketed to office workers and public libraries before the internet became so relevant to everyone's lives. And that's what the late-90s/2000s marketing was a reaction to in order to attract millions more people to buy their products. It's how Apple became the company it is now, and why competitors straight-up emulated them since the optimistic vision with what this brand new internet thing could be is something everyone shared, and it had to be reflected in the final product. What we see today is like a counterbalance to that 2000s marketing. So more a mix of the pre-Y2K minimalist functionality with a 2000s style of paint since we all got here now.... we're all glued to our smartphones and shit, feeling for that dreamy nostalgia of the 2000s like it's the 80s again. Really shows now that the internet is a fixture of everyone's lives, life in the 2040s will look hardly different that it does right now. Assuming we don't have another world war or ecological collapse between now and then.

i grew up in the 2000s so its hard for me to not find them dated later 2000s and 80s/90s aesthetics on the other hand feel futuristic, for the former, THAT was the future, it was like a cross between 2000s futuristic and current modern, and 80s/90s feels both futuristic and nostalgic for some reason

As a 2000s kid, I’m happy the algorithm brought me this video today, great video man! I subbed.

such a feelgood video extramint!

Nice video man, perfectly explained everything ❤

this video made me rethink the hype around AI a little

The Y2K and Frutiger Aero aesthetics were the best...

I feel like ecofuturism fell with the onset of the 08 recession (realigned to more metro aesthetics) and the actual decline of the environment, gearing instead towards cyberpunk that made tech futures look “cool” and lean into what we have already.

Great content bro. Keep it up!

Nostalgic video, GG’s!😊

Im glad you made this video to put into words what I cant, I always tell my parents this wasnt the future we were promised and they think I am insane for that

This is a great video! Thank you for putting a name to the aesthetic that I sorely miss in today's reality. I don't know if I saw it as the future but I just felt comforted by it and now it just feels that we are far away from those comforting feelings with how technology feels now.

millennial here, grew up in the ps1/n64 Era, I was hopeful and believed in future bringing solutions. but 2024 proved to show distopian future is quite possible. the world definitely needs more love

0:41 the ‘Up Yours’ shirt 😆 Why do I remember that 🤔

really cool video!

This style is why me and a lot of other people use Open Shell on windows. So regardless if we're using windows 10 or 11, we can still have it look like Aero, Vista, 7, etc. It just has a such a clean look to it that we've sorta lost since.

One of the greatest ironies I experienced was watching at a drive-thru theatre a double feature of Tomorrowland and Maze Runner: Scorch Trials

I'm a hobby designer and I love the aero theme like you. We could try to make it mainstream again in software and websites. Non standard housing interior also looks very cool. Just let other people envision it.

I LOVED the washing detergent ads back then with fresh air and happy families on a grass field

man, i miss this stuff the old glassy UIs of old OS's, the future esk sheen to everything, the detailed icons and just the whole vibe of the era. i it was so cool, everybody stood out, and everything was just interesting to look at give us aero back please

I grew up in the 2000s. I remember how back then, visualization of future technology seemed remarkably ambitious. Sci-fi movies like _iRobot_ and _Iron Man_ would often tend to convince us that by 2030 we would be living in an electrified world powered by clean sustainable energy and run by AI. During that decade, we witnessed the birth of revolutionary devices/technologies like the iPhone, iPod, Blu-ray, pen drives, social media, HD TV, etc. It all gave us the feeling that we were advancing rapidly. While we did make significant progress in the 2010s too, the 2010s just did not have the same kind of feeling.

Bro you deserve more subs, this is some next level sh*t. Love your content

imagine if this aesthetic came back but with the technology we have today, it could look amazing

God, my nostalgia for the 00s!

I hate how 2000s felt more futuristic than modern times, in 2000s alnost everything had a beautiful futuristic frutiger aero design, and now everything devolved to a flat and souless corporate design!

I like the way you titled this video. It’s unique, yet still interesting enough to make me click :)

With regards to fashion and design, I've followed the changing aesthetics of my favorite women's clothing brand, White House Black Market. Back in the 2000s, WHBM was strictly black-and-white (and grey) in the color scheme of their fashion, very much a specialized niche. They introduced color as the 2010s started, although they have retained classic and polished design over the years. What I have also noticed was the change in the design of WHBM's boutiques. I think changes in WHBM's in-store experience have been more pronounced than the changes in the product they've sold; there continues to be a strong emphasis on neutrals and floral prints in their collections. In the early-to-mid-2010s, WHBM's boutiques were very much maximalist, somewhat in line with the technology industry's skeuomorphic designs of the late 2000s and early 2010s. Although the color scheme of their stores was somewhat minimalist (black, white, and cream shades), they included ornate details like chandeliers, black-and-white striped satin drapes on the fitting rooms (quite the luxurious touch, I might add!), black and cream floral pattern wallpapers, black-and-white floral pattern rugs, and detailed designs on the walls and ceilings. Starting in 2016, they introduced a simpler design for their boutiques with less of these ornate and elegant touches. WHBM's logo also changed from an elegant serif font (Bodoni?) to a more streamlined sans-serif one. This simplification in design definitely reflected the changing aesthetics of the time. Their clothes are fairly classic, so there haven't been very many extreme changes seen over the years (aside from the introduction of color). Interestingly, the design of WHBM's boutiques has trended slightly more elegant and detailed lately, albeit with different touches than those of the early-to-mid-2010s designs. In 2022, WHBM also introduced a new version of their logo with a serif font spelling out the WHBM acronym (and a smaller version of the sans-serif logo from 2016 under it). I'm also seeing more details on their clothes. Even in the fashion and design realm, it feels as if we are moving away from minimalism towards maximalism again. Keep in mind that I only started shopping with WHBM in 2017. I learned some of their history by looking into it; before the mid-2010s, I could have cared less about women's fashion, as that was before my transition (I'm a transgender woman). I started experimenting with my gender expression in the mid-2010s, but I felt WHBM was "overkill" for me at the time, although I admired their clothes and their boutiques from a distance. I finally decided to step into one of their boutiques in September 2017, and I was _amazed_ at their clothes, customer service, and boutique design (that particular boutique opened in 2014, in their "maximalist era").

I hope this aesthetic comes back in full force! I love it so much!

awesome video man, I can't believe you didn't mention Idiocracy!! that movie is scarily relevant

Great video! Subscribed.

We need to go back this was everything

Something I like about Linux environments and modern hardware is being able to easily have the Aero aesthetic without the terrible implementation and lag.

I Enjoyed this thank you

I feel like if we, as a society, embraced this eco-futuristic idea of living in harmony with nature instead of pushing it aside with modern, minimalistic themes, it would push the narrative to save life to future generations that need to hear it.

I much preferred brutalist arrangements of squares. Sharper pixels, sharp corners, high brightness, high saturation, high contrast. Give me an entire interface consisting of 000000, FF0000, 00FF00, 0000FF, FFFF00, FF00FF, 00FFFF, and FFFFFF with no rounded corners or gradients in sight.

I'm truly glad people are seeing the value of how technology was crafted/ build during this time... It deserves a comeback!

This brings back memories I’d forgotten. Everything was clear, chrome or some shade of aqua water

Very underrated channel!

Recently I’ve really missed the excitement and positive expectations about the future and thought it was just me stuck in the past and thinking about it. Maybe it was all better because we were younger and nowadays nothing really gets me excited in the same way, it feels like we really have nothing to look forward to except times getting worse as we’ve experienced throughout most of our adult lives.

frutiger aero is honestly a _vibe_

It wasn't nearly as beloved at the time, due to being a corporate aesthetic.

I like that era and I didn't like switching to the simple design. It's true that with the simple design, anyone can make it and it takes less time for that. Also, it was a reboot for technologies to make them work on the mobile devices. However, the popular things are in a cycle. I already see that it is moving towards the old design. So, someday we'll have it again, and it will look even better.

Am I the only who finds this aesthetic rather scary? I can't explain why, but it seems just so flawless and perfect that's uncomfortable, it's real yet not real at the same time. It's utopian and dystopian at once. It feels like a Black Mirror episode out of place.

I think it’s also important to note that environmentalist themes felt more prevalent in the collective consciousness back then. You mention this but I think it would be very interesting to ground an analysis or retrospective of fruitiger aero within the cultural impact of the environmental movement

I was born in 1992 and at least until the middle of the decade at least in the 2000s I was a child. Yes, just a couple of decades ago the future felt so different. Even I didn't imagine apps, a lot of social media, Alexa and smart TVs. In the last decade of children wanting toys normally, and I did play with toys. This was a good time to envision the future.

@ExtraMint I would like to know what music you played in the video as some of them are very good.

Great vid

The fact people choose to subscribe to pricey streaming services and not buy dvds is baffling to me. WE NEED TO BRING BACK DVDS!

What's the background music @ 6:40? I feel like I've heard that one before.

Idk why but I've never liked the transparent title bars on windows. As a kid it always seemed like any computer with those was slow and laggy. I know it's probably circumstantial but I definitely grew a bias for solid title bars.

At 2:29 over the horizon. A nostalgic default ringtone on Samsung galaxy phones. (Specifically for me the s4 which is also frutiger aero)

Windows Media Center was so ahead of its time in terms of what it could do, and looked, and still does great.

I feel like tech from the early 2000 kinda reflected how optimistic we once were, we tried to guess how tech would look like in the future and that would inspire the design of the 360, ps3, an ipod or a PC and we would get crazy results, each looking different from one another... nowadays, tech today feels like theres no inspiration to it, we dont see a future, we just see today, so everything is more sleek, whether its a hardware or software design, everything is just minimalistic and clean... no sense of self expression or a sense of a future

I was born in 2003, so I grew up during this aesthetic. Movies like Meet the Robinsons perfectly display frutiger aero in its prime. Our family had G3 and G4 iMacs, and I remember being in love with the glossy “aqua” UI design of the early versions of Mac OS X. My first phone was an iPhone 3G, running iOS 4. I loved the “aqua” and skeuomorphic design language of this era, especially in Apple and Nintendo products like the 3DS and Wii. In my early adolescence, I watched the primary design aesthetic shift from frutiger aero to the modern flat design of today. I wasn’t ready for this shift though. In early high school, I even learned how to jailbreak my iPhone 6 so I could make the UI look like the pre-iOS 7 era 😂 So glad to see the revival and appreciation for this style. I’m too young to fully appreciate things like vaporwave, because that’s more catered to millennial’s nostalgia. But I was born in the perfect time to experience frutiger aero

it gave so much hope in the future now that frutiger aero is making more traction, i hope companies come back to it, even if it takes years :(

Great video as always, the part about companies using natural images for marjeting is very intresting, I wonder why they moved away from that to begin with, especially since almost everyone seems to hate the new minimalist designs. Oh also do you by any chance have a discord or twitter? Im planning on uploading some videos myself and id like to get some edditing tips. If you have the time that is.

Can't find this vid's music's track Id, I recognise it from some vdeo essays (surely license free), and I love it. Do you get the title, I know darude sandtorm soundalike but it's not.