With more than 15 years of experience managing people, developing strategies, and helping businesses grow, Tiago Santos shared his advice with EU Business School students on the importance of understanding markets, with data as the main key player in The Future of Business. A passionate and charismatic communicator and entrepreneur, Tiago Santos has more than 15 years of experience managing people, developing strategies and helping businesses grow. He is currently general manager at Ironhack, a startup founded to disrupt the way tech education works, where he leads the Spain and Portugal teams and is responsible for adapting global strategy to local needs, developing a high-performance culture, and establishing relationships and strategic partnerships with companies and institutions. He is also an award-winning HR influencer, speaker and mentor, who excels at strategic thinking, problem-solving and communication. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx