The Head of Instagram on the State of the App & their Biggest Mistakes

Рет қаралды 125,934

Flick - Social Media Marketing Platform

Күн бұрын

Adam Mosseri was on a podcast recently and spilled ALL the secrets of Instagram, Threads, and the biggest mistakes Instagram has made over the years.
If you want to know what to focus on when it comes to social media, Instagram, text-based posts, and more, we take you through everything Mosseri explained is important on the social media apps in today's video.
Full Interview • Adam Mosseri: Why Vide...
Flick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provides you with the latest analytics for your social media accounts.
Join our free Facebook group for creators, entrepreneurs and social media managers: groups/flick...
Start 7-day free trial for Flick: flick.social/pricing?...
Follow us on Instagram: / flick.social
Learn more about Flick: flick.social?
More free Instagram training: www.flick.social/learn/academy
Open Benchmarks for Instagram Analytics: www.flick.social/learn/instag...

Пікірлер: 421

@jordanhancock279 10 ай бұрын

I remember back in the good old days when you saw pics from your friends and people you actually follow without drowning in suggested posts and ads.

@pointfrogg 9 ай бұрын

And still had the time to find and explore new people. It WAS really an extremely interesting place, which while kind of 'competitive' really had more of an encouraging vibe, like get out and explore life! Now its more like, look at how good I am, worship me worship me!

@Shaddyraddy92 9 ай бұрын

And what a great time it was! The 2010's was the last great decade for social media. Now it's more like meh. What a pity!

@TehBananaBread 9 ай бұрын

@@pointfrogg Its funny how you guys are on a social media platform to dick social media platforms. You both have no clue how much you are dependant on it. Nobody wants to see their friends dog picture for the 50th time.

@Purewatermusic 9 ай бұрын

I’m so fed up with this world rn

@Lynn01816 4 ай бұрын

What’s worse is how it basically forces us to repost the post on our stories only to expose that our friends/peers intentionally don’t like your post.. you would think ads/suggested posts that drown our feed is the reason our usual followers don’t like our posts cause they don’t see them… swear in the last 6 months I’ve noticed everyone has changed. We all used to like each other’s stuff, I’m not talking about getting validation from others but just having that support. Whatever the post is if it’s a milestone, cute selfie, creative photography.. now everyone suddenly changed and got comfortable viewing and not liking which I think that’s what affects the engagement to even reach out for a new audience. Our own peers are intentionally not supporting :( and people got way too comfortable being quick to view your stories and never like your posts…

@Shaddyraddy92 9 ай бұрын

Instagram chasing trends, killing chronological order and mimicking Tik Tok is what's leading to their own demise. When IG first started, it was the shit. Back when everybody would post casual posts of travel photos, food pictures and sharing hobbies to our friends/families. Getting potential followers at the time was a piece of cake! Chronological order kept us updated on what our friends and loved ones was up too. As soon as Instagram changed their algorithm, it was never the same. It was more like keeping up with Joneses. Following the algorithm became more of a chore than an actual desire. Organic reach died. Every platform wants pay for play or else your post is pretty much hidden. The golden age of social media unfortunately is dead :(

@pixelboss4980 9 ай бұрын

They have the data, can't lose

@imdannymartins 9 ай бұрын

That's why I love Strava. Post photos and videos of my bike rides workouts everyone gets to see it! Always same average of likes!

@JerryTeixeira 9 ай бұрын

@@imdannymartinsyeah but I only run 3 miles at a time and strava just makes me feel like a scrub 😂😉

@imdannymartins 9 ай бұрын

@@JerryTeixeira 🤣get a bike 😎🙌

@thefamilypodcast9556 10 ай бұрын

I have to be honest as an IG creator I am exhausted with the app. Any time I feel as if I'm getting a little bit of reach it gets tanked and I'm right back to the begining.

@brittanyellis128 10 ай бұрын

I agree with you. I’m over the plus followers bc of ads then the follower drop and lack of reach 😒

@stevefreeman6646 10 ай бұрын

We must realize that it's more about money and the competition than content quality. Basically, Mosseri is covering his ass. Have you observed the lack of quality of content from people who are not at a real level of matured intellect? Hell, they barely have any education.

@beau__ 10 ай бұрын

It’s because they want everyone to pay for their boost.

@DishWithDina 10 ай бұрын

Yup. Me, too. 😢

@Joshdifferent 10 ай бұрын

💯💯💯

@cheevisuals 10 ай бұрын

He sounds like Instagram is desperately chasing trend instead of being a trendsetter

@Shaddyraddy92 9 ай бұрын

Exactly!

@DavidKahnSings 9 ай бұрын

definitely has been the case.. remember vine? instagram pretty much took them out by copying them

@dands999 9 ай бұрын

Mosseri: "how far do you want me to bend over, Zuck?"

@bowlegbiker1720 10 ай бұрын

To be honest, he sounds like he and the team are in over their heads. Trying EVERYTHING and seeing what sticks.

@Comentflix 10 ай бұрын

IG is the feed. The team didn't understand this and that's why Instagram is now dead.

@pointfrogg 9 ай бұрын

Seriously. Its really THAT simple.

@asweethoneybee 9 ай бұрын

💯💯💯

@the_seanbarnes 10 ай бұрын

"Core focus is creators".... but we change the algorithm all the time to constantly make it difficult to figure out how to increase reach. Oh, btw, we aren't going to tell you what we changed, you've got to figure it out on your own lol!

@laandle 9 ай бұрын

…by creators they mean public figures and celebs.

@perry_yee 10 ай бұрын

Maybe they should stop shadowbanning people with different views than them and do something about bots and all those fake accounts. Just a thought.

@rickswing8723 10 ай бұрын

Nailed it!

@makeyourlifeaworkofart 10 ай бұрын

This is so concerning they focus on the most impressionable, youngest demographic to get them completely addicted to this app. This whole interview just made me want to boycott instagram so much more. If the reason my quality content isn’t being shown anymore is because the app favors content geared towards children who can’t even vote yet… this app is not anywhere I want to be anymore. Wow.

@ravenkushner 10 ай бұрын

100%

@dice268926 9 ай бұрын

Join the club, my kids aren't and won't be on it

@Jonathan-tm3jg 9 ай бұрын

most underrated comment

@rw3452 9 ай бұрын

Groomers 😂

@earthgrows 9 ай бұрын

My California teenagers dont use Instagram, its old technology. Tik Tok is what they are using, they will use twitter or reddit before using IG, so bad strategy thanking the youngins will follow this app

@baileycolors 10 ай бұрын

Instagram: *makes the feed suck* Also Instagram: People aren’t using feeds 🤷🏻‍♀️ 🤦🏻‍♀️

@bitsybeans8982 10 ай бұрын

Exactly. He says video took off. Well wasn't that because you deliberately prioritized video to compete with tiktok. Hes trying to suggest the tail (consumers) is wagging the dog (IG). They ensured video did better than photos. They literally engineered it that way. Hes such a dishonest ass

@baileycolors 10 ай бұрын

@@bitsybeans8982 I have worked with that personality type before- headstrong to a fault and unwilling to take accountability. Even with all the backlash, listen to his phrasing! Still completely convinced that he is right and that everyone else will see the light. So arrogant - and, in this case, also wrong.

@zerospecs2331 10 ай бұрын

@@bitsybeans8982 Yes, agreed. Can’t have it both ways. They caused people to switch to video, it wasn’t some miraculous shift in the consciousness of their users 🙄.

@emuk5543 9 ай бұрын

💯

@jld4063 9 ай бұрын

Exactly!

@mr.bond2023 10 ай бұрын

this guy is full of it. people only post to their stories because or posts doesnt get any reach! if you were actuall showing our posts to our followers there would be 50% less stories being posted. i have been getting shadowbanned for years. more ppl see my stories than my posts a lot of times so what does that tell me? post stories so that i dont completely feel like instagram is a total waste of my time. i have over 10k followers and only 200 ppl is how many ppl the algorithm shows my posts to. thats unacceptable

@paulfresh 10 ай бұрын

facts people don't post anymore cause no one really sees it so they just post to stories instead.

@hedonismbot3274 10 ай бұрын

I just realised 3000 + of my 7k followers are bots. Now I have to delete them one by one because instagram doesn't even have an option to do it quick.

@mr.bond2023 10 ай бұрын

@@hedonismbot3274 how do you find out how many bots you have?

@zerospecs2331 10 ай бұрын

That’s really disappointing to hear 🫤. What are you going to do? As users, I believe the power remains with us. Will you switch platforms? I’ve heard Vero is a good alternative but I haven’t tried it for myself yet. Another person in the comments said they’re using it and they like it.

@laandle 9 ай бұрын

Agree. I saw another comment that their account grew through stories and they hadn’t post on their profile in weeks.

@theghostisdead 9 ай бұрын

He said people spend more time in the DM's. Meanwhile all the DM's are flooded with messages from bots and fake accounts! "No, for the 10,000 time I don't want to be an ambassador for your jewelry brand." 🤣🤣🤣🤣

@gregoryreneau1052 10 ай бұрын

"You don't understand, we HAD to butcher the feed. We already destroyed it, so why would people bother posting to it anymore? Friends who has friends they care about anymore?!" That's what I heard...

@verseless1 10 ай бұрын

Instagram changing so much has been to it's detriment - the purpose of the platform is lost in a sea of grey

@zerospecs2331 10 ай бұрын

Exactly. Seems everyone realizes this but them 🫤.

@sole__doubt 9 ай бұрын

IG went from being the best photo sharing app to wanna be tiktok.

@graycat7704 9 ай бұрын

Instagram is a brand at this point. A name it can be whatever it wants. It has no identity.

@Shaddyraddy92 9 ай бұрын

Instagram went from the "IT app" to the "popular kid who felled off hard". It's a pity because the app had a lot of potential in the beginning.

@melila928 9 ай бұрын

Their biggest mistake is bombarding us with randoms on our feed. We want to see people we actually know.

@HerrinVonDeath 9 ай бұрын

Reels is priority! Two weeks later photography is priority now "we want to make it community oriented again", two weeks later stories are priority now! And so on.. I'm glad I decided to leave IG permanently. No more dealing with ever changing hoop jumping, constant indecisiveness from Adam, and their double standards.

@Purewatermusic 9 ай бұрын

Yeah screw this guy

@randbaldwin 10 ай бұрын

He unknowingly identified the exact thing that's the problem. @1:05 ish. DUH YOU ARE A PHOTO PLATFORM. Duh. If you mess with what made you successful, you get to feel the disappointment of your bad decisions.

@zerospecs2331 10 ай бұрын

Ssshhhh keep it down 🤫 You’re making too much sense 🤣😩.

@kalilavalezina 9 ай бұрын

Someone needs to design an app that's like Instagram (video and photo sharing), but targeted for people 40+, so we're not constantly bombarded with teenage memes and reels that feel very immature for a 40 year old mindset. Why aren't the middle-aged demographic catered for? We're the people with the most money!

@StoicShutter 9 ай бұрын

VERO is like that.... check it out.

@Lulelly 9 ай бұрын

Because attention = money , over 40s don't spend most of their attention during work hours on Instagram, they are busy earning money in real life, but younger people have fewer responsibilities, more screen time = more attention towards ads which social apps mostly make money of.

@kalilavalezina 9 ай бұрын

Good point.@@Lulelly

@vanessaverron1025 9 ай бұрын

Totally agree with that statement. 40+ are the people with most money BUT they do take more time considering their purchase whereas GenZ spend less but more. That’s why brands like Shein, PLT exist and thrive within this generation.

@kalilavalezina 9 ай бұрын

Interesting. Thank you@@vanessaverron1025

@OlenaBeley 9 ай бұрын

An example of a CEO who doesn't listen to his customers AND creators at all. What if IG was finally regulated so that kids under 16 can't use it? Seriously, isn't it a bit creepy and weird for adults and teens to comingle on these apps?

@infiniteascension453 10 ай бұрын

IG should have a tab for a chronological feed, and their algo feed, they can do both

@SeanCC 10 ай бұрын

That would confirm what they fear, that they made a bad choice, and then they'd be supporting both the version users want and the version they're trying to make more money with.

@leoge6371 10 ай бұрын

They already have that, you have to tap on the instagram logo at the top of your feed 👍

@maybejensen 10 ай бұрын

There already is. Go to the top and instead of “for you” choose “following”

@SeanCC 10 ай бұрын

@@maybejensen I think that's TikTok you're thinking of, lol.

@vznrylv 9 ай бұрын

@@maybejensenbut you have to go back each time the app closes and set it back to feed. It’s tedious

@BRNDNSLVRA 10 ай бұрын

Adam reminds me of Mr. Crocker but 2 decades younger His whole stance on "your friends arent posting" is bullshit. I don't care. The explore page is there for a reason. Force feeding me content from people I dont follow on my feed is STUPID. If I wanna see something else, that's why I have the option to go on the explore page.

@mjeffn2 9 ай бұрын

Thanks, Adam, for letting me know that I might just as well delete my account and dump the app. My learned that my account and all the posting of my artwork on the app is now just a waste of time because I have zero interest in teenyboppers. My interest in the platform was based upon the back and forth visual conversation with artists around the world that took place and the opportunity for art lovers to join in that conversation. The last thing the art world needed was to be chaperoned, censored by algorithm, and defecated on by Marc Zuckerberg’s monstrosity as it desperately tries to be accepted into the kool kids click in high school.

@sierrarmcclain 10 ай бұрын

I’d like to know what he means by content creator. Is he talking influencers? Social media marketers? What about people who are just trying to market their business? I’m an artist and it’s exhausting trying to keep up. Also why do we have to target teens for everything? Again I’m an artist and teens aren’t my demographic. I feel like there are more people in their 30s and 40s on the app than anybody else. Why not target them?

@YeshuaBiznis 10 ай бұрын

Yes

@YeshuaBiznis 10 ай бұрын

They don’t want real people to make money, just the people that are on their agenda!

@azlifmohamed8804 10 ай бұрын

The rise of Tiktok and they got delusional and have no idea what they're doing

@ravenkushner 10 ай бұрын

Same

@studiokathi 9 ай бұрын

I'm on the same boat. Most people who follow my art journey are in their 30s or older. And now it's just sad. Also seeing that new posts under specific "#" has been removed - only top and top new...no reach at all,even with my fellow artists...

@MarkDuffyPhotography 10 ай бұрын

I had to comment straight away from his dig at people making excuses over reach. My page grew to 30k in 9 months in 2017/18 and then overnight when from 10k views on stories down to 2k and 8k likes per 2 posts a day to 1800 shared. I was posting what my followers enjoyed and it changed and then steadily declined since. Now my page gets 400 likes on photos, 10k views on reels 500 story views and my followers complain that they have to search to find me yet I post at least 3 times a week now. The app was fun, not anymore and I've spoken at length with some who have 1million views on reels who are photographers who'd rather just share their photo rather than a silly reel they feel they have to do for the app.

@davidwhite7543 10 ай бұрын

Dude is a liar talking in circles

@makeyourlifeaworkofart 10 ай бұрын

Same here. I will often get comments from my followers exclaiming how they had no idea I have been active for months because I never show up in their feed. What’s the point of following anyone if they’re not showing your FOLLOWERS the content??? Like why follow at all?!

@DeepSixCycles 10 ай бұрын

I absolutely see the same on my profile. We need to all move to a better app. Instagram is dead for all of us not spending all day creating reels.

@koelazer737 9 ай бұрын

Same happened to me. Imagine having 248K followers but my photo only got 380 likes, even one commenter said “ how is this only get 372 likes? This need more likes!!!”😅

@jennyhong6746 9 ай бұрын

Who the effff has time to create a reel?

@brandyreads 9 ай бұрын

I deleted my Instagram account a couple of weeks ago, so this just reaffirms why I started to hate the app.

@azlifmohamed8804 10 ай бұрын

The reason y ppl dont use feed is cuz they dont get any reach posting on feed. How hard it is for him to understand ?

@JonTheCobraCrosby 10 ай бұрын

When we getting ads on reels back.. Them stopping that bonus was crazy

@brooklynndossey4183 10 ай бұрын

Unrelated, but he reminds me of David Wallace from The Office

@eatingat3am 10 ай бұрын

"You have to make controversial decisions for the betterment of the product. " Incorrect. You make informed decisions for the betterment. See the difference? This why he just talked a lot, but said nothing. I still don't know what their direction is, why I should use it, how I can leverage it. No informed information.

@destincam 10 ай бұрын

Someone needs to tell him no one spends time on the FEED because the FEED is useless hence why everyone is spends more time in Stories and DMs, when I open Instagram I check the feed first then I see ads and people I don't follow so I move to Stories and DMs.. how did this guy even become CEO?

@bowlegbiker1720 10 ай бұрын

Exactly!!!

@charitymasango2649 10 ай бұрын

True, the ads are invasive.

@dttttt 10 ай бұрын

Exactly! There's too many ads, and I had to dig to turn off the "recommended based on interests" posts in the feed. I just want to see the 2,500 or so accounts I chose to follow! Ready to give up on IG after using it since the very beginning when everyone still used the filters. And IG has no idea why.

@andy_olive 9 ай бұрын

Yup back to front logic. He’s just spouting bs a and the interviewer is a sycophant

@Shaddyraddy92 9 ай бұрын

IG fell off when the original creators left the company. Now, we're left with clueless business man who don't know what they're doing 😅😅

@ceretdavis4495 9 ай бұрын

His thought patterning explains Ig overall … All over the darn place 😩😩😩. If young people & creators is the focus listen to them. Thanks so much for this video.

@jamilgotcher365 9 ай бұрын

They don't even feature all creators. I follow a lot of educational content and I've noticed that some of the people I follow on there do really great content and don't get as many likes as they should.

@LiftwithCee 10 ай бұрын

Awesome video… great content and pacing that kept me watching to the end. Thank you.

@sierrarmcclain 10 ай бұрын

Also Instagram sucks if your account has been hacked or a scammer is stealing your photos and posting them as their own. Also bots and fake accounts. They could be better at that.

@rubylee9276 10 ай бұрын

Agree 💯

@dands999 9 ай бұрын

it's almost as if instagrams 'security' features are worthless, and are just a coding experiment because they have enough users they can afford to chuck some off

@kingderald 9 ай бұрын

It’s crazy to focus on teens because they are easy to manipulate and get addicted easily. But I get it but focus on adults too, people age & we have been using this app since it was created.

@laandle 9 ай бұрын

Isn’t that what all brands do, especially the toy, cereal, and video game industry?

@Needafollower 10 ай бұрын

Instagram is utter shit nowadays! They want you to pay for reach! That’s the bottomline! Pay them and they’ll share your content! Don’t pay and get the reach they give u

@ArtSam22 9 ай бұрын

Thanks, you've spoke for us all They just want you to pay for reach that all. Instagram is crap now!

@Needafollower 9 ай бұрын

@@ArtSam22 unfortunately there nothing to rival it! Vero is shit aswell. It’s just not instagram! People either just suck it up and post because they enjoy taking photos or stop using it. Cheers for replying 👍🏽

@Shaddyraddy92 9 ай бұрын

Yep. Every platform wants users to pay for play for more reach. Organic reach is unfortunately dead. The last time where we had organic reach was the 2010's.

@jamilgotcher365 9 ай бұрын

If you pay them, how many people will they show your content to is my question?

@Needafollower 9 ай бұрын

@@jamilgotcher365 I’d depends how much you want to pay! You can pay for for reach and choose how many days your want your post sponsored for. It hits a wider group of people!

@GamerPalmSweats 9 ай бұрын

Anyone notices how many times he mentions teens and young people. Instagram is targeting teens and young people because everyone knows teens and young people have more free time on their hands. Teens and young people are easier to manipulate and susceptible to pour all their time, energy, and resources into the app in hopes their go virial. But most teens and young people never go virial. They become addicted and depressed because of these apps.

@OlenaBeley 9 ай бұрын

It's predatory and I wish it was regulated!!

@BeatsAndMeats 9 ай бұрын

Young people are the consumer class… it’s that way in every culture on earth who has money to spend.

@kristiencuthbertson2878 9 ай бұрын

Just found your channel and I will say that this was such a useful video. Subscribed and looking forward to whats to come. Keep it up, Cheers!

@khalilsstories 10 ай бұрын

Instagram has a long way to go....the "ads on reels" they just dropped is TRASH lol i got $12 on a video that made over 300k views.....its horrible

@itsthehumor95 10 ай бұрын

I recently got 0, so you're doing better than I 😂😂

@CurlyVeil 10 ай бұрын

I reached 2milliond views they paid $60 and that’s it

@GenuineRSA 9 ай бұрын

You need to do brand deals, sponsorships or partnerships to make serious money. What did u expect bro, $50 000 for 300 000 views?😂

@khalilsstories 9 ай бұрын

@@GenuineRSA i can tell you haven't really made money off of reels ads ....on facebook I'm getting around $150 to $200 off of the same amount of views ....I know what i"m talking about sir! i make really good money off of facebook reels ads already including bonuses. On instagram bonuses i was making around 2-5k off of that every month! The IG reels ads are paying less than the IG bonuses were ....which is my shock!

@thaticelandicguy 9 ай бұрын

this was really helpful, thank you!

@ImWesHarris 10 ай бұрын

I’m enjoying IG less and less as time moves on

@zerospecs2331 10 ай бұрын

I haven’t posted on IG in a little over a year. To my personal page anyway. I have another page I use for other interests, but even those I haven’t posted in months. Months. IG just isn’t the same anymore and it feels more and more like a waste of a time. It’s not a surprise that it’s gotten easier and easier to not look at it.

@dands999 9 ай бұрын

it's nothing more than a website of private photo albums at the moment

@dands999 9 ай бұрын

instagram is currently basically a website of private photo albums

@MikeConPhoto 9 ай бұрын

It's pretty much a second job doing all the posting, reels, stories, etc. It's overwhelming and there's times I feel like deleting all my content and starting over.

@OlenaBeley 9 ай бұрын

This 🙌

@menzimkhwane5774 5 ай бұрын

They don't even all you to delete

@bykendrajo 10 ай бұрын

If they switched back to chronological order, they’d change the game!

@charitymasango2649 10 ай бұрын

They're chasing teens who don't even know what they want for breakfast.

@WhizPill 9 ай бұрын

Thanks for sharing this man. This is so dope.

@janiceweaver6945 10 ай бұрын

No, Moss, it’s definitely the algorithm.

@picci8 10 ай бұрын

False. I get more views in feed than in stories. And I get more views/likes on my personal account with 500 followers than I do with my account of 4200. They purposely stifle you to pay for reach. And when you do pay it’s a bunch of fake accounts that hit like. It’s all misleading conduct. If he was forthright about saying they’re finding ways to generate money that would be more respectful than taking a photo-sharing platform that had amazing organic growth, and transforming it into a dm’ing tik tok.

@picci8 9 ай бұрын

I’ll add to this - what Adam said about friends not posting is a lie. I have people I follow who have fallen out of my feed, and I theirs. not because they don’t post, because they do regularly, but simply because instagram replaces their posts with ads. I’d much prefer instagram go back to the chronological feed with organic growth, and take a percentage of any money I make off instagram, versus forcing me to pay for meaningless reach.

@rogalaphotography 10 ай бұрын

I want to know how come photos weren’t addressed in the interview!? Photographers are creators yet they are getting pushed to the bottom of the algorithm!

@TheMrleeyang 10 ай бұрын

did he not? He mentioned least used is Feed, so if you only post photos, you are least important in the algo chain.

@rogalaphotography 10 ай бұрын

@@TheMrleeyang Let me simplify it for you…He DID NOT mention how posting photos will IMPROVE for the PHOTOGRAPHERS WHO HELPED BUILT INSTAGRAM! There is that better!

@Firefenex1996 9 ай бұрын

@@rogalaphotography I disagree. Instagram is long past the point when a professional photographer's work was the draw. I'm not too sure it ever was. Yes, great photographer's get a lot of followers but the second instgram was created it was a social media site. 1. Share pictures with friends 2. Follow inspirational photographer's and celebrities. Visual media-centric social media might be the a decent phrase. And I don't think they plan to do anything specific for photographer's. You can link your website for images to be purchased. Beyond that the only two things they can really improve on is in app editing software and allowing higher resolution images. I wouldn't put either on a priority list for user engagement since one is covered by other software, apps, and new phones. The other is just a photohraphy website link away.

@crescentandsparrow27 9 ай бұрын

the lizard comment 🤣 immediate subscribe haha!!honestly though, great video and excited to check out more content like this

@mid-atlanticsportscardsand8037 10 ай бұрын

Good stuff … would love to learn more about the best ways to use Instagram for building a local, interest-based community.

@DouglasBurton 10 ай бұрын

I don't feel like anything of the stuff he said really matter. I really think that if Instagram had done nothing over the last few years and just didn't change anything they would be seeing the exact same "growth". Everyone's opinion of Instagram and social media in general has gotten worse and the apps have barely gotten better. There just isn't anyone doing it really well so a lot of users are just stuck with these current apps. ...but hey he's paid the big bucks to find reasons to change things, so I'm sure he knows more.

@zerospecs2331 10 ай бұрын

He doesn’t. Companies are copying each other pretty much down to the letter and that won’t work. Not every strategy or template will work for another platform. It’s okay to be different, especially when you’re “competing.” The move shouldn’t be to replicate or imitate everything you see just because it worked for someone else (TikTok) and they’re successful at it.

@dands999 9 ай бұрын

it's because the big social media sites are owned by children, (Zuck, Musk) all they see is shiny thing (tiktok) that they need to copy

@photosolutions8618 9 ай бұрын

I hate how every app wants to be a colossal all-in-one walmart of apps.

@dannydentarkis6482 9 ай бұрын

Every third post is an ad. It’s infuriating and the hate of Instagram is overtaking the love of it.

@rickswing8723 10 ай бұрын

Facebook and Instagram are like working in the restaurant industry. It’s a busy and popular restaurant, buts it’s Dennys and WaffleHouse. And the only problem with that. I don’t like Dennys and WaffleHouse, but I have to eat. So I have to eat with the peasants of social media.

@dands999 9 ай бұрын

cheap restaurants (I assume, we don't have those two here) that have bought or killed the competition

@WeirdSnakeGal 9 ай бұрын

Am I the only one that would love a social media app that's cater for older generations like millenals and up? I'm tired of being constantly reminded that I'm old, despite only being in my early 30's, or that I'm a loser because "look at those people being so successful at only age 22, 19, 16 etc." and "look at you, your so lame, you haven't even made a viral video yet!". We need an app for 30+ people who miss the way stuff were back in the day. 😂

@flick.social 9 ай бұрын

I definitely don't think you are the only one! But most startups try to chase everyone and go for a moonshot, rather than service a specific demographic very well. Will be interesting to see if that changes!

@jamilgotcher365 9 ай бұрын

Even KZfaq showing me a 8 year old boy cosplaying as a girl wearing a bunch of makeup, creepy af and so inappropriate.

@jayradbeats 10 ай бұрын

Ace. You killed it brother!!!

@zanderryz 10 ай бұрын

Great video! Thank you 🙏

@kylem324 9 ай бұрын

The design changes that they released last year were terrible. Let’s put text over photos wrecked the UX and made it frustrating to the point that I avoided my own feed and even removed the app from my phone.

@maru90404 9 ай бұрын

Very informative thank you 🎉

@junejewell 9 ай бұрын

The fact that Mosseri talks about everything as though the problems with reach are in the past. Teens are not the only ones that use the app. I’m 37. I don’t even know where to go anymore. I just started TikTok, but it’s too clunky. & to have to post vertical video on ig, TikTok, & yt with different watermarks & copyright rules. 😳

@coldhardtruth333 9 ай бұрын

Same boat …

@IamMarlii 10 ай бұрын

we need to know about the shadown ban feature that they are denying

@ArtSam22 9 ай бұрын

Yeah!

@photobizmethod 10 ай бұрын

I like listening to the business side of this :)

@guidingcreatives 9 ай бұрын

great video :)

@RigaRooftops 10 ай бұрын

They need to fix the caption section when I am writing it. It's so small and hard to navigate, even if I just copy and paste. It's important for it to be wide enough to see and easy to write and edit!

@Sketchnificent 10 ай бұрын

So in other words he saying a whole bunch of nothing. Why focus on stuff that nobody really cares about rather than focusing on what people are complaining about. Honestly I’m over instagram I’m on a never ending to find. Better apps grow organically. I’m sick of of IG

@DishWithDina 10 ай бұрын

Same. IG gives me very little return on investment. I’m now switching to using social media as a secondary tool and getting back to in-person networking/outreach and growing my e-mail list. Best wishes to us all!

@zerospecs2331 10 ай бұрын

I’ve heard Vero is a good alternative but I haven’t joined them yet. I wanted to view their platform first but you need to signup before you can do anything 🙄.

@midnightconjurer 10 ай бұрын

haha YES! I'm listening to him and all I'm getting is tech jargon/buzz words, I'm like stop messing with the app, it was fine to begin with

@creativelifestylesstudio7518 9 ай бұрын

good video and points. please get a tripod not attached to your table, getting motion sick everytime you touch the table or move.

@herkimerblue3772 9 ай бұрын

So basically get them while their young, then they're hooked. Basic social media companies approach 101. Instagram was good before you know who got their grubby hands on it. Thanks for the interview, very interesting:)

@seanharbinger 10 ай бұрын

Man that 'bathroom blog' filter is crazy! ;-D

@kidcal 9 ай бұрын

@2:45 Ofcourse we spend more time on DMs because its a real live conversation between people. And Stories takes longer to watch and process than a feed scrolling, press LIKE and then move to next one. But its never long since we jump into each users Stories as we see their posts on the feed.

@jld4063 9 ай бұрын

9:25 Not necessarily, I think standing out and differentiating is better than just trying to do what another is doing but better. IG had an experience that was different than other platforms and now bc they’re trying to keep up with the Joneses, they’re ruining the users’ experience which isn’t good for their rep.

@EWRLDx 9 ай бұрын

Good content

@veronikasmusic1817 9 ай бұрын

Thank you

@RyanChowansky 9 ай бұрын

Zuck .. lizard.. I’m on my echo bike mid sip of water and it almost came out my nose. Great video.

@sailorkeyblader 9 ай бұрын

So Basically, Screw anyone 25-30+ and Focus on Teens because they make things sell. And that whole FEED bs, News flash....A lot of people post on FEED but If they can't get those post to even half of their followers and new folks, then what's the point? BTW KIDS AND TEENS THINK IG IS OLD PEOPLE ANYWAY...Stick to the Millenials

@SeanCain98 10 ай бұрын

I deleted my Instagram in June, I moved to Vero and I like Vero better

@zerospecs2331 10 ай бұрын

I’ve been thinking about moving to Vero but I’m honestly worried they’ll turn to sh*t like every other platform 🫤. I’m happy to hear you’re enjoying it so far, that’s comforting.

@castielvargastv7931 9 ай бұрын

Vero does not censor but its a graveyard also. No stories, no music , no fun and no i am not 15 years old i am a fetish and boudoir foto/videographer. Which means instagram and tik tok hate me but sadly vero is not the answer

@thelidiaedit 10 ай бұрын

Instagram cares about creators. LOOOOOOOL - I haven’t grown in over a year because my content has 0 reach past my followers (bearing in mind that only 10% of them sees my content). People are so afraid of interacting with content that they send you tons of dm’s, but that’s not what makes you grow. Nor is Stories. Reels that get shared are either fear mongering or comedy, so tell me how you make all creators grow? Please! I’ve grown so much through KZfaq in the same year that I even have some stable monetized deals…meanwhile I’ve just been so demotivated that I really don’t care what to post on Instagram anymore cos…what’s the point?

@thelidiaedit 10 ай бұрын

Ah not to mention that creatos have been hacked a lot for the past 365 days and received LITERALLY 0 SUPPORT from instagram, unless they paid huge money to freelancers who had friends within Meta to get their account back. Meanwhile, KZfaq gathered small, medium, big creators who were using shorts and offered them real support and guidance. Listening to everything Instagram says, the only word that comes into my head is LIES.

@laandle 9 ай бұрын

Are you a creator account or business acct? I saw videos mentioning creator accounts have to engage far more often than a business acct

@elvisnotpresley 10 ай бұрын

DMs < Stories < Feed. I came to this conclusion with my audience engagement

@FloridaManScents 4 ай бұрын

If it was like back then 2010 era it would be great. U can still have add just sprinkle it in the explore

@nevrlow 9 ай бұрын

Also the algorithm is predatory on promoting female promiscuity. it’s almost just a gateway to spicy links. Meta/adam have upset so many creators. Thank god meta doesn’t own KZfaq.

@EdwardRicketts1 9 ай бұрын

I really think that they believe everyone uses IG in the same way, they need to adopt a model where you can choose your interests and you get suggested content related to those interests. Just because you may ❤ something a friend sends you it doesn't necessarily mean that you want to be constantly pushed that type of content.

@Danielle.Saavedra 9 ай бұрын

I deleted my Instagram. Instant weight lifted. Now the only social media I have is KZfaq 🤷🏼‍♀️

@CareyDigital 9 ай бұрын

I typically consume more content on TikTok than on Instagram. For me, the experience isn't seamless. Also, as a creator, I get better views and engagement on TikTok, yet better conversion on IG. So both serve their purpose depending on what you do and your desired goals.

@achookangaroo 10 ай бұрын

Why use IG DMs instead of just group texting? That always confused me as an *old person* user.

@zerospecs2331 10 ай бұрын

That’s what I wanted to know 😆😂. I was like if something is *ssoo interesting* on social media, my friends will text it to me directly. Not just send it in a DM because it can easily be missed. But whatever! What do we know? 🙄

@laandle 9 ай бұрын

Because they are sharing content too. Your friends are likely to respond via DM because they are already IN THE APP watching content.

@danlopez2012 9 ай бұрын

Nevermind friend’s the push to follow is to see more of what you follow, not have that creator buried and rarely seen ever again, ALL the apps see to do this

@desro745 5 ай бұрын

Consumtion wise I find myself getting a lot of news or other informative content on Instagram and more entertainment from TikTok.

@rahulshah514 10 ай бұрын

I wanted to ask if I want to target the US audience being a non US resident, do I need to have a VPN for opening an IG account?? And, if not are there any steps to follow. Please answer this. I've been struggling with this question from a long time.

@vlashikito6373 10 ай бұрын

Same

@bubzzydraws 10 ай бұрын

Why would you need a VPN? 🤔 I know ppl from different parts of the world who use Instagram. Those in Europe, Asia, S. America, etc. is there a particular reason you feel you need one?😅

@rahulshah514 10 ай бұрын

@@bubzzydraws Coz I've heard people saying. If you have ever seen Ecom king's content, he has claimed the fact that using a VPN will increase your CTR. That particular thing kinda confused me too. Because the term CTR is used in ads.

@flick.social 10 ай бұрын

No VPN needed. Just need to post when the audience you want to reach is online. Start scheduling your content during their time zone and you should be able to reach them.

@HOTTIPSDESIGN 9 ай бұрын

What king is gonna write summary of the new changes 😅

@Mid20studio 9 ай бұрын

Most of the teens at my job don’t even use instagram lol so I’m confused on that whole topic

@jonathanbyrdmusic 9 ай бұрын

I don’t even know what notes are. I went and looked around for them. No idea.

@leydimoralesATL 9 ай бұрын

I deleted the app. Still have my account but I can’t keep up with their constant identity crisis. These social media platforms want to do things to supposedly support safety and mental health but are making sure to keep you addicted to your phones

@davo-ju6er 9 ай бұрын

Can’t delete Dm messages ???

@revienknight1164 8 ай бұрын

I don't agree with the take that I don't see my friends' posts because my friends aren't posting as much. I think it's a little more complicated than that. Firstly, even when using the Following tab I notice that some of my friends' posts don't appear and I'll see it three days later. But secondly, yes, my friends are posting less. But they're posting less because their reach is drastically dropping so they're unmotivated to actually post. It's a circular issue, not just a "they're not posting" issue. IG isn't paying their creators in anything but exposure. So when that payment disappears, so do they.

@cre8tivity06 10 ай бұрын

Next time please ask Adam why is the compression different with Reels compared to Stories. There is a clear difference. One might look horrible while the other will be okay.

@charitymasango2649 10 ай бұрын

It could be that you didn't edit the reel on the app whereas stories are most naturally created on the app.

@jamilgotcher365 9 ай бұрын

@@charitymasango2649 I didn't edit my reel on the app and it looks good.

@theghostisdead 9 ай бұрын

The people I follow are really cool creators and instead my feed is flooded with suggested posts and ads about cats! What's worst is I don't even own a cat! 🤨 lmao

@jennyhong6746 9 ай бұрын

Lmfao. Same.

@Justinmeatybonds 9 ай бұрын

I select "show less posts like this" for teenage girls, and the app keeps flooding my explore page with them 🤔

@Kopi_foodie_sg 10 ай бұрын

I thought teens more into tik tok than IG/YT...🤣🤣

@asultansdemise 10 ай бұрын

Psychologists will eventually analyze the impact of social media's intentional design on individuals, categorizing them based on their interests and media habits until they become mere reflections of their online connections.

@Waifuccu 9 ай бұрын

I really strongly dislike the hard push of videos on Instagram. I just want to scroll in peace, and watching mute videos isn‘t it doing it for me. If I would want to watch Video I would have go for KZfaq or Tiktok… I really miss to have a nice social media for photos … :(