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I have many designer and niche fragrances. But the only compliment I've received so far was from Club de Nuit Intense Man. $28 a bottle.

As someone who worked in the Flavor and Fragrance industry under a Master Perfumer, the ingredient cost matters very little because the manufacturers who will make the colognes based in the recipes by the raw ingredientsin such bulk they can get it for lower prices than regular consumers. Here is the process these colognes will go through. 1. New Fragrance Planning 2. R&D 3. Product Marketing Planning, includes bottle, logo, packaging design 4. Cost Analysis 5. Outsourcing Fragrance manufacturing 6. Outsourcing Bottle manufacturing 7. Outsourcing packaging manufacturing 8. Licensing and Trademarking 9. Bottling and Final Packaging 10. Global Marketing, commercials and ads 11. Distribution to Store shelves for retail purchase. There are of course other steps in there and these aren't the exact order it will go through. But most fragrances are made in 25 lbs or 11 kg drums at Fragrance manufacturers like Gividuan, IFF, Symrise, Cosmo International to name a few. It really is a interesting industry.

I must applaud you. I've been watching a lot of your older post and find it rewarding that you are not afraid of talking of men's issues. It's about time that men start discussing about issues. Back in my day you wouldn't dare discuss such things. Cheers! 🍺🍻

Just got back into colognes after my collection has dwindled down over the past 3-4 years. You give a ton of great tips I’ve already used while making choices (EDT v EDP, etc). Thanks man, already shared the channel with friends!

I was lucky to obtain a few large high end fragrance tester bottle remanants from a department store for free. I compared a couple to what was offered for sale. No difference at all. I still use them once in a while. I also have some Givenchy that is no longer made. Used sparingly for special occasions. Older women who were children in the 70s and 80s seem to have an affinity for run of the mill like Old Spice, Polo, Drakkar Noir and Brut. Probably because their Dad used it.

Great video Antonio. I've been buying fragrances from Phoenix Shaving and he makes a lot of good stuff the old fashioned way and it's very reasonable. He makes a lot of bay rums and re invents classics with essential oils, specific aging and such. It's also great marketing and stories to go with the products.

That plug to smash the like button was genius.

Don't even need to watch the video. It's expensive because people are willing to get scammed and the companies wanna make as much money as possible. Luxury goods and especially perfume are actually very very cheap to produce compared to their pricing. We all love capitalism right?

Fascinating video. I'm a bit of a fraghead and an entrepreneur. Always looking to learn more about other businesses and colognes. Thanks!

Plus niche labels aren't making a profit from other goods, so with all the other additional costs involved forces the price to go up. If that fragrance goes bust after reviewing sales charts from month to month then it's discontinued. So a lot of pressure to get it right. I've had to scratch some of my creations, some I've reformulated some I've just abonaded since they all need to reach a standard in every way prior to selling especially if it's going to exceed a hundred dollars or more, most brands don't want to do this but unfortunately have too.

Greetings, Antonio! That Roja Oceania is the best fragrance I've ever smelled. It's absolutely amazing!

I love how prominently you are holding Creed fragrances at the beginning. I saw a breakdown of the bottle and sprayer that came up to about $3 for box and bottle because they are such low quality. I like my Royal Oud, but their only cost is marketing. There may not be a more over-hyped brand. I grudgingly admit that Maui Jims are great sunglasses even though they are crazy expensive.

This was comprehensive and very well explained. :)

If you put away all those factors, you are left with a very cheap liquid. And I when I say cheap, I mean a ridiculous low price. (Unless you are buying from an artist/artisan which are not so many and that still uses some rarities in their compositions. So bottom line is that we are paying for glass, boxes and a nice story. Nice video sir and very nice to show different scents...love the dynamic vibe.

Love all of your videos. Always gives us the best in detailed explanation. Thank you :)

This is a huge reason why I don't buy cologne cause it's expensive. Great video Antonio explaining why cologne cost so much.

I believe that niche houses exaggerating and double or triple the real cost even with a good better looking presentation

Dude thank you, I have been searching for that :'Eau Dissey cologne FOREVER.. I accidently threw away the bottle and didn't keep the box and its very hard to remember the name so most retailers had no clue when I tried to say it but seeing you hold up the extremely unique bottle was the clue I needed. And to find out that its not an arm and leg like most colognes is the icing on the cake. Thanks so much and a like from me.

My recommendation when I'm not buying something for it's exclusivity or popularity and I'm really not (unfortunately) endorsed by them it's the "Cuba" brand. It's made by Parfums Des Champs from France. Not very common in my country so I buy it online, use myself and get lots of compliments on the different types plus their Cigar packaging makes them excellent gifts for friends. My strongest recommend scents are Cuba Royal and Cuba Miami.

Because of marketing, it’s like with ad agency’s. The only customer value is the price the you set. Expensive packaging of course helps the experienced value. Look at the drywall firm Schwarzenegger owned. First he was cheap and didn’t get any jobs, then he charged the most, and got more work then they could handle.

I have one question, you obviously seen the brand called Lattafa and their amazing presentation and equally amazing fragrances yet a bottle can cost you just $25 to $30, how do they that?

Very enlightening video. This is one of the reasons I won't get Creed Aventus. I actually smelled Mancera Cedrat Boise first and purchased it. Then Aventus. Didn't need Aventus at all so I never bought it. And then I found Nishane Hacivat and, to my nose smells better than both, purchased a bottle of that. Great pointers! 👍🏽

great insight

Cologne is a long-term investment. Still got two I bought in 2017 and use them almost every day. Still got about half left in both today

Great Video, Good to know! Pay no attention to the man behind the curtain.

This video is really useful. Thanks for putting it out there.

I will always give a like on your videos because of the onestly you fill the clips and the good infos!Plus,i know a gentelman when i see one and i want to listen to what he has to say,maybe i can learn some thinks from him!

Amazing video! Thanks for sharing some aspects of the business

Antonio i love your channel.But i ll be glad to see a full detailed video of your fragrance line. please before i buy .

It's mainly transport and logistics, marketing and advertising, postage and handling. The bottles are only as expensive as the quantity. Then you've got the administration side of it and webpage. I was supposed to be going into business this year selling my creations but I'm glad I've delayed it for a year.

Baldessarini eu de Cologne,was very expensive when it first came out. Quite impressive .

I can’t wait to buy your fragrance line! Amazing development!

Great information as always. Look forward to your next video :)

really beautiful datejust Antonio👌is that the 36mm version? it does fit great on you, and keep up the good work!!

Hi Season's Greetings. I love to watch your videos and your style of narration. For men such discussions are occasional but important. Your suggestions are quite clear and easy to follow. Amongst Friends I share them and they like it.

Great video, always wondered about fragrance pricing. Speaking of bottles, the Mont Blanc Emblem bottle is AWESOME. So awesome in fact that I am going to use the lid as a paperweight when the bottle is empty, then I'm going to get another bottle, the scent is amazing.

Hey Antonio! I'm a teenager from Albaina and bought Dior Sauvage EDT about one month ago. I made a blind buy according to all the good reviews. According to all the reviews(including yours) it was going to last for about 8-12 hours, but for me it's lasting for only 3 hours. Applying points: 1 spray behind each ear, 1 or 2 sprays on the collar bones, 1 spray on the neck and in the pulse points of my arms. I followed all the tips you said at the ''How to make your cologne last longer'. Please help

I have two favourites and they're both very different in price, but oddly enough they both last about the same and get the same amount of compliments.

That experiment at the end is so true.. like when i watch curly fragrance and she always gets right the smell of the perfume she gets a whiff at out of the hundreds she has, i know she's straight up lying lol like not even ATH identifies them, but hey🤷‍♂

Most people have no idea the amount of work, machinery and automation that it takes just to make the fragrance container and functional spray pump. All the automation assembly equipment is custom made. Even that opening chrome cap that we all take from granted is plastic with a custom metalizing process which it self is very complex. the presentation packaging if any one have ever seen those massive printing presses and the amount of related work that takes to keep refilling the paper, ink etc. Then you know that you're getting what you paid for. A lot of cologne for a low $ means it's most likely awful. But like any good cologne must try a sample first because every body chemistry is different.

Another cost that you must mention is Taxes, being very superfluous products, fragrance get a LOT of taxes from most Governments, in my country, when you buy fragrances, up to 80% of it's price is taxes only, and fragrances are not a lot more expensive here than in other countries, 30% more at best, so I believe everywhere it's this way too

Great video Antonio!

Great video well done.

BBB yelling ‘Fuk The Box’ lol

Great Video!

The Reseller’s cut can also be huge. Especially places like Harrods etc.

Do you prefer in general designer or niche more @Antonio?

Antoniooo, sir, why don’t you ever make fragrance videos regarding eastern oils and perfumes??

Hi Antonio, do you have any comment about Drakkar Noir?. It was my favorite in the 90's and I thought it didn't exist anymore.

I was put on the list for the Mission Fragrances. I've given up and wont be purchasing. Waited too long.

As the perfumer for my own niche house, i have to say that: 1: Niche is extremely overpriced and overhyped. Why? People expect their 400 bucks wasted to be decent, it's harder to accept it's bullshit since you paid a good price for it. There is a very low amount (TRULY a very low percentage of the niches out there) that are worth what they're asked. Even TF's and Creeds should cost 50 bucks, since, that's what they cost at the end of the day. 2: The ingredient quality is overrated as well. One of my briefs can cost 5 USD for a 50ml bottle and that's already double the profit. Selling it for 30 bucks would be perfectly acceptable, depending on the market. There is no great difference between the cost of ingredients, unless you are using really expensive stuff (IE, Rose, jasmine, neroli absolutes and EO's, Natural Oud and such) in a HUGE amount, you're not going to obtain a great price discrepancy between two briefs, nor if one is fully synthetic and the other is fully natural, it's actually quite probable that the synthetic one will smell better, reach IFRA compliance much easier and overall be a more enjoyable and complex composition than a fully natural one. At the end of the day, pretty much any juice from the market will cost less than 10 - 15 or maybe even 20 USD, and i'm talking on the most luxurious things you can buy, Creed, Tom Ford (Which costs exactly the same as a proper designer brief) or even stuff like Amouage, Mancera or Parfums de Marly, you name it. Ingredients are not particularly costly and they're just an excuse to charge more. Proof of thy, Agua Brava by Puig has some ingredients that could perfectly be used in a Chanel composition, but they're not charging randomly on the idea of false exclusivity as Chanel does. Hence, a 200ml bottle of Agua Brava with almost all natural ingredients costs less than 20 bucks. So, no point at all in assuming a natural origin fragrance will be better by any means.

Hi Antonio if some of us are not that wealthy & can't afford those prices what great colognes do you recommend for under $100 thanks in advance.

Ok,i want to see more and i subscribe!

I've gotten completed on a $5 store bought female fregrance more than 10 times idk if it really smells nice or they had other intentions

I mainly use Clubman by Pinaud. Tons of compliments, and very inexpensive.

Hi, Antonio! Will I be able to get these fragrances in Europe?

That's why arab perfumes come in nice boxes. They sell the premium experience at a hood price.

Honor, Courage, Commitment, sounds like the sailers creed. Takes me back to boot camp lol

Very nice clip

Most of the fragrances I use are of rather inexpensive, not to say cheap, prices. Mostly below even 20 Euros. I'm looking for a nice scent itself. I don't care about the packaging. These fragrances require multiple applications during the day to reactivate the scent, but I can afford it. I like this more.

Well, so far my favorite fragrance cost less than $50. It’s Lane Frost Legendary. Makes you smell like a sophisticated cowboy.

next review = Afnan or Armaf clone counterpart

I am not one to fall for name, presentation, exclusivity, and price. My favorite Spring and Summer scent is Nautica Voyage. I think Creed Adventus is borderline offensive.

none of these reasons still add up to $500 Creed price…

All you say is true but you left out that the more profit that a company makes on each bottle than the more likely they are to take a risk to make a fragrance unique. If designers want to make a profit on a cheap fragrance they have to sell a lot of them & not always but usually have to make them appeal to the widest amount of people possible. That comes at a cost to uniqueness usually

more fragrance videos!!!!!

Hi Antonio, I would love to hear a review on "HILFIGER EST 1985" BY TOMMY. This perfume has been obsolete, but can you suggest anything similar smell to it. I just love the smell, trying to get something similar ...brings back memories. A small request from your subscriber. Thank you.

very smart

There always be a rich snobs with a lot of cash,, and some people with very low self esteem and more cash in compensation.

When is that Elvis video gonna premiere?

Hey Antonio 🌹

Lol “Roger”

Isn't TF Black Orchid a perfume for women?

IMO , the whole fragrance industry is a huge con...I have tried literally hundreds of niche frags over the last few years, and only a few have performed even close to the hype. There's no way , as long as my arse has a whole in it, that they pick all those flowers, or comb the beach looking for whale snot ,, to make all those millions of bottles every year?? With the amount of juice produced in a year, the only way to keep up the volume is to use artificial ingredients...just look at the bottle and see what's in it! While I love my Frag's I'm way over the hype and refuse to pay full price for a fragrance. Thanks for the video Sir. Cheers Gregg.

Expensive fragrances smell better than cheap fragrances - in general. So there must be something...better ingredients ? less harmful or more natural ? This is not only commercials and market based pricing strategy.

Just get the clones. Paying >500usd for a fragrance is bonkers.

So basically the bulk of the pricing on these >£100 products comes from fancy marketing, artificial scarcity and other psychological tricks? Things largely detached from costs of raw materials, their processing, the final day to day end use of the product, or even the skills of craftspeople like the perfumer or people designing packaging. Man I thought car salespeople, videogame scalpers, and ticket scalpers were scummy. And the higher ends have the nerve to literally use the scalper's favourite tactic of "market based pricing", ie the art of pushing the envelope and seeing who's desperate enough to buy in at the artificially inflated price. Man I'll just stick to traditional Ouds. There has to be more feeding into the pricing surely?

Alberto Morillas charging only $10k to come up with a formula? Are you freaking kidding me? You're so off on this one, Antonio. 😊

Coach contains ambergris and it costs $45, Explorer and Oud Noir contain oud and they cost around the same price. 🤣🤣💯

I miss candies! They took out a newer version, but i dont like it.

U r my darling boy v informative video

How the hell did we get Mission Fragrances before the suede jackets ?

Cologne?

What cheaper alternatives would you recommend? Sorry if I missed it in the video.

Bluetooth cologne? Now I've heard of everything.

Knowledgeable guy and keeps us middle aged guys thinking right about our style choices… but enough with the cologne reviews. It’s not that important and seems a waste of your talent and effort. Men making really poor economic cologne choices or depending on cologne to have any impact on attracting women have much larger issues - like style choices which is your best space.

I'm happy I have it in my collection and, No, I'm not going to give it to you :)))

Honor, Courage, Commitment? Is this a fragrance line or a US Navy recruiting product?! Haha

Because a fool and his money are soon parted. People think something expensive makes it better and this is why cooperations are making record profits. We are sold false promises of getting laid if we wear this or that. It is just aftershave not the tears of Christ.

Smart people buy from good Clone companies. Majority of people can’t tell the difference.

Wao that atomizer on Jeremy’s fragrance look like the BELCAM KNOCKOFFS atomizers 😂😂😂 what the hell??

Not good enough of an explanation,70% of the price comes from the name brand ,for instance it costs $16 to manufacture a pair of Jordan’s in china and they sell them for over $200,why? Cause they know they can get away with it,same with all luxury brand,balenciaga just came out with a garbage bag for $1700 why? Cause they can get away with it,Do you really think any car is worth a million $? No you’re paying for the name brand ,it cost less then 10% to manufacture those cars and they sell them for an leg and an arm..don’t be fooled people

Ah man, im ok with a $50 bottle.

This and sunglasses. The two largest rip offs in the world.

I cannot stand the smell of Geranium oil. I don't know why anyone would want to walk around smelling like a garden centre. Terre D'Hermes, Versace Eros, even Bleu De Chanel has Geranium in it. I also wouldn't wear anything just because women like the smell. I have to enjoy the fragrance myself in order to wear it.

I’d rather buy a well established designer or niche brand then spend my money on your scam fragrances

Is like bitcoin. A fool agrees to pay more for Liquid like back in the Years of TULIPMANIA! lol

Ya know, I wore Parfums de Marly Layton today, and got zero compliments. What gives?!?

Wasted the first 5 minutes totally