In past life I was asked to create a program for high school kids about drinking and driving. It was underwritten by the American Medical Association (AMA) and General Motors (GM). The goal was to break from the tradition of this genre and make it a bit more inviting and interesting to watch. At the time, arcade games were big so that became a the centerpiece.
Had loads of fun doing this with big crews, multiple cameras, actors, fun cars, mimes and the chance to get a bunch of med students drunk.