How Lululemon Became A Leader In Athleisure, Sportswear & Activewear. Who founded Lululemon? Who is Chip Wilson? How is lululemon successful? What is Athleisure? In this video, we take a look at Lululemon and how they became a market leader in athleisure sportswear capturing the yoga market and selling $98 leggings.
Here's How It Happened
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Sources:
Lululemon.com
BusinessInsider.com
Vox.com
FastCompany.com
BusinessofFashion.com
#Lululemon
#Athleisure
#Sportswear
#Leggings
#HowItHappened