The Marketing Genius of Apple "Think Different"

Рет қаралды 22,710

Жыл бұрын

In 1997, Apple was about to go under. They owned barely any market share in the tech industry and people referred to their computers as “toys”. Steve Jobs wanted to change that, so with the help of the world-famous ad agency TBWA\Chiat\Day, he released their most famous marketing campaign of all time. This campaign would not only save Apple’s business but would make them $2 trillion richer and lead to creations like the iPod, iPhone, App Store, and iPad. This is the story of the “Think different” commercial and campaign.
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Sources: docs.google.com/document/d/1Z...
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Пікірлер: 36

@bcproductionvideos Жыл бұрын

Was anyone around to see the commercial when it aired?

@lost_fnm Жыл бұрын

I wasn't though my parents were. We have two posters from this campaign. The Man on the Moon is on my wall, Alfred Hitchcock is in our attic.

@Lisinfilm Жыл бұрын

They way you present this story is very captivating! Nicely pairs with your previous video you had on apple advertising, makes the story feel even more well rounded.

@bcproductionvideos Жыл бұрын

Glad you like them both! :D

@yokuri Жыл бұрын

Amazing content, having a hard time in life right now but somehow those videos make me feel more comfortable

@bcproductionvideos Жыл бұрын

I'm glad I can help you. I hope you get thru what's happening, I've been in the same boat :)

@jordanhua35 Жыл бұрын

Damn Love The Content. Keep it up! The channel will grow quickly. Keep up the good work!

@bcproductionvideos Жыл бұрын

thanks Jordan!!

@fast257 Жыл бұрын

What a banger of a video, I really liked it, however I'd suggest making an outro to make a better ending. Really enjoying your content, you're going to blow up soon

@bcproductionvideos Жыл бұрын

Appreciate it! Thanks for the tip

@swiissjoker 11 ай бұрын

Very good stuff. Great job

@bcproductionvideos 11 ай бұрын

Much appreciated!

@ladanny65 Жыл бұрын

This story is not 100% accurate. I was at BBDO working on the team to defend the Apple account. BBDO came up with Think Different, specifically Chris Wall (RIP). We even produced a video very similar to the Jobs narrated version.

@bcproductionvideos Жыл бұрын

How cool! Thank you for clarifying & my apologies for not doing my due diligence. I try to get as much info on a video topic as possible, but I sometimes miss details 😅

@albaheth68 Жыл бұрын

7:58 😂😂😂😂😂😂

@cwc4795 Жыл бұрын

Crazy cycles Apple has been through. The iphone saved the company.

@mrbond7934 Жыл бұрын

Wow 😲😲. Gets it perfectly.

@russ254 10 ай бұрын

a major oversight is the deliberate grammatical error of “think different.”

@bcproductionvideos 10 ай бұрын

Oh yeah! I came across that part of the story after I had finished this video. Very interesting choice they made, I think it sounds way better than "think differently" haha

@brittneyking4284 Ай бұрын

Can I get a link to the Los Angeles times story that trashed the campaign?

@nopainnoham 9 ай бұрын

Nice

@nopainnoham 9 ай бұрын

Nice

@bcproductionvideos 9 ай бұрын

Thanks!

@carocuno06 12 күн бұрын

We need screen brightness manual buttons and headphones jax

@loux7774 Жыл бұрын

I think you could change your titles to be a little more simplistic and enthusiastic. For example: "How one commercial saved apple from bankruptcy "

@bcproductionvideos Жыл бұрын

I like that actually! I'll change it lol

@MagestadeGamer Жыл бұрын

Cool but video, but the think different campaign was definitely not the most influential, the 1984 was.

@bcproductionvideos Жыл бұрын

I considered it the most influential as the campaign was launched right before they started dominating the tech world, but I also agree that 1984 was just as influential for the macintosh. I actually made a vid about 1984 if ur interested!

@vicbrown1294 Жыл бұрын

First! 🔥

@bcproductionvideos Жыл бұрын

VIC BROWN BACK AGAIN!!!!!!

@vicbrown1294 Жыл бұрын

@@bcproductionvideos LETS GO

@jeeperjeff70 2 ай бұрын

The content is inspiring, but mispronouncing the name of Academy Award/OSCAR winner Richard Dreyfuss immediately pulls this down to questioning if this is an AI created video from Asia. 🤷🏻‍♂️