Mahua, a unique and economical beverage, is known for its mild alcoholic and aromatic qualities, with an alcohol content ranging from 17 to 22 percent. Recognising its cultural significance and economic potential, the Madhya Pradesh government has granted Mahua the status of heritage liquor in the state. In tribal traditions, Mahua plays a vital role in ceremonies and rituals from birth to death. It also serves as a crucial support for the tribal economy. However, despite the government's promises to boost Mahua wine production, these efforts could be more effective on the ground. The two factories established with state assistance are struggling to survive. A ground report from the Kathiwada Mahua factory reveals the challenges faced by these ventures.