That's correct. The moment when Dieter Rams was out of the house (he retired around 1997), brAun started to make fashonable trash design. It's a shame what they do today. Apple has learned more from brAun than they have learned from their own tradition.

So sad

depends on the way of minimalism. over time, that changes, but i agree, at the newer products you often CAN remove things without reducing it's function.

They do it now more than ever, you just had less products available back then, therefore the high quality one pulverized the competition at light speed.

But think about it: The design of braun razors has become so normal that you no longer see the design behind it as special, but when you look closer, you notice how well designed it actually is, just like an iPhone.

With the major difference that the Apple products are exceptionally engineered and actually work. I have a couple of Dieter Rams designed products and while they might be visually pleasing they all have one thing in common: Truly sloppy decisions when it comes to the engineering part. The F1 Mactron for example is known and was known to have a leaky tank for gas. Repair it?! (Which you will have to do sooner or later) you have to remove the black plastic for grip, removing it will destroy it, you'll eventually can get the tank repaired but you're left with a piece that is now damaged instead . This is a design and engineering choice, made at a time when this issues has been solved many moons ago, I find truly baffling. I can give you at least 5 or 6 more examples of this, Rams preached (and still does) water while drinking wine. Braun and Rams are absolutely fine and had their time and place in design but are rather mystified in my opinion.

@@alluvialedaempfer962 Beautiful lighter! I am surprised as Braun's household products at least used to be of extremely high quality (1960-1980ies so it is a while since I have bought any). Apple products working? I don't like Apple's approach to software (operating system, apps and (Ugh!) iTunes) so I have ever only bought an iPod 3G from Apple - but, yes, the design and the hardware is excellent. So, if only the iPhone would run the far more flexible Android operating system. :)

Dieter Rams left in the 90's

China came..

Ross Brawn is legendary as well. 😁

Indeed it was soulles.. No concrete examples of functionel yet simple design and enthousiastic designers who praise them. Just some mixed message about good design but nothing special to keep for a decade. For Dieter Ramms design was for a lifetime.

Same bro

It's you.

no u

It's you. They're not supposed to be any more complex than they need to be. No Go-Faster stripes.

Rams created simplicity... a minimalism that would work in many environments, at-a-glace user experience, and stylistic longevity. The products were not intended to be "exciting". This is "exciting": www.hifiengine.com/images/model/sony_cfd-rg880cp_cd_radio_cassette_recorder.jpg It's also gaudy and dated and would looks atrocious in a classy room.

​@@DapperHesher That's just cherrypicking the absolute worst. Would you consider the original walkman to be the same? It is simple yet has enough character to stand out and not be obnoxious at the same time. Braun design, on the other hand is mind numbingly boring.

Right. All genders… Would you have the role or socially constructed… Are equal and equivalent… And all people are the same size shape form and function. One solution fits all humanoids. Those who cannot or will not be served by the maximal prescribe solution of the all knowing and all caring MotherFatherOtherState must be eliminated