Join Ashto and Jonesy in this week's episode as they explore the world of design and innovation through the lens of "The Law of Simplicity". Authored by renowned designer and technologist John Maeda, this book offers a compelling argument for the power of simplicity in design and how it can be leveraged to create meaningful and impactful products and experiences.Through insightful anecdotes and practical examples, Maeda presents his ten laws of simplicity, which serve as a guide for designers, entrepreneurs, and anyone seeking to simplify their lives. From the importance of reducing clutter to the value of adding meaningful complexity, Maeda's laws provide a framework for achieving simplicity in a complex world.In this thought-provoking episode, Ashto and Jonesy explore the ten laws of simplicity and how they can be applied in various contexts, including technology, business, and everyday life. Join them as they discuss the nuances of simplicity and complexity, the role of emotion in design, and the importance of paying attention to what lies in the periphery.Tune in to gain a better understanding of the power of simplicity and how it can be harnessed to create impactful and meaningful products and experiences.