If you are not an executive in product management at a large company, especially in the watch world, you need to be. Your understanding and explanation of product portfolio, positioning, logical engineering developments, and what the customer wants, is impressive. Great explanations and insights, I just subscribed. Btw I just bought my first Tudor, an opaline dial gmt on the bracelet, and love it!

I cant knock Tudor. Good hard working people I know buy and love them. They have become what Rolex used to be... A symbol of success. Have a great weekend and enjoy the rugby Mike!

This video is on point, at least for myself personally. I’m an Omega fan that has bought 3 Tudors so far this year and pretty much 0 Omegas. Tudor just keeps making the watches that my current sensibilities simply can’t resist.

I just can’t get passionate about the brand..nice watches, good quality but ultimately they leave me cold. Keep your great content coming, along with Federico you are my favourite channel.👍

It seems the market craves a Tudor Sub. Just look at the hipe around what turned out to be just an FXD in black… If they did a 79090-style Black Bay they would sell buckets - perhaps not so many 58s and 54s or even Rolex subs though and that might be the reason why they haven’t made one yet…

I’ve come close to buying a couple Pelagos models but never pulled the trigger. Tudor is an “in theory” watch company for me-I should love them but somehow I’m always underwhelmed when I try them on. Whenever a new Tudor model comes out I’m excited but cannot get it in a particular configuration for months and then when it’s available I’ve lost interest. Have a great weekend everyone 😎!

Good takes. I love my Ranger as much as my Pelagos 39, BB58 Blue and BBPro, all great models but unique in their own way

Good video, thx for that. I think another important reason to why Tudor is so popular is their customer focus. They intently listen to what the customer wants and then try to accommodate. FXD, thinner cases, smaller models….in that respect I don’t think they run the risk of getting boring….

Tudor achieved the peak version for BB58/54 and Pelagos 39, it is at its peak form. (thin case, 39mm, in house mov't) But other models still can use the same improvements: GMT / Pro / Chrono. We need an upgraded calibre that is 2mm thinner. Imagine: Black Bay GMT (Coke and Batman Aluminum Bezel) at 13mm. Black Bay Pro (Polar) at 13mm. Black Bay Chrono within in house movement at 13mm. All with econd hand a lollipop like recent models. This line up will be another gold pot.

I'd love to see a Pelagos style dial put in a Black Bay 58. That would get my money.

I don't know... I've got a Royal on my shortlist. I love how it's being slept on by many. Means I can get it at a solid discount! I also love how it combines so many design elements into one watch. The integrated bracelet style, the Datejust esque bezel in places. I'm just a fan. Great content!

I wanted to buy the 3 hand Red Bull... But when I saw the black Pelagos issue, I preferred that as it felt sturdy... I fell for the marketing

My bb pro has not been off my wrist since I bought it.

Perfect Tudor video, you always let me watch your video all the way without skipping it

Great vid, Look to Rolexes past to see Tudors future. The same business model is being followed. On the 4th July 2023 I purchased a Tudor BB 58 in925 silver, a retirement watch. Having sold my Tudors and Rolexes 15 yrs ago, I waited for Tudor to mature and come out with a watch that was different. They have done so. Thanks ago. Starlight

I think you are right. The Spirit is better than the Ranger. Even the steel one is. The Pioneer Ti5 dateless whipes the floor. I also think the Spirit Zulu is better than the Tudor counterpart. The Spirit Flyback is also better than the BB Chrono, if you have the wrists. Unfortunately it's big, especially in thickness. The Ti version helps. But I hope there's a 39-40/15mm coming next year. And I hope it can keep the exhibition case back. And in general for the Spirit, I hope they change the male link, as they've listened to us and made the lugs shorter.

Excellent!!

Great timepieces. I own two, as well as several Rolex and Omega. But Tudor can only move forward by slimming down those beefy cases. I can wear them but most can’t without looking silly.

Love your channel! Best watch related content on KZfaq. I'd love your take on Omega's direction this year and going forward. The general consensus based on the recent PO GMT release is that Omega have lost the plot; the common denominators are thicker, bigger and substantially more expensive watches. The 75th seamaster anniversary collection was fun, but apart from the change in color - zero improvements. Their catalogue offering is mess, with countless variations. Is this strategy going to pay off going forward?

Good video. Agree with your analysis. I was thinking along similar lines but you have articulated it better. Tudor is falling in the lines of a Rolex-esq. lineup. They will trim down the fat, have a more streamlined lineup, and releases will be more tweaked. I have a DateJust 36mm, I love it; I have a BB54, I love it. Both have a similar parent vibe, but reflect different quality nuances.

Bravo!

It’s so interesting how so many large watch companies have poor websites 😵‍💫😵.. I think this matters a lot for potential / new customers… on a different note, curious if you think that Rolex has anything to learn from the “new Tudor” company (it’s most recent changes I mean) or are these differences between the companies necessary and should stay this way?? Excellent video as always!! 🙌🏻

The day Tudor releases a 37 mm opaline dial GMT, I am done with watch collecting 😅😂

Very nice review of the Tudor lineup. Speaking of small updates, I would like to see Tudor shrink the so-called snow flake hand a little bit.

Would love a short follow up on the FXD now you have one!

There are many other brands with diver watches that didn’t win HPHG. I am puzzled way Tudor has won so many times. Ps. “Omega-level of messiness” 👉 spot on!!

I love the Royal and bought it. It is a watch that has to be seen up close to realise how damned good it is.

Price is what you pay. Value is what you get. To me the highest value of a watch in non monetary. It’s emotional and sentimental. Is it a gift from a significant other? Does it remind you of an important event or achievement? Does it make you smile by just looking at the dial?

How can a Black Bay Burgundy Smiley be described as boring? The North Flag? The Pelagos FXD? The Black Bay GMT? They've already taken bold strides, Rolex on the other hand have only awoken from their slumber with this years releases.

No question that is a sharp watch.

Tudor is not boring as which most exciting watch is pelagos. Another watch brand setting the trend is Swatch which I have been buying a few as well. Tudor and Swatch are younger, energetic and able to set the watch trend.

Tudor is a very compelling option at the $3000~ price point. But as a guy with small wrists, i find that some of their watches are far too chunky. This is especially the case with the GMT and chrono watches. I really like the BB58 but those of us with small wrist really need the micro adjustments

Great analysis.

I would love to have a Tudor Ranger (I don’t like the vintage diver aesthetic) but Sinn 836 beat them to my wrist.

Love my black bay 58

I also expect a white dial BB Pro next yr. Sure, Tudor could take more chances but as you note they’re dominating the entry level luxury market so hard to disagree w a successful strategy.

Spot on as usual. The black bay mess, why is everything a black bay? Not sure where you would use the spread sheet in the video but as a Tudor nerd I would have loved to have seen it.

Will success comes if not complacency, then perhaps entrenchment eh? Still, they may have a few more surprises up their sleeve. I was honestly thinking when they released the 925 and ceramic that we’d be seeing quite a bit more diversity from them. But… no

Love my BB 36mm. Boring or not it’s a beautiful watch!

I’m not new to collecting watches to WEAR. Rolex, Tag, Seiko are the brands I have. I had always considered Tudor to be the poor cousin to Rolex until I saw the BB58 and then started looking into Tudor in more depth. Then in 2023 they brought out the BB54 so I went to an AD and tried one along side the BB58. I have small wrists and the BB54 looked more proportional on my wrist but I also liked the fact that is was based on their first dive watch from 1954. I bought that watch which still needed link to be removed for my wrist. The one compliant that Tudor need to address across the line is providing 1/2 links. This is not a big technical challenge but one that should be the norm. Other than that for the money the watch is extremely well made and finished and I can see why they are a serious threat to Omega. I can see Tudor bringing out one more range that bridges the gap between the cheapest Rolex watches and Tudor current most expensive watches and I think it will not be a tool watch but something more akin to the Oyster Perpetual with more Avantgarde watch faces to liven things up as the dive / sports watch series as you say are fairly complete and overlap.

Love Tudor, love boring. I want a piece that is timeless no matter the era. I agree with your thoughts on a Tudor dress piece. The Royal, Glamour, and 1926 lines are kind of throw away lines. I wish they would revamp these lines with a focused, modern dress line. It’s hard to find a dress watch under 39mm these days and Tudor has proven they’re not afraid to go back to classic proportions (BB54). A dress prince in 34mm would be an instant but for me.

I like the white dial 1926 .

Longines is cutting Tudors lunch especially in the GMT space. Tudor can't get theirs thin enough.

I love my Tudor BB58, BB58 925 and Pelagos. What i would like is a Tudor 39mm " Submariner. dial " i'd then buy one 👍 Au

Errrr…..there is only one king. Rooooollleeeeeexxxxx 😊

You are forgetting something. Many people out there purchased Tudor so they can subsequently get a Rolex. Now these people have to prop up the brand so they can get a better resale value on Tudor.

we were in a vintage lovers market when Tudor started their releases. However, I think anther contributing factor was the Rolex effect, it was the take off of the waiting list period and so many channels were popping up and promoting Tudor as a Rolex alternative. Rolex alternative they are but in my eyes they are the more classic side of Rolex as Rolex does not do reissues. I guess Tudor provided a substitute for hype watches people could not afford as well as for those who could even afford one but could not get into the high flyers club. And yes, broadly appealing because we all know what Rolex looks like and Tudor have used that as their foundation, an understatement actually

What are your thoughts on the OG BB41 Black 79220N - should I kept it? just picked up my second watch, being a 124060.....

What about the non-dive/dress watches? Mostly in dire need of updates. 1926, glamour date, prince, etc.

I have sold most of my Tudor models and only have the BB54. 😌

The Longines Ultra-Chron is actually a re-issue.

Fxd? My guess was that youre going to buy the skipper. Looks like you have an affinity towards boating.

“ it’s no omega level messiness but .. “ spot on line !

King of bundles.

One thing Tudor might get into: ceramic bezels.

when will the green jacket be merch available

They were established under the premise of an affordable Rolex as Wildorf Invisioned. Unfortunately this tattoo will never be fully removed. There will always remain a scar. That's why Tudor are now trying to find their own identity with their storied past with the military-esque issues and the North Greenland Expedition. At least they have a genuine rich history they can build on so they can continue to make watches to reflect historical models and appeal to the tough guy consumer whilst at the same time cross over to hybrid designs to show they also have big brother Rolex's genes. This puts them in a unique position that allows broader appeal to a wider market, unlike Rolex which will not make vintage homages and is targeted towards a more luxury focused demographic. Tudor's lower price point is the big ticket. For many impulsive consumers, they can't save or be disciplined to save for a Rolex so they justify buying multiple Tudors whenever they are released. They get an instant sugar hit. Where Tudor can beat Omega on pricing is by saving on their marketing budget. Omega have out blown Tudors comparable budget by 10 years with the Bond franchise alone. Ironically Rolex have not spent a cent on Bond marketing but the Submariner will always be entrenched in history as the number 1 Bond watch. In conclusion I think Tudor has a wide scope of designs available to them and they can go in any direction. Their Pelagos line is now expanding also. If they get really desperate they can do what Omega does and release infinite colour and size variations of their entire catalogue. Worse case scenario they could make a bio ceramic Tudor Sub or Snowflake. Consumers will go ape bananas to collect them all. Especially the blue Snowflake whether the ink stains your wrist will even be more sought after!

best new watch channel. suggestion: change the name because it's so generic and sound like 100 other channels.

I love how Tudor can trend to making their watches towards "boring" and be celebrated for it, but when Rolex has their usual glacial changes to their watches they're absolutely lambasted for it. I thought Tudor is supposed to be the fun and adventurous younger sibling 😂

Great analysis as usual, though in a good way I hope you're wrong as iv'e loved Tudor's releases over the last few years. We keep on thinking that's it, then they hit another home run! I think Rolex want to elevate themselves to the next tier, they have no interest in making 2 million watches a year to keep up with demand, which I think is manufactured by Rolex. Rolex will then bring up Tudor to the space left by Rolex (10 year plan) I think Tudor will be the one's to try more daring materials and collabs from time to time, but will have less new release as you said in between. But then again, who knows!

I share the outlook on their boring future. I find it hard to digest that their two most popular watches: Pelagos and Black Bays, already have a massive overlap in their design. Bring in the positioning of the brand and I keep away from it. They have Rolex as a ceiling and have to maintain a wide gap in quality. They cannot push. For instance, Tudor will not offer a ceramic bezel as Rolex has it. Tudor will never come up with an amazing and refined dress sports because that is where Rolex is. This restrained nature of it is what repels me the most. The second part is the pricing, Longines offers chronometers for 50-70 % of Tudor's price and they are comparable if not better in the overall offering. And on the upper side, Tudor is too close to Omega in its pricing and for me, I would happily wait a little to cover the 25% price gap between Black Bay and Seamaster 300 and buy something that I view as miles and leaps better than Black Bay and even arguably better than a Submariner. These two aspects repel me from Tudor. It is the cheap Rolex, whatever it tries and I don't want to spend my money on a compromise. Kinda harsh but unapologetic about this.

There is already a 43mm Black Bay in the bronze.

I wouldn’t describe any of the Tudor range boring, people like different things, and a watch for different purposes, they have captured that “vintage” appeal by being original There’s something for everyone’s taste, if you want a Tudor, people don’t buy watches from a pigeon holed design, they buy them because they appeal to them, regardless if it’s a sports a chronograph, dress watch or whatever I have a S&G BB GMT “Rootbeer” purchased brand new, it’s a phenomenal looking and superbly made watch, especially at its price point, you literally couldn’t get anything else from any other manufacturer that comes close for the money Does someone else think it’s boring? I really couldn’t care less if they did.

I am not a fan nor understand why everyone is so jazzed about diver watches, if you are diver ok I get it but lets be honest probably 95% who buy them aren’t. When I saw Tudor and heard the love for them other than being good quality watches at a reasonable price point none stood out to me. I hear someone liking the BB but even though not a fan of dive watches I just thought they looked muted compared to the other options available. Curious to see what happens to them in future

I've never had much interest in Tudor, and still don't. It's hard to shake the feeling that they are a compromise brand. Wanting a Rolex but settling for a Tudor. The only model that interests me is the FXD, because there is nothing like it in the Rolex line.

Jesus Christ. You were so fucking right. It’s scary… A pink chronograph happened, yes it’s a limited but still a chrono like you said. Not a pelagos gmt but a bb58 gmt and another black boring bb41.. it was a kind of boring release but everyone loved it.. should make a follow up video about this 😊that they succeeded with a boring release to appease people

Sadly most of the comments are a bit negative and seem to be from old people who aren't watch lovers, but from old people who want to have a complain about something. I think that Tudor is a very modern, forward looking watch company. If you can't see that, then perhaps you are an anachronism? This video is a little pompous TBH, and also shows signs of being "yesterday's view"?

The very best Ranger is not made by Tudor. It’s the San Martin SN0107-G4 which is a Tudor Ranger homage but with applied markers and enamel dial. It absolutely rocks and I love it so much I bought all three of the enamel dial colorways. A better alternative to the Rolex Explorer as well.

I love Tudor, bland and predictable aesthetics.. the marketing slogan "Born to Dare" needs to go though.. nothing could be further lol

Don't forget the failure of the North Flag as well.

Tudor totally don’t “tick all the right boxes”. They are let down massively on wearability due to thickness and lack of half links. Many of their pieces are ridiculously thick, and look even thicker due to the slab sides of the black bay. People breathed a sigh of relief with the BB58 but it still lacks T-Fit. All their watches on an oyster style bracelet NEED HALF-LINKS. T-fit alone doesn’t work as it does t have enough adjustment points. That’s why Uncle Straps sell a tonne of half-links but Tudor should supply these. It’s funny how San Martin does Tudor so much better than Tudor themselves.

King of what ? Boring watches you can actually buy while their daddy is the king of boring watches that you have to be on a waiting list for ?

Tudor are just Rolex’s retro fashion brand. The quality just isn’t there and quality issues are mounting up. I’ve owned a few and the older ones were definitely better made than the new ones. The marketing is also pure cringe. The Born to dare thing and the David Beckham thing is as much of a put off as it is a benefit for Tudor. How many black bays dose it take that look like an old Rolex until it all gets boring ? The in house movement thing is also riding the edge of in house. They are not made by Tudor at all🤔 Tudor also only make a few watches people actually want and many need scraping because of awful case thickness problems.

Tudor will challenge Omega next. They have a new state of the art factory, a current set of watches that most companies would envy and good pricing. Watch out Omega....

Tudors today are worth like 1/3 of MSRP reselling to a dealer. Their sport watches are thick, heavy with uncomfortable bracelets leaving you with sore wrists in a short time. Any more loss of resale value and no improvements and Tudor is dead.

Tudor as a brand wants rather very specific audience - I see their ambassadors ...Bechkam, All Blacks, L Gaga. If you are not able to enjoy non of their arts and skills than I can't find any interest to this brand at all, plus 'cheapy rolex' status etc. There are many other on market closer to my sympathies and wordly pleasures.

Too fixated on black bay producing far too many samey watches. I have a pelagos LHD , love the north flag but they discontinued it like idiots

I like boring. You can't base the lineup on skeletons.

Tudor is more boring than rolex....beurk

Tudor = Homeless man Rolex. Not a fan.

Tudor watches look boring, lifeless. Rolex catches your eyes. Maybe it is just me.

Tudor will continue to evolve as they have for the past 5 years. If you believe Rolex will let them stagnate you’re mistaken. Tudor will continue to produce desirable timepieces because they are the testing grounds for Rolex innovation. They have robust movements, great designs and are a terrific everyday wear

The short answer is no. Tudor has already milked the Black Bay and Pelagos. Tudor only has the Submariner reissue up its sleeve. It will launch this soon. But once it’s milked this too, then Tudor is done. It’s so predictable.