I really liked how they did the multi-version MV's. As each has their own storyline and it's giving very much teenager. The way that they don't actually put the boy's names in the text messages but use symbols instead. It's very reminiscent of to middle school/partial high school for me; but it's very cute and I love how it's just these videos are very sweet feeling and just full of teenage butterflies and feelings.

*Hanni's Ending:* she finally met & get to know her dancer crush *Minji's:* his 🍋boy not only draws her hand but to everyone. His hands are also full of everyone's hand drawings. So he was being friendly to everyone not just her *Hyein's:* her 🧢boy mocking her team's choreography & she felt hurt *Danielle & Haerin's:* 1 🏀boy tries to hitting on them in turn secretly but they find out & take revenge by stolen his jersey in the locker room. They chose their friendship over love That's a smart move to have 4 version of mvs. So peoples will watch it for curiosity & in the same time the song will slowly grow on u bcs u heard it 4 times

Hype Boy is definitely my fav. This group has less "idol" vibes than normal gg's which is surprisingly nice. It's fun and it's chill. I like it.

This was shot on Spain. They even hired spanish teen models. Hybe just showed big3 how to debut a new group when you have the money. What a way to introduce each members. The song is really good and catchy. Not to mention they made you listen to it atleast 4x. Hypeboy has become my current go to song i listen to it everyday and i agree it reminds me of acid/md also it reminds me a lot of early y2k rnb.

Let's just get this out of the way: the ENTIRE production/director/sound/style teams need to be applauded. This was an entire project that probably took a decent amount of time to film considering the 4 versions, several unique scenes in every version, and the editing/CGI needed for each version. Props to everyone and the members as well. PS: Hanni is credited as a lyricist for Hype Boy 💕💕💕

Both Attention and Hype Boy were filmed in Spain but ya i agree they are aiming for a global market because that is what Min Hee-jin has said in her comments and it helps that three members speak English fluently Minji, Hanni (Vietnamese-Australian), and Danielle (Korean-Australian)

The fact that NewJeans is already well-loved by both in South Korea and in international countries immediately after their debut is INSANE!!

Just to note, they actually have 2 songs (Attention, Hype Boy) in the top 100 of the top songs globally for Spotify as of this moment. And in Korea they have both of those and Cookie in the top 10 of almost all charts I believe. Crazy.

I know it may be weird, but every time I listen to this song I get teary-eyed. Because it just brings back memories of when I was a young teen and reminds me of when I was in high school, it’s tears of happiness of course. And nowwww, I miss it.

it's worth mention that Danielle is credited on Attention and Hanni in Hype Boy!

Wanna know something more interesting about their marketing. When hypeboy was released the 4 MVs were unlisted for like 48 hours or something...and the only way to view them was by watching and waiting till the end of the "intro" video,.... Personally thought it was really unique.

New jeans has filled a hole that is missing in kpop and I they made me fall back in love with kpop again! It is definitely a more authentic approach and not trying too hard to be global. They have are a global group but they represent the truest form of kpop when most of us first discovered it. They have a very nostalgic vibe that makes you remember your younger days and how fun those days were. I love them so much! Thank you for such an awesome reaction video!

Can we also appreciate the diversity in the "Hype boys"? asthma and lime boy darker skin tones is something that I don't see often in kpop videos and it feels amazing

As an American Gen Z, New Jeans feel so relatable! PD's right, they don't feel like idols, they feel like peers. Talk about building parasocial relationships lol

newjeans’ image does really remind me of teen american high school or summer movies that were popular in 90s and 00s. it totally has that “the princess diaries”, “bratz”, “the sisterhood of travelling pants” and “camp rock” vibes. ✨

Random fun fact: Hyein (maknae, 14 years old) and Danielle (17 years old) are both former kid models! But all of them are so gorgeous I'd believe it if someone told me all of them were lol

It gives me a lot of Shinee's Replay vibes. It's got that playful, pay attention to me. Looking forward to what concept their company will direct them in the near future.

this is probably the first kpop group i’ve genuinely been so interested in, their songs feel so refreshing

The marketing for them was crazy, they genuinely promoted the 3 title tracks in music shows, and the company also released a whole new app (the one you see in Hype Boy's MV) with special contents related to the MVs, stories and concepts. You could customize your own album, and even choose the outfits for the girls, for both Attention and Hype Boy (each had one of those doll designs, it was basically a dress up minigame). This is y2k done properly, somehow nothing about it reeks of instagram, which is what I just now discovered that threw me off on other y2k contents??? Anyways, a true masterpiece of a debut. Waiting for the album to drop was torture 😭 I just wanted to listen to everything on loop (which I did)

What I find coolest about hype boy music videos is that girls' romantic interests are nonstandard people. The boy Minji likes is a black boy and Hanni likes a seemingly non-binary person. That's cool because we know how prejudiced Korea is, so it's nice to see different types of people being put into productions.

I'VE BEEN WAITING FOR THIS FOR A WHOLE MONTH! it's funny because it feels like they came out of nowhere, no teasers, no audio snippets, no mood sampler whatsoever. my credits to their producers because they created such a unique & refreshing concept especially in kpop. I can't find any sample from those 4 songs in my data, which is indicates that the songs are all original. it highlights the vocals of the members so the audiences can get used to who's singing & basically introduce the members automatically. from what I know Hanni and Danielle also contributed as the lyricist. their producers are known from making this kinda feel good music, they are Ylva Dimberg who also working with Loona, 250 who also working with Boa and BTS. also Min HeeJin who were working for SM with F(x) also. all of their songs are super chill. my favorite of them all is Hurt btw.

Since i first heard about New Jeans i felt that this group was built for international fans in mind, all members can speak english, 2 are very fluent, alot of english lines in their songs, and alot of the MV's were shot in spain. I haven't seen a group debut like this since Blackpink.

Hype boy got me on choke hold I swear I play that song at an unhealthy amount and I still do it everyday. TO THE PEOPLE THAT ARE NOT SUBBED Y'ALL BETTER START SUBBIN'!

Had a good laugh when PD was mentioning Euphoria and had to quickly clarify "not the drugs part" lmao

I've been not that into most 4th gen groups but NewJeans definitely have something special that draws you in, both Musically and Visually

I’m wondering if they did Hyein’s storyline like that on purpose because she’s only 14, they didn’t let her crush flourish because she’s still very much a child and if that’s the case then big props to Ador/Hybe. They have done a great job of not sexualizing the girls at all and letting them be fresh and cool and youthful!

I think the best part about the HYPE BOY videos is that that they were able to show inclusivity & representation. It is rare for Korean idols to be paired with foreign partners in MVs especially when they're Black (Minji). They also showed how friendship is more important (Danielle and Haerin) and that not everything are happy endings (Hyein). The highlight for me is having a love interest that may be Non-Binary or Trans. THIS IS VERY BRAVE!!! I love it. Let's normalize this in KPOP and thank you ADOR for this. As someone part of the LGBTQA2S+, I can finally have something I could identify with in KPOP.

I appreciate how much they really leaned into the Youth feel of the New Jeans concept. Even just from the perspective of the Korean audience, younger Koreans are more likely to be open minded and in today's culture have more international/foreigner friends and love interests. And they're more open to LGBTQ+ as well. It really shows in this video and it's other versions and it's cool to see. It feels incredibly modern and current. Very very cool concept.

As a gen z person who follows fashion trends, this feels like a reflection of the y2k revival!! one of the many trends that took over stylistically recently was early 2000s pop artists, and their overall concept captures it really well!

I LOVEEEEE the direction of this group! I love how they are not overly made up, usually, there will be a short hair member, or a colorful hair member in all the GG, but their team decided to keep their natural look instead of giving them the typical Kpop look. Also, the fashion and the photography are INSANE! The most important thing is the girls look like they are having a lot of fun doing these! What a breath of fresh air in the current Kpop scene!

This is definitely my fave out of all of them, truly a SOTY contender. Thank you for getting to them!

Fun fact: the videos are supposed to be watched in order so "Danielle and Haerin" version is the last one, so it's the only one that the girls disappeared in the last shot (in the CGI platform)

It’s been over a month and I’m still obsessed with HYPEBOY

It’s becoming a problem. That after WEEEEKS of HybeBoy and Attention on REPEAT. I still can’t choose which one I like more… and when I THINK I like one more then the other… suddenly COOKIE shows up… I hate that I like multiple things at the same level… it’s so new to me as a KPop fan. Attention-HypeBoy and Cookie were sooooo well made and so well thought out. From a media and production stand point. 11/10 and I bloody mean that.

One of my favorite songs lately. I keep listening to it, that chorus slaps

I honestly love how the love interest are very diverse in each members.

It’s a very smart way to introduce each member . People usually struggle to know who is who when they got to know a new group.

gotta be one of the best releases of this year ! these girls will surely hit many milestones in the future

The different Hype Boy MVs basically is about the expectation the girls have towards their respective "Hype boys" vs the actual reality of who they are after getting to know about their personalities!

everything about this debut is so well thought and still feels so simple somehow. They're just teenage girls singing about having teenage crushes in some songs that are chill and cool, but you can tell how much work and effort went into this whole thing

this it the first group ive seen that does LGBT representation so openly, I will be stanning wether its marketing or not

this track may be my fave among NewJeans' debut releases :) Hype Boy hits different

Hyein’s version ends with them making fun of the boy because he was mocking them at the party, it was why Hyein was angry.

Their label head literally was the pioneer of conceptual kpop. She really is a trailblazer and can’t wait for what they do next

The album packaging is so well done too

10:22 18:00 The MV is shot at various locations in Barcelona and other parts of Catalonia, Spain. The School you mention is a "La Salle School" (I think it is La Salle Bonanova). Same for Attention MV. The concert venue at the beginning is Sala Apolo in Barcelona.

I've personally never understood the "they're trying to be a global group instead of a kpop group" argument. It would be like saying, "they're trying to a be global group instead of an American group." If a group is popular, it's popular, period, regardless of concept. I remember some of the first kpop songs that went viral in America were Crayon Pop's Bar Bar and Psy's Gangnam Style. Neither songs were targeting the global market. Same with Blackpink and BTS. I mean, sure, it's great if it appeals internationally, but they didn't set out going, "oh yeah, America is gonna eat this up for sure." Meanwhile, JYP was deliberately trying to target Wonder Girls to the American market, but it didn't really pan out at the time. You can't force a group to be popular overseas. It has to happen organically.

happy that you made a single video for HYPE BOY

they've one of the most iconic debuts indeed

My favorite NewJeans song is HYPE BOY, but the others are absolutely perfect and tied together, they're exactly my music tastes, they combined everything I love and made it creative and unique

the hype boy mvs and the whole vibe of the group reminds me a lot of late 90s/early 2000s movies and shows, like the sisterhood of the traveling pants, the sleepover club, h2o, zoey 101, etc, where there's a group of girlfriends and through the story we follow each of their love stories as well as the main plot, that has "teenager crush" written all over it and it's just refreshing and fun to watch. I completely agree with you that this is my favorite marketing production for a new group, like, ever. As a 24 year old kpop stan they remind me so much of the shows and movies i used to love growing up but still amping up the aesthetic and making it fresh and new.

Also another thing with the marketing with Hype boy is that the MV intro, came out a day or two before all the MV's were 'officially' released- so they had all the links and you could watch all of the MV's while they were unlisted, which was insane feeling. Then Hype boy is kinda like all the girls are 'hyping up' each one of their significant other counterparts and then they're either surprised at how much they like them (Minji and lime boy / Hanni and the dancer getting to meet) , get disappointed in them (Hyein and the asthma boy being mean about their dance / Dannielle and Haerin's guy is playing both of them) I HAVE BEEN WAITING FOR THIS - THANKS PD

I love the fact that if ever they were really more pushed to a global or international market, they are still killing it domestically. NewJeans really brought something interesting on the table.

I love how it was marketed as a global group but it worked on both Korea and the world, they’re killing it. The aesthetic is just SOOOOO good, the music is incredible, the girls are amazing performers, the concept is so unique, there’s literally nothing I dislike. I needed this in K-pop. This has to be one of the greatest debuts of all time. P.D. My fave is HypeBoy, I just can’t get it out of my head.

It's all filmed in Spain, the producer was the JP producer of FX .

Thank you for reacting to all of the videos and giving your insight!

All of the music videos were shot in Spain and produced, choreographed, and directed by Koreans. They're here to shake things up and I love it!

it's been a month for me since i listened to newjeans and everytime i listen to their songs i love it even more! that says a lot about them :')) everything was a surprise for me. i'm so glad u're okay tho! oh and my fav is probably "hurt" but all of the songs are my cup of tea

I’ve been waitinggg for this reaction!! Absolutely love the sound of this song!

Thanks PD! Always enjoy learning about new groups through you. I'm on your patreon as much as I can be right now & want to support all the work you do. Hope you fully recover soon!

I was really looking forward to your reactions pd! Glad you liked it too

That “moreee” snip is a straight up TXT Easter egg. Makes me wanna hear New Jeans cover ‘Can’t You See Me?’

It was shot in Spain and the storyline goes in order. One story but in each members pov

Thank you PD! Been waiting for this since their surprise debut! New Jeans songs are all my jam! Glad you love them!

Genius of 4 version is that you are basically forced to listen to this 4 times straight. 1st time you listen you get interested about this new group and want to check out other versions. 2nd time you realize how good and catching the music and the dances are. 3rd time you are convinced that this is the Song of the Year and NJ is the best debut girl group. 4th time you become obsessed and can't stop listening and searching the internet and youtube for reactions and start commenting 😵

Thank you for sharing, I didn’t listen to NJ until your videos. I was unsure if I would listen because fthey are sooo young… but they seem super cute, they have an R&B vibe and it wasn’t creepy even though they are so young. These songs are awesome, they’re talented as hell!! I am a new fan and I look forward to supporting them!

You’re actually my fav reactor and once I heard of new jeans I immediately thought how you would love it and couldn’t wait for your reaction. New jeans is now my top gg

Min hee jin the former Sm Entertainment producer is the CEO of Ador and producer as well so she’s a legend of turning groups into fame…NewJeans is her first masterpiece as being CEO of Ador and she’s look like a proud mother to them👍

they are so smartt??? they made me watch all 4 mvs out of curiosity and that’s how the song got stuck in my head. love it.

I loved your thoughts on them!! You always find the right words to describe my thoughts too lol, after listening to their album constantly this month I'll say 'hype boy' is my fav out of all of them, it was between that and 'attention' but omg it's just so addictive ❤️❤️❤️❤️❤️

I’ve been waiting for this PD! I’ve listened to Hype boy for I don’t know how many times and still enjoy it every listen.

been waiting for this i knew you would love it

I feel like with the right management, marketing, and music production, NJ is gonna be big and is bound to dominate international arena like BP. It certainly helps that 3 members can converse in English not to mention they have the creativity of SM! 🔥

When I first heard NewJeans I didn't really love their sound but it has grown on me and now these songs are getting stuck in my head and I am playing them on repeat. I have never heard a K-Pop Girl Group that sounds like this and I think that NewJeans is going to be very niche in the K-Pop Industry. STAN TALENT, STAN NEWJEANS!!!

The promotion strategy (for Hype Boy) was that the intro for Hype Boy was the way you could get to the, initially UNLISTED, music videos for each of the members. After a day or two, all the videos were then listed. Also, you are completely right that those 3 are the title tracks. As for which is the official lead single - that would be a debate. Since Attention dropped first as their first promotional activity (not to mention its huge current popularity), you could argue it is the lead single. You could also argue Hype Boy given that there are 4 MVs to introduce each member. And since Cookie marks their 'official' debut and the drop of their mini-album, you could argue Cookie as well.

Never clicked this fastttt! Always looking up for your reaction bro!

Finally I really waited for your reaction 😍

actually for the 1st day we had the each member ver unlisted on their channel so we had to go to intro to watch each video. So to watch 4 ver we had to go to intro 4 times. But later they got them listed and phoning is the exclusive app for newjeans Attention and Hypeboy are really on eo neck on charts along with cookie catching up with all 3 songs being on top 10 on all kcharts

They are the next BIG THING in Kpop! Definitely created to be a GLOBAL GROUP (3 members speak fluent English)! I predict English lyric song/s in the near future, so they can promote internationally as early as next year! BTW, they are a listed artist/group for KCON in Saudi Arabia end of September!

couldn't wait for your afterlike reaction!!

been watching you for years now, love your analysis!

The marketing strategy was genius and it worked on me too. With Hype Boy, they have you listen to the song a minimum of four times. By the time you’re at the end of the story, the song is stuck in your head The other three songs were great too. As someone that’s usually busy, I kept putting off when I would finally look into NewJeans. Since they had so much content out already, they kept appearing on my recommendations, thus were always on the back of my mind They really knocked it out of the park. If I was a middle/high school girl, this is exactly the type of group I’d want to support after watching these

Both "Attention" & "HypeBoy" music videos were shot in Spain, their debut song is actually "Cookie" which 3 out of 4 songs in their mini album are on top 10 melon charts for the whole of august after their debut. You can tell Ador went all out on this group from their Branding, Sound, Design, Fashion Aesthetics(already decked out on LV in "Attention"MV ), Promotions and Budget, they even have their own "Phoning" app to promote and interact with their fans. NewJeans is a setup for success and i'm sure everyone is excited to see what's to come in their future.

three of the girls have implied queer storylines, thats fresh

OMG I'VE BEEN WAITING FOR THISSS

Just found you on reccomendation for News Jeans reactions, and thought your review was really thoughtful and on point. Subscribed! 🐇

hype boy is so lit🔥

Just waiting for your videossss!!!!!!

Wow that multi-character / storyline perspective is such a cool idea! It feels almost like a choose your own adventure kind of format, at least it’s a way it could go.

I’ve been waiting for thisssss thank youuuu hehe

I'm so happy for these uploads 😭

hype boy has to be one of my favorite releases from this year. attention and hurt are great too, but hype boy is on another level, it reminds me of my middle school years and makes me kinda nostalgic, in a happy way lol

always enjoyed your reaction PD, hope you're getting better with the whole covid thing.

Loved your talk at KCON. I came just to see you and do not have a KZfaq channel. But you and the other creators almost convinced me to start a non-monetized kpop channel :). Keep up the good work.

I've been waiting for this reaction for so long

Thank you for the input!

You know what? The members are watching people they're interested in in the party dance scene. Everyone has different perspectives! I mean like 3:57, 8:38, 11:31, 14:50 in this video. I think it's really fun.

Completely agree about the best way of marketing, watching different storylines of the same MV makes it really interesting but also they make you listen to the song at least 4 times in a row, it makes you more comfortable with the song and learn faster the hook of the song. I love how different they are from rookie k-pop groups, they have a retro but futuristic kind of sound, to me StayC was the best debut ever (So bad it's a masterpiece) but NewJeans it's so unique so it goes into the top debuts ever too for me. Hype boy is my favorite one because I can't stop listening to it

Finally! Been waiting for this for weeks!!!!

Honestly this was the best channel 🤞❤