The key I picked up: find a price point and a flavor I like and go with it. Believe what you’re mouth tells you and not the story on the label.

I read about this some years ago and I'll admit that it burst my bubble. But an easy fix it to buy Bottled-in-Bond bourbon that have to abide to stringent rules. All the BiB I've seen are on the lower end of the price scale and hold up well against more expensive bourbons whether you are making cocktails or sipping straight, Old Granddad & Evan Williams in particular.

MGP make some great whiskey and make places add extra process to change the whiskey to be unique to them. That said keep it honest. I don't care if a brand sources as long as they are honest.

MGP, in Indiana, right by Cincinnati, makes some of the best bourbon in the world

Read up on the history of Irish and Scotch whisk(e)y. Sourcing has been common practice for hundreds of years. Local pubs..technically blending houses like Johnnie Walker..etc. Just be transparent. Done.

Comes to Bourbon country of the world to say that NY makes some of the best bourbon in the world and gifts a bottle of it LOL

Do your homework before you buy,Whiskey Vault is a good place to learn.I also listen to the Best over all whiskey lists and budget lists and mid shelf lists and find sometimes the same bottles on different lists,those are the ones you want to zero in on.The ones that really perform just on taste.Youll find Buffalo Trace and Eagle Rare come up alot.

The tone of this piece was that the batch distiller was somehow at fault. This seems to be an excuse to let the New York company off the hook for what is a common thing. Lots of grapes grown in Nebraska find their way into snazzy labeled wines from other places.

Can't understand why they can't be honest and say it's a blend. This works great for scotch and some blends are highly regarded.

100% agree. A good blended is better than a bad grain to glass. A good product is a good product.

As a New Yorker, if my bourbon ain’t Kentucky, it ain’t bourbon and I need bourbon in my Old Fashioned or Manhattan.

Never seen anything so magical.

2:58 “Corn pudding“?? Oh mercy.

Y'all just don't understand, it takes years to have your own whiskey you can sell, you have to do something in the mean time to keep your head above water

I don't care about the story, I just care about whether or not the whiskey is good. Just tell the truth.

This film could be dangerous: It could make people believe, that marketing is just a gentle word for scam. But, we all know better.

Other than the snippets they show about Kentucky bourbon, I think it is funny, there are no interviews with anyone related to Kentucky bourbon. Kentucky made bourbon famous and have been making it for over 200 years. In other words, we do it right.

I’ve got one question, How’s it taste? After that, it really doesn’t matter

Credit should also be given to what some companies actually do with sourced whiskey, such as finishing and extra aging etc - so not all sourced whiskey from the same company ends up the same, but that is not something the media wants to let you know either.

I went digging on Tin Cup Colorado Whiskey site and read that it's made with Indiana rye and a small amount of Colorado bourbon and rocky Mountain water... hmmmm. Not the Colorado whiskey I thought it was.

never purchased a widow jane before and definitely wont now

My uncle ran the Jim Beam ,and Four Roses part of the Bourbon trail in Bullit county ........I did get to taste many samples .........it is about taste and proof ....PERIOD ...

without watching, i'm gonna guess the topic is about MGP and UltraPure USA. ...and how they make most brands of whiskey, vodka, and gin's that consumers see on the shelf, bottled under their favorite "brand"

lol consumer more astute then we give them credit lol

That explains why he does such a "bang up" job in congress, he's drunk all the time :'D

How ripped is the guy in the blue sweater?

Reading a comment below...bourbon in KY is NO LESS shady than any other place BUT the big brands do distill their own BUT they also sell to others. A few corrections to the story- High West initially DID NOT follow the law and were not transparent! The law for whiskey states that if it is distilled on one state (Indiana) and bottled in another (Utah) the state of distillation MUST be on the label. So the Widow Jane says "Distilled in Kentucky' and "Bottled by Widow Jane" which is legal. High West initially did not put the state of distillation and it was MGP product. By the time they got sued they had a major market share. As the editor of Whiskey Advocate said you need to look for "Distilled by" and a name. If it does not say that then it is guarantee that the name on the label did not distill it. There are some companies in KY that have multiple distilleries and they "share" product back and forth BUT they can't put the receiving distillery as the distiller so the bottles say "Produced by" and a name. We source products from MGP and they are good. We also distill. For us the reason was price point. We can't make it that inexpensively. And the flavor is more traditional and some people like it more. We did buy it unaged so it was not to get a product to market quickly. MGP just recently started selling their own products, but they comingle them in a way that they will not be like any they are selling to others (such as a mix of their 21% rye and 36% rye bourbons). By the way...the "story" on the back label is called "puffery" (aka BS) by the Federal government. Don't believe the story just look for the words "Distilled by" if you do not see that exact wording the name on the label did not distill it. That does not make it bad, just makes the story BS and if you are a smart shopper you can find something that is essentially the same for less money. And for the record the growth is not really from "shady" practices. If the product is good people buy it. The shady practices were in the 1800's. But people are violating the law to market products. Not following the labeling rules. The government does not confirm that you are following the rules. They only look at what is submitted and assume you are following the rules.

How can they get away with calling it Kentucky Straight Bourbon and be distilled in Indiana ???

How come there’s not a bunch of local vodka brands if vodka is so much cheaper to make?

Im honestly so sick of the bourbon marketing, I just want to find something that I think tastes superior compared to the price point, not wade through a swamp of marketing and ploys.

Is MGP the new name for LDI? I remember bulleit used to say LDI on their bottles. It was a lot cheaper back then.

Funny when brands start making their own juice……it’s terrible

Be like Mexico. Every distillery has a number assigned. EACH bottle must have a correlating number to show which distillery it comes from. Easy peasy..

With the tops open on the fermentors, how does the yeast start anaerobic respiration?

Chuck Schumer...wrong again.

kentucky straight from indiana

"Without marketing, there wouldn't be as much consumer demand"? So you're saying people only want something because they've been told to want it? I guess that's advertising 101, but I would hope most of us want something cause it's good, not cause we want to want it.

9:18 music?

The reporting has been really awful on this. Anyone who knows whiskey knows that sourced whiskey is also done with a mash that the company selects. And finishings or extra aging is done by the bottler. If you think you’re getting the same thing just different label you don’t drink whiskey straight or have taste buds.

Супер

There is a finite number of spirits, and each has a "renaissance" every now and again. It was Bacardi....then vodka......now whisky. It won't last, whiskey is rough on a man.

I wouldn't say bourbon is a shady industry, but there are definitely shady players.

Micro beer breweries went thru the same growing pains 20+ years ago. Does it matter that Samuel Adams beer is made in Wisconsin or Missouri or Upstate New York and not in Boston? No. What matters is how it tastes. Good bourbon is good bourbon regardless of whether it’s made in Frankfort, KY, New York City, someplace in Texas, or Woodinville, WA. The only way to tell if it’s a good bourbon (or a good beer) is to pour it into a glass and drink it. The label on the bottle is irrelevant.

✊

Here's a tip: buy Kentucky bourbon. Go see where it's distilled, aged, not to mention where bourbon was invented.

Basically then these brands "sourcing" are acting as bottlers. What bothers me is if they're doing it whilst they're waiting for their actual product to age, you could get a totally different whisky when they release it.

"it takes two wings for a bird to fly"

Marketing is the game...(Suckers are Born Daily)

If you have $250,000 you can order your spirits from MGP, choose the recipie you want, select the aging casks, and fill the bottles and your labels, boxing, to your warehouse for distribution. lets assume it costs 10$/bottle to produce and sell for 20$ with a nice bottle and BS marketing about Uncle Joe blend and aging.. well you can see its very very profitable without ever having much to do but count the money.

"If anybody said it's shady industry, I would take great offence to that." says the guy from the shady part of the industry.

MGP baby!!!

Balcones !

Bourbon drinkers can read and do share info

Well if the bourbon tastes like bourbon what does it matter unless it has a brand like Stilton cheese which can only be made in the town named Stilton but a mere blue cheese.

How about scotch?or us it only in America?

Bullet Bourbon is the best!

"It's not the crime, it's the cover up"

There are some perfectly good MGP products out there... but there’s also some not so great ones...

Leave it to the Hoosiers to screw it all up.

Which is why I only respect and drink Kentucky bourbon.

As long as my Jack Daniels tastes as good as ever, I don't care where it is distilled.

Bourbon is going to be like the Sunglasses industry: All made in one facility, but with different brand names. Look up the 60 min story about the sunglasses industry.

Wow. I did not know. I dont dislike what mgp is doing. What they are doing is cool. But it's still rebranding of a generic and dishonest. I'd like to buy MGP whiskey for 10$ a bottle.

It can't be Bourbon if it isn't made in Kentucky.

True history be hide the whisky is very important read the back for the story. Then test it. Does it match?

1:54 seconds in, I'm bored, thanks to cheap bourbon. Shutting computer down. Time to sleep.

If it's made from corn, is it really whiskey? That to me is bourbon. Big difference. Barrels and grains. Different beasts.

Does the product taste/smell good , is it safe to drink & is it at a price you are willing to buy it at. I would buy "French" Vodka that is made in NewZealand if it met the criteria.

Whistle pig is sourced from Canada. Still good stuff. They're proud of "rescuing" the whiskey from their northern neighbors. The art of finishing is big, not so much the bourbon boom. Stay woke. Lol.

They can call any of it Whiskey but if it's not made in Kentucky it's not Bourbon. IMHO

Only real bourbon is made is Kentucky lol

Its called independent bottling, and it's necessary, demand is high, and the market is very wide, with many channels for a distillery to sell it's product.

I think of sourced American whiskey as having a lot in common with Scottish blending. Johnnie Walker doesn't actually make any whisky, but it does make sourced whisky unique through the process of blending. Same is true for sourced Bourbon and rye. MGP offers a pretty wide range of mashbills to choose from, and that combined with varied rickhouse location and time spent aging can yield a pretty wide variety of flavors for their customers to choose from. The skill then is not only in the marketing like the video insists, but also in the way the independent bottler blends those flavors together. In a perfect world sourced whiskey could be as good (or even superior) because the blender could be pulling from a wider pantry of flavor profiles than if he or she had simply made the whiskey from scratch. This is essentially how almost all good Cognac is made. Asking every whiskey company to also distill their own product is like expecting every chef to also be a farmer. It can be a truly great thing to simply get good at manipulating the last step, rather than mastering the entire process. All that said, blend away. Just don't lie about it.

It's not Boubon without Kentucky

Bulleit for sure is sourced

If you like the taste and are ok with the price. Drink up and dont worry about the when and where's.

This is why Scotch whisky has such tough regulations, to stop Scottish whisky becoming like it is in America.

i only care if it tastes good and gets ya drunk.

Stick with Scotch single malt. Even though Diageo is just as big a player in that market, European rules make it much easier to know exactly what you're getting and where it comes from. And it's a way more interesting and complex drink than bourbon.

Doesn't matter as long as it is Made in USA. The rest of the world knows Jack Daniel's as the fantastic American Whiskey that doesn't get you a hangover next morning

Отличная выпивка!

The reason is I invented Sweet Tea. & Bourbon.

KINGS COUNTY DISTILLERY has some of the best booze I've ever tasted! If you haven't had some, GO NOW and get it! It's worth the $

Complete nonsense exactly what you get from NBC. By law every bottle has to state where the whiskey was distilled, so you can tell all the MGP sourced whiskey. There is no cover up. Also MGP make great whiskey, every client they have has a specific mash bill and age that they purchase from MGP.

F Chuck!

Problem is young people need to stick to vodka, gin or rum leave the whis(e)y to us old folks. That really Appreciate it. Produced by or bottled by yes they didn’t distill it but that companies master blender picks the barrels an blends the barrels. This isn’t news Johnny Walkers an many other brands have been doing this since whisky has been around. This how there is so many whisky brands. Please people start using common sense again.

Some of us have been enjoying and understand bourbon for decades