“The imagination is the limit” Cries in not having enough pieces

Olé’s wife: At least now it can’t get much worse. Narrator: **BUT IT DID GET WORSE!**

Without my boi Ole my channel wouldn't even exist

“Only the best is good enough because children deserve the best” Brought tears to my eyes

The moral of the story: Make sure you have good fire safety

This guy doesn't know how he made so many childhoods happy

"no one else could see the potential" as he inspects a plastic brick that he got from a convention made by someone else

This guy had no idea the impact he would have on the world. BIONICLE is not just my favorite LEGO franchise, but one of my favorite fictional universes, and I likely wouldn't have it if not for Oleg, Gottfriend and all of their help. (And some thanks to my Polynesian heritage)

Wife: “It can’t get worse.” Life: “Hold my beer.”

Wife: at least it can’t get worse Life: *pulls out uno reverse card*

I like how the narrator goes from talking about Lego and its history like an outsider, then slowly hints about him being part of the Lego family get more frequent until he's like "My grandfather"

Knowing the source of innovation for literally 1/3 of my childhood toys is so beautiful.

"Let's make affordable toys for kids" LEGO STAR WARS LEGO SET ONLY QUARTER OF YOUR SOUL AND YOUR FIRST BORN CHILD!

Wow they are really doing well now! Narrator: UNFORTUNATELY...

I can't find the words to describe how good this animation is

This video is 10 years old now. I saw it like a thousand times and i still think it's awesome. Happy 90th anniversary, and thanks for defining my childhood.

Wife: *Exists* Narrator: BUT IT DID GET WORSE Wife: *DIES*

“He thought maybe he should start making toys.” I think we can all agree that idea turned out pretty well.

I knew they were from Europe, they made wood toys, and their was A fire but this, this really told a lot about Lego's history.

11 years later an im still watching this, i loved this as a kid and still love it. personally its better than some animations out there now, and im so glad ole started making toys made up so much of my childhood

The fact that the worker that he laid off was there the whole time is nice

I felt like I just watched a movie even though it was 17mins-

I am 27 I’ve been playing with Legos literally my entire life so it was really good to see where it all came from thank you for putting this out and I appreciate the work of olay and his family for decades of entertainment

What an amazing & inspiring story so beautifully told & illustrated. Made me think of my late father who was a master craftsman. He was a school teacher who taught woodworking & technical drawing amongst other subjects. His workshop was a shed at the bottom of the garden where he spent most evenings making furniture etc. When he retired he spent a lot of his time handcrafting wooden toys for children at a nearby hospital/home for disabled children. The last thing he did was set off on his bicycle to buy linseed oil to finish some toys he was working on. He collapsed & never came out of hospital. He was 81. I was his oldest daughter & he'd hoped for a son. My childhood toys were not dolls but meccano (erector sets) & other building sets with tiny bricks, mortar & trowels that u could build miniature houses with. I learned a lot from him. Later in life I was able to do carpentry, tiling, plumbing etc. Thanks for posting this lovely video.

What an inspiring backstory, I never thought that lego started like this.

Wife: “It can’t get much worse.” Life: *I’m gonna do what’s called a pro gamer move.*

Watched it when I was 9, rewatching it 6 years later and it still feels amazing!

Fun fact: Did you know the narrator was actually Hotel Mario’s voice actor Marc Graue?

"You've probably seen one of these" Yeah, stuck at the bottom of your foot.

Godfried: I coated the duck twice Ole: so you have chosen death

Wow Lego was first created as a toy but now it has reached unimaginable heights. Legos can now be used to make prosthetic arms/legs, drivable car, Bridge that is almost half the height of statue of liberty and robotic engineers use legos for their own creations. Ole K. and his future generations are genius.

I remember watching this video as a kid, I still find the story to be really interesting and if I really wanted to I could sit down and watch it a couple more times

Imagine if Ole didn't have any spare wood... Our childhoods would have been ruined

rest in peace Ole Kirk Christiansen. I am 40 and I still buying Legos for myself. Every year I buy one set for my son and another set for myself and we sit and build them. Love Legos.

This is better than any feature length film ever made

What an amazing origin story of how the LEGO company started, it does remind me of my childhood when I watched this animation video and then started taking interest in Legos.

Godtfred found a way to make the Lego bricks stay together, but didn't find a way to NOT make them hurt when you step on them. Ah yes, quality indeed 👌

Wife-at least it can't get worse. Two days later- steps on Lego brick and dies.

I’ve lost count of how many times I’ve re-watched this; absolutely incredible.

This was seriously one of the best little videos that I've ever seen! I had no idea of the story! My 2 sons (now 34 & 36) lived for Legos even up into their 20's! They still have most of them. This story brought tears and a smile that lasted throughout the entire video! I am so glad that I came across it. Thank you so much for sharing this fantastic story!❤🙏💫

Dislikes are from people who've stepped on legos

"We made 3000 crowns this year" "Ok let's spend ALL of our money on a machine so the quality improves but we aren't eating for the next 3 weeks" "Good Idea Dad"

Saw this video way back when it first released. Oh how time flies.

I remember my friend Dominic showing this to me about a decade ago. Rewatching it felt so amazing. Happy 90th anniversary Lego!!!

What's the best use of petrol? -Fuel- *P L A S T C F O R L E G O*

Wife: Well at least now it can't get much worse Narrator: *internally snickering* BUT IT DID GET MUCH WORSE

The story of the birth of one of the best toys of all time

‘Because children deserve the best’ - always hits hard in the childhood

Lego: It's 2019, we're doing so well Narrator: *UNFORTUNATELY...* (Lego company burning again)

Wife: surely things can't get worse Narrator: *But it did get worse*

I wonder how he would have felt, knowing how his amazing work and idea ended up today

I never had Lego growing up nor did my brother. But seeing this heartwarming story of Lego makes me so happy that other kids had them and how perseverance pays off letting nothing stop you from accomplishing. Hard times, fire, how to improve on something. The history of this toy is amazing. Thanks for sharing.

"Don't worry it can't get any worse" and then it got worse.

1940's: look at this brick 2019: look at this ninja cyborg hitting the dab

Destiny on it's way to set Lego Factory on fire for 3 f*cking times (it's important for character development): 🏃‍♂️

Our children grew up with Lego I still have many of the original block sets we bought 40 years or more so Now my grandchildren are building with Lego helped by their dads who still love Lego The best toy ever !

Narrator: they were broke Ole: *builds a factory* me: WITH WHAT MONEY OLE. WITH WHAT MONEY?

“I only coated the duck twice” Famous last words before death

One of the most amazing magical creations to ever exist… Made my childhood and life as a dad that much more magical…. Thank you Ole & family.❤️😊

This needs to be a movie! That would be SICK!!!!! I imagine the Ole and Godtfred are looking down right now, and smiling! 😁

Toy factory: exists Fire: *PEACE WAS NEVER AN OPTION*

"the imagination is the limit" what if you can't find that one piece you have been looking for for 3 hours?

this story makes me so sad. my brother would make stop motions with legos and he would work on them for hours just editing them and getting the legos to move just right. he was only ten or eleven, and he was so good at them. i remember i voiced one of the characters in his very first stop motion. but then he lost his phone this year, and i think all the videos he made are gone :( it breaks my heart. i hope someday he finds them

went from a wooden toy company to a multi-billion company that sells land mines that dont explode

I watched this video for a school research i decided to do and really I couldn´t help but cry in tears of joy for all the happines this company and it´s legacy has brought to my life.

Ole: "If only I could get some sort of a sign." God: I gotcha bro

The LL928 Galaxy Explorer Spaceship set was the first set my Mom bought for me in 1979. I loved the 70s and 80s Space Lego. Thanks Mom, I miss you. 1944-2016

Lego , the best toy ever made. Even now that I am a father of two and doing business in finance, I wish I could work at Lego as a toy designer

this video gets really trippy when you realize it's narrated by the CEO

Wife: *exists* Narrator: **I‘m about to end this woman‘s whole life**

I love how you see the characters age

The hidden lego signs are very clever😂

I remember watching this when I was a kid since I was insanely into lego. Re-watching this gives me so much nostalgia.

Legos before: cool history Legos now: A man has fallen into the river in lego city

My son has autism. All he loved to do was put his men together. He has probably 5000 maybe? Now he tries as hard as he can to do the sets. Even with his thick glasses, still tries and succeeds. Legos are my sons best friend. Plus his friends at school who adore his little men. ❤️

This man and his son be a good childhood I used to play Lego all the time I always try to build every single Lego set I could find if I were to meet the man I want to say thank you for giving me a beautiful childhood

Grandfather: *Perfectionist and Never gives up.* Father: *Perfectionist and Never gives up.* Son: *gReAT NarRaTOr*

When the video was first released: _lot of wholesome comments reflecting on childhoods and on the past of Lego_ Now: *_bUT it dID gEt wORse_*

There are quite a few "Lego Stories" on KZfaq right now, but this is one of the really good ones. Well done!

I was never interested in Lego until a week ago where my grandma bought me a set. I did struggle but I have to admit it was pretty fun connecting the bricks together

The saddest part of this should be someone stepping on a lego

Megabloks has disliked the video Mega Construx has disliked the video *Chinese LEGO ripoffs has botted dislikes*

I remember in 1972 (I was 10 yrs old) I received my first lego set in the mail free because I filled out some form and mailed it in. I'll never forget opening it and playing with it. I was home sick from school. It brightened my day.

I always try to go back to this video every year, it is a really interesting story, and I like coming back to it

6:11 This enraged Godtfred's father, who punished him severely.

1930's LEGO: People buying wooden toys 2020 LEGO: People making memes about a man falling into a river

He was a kind heart man.. may you reborn in a good place afterlife 🙏

Lego was my childhood life which made my future, thank you. 🙏

This made me look at Lego differently.

Didn't think I was gonna watch a 17 minute long lego commercial filled with potential memes

Thanks to mr. lego man, my childhood is fun and exciting with all his work

I’ve watched this movie so many times as a kid. Thank you❤

Wife: don’t worry, it can’t get worse Also wife: **dies**

The story has really touched my heart. I’m surprised to see that it took this many years to get LEGO famous

10 years later, I am still here! Happy 90th birthday Lego and happy 10th anniversary of this video! (10/08/2022)

Ive watched this so many times but its so satisfying to watch

Talk about being neglected, the movie totally forgot that Olle had another 3 sons somewhere.

The worst Lego to step on of them all *THE LEGO BATMAN HELMET*

6:09 We need to make this a meme format. First a screenshot of the child looking all smug in the doorframe, with a caption over him that conveys his outlandish or dangerous proposal, followed by that clip of Ole going "You WHAT?!"

Olei: Man, I need a good name Delivery truck: Say no more.