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The Most Mysterious Rise In Music History Is Happening Right Now

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Tofu Media

Tofu Media

Күн бұрын

Пікірлер: 509
@mystrdat
@mystrdat Ай бұрын
Just watch Fred's Boiler Room set, all you need to know
@Meuchlor
@Meuchlor 28 күн бұрын
That's how I found out about him and really fell in love with his music
@JesseKalapa
@JesseKalapa 26 күн бұрын
Fred’s boiler room set
@yugarten8523
@yugarten8523 25 күн бұрын
@@Meuchlor "We've lost dancing" blew him up, especially after the movie "Triangle Of Sadness"
@chrisclark9174
@chrisclark9174 20 күн бұрын
Its something special
@jl789nz
@jl789nz 18 күн бұрын
His Tiny Desk set is also amazing.
@neutralfog
@neutralfog Ай бұрын
You forgot to mention the collaborations with Jamie xx, Swedish House Mafia, Skrillex and Four Tet.
@izaakimagery1978
@izaakimagery1978 27 күн бұрын
baby.. again is a work of genius. for the genre of tedious techhouse. it just bangs
@NicMacTiff
@NicMacTiff 27 күн бұрын
And Romy ❤️
@elpapu2410
@elpapu2410 8 күн бұрын
Skrillex, did someone say Skrillex? Like the king of dubstep? Skrillex!?
@BRP-2001
@BRP-2001 8 күн бұрын
You forgot to mention hes related to the royal family
@rocker4577
@rocker4577 6 күн бұрын
Always ignore Swedish House Mafia, ALWAYS
@gundar95
@gundar95 Ай бұрын
i remember going through new releases on spotify during the start of covid. Gave Fred a listen and thought it was okay not for me. A couple of days later the track Kyren (My Son) was stuck in my head so i gave it another listen. Then it was Marnie (Wish I Had U), Julia (Deep Diving) & finally Marea (We’ve Lost Dancing). I just kept coming back quite literally again & again. It really amazing to see the exponential growth of his populatrity. Really proud of his success.
@MtJochem
@MtJochem Ай бұрын
I've had the exact same thing happen. Marea ended up being an age-defining track for me. Every time I hear even a millisecond of the track I'm brought back to the covid/post-covid area. It's generally only music from my teens that can do that in such a strong way, I'm glad I found these tracks when I did.
@jonathangozzo6051
@jonathangozzo6051 25 күн бұрын
Be aware of "The mere exposure effect" thou. The mere exposure effect describes our tendency to develop preferences for things simply because we are familiar with them.
@EarlyMist
@EarlyMist 19 күн бұрын
​@@jonathangozzo6051 I have that effect
@MoroccanAnwar
@MoroccanAnwar 17 күн бұрын
what if it was the streaming companies that gave him the exposure? they manipulate our search results and influence our politics why not our tastes?
@acetate909
@acetate909 8 күн бұрын
​@@MoroccanAnwar That is 100% happening. Certain people are chosen and promoted to the point where they're guaranteed to succeed. If some average person with the same talent level produced these songs they would be lost in the seemingly endless stream of new music.
@Sol_Weird
@Sol_Weird Ай бұрын
Yeah. It's a sad thing that so many people with insane amounts of creativity are stuck in places where paying for food and rent and medications takes everything they got. With little left over to put towards their real passions.
@bexiexz
@bexiexz 24 күн бұрын
real
@paulmoss6759
@paulmoss6759 23 күн бұрын
He literally makes most of his music on a computer with recordings off his phone. And he listens to it from Apple headphones. It's more being around someone successful composers and a great music school that has propelled his understanding of music and creativity. I could name you 100s of massive producers and DJs that created techno back in Detroit that were from the hood back in the day.
@DJMJM
@DJMJM 22 күн бұрын
@@paulmoss6759 That's why I'm more of a person who loves to listen to "Decades" music, ranging from the tribal music of the first millennium all the way up to the present. It's this reason why hip-hop started back in the 1970s, and somehow the great power outage of 1978 pretty much helped the hip-hop scene grow in a way that, it would have been a few years later than earlier to do so. the 1980s grew hip-hop and dance music into the spotlight, and for 40+ years now, along with New Wave thanks to Buggles, Kim Carnes, Talking Heads & ABC, it paved the way for many artists to be experimental with the music to create something different from the standards of the music industries of decades past and present./ Again, I would definitely recommend many producers and artists to listen to music from before they were born to understand where music started, revolutionized, and where it ended up nowadays compared to 50/100 years back.
@loz712
@loz712 22 күн бұрын
It's ok, they've given us AI that can do the creating so we can get back to grafting... This country.
@aperoll849
@aperoll849 17 күн бұрын
Well, fred comes from wealth. He spent most of his early days being mentored by Brian Eno.
@lesterfalcon1350
@lesterfalcon1350 Ай бұрын
1:13 Totally murders the pronunciation of "Balham, London" 😆
@elbowspeak
@elbowspeak Ай бұрын
And Brian Eno, but otherwise a great vid.
@thomasrussell2812
@thomasrussell2812 27 күн бұрын
Brian enio 😂
@rnbmeister
@rnbmeister 20 күн бұрын
tfw you grew up in Barlharm South London -_-
@youllthankmelater
@youllthankmelater 20 күн бұрын
Barlharlm?! It's BALAM m8
@lesterfalcon1350
@lesterfalcon1350 20 күн бұрын
@@youllthankmelater whooosh
@OkOhYeah
@OkOhYeah 2 ай бұрын
Thanks for this insight. I was definitely one of those people who was wondering where this guy FredAgain came from and was curious to know how he demand so much attention in the humblest way. Cheers for the great video! You have a great talent for storytelling and journalism.
@TofuMediaOfficial
@TofuMediaOfficial 2 ай бұрын
Thank you so much! I'm trying to get better at telling stories so I really appreciate the feedback!
@omdoseofficial7677
@omdoseofficial7677 15 күн бұрын
if we got Fred to come from a low income house hold, him being a "rebel" would be getting into classical music. Guy had nothing to lose his entire life.
@gvdc
@gvdc 20 сағат бұрын
I pretty much stopped the vid after hearing the part about his upbringing. Good for him and good for us for having good music to listen to but nothing very 'mysterious' about his rise knowing that
@zorantaylor3190
@zorantaylor3190 Ай бұрын
10:22 That Spaniardized pronunciation of Brian "Enjo" is killing me bruh 🤣
@DanHoskins529
@DanHoskins529 Ай бұрын
Genuinely had me thinking I’d been pronouncing it wrong all my life! 😂
@rp1928
@rp1928 11 күн бұрын
Idk why people care about his status, an artists should be known for how they interact with people and the art they generate. I’ve met Fred and he’s one of the nicest and down to earth people.
@1individeo
@1individeo 7 күн бұрын
Status is almost everythingnin contemporary art. People like stories snd fairy tales. A guitar is a guitar but if it has been played at least once by Hendrix then it is not a guitar anymore: it becomes non-fungible: a piece of art. In fine art school our teacher keep telling us: "in modern art it is not about what you paint, it is about what you say about what you paint/do". A graffiti tag that is "badly painted" that says: "I love you" means much more than s complax hiperrealistic "fame" on a façade of a big building. The fact that Banksy's status is "unkown" is what gives his wirk value because technically hus work is quite random
@Strepite
@Strepite 2 күн бұрын
Every artist has someone post the same shit u do… Including Bassnectar and other grooming pedos. Oh but I met him once and he was so down to earth… Lol
@sh1p368
@sh1p368 Күн бұрын
My colleagues sibling is friends with his sister and apparently he's a total git.
@Strepite
@Strepite Күн бұрын
@@sh1p368 My grandmas friend from a hair saloon said that the owner once met a girl who works in the nearby grocery store and she told her that her friend from the bowling alley once spoke with a cousin that knew a guy that went to school with Freds friend and said he is such a nice guy. Must be true!
@JohnThelin
@JohnThelin 21 күн бұрын
You don't risk much if you come from an upper-class background.The vast majority of today's succesful artists are upper-class, because they can work on their art without starving to death.
@figgleston
@figgleston 11 күн бұрын
you risk your relevance in the music world. nobody would claim that he would have struggled for food. Making a global impact in the music world today as a solo producer is impressive, regardless of background.
@alwinpos
@alwinpos 10 күн бұрын
@@figgleston but it was never a solo effort. You are blind
@acetate909
@acetate909 8 күн бұрын
​​​@@figgleston When you have the backing of the establishment media and the music industry pushing all of your albums it's really not that impressive. Someone with the same talent level who grew up in a lower or middle class family doesn't have access to the same resources. So yes, his rise isn't that impressive and there was really no risk for him moving into EDM because the same industry that backed his pop career backed his new musical style. He was never going to fail because he's one of chosen ones.
@gt4032
@gt4032 7 күн бұрын
That’s a total cop out. Stop making excuses and you’ll start making progress.
@dreamsalamander
@dreamsalamander 7 күн бұрын
His background is a headstart most people will never have. So being positive about this by saying if he can make it so can us, is a bit off the mark. but if we step back a bit, we'll see the real keyword is "environment". We gotta create our own mini environments where people help each other and prop each other up. Pooled and shared studios, things like that. In the modern day there's probably online ways to work around stuff. I think the urban/street/hip-hop scene used to be that kind of environment, but the industry didn't like it and pushed back by strategically boosting gangsta rap and the different code of ethics that came with it. I think there can be ways that regular ppl of the edm scene can build sth together
@lexneville1160
@lexneville1160 Ай бұрын
It’s easy to take career risks when you’ve always had an endless amount of money
@youngsuit
@youngsuit Ай бұрын
it's also why it's so important to go for it while young when you have less responsibilities
@johnnomak9883
@johnnomak9883 Ай бұрын
Sad but true)
@ghostduster1
@ghostduster1 Ай бұрын
Most successful people came from money and had the leisure of learning and perfecting their craft without having to work a shitty, time consuming job.
@AlwaysItsSunny
@AlwaysItsSunny 27 күн бұрын
To minimize what he's done is absurd. There's millions of rich kids who have a musical gift, there's only one guy who turned it into something so relevant you're watching a KZfaq video about him. Easy to talk S when you've always had an endless amount of ambiguity.
@sandeepmatharu6604
@sandeepmatharu6604 25 күн бұрын
Loser mentality
@fioredeutchmark
@fioredeutchmark Ай бұрын
This seems like the most stereotypical rise. Rich posh kid from London makes rap and pop music after being trained by rich posh musician and is successful. What’s mysterious about any of that?
@DJMJM
@DJMJM 22 күн бұрын
It's this reason why I tend to respect Pet Shop Boys, considering they were exploring record stores to come across each other and made their own music on analog/analogue music hardware that, at the time electronic instruments came out, was vague and not well known at the time, more than many of the artists. You have to give credit to music artists that embraced the new wave/electronic music of the late 1970s early 1980s for popularizing the electronic music. Heck, the synthesizers they used back in the day gives me the authentic organ/piano feel whereas nowadays, it feels like I'm listening to a pre-made instrument from say number 088 or number 081 for a saw wave or ocarina/soft piano type of instrument. Either way, new generations tend to listen to music in the present, and not realize older music existed long before they were born. Its this reason why I love my parents in the 1990s for introducing me to many genres 30 years later after my parents were born in the 1960s. Heck, Mowtown music is one of the genres for basis of many electronic music tracks in the later years.
@acetate909
@acetate909 8 күн бұрын
​@@DJMJM Spot on with the Motown comment. The modern form of 4×4 techno came out of Detroit, home to Motown. And all of those 80s Detroit techno producers site Motown as an inspiration, even more so than electronic themed bands like Kraftwerk. And the Chicago house scene was also influenced by Motown and later disco music.
@DJMJM
@DJMJM 7 күн бұрын
@@acetate909 Oh yeah definitely. Detroit, New York, Los Angeles, & Florida had their own forms of electronic music genres. But Detroit, New York and California are the top three when it comes to how Music started today. Considering how many hated Disco in Illinois, it's no wonder House & Techno music took its place to evolve the EDM we have today (40/50 years later).
@chrisb6296
@chrisb6296 6 күн бұрын
@@DJMJM Eno wasn't posh. His dad was a postman
@DJMJM
@DJMJM 4 күн бұрын
@@chrisb6296 Huh???
@lanaiba
@lanaiba 15 күн бұрын
Would his trajectory be the same had he nod been born in a rich family? Or even close? Talent is one thing, achieving succes is another.
@boriskariger2875
@boriskariger2875 12 күн бұрын
I love his music but lets be fair ...he would be a total stranger if it wasnt for his upper class background
@brandonvasquez1862
@brandonvasquez1862 Ай бұрын
So I first heard him around 2021 and he released a song called "We Lost Dancing" and I think that was probably the first big hit release he had. The underground was going crazy for it and that song was perfect for the euphoric yet melancholic nature of the tune, especially as we were all going back to raves/parties/clubs. It was too well timed to not be a hit and honestly Ive loved him ever since. If this is some 18-19 yr olds intro into electronic music, hell I welcome it more than Zedd or that other festival bass noise.
@DJMJM
@DJMJM 22 күн бұрын
Funny considering back in 2007 when Kelly Rowland teamed up with David Guetta on "When Love Takes Over" around the time Daft Punk made their two albums "Human After All" and "Discovery" back in the early to mid 2000s. French House in my opinion is one of my favorite houses genres along with Bubblegum dance of the 1990s and early 2000s.
@long-long.
@long-long. 27 күн бұрын
It's not mysterious. He was born rich and lived next to Brian ENO. There, saved you 12mins.
@lunadelmar651
@lunadelmar651 21 күн бұрын
Preach.
@midgetsanchez
@midgetsanchez 13 күн бұрын
And he’s genuinely talented
@WeirdNeville
@WeirdNeville 12 күн бұрын
​@@midgetsanchezAnd put the hard yards into a formal music education which does give you a fantastic grounding into how to make good music, consistently.
@averyintelligence
@averyintelligence 10 күн бұрын
@@WeirdNeville thats what u do when u go to music college lol. tens of thousands of kids do it each year. did u not go to school or smmn
@_leviathanmusic
@_leviathanmusic 10 күн бұрын
don’t tell too much of the truth
@dani4ever
@dani4ever Ай бұрын
With that background you're so ready to hate him, and you just can't. Bro is crushing my cynicism.
@loolfactorie
@loolfactorie Ай бұрын
Oh no, someone had a better start than me :( so unfair makes me cry and poop my pants jude i am looking at you whils tying this, I can see you smiling at me
@user-lo1rq3qe6g
@user-lo1rq3qe6g 28 күн бұрын
Oh I can, he’s shit
@brmbkl
@brmbkl 25 күн бұрын
@@loolfactorie oh no, someone posted an opinion. Let me get out my thumbs and tell them why they shouldnt
@loolfactorie
@loolfactorie 24 күн бұрын
@@brmbkl Well, youtube is full of videos these days trying to 'expose' people and pulling people down, it's all very negative and tiresome.
@DJMJM
@DJMJM 22 күн бұрын
@@loolfactorie I mean, at the end of the day, it's basically "Jealousy". How this person succeed more than me is very common in human societies. But one advice I would give them is this "If you feel you wish to be as popular as this person and that person, find something you like to make and make your own version of work inspired by other people". I do think Fred being this musically talented reminds me a lot of Billy Joel, Elton John, and Van Halen whom would produce fantastic music back in the days. And in terms of popularity, Fred is up there much like how Prince and Michael Jackson did back in the 1970s, 1980s, 1990s, and into the 2000s. In terms of pop music, I would say he's pretty close to R&B music akin to SWV, A Touch Of Class, and Mark Morrison to name a few.
@experimentalme7438
@experimentalme7438 Ай бұрын
He's everywhere cuz the label is splashing out dollars like a machine gun. Helping with releases, productions etc... his music is lovely too but the label is going for it. Well done to them and him :)
@shoppingcart238
@shoppingcart238 Ай бұрын
Everyone in Fred's circle has a such a great and genuine energy
@bexiexz
@bexiexz 24 күн бұрын
very
@nachiketrazdan7537
@nachiketrazdan7537 Ай бұрын
He turned on the lights!!
@wilhelmlau9745
@wilhelmlau9745 23 күн бұрын
This was so good. I had mixed feelings about him, knowing that he was a rich kid, but man watching those little video clips of him talking about something loves just inspires me. He loves music and that’s cool. Thank you for making this and for inspiring me to better my life.
@carmineglitch
@carmineglitch Ай бұрын
Went to Coachella 2023, I've never heard of Fredagain, Fortet, and havn't heard any of Skrillex's new stuff. They were the closers, and I instantly became a fan after hearing them. Fredagain is an amazing, ive gotten to more of his events and each one has been amazing. His music is just really good.
@partybyfriday
@partybyfriday 28 күн бұрын
that set was historic….
@mafrobeats
@mafrobeats 23 күн бұрын
Omega-level nepo baby
@W4TSKY
@W4TSKY Ай бұрын
Fred is beyond talented and I’m so glad he’s getting the recognition he deserves, but he was literally mentored by BRIAN ENO. That is not a small citation on anyone’s CV, ESPECIALLY a music producer’s. Not to mention he grew up a wealthy member of English aristocracy which meant plenty of privilege, connections, safety nets, resources, etc He can be extremely talented and deserving of his success while also being an “industry plant/nepo darling” - which he clearly is. Those two things aren’t mutually exclusive. None of this will ever deter me from listening to his music, but let’s be fucking honest here…
@KZeni
@KZeni Ай бұрын
He was born into an opportunity-rich situation and I commend him for not letting that go to waste & not trying to push himself into something he wasn’t good at / didn’t connect with. At a certain point, none of that is something Fred is at fault for. It’s like another artist getting a lucky break (conditions may be different, but still a moment of luck in one’s life). Just seeing people harp on that aspect of his life seems so misguided when he’s one that put in the time & effort whereas others got lucky in a different way & might not have all that much to show where those same people complaining are then silent. It’s so strange to see people fixate on that when he had no say on the matter and he’s just out there making music people genuinely like. Look at the individual & what they’ve done. Don’t try to group them into a negatively perceived group for something he had no choice/influence over when they’re then disliked for stuff that honestly doesn’t really even fit Fred (again, he put in real time & effort.) To do otherwise just seems prejudiced.
@KZeni
@KZeni Ай бұрын
I do hope his successes has him pay it forward, in a sense, where he then helps those that didn’t get the opportunities he had (be it financial support for lessons/equipment/scholarships, hands-on teaching, or whatever.) Meanwhile, some keep that kind of generosity quiet since it can be a damned if you do & damned if you don’t situation since some will give pushback if nothing is seen as done while others (or often those same people just looking for an excuse to hate) will give pushback saying they only did it for publicity and/or should’ve given/done more.
@Bork_In_Volcanic
@Bork_In_Volcanic Ай бұрын
​@@KZeni given his super privileged start he have to do incredible things to proof himself, than normal people who GRINDED their way up without rich parents.
@KZeni
@KZeni Ай бұрын
@@Bork_In_Volcanic Okay, and he’s made/done some great stuff with a ton of people that like his music. What’s the bar where you personally consider it okay for Fred, who was simply born into his situation & has otherwise worked his whole life towards this, to be getting appreciation for what he’s making? I personally try to judge things by the music itself & the individual’s actions rather than something they were born with (while the latter can certainly still *add appreciation* if someone started off less privileged [notably not being negative/derogatory towards a person simply for the conditions they were born into, just as a general principle… I mean, what’s Fred, the person, done that’s wrong?])
@DJMJM
@DJMJM 22 күн бұрын
@@KZeni I guess you can say he's not that different from Keanu Reeves And George Michael for similarities.
@beargrieves
@beargrieves Ай бұрын
saw him last week when he headlined bonnaroo. it was incredible. definitely catch a set by him. you won't be disappointed
@partybyfriday
@partybyfriday 28 күн бұрын
fred’s personal sets over festie sets ….. wayyyyy unmatched 🫶🏼🪩☁️✨
@rocklee9199
@rocklee9199 18 күн бұрын
I was there to
@FrisbeeGirl
@FrisbeeGirl Ай бұрын
LOL, anyone who spent their formative musical and production education with Mr. Eno *should* be putting out great stuff like he does. Thanks for being good at nothing else!
@SnazzyBoxx
@SnazzyBoxx 10 күн бұрын
you wouldn’t think he came from such a rich background with how he presents himself , but now it makes sense how he’s gotten so much exposure & collabs
@Durvington
@Durvington Ай бұрын
I’ve been a huge fan since 2020. His success now from where he’s come as a sound designer is impeccable! I finally got to see him live last week at bonnaroo!!
@TofuMediaOfficial
@TofuMediaOfficial Ай бұрын
That’s awesome! Been trying to see him live for a while
@sjoerdsiemes
@sjoerdsiemes 29 күн бұрын
I stumbled upon his boiler room set on the youtube homepage. Immediately fell in love
@coasterfest
@coasterfest Ай бұрын
I first heard Fred again.. We Lost Dancing during lockdown a few times, on social media... But didn't think much of it. Then at Glastonbury 2022, they used his song as the backing to one of the charity videos that plays on the screen and sound system between sets. I instantly recognised it, but more than that, it sounded absolutely incredible on those massive sound systems, so I started listening to his music much more. Over the year that followed he really blew up, and then got announced for Glastonbury 2023... That 2023 Glastonbury set, in the sunset, with those vibes, was one of my favourite sets of all time at the festival, absolutely incredible to be there. He played a secret set at Glastonbury this year, on one of the smallest stages, sadly I missed it as I was at another stage, but that's ok. I hope those that saw his Strummerville set enjoyed it as much as we enjoyed last year, he really is incredible, and brings immaculate vibes. :)
@DannyDelorean
@DannyDelorean Ай бұрын
So he had a massive safety net to take a risk. Got it.
@regrox
@regrox Ай бұрын
lol that's your takeaway? have fun living your life with excuses for your failures
@adrianmartinez144
@adrianmartinez144 Ай бұрын
Like queen, this kid had privilege, except in this case, in the form of huge financial support from family and artistic support from Brian Eno. Yes, he worked hard, but let’s not forget how much easier it is to create in a non-violent well-kept space with an endless supply of food and property debts paid. And was his fascination with hip-hop, his window into the lower classes? As a lover of the art form of hip-hop, I feel it’s been co-opted for decades, so what aspect of it is he integrating into his form? Should we give him credit for not being a checked out drugged up trust fund kid? And would he have ever had the opportunities he did if his family lived check to check?
@blazeluminati
@blazeluminati Ай бұрын
yes. it's nice to see someone who's priveleged work hard and be humble. He definitely had a lot of advantages in life and that allowed him to hyper focus on becoming "Fred...again"
@TofuMediaOfficial
@TofuMediaOfficial Ай бұрын
You’re right. It’s important to acknowledge that. But I do believe he has shown a respect for hip hop and the culture behind it rather than trying to take from it.
@big_ol_ball838
@big_ol_ball838 Ай бұрын
So it sounds like he's a normal dude who loves music. Which is like most people, he just got a better spawn. Idgaf about his lifestyle, I judge the music by the music. I don't even know who this guy is btw
@nackedgrils9302
@nackedgrils9302 Ай бұрын
This kind of line of thought is not leading anywhere interesting or productive, why can't you just enjoy the music for what it is? All that I'm hearing is that you're a sour and unpleasant person.
@heptt_bbx4016
@heptt_bbx4016 Ай бұрын
Your questions and reflections are legitimate. I feel like, outside of Fred being a person with a more privileged start in life, he is an artist. Not just in the job title way; he loves music and he shows it. Working hard is always an attitude that can be easily respected and yes, maybe being able to work hard like that was easier for him, both financially and because he grew up in an environment that encouraged this growth. However, he was the one who decided to not stick to what everybody was doing around him. He was the one who decided which way to take even thought it might be risky. Yet, I agree, it would be wrong for younger people to believe that becoming famous and living off being an artist is this easy. However, it would be wrong for people to not listen to Fred...again because of where he comes from. He expresses love for humanity through his music, and, I don't know, sometimes I just want to feel the love and the expression of humanity through music without questioning the hows and whys too much :) I would love to be a renowned artist myself but I'm not envious of another's success, I'm just happy they could share their craft!
@WasabiNoise
@WasabiNoise Ай бұрын
I might not agree with some of the things you said in the video, but you made a really good video that should blow up on KZfaq. Great work! My only concern is that some people might leave the video as soon as you mention “highest royalty” at the 1:00 minute mark because that kind of validates that he is not just a normal kid who had to struggle (at least financially) to achieve success. I’m not saying that he didn’t work hard; there are other similar cases, like Billie Eilish’s family already being connected to Hollywood and the music industry. People will never see them as pure artists who had to fight for it. I’m not saying they didn’t work hard, but for most people, that is an important characteristic. Again, good work on the video!
@TofuMediaOfficial
@TofuMediaOfficial Ай бұрын
Thanks for saying that! I get what you're saying. I never wanted it to seem like I was painting him as someone who worked his way to success on his own- so I tried to be honest about where he came from. But at the same time, I think there's still an inspiring story within it all, so I wanted to focus more in on that. But I totally get the nepo-baby/trust fund-baby accusations. Looking back on it, I probably should have made it more clear in the video that he obviously wouldn't be successful without his life circumstance. But, again, I wanted to focus more on the story and not seem like I made this to slander Fred. Appreciate the thoughtful comment!
@WasabiNoise
@WasabiNoise Ай бұрын
@@TofuMediaOfficial No problem, appreciate your reply. When I watch videos I try to enjoy them but at the same time I can't help but think how to improve them (so I can learn when making my own videos). So I was thinking "how one could improve this video's retention so that as soon as you mention aristocracy viewers don't bounce"... The first thought is something like an abrupt stop and a voiceover "... I know what you are thinking..." to acknowledge viewers feelings.. Anyway, you did a far better job at it than I could, there's a lot of research and thought.
@NicMacTiff
@NicMacTiff 27 күн бұрын
I think you're making an assumption that he wouldn't be successful without his situation. You can't know and we don't have to know, because he is but I think it's really naive to think that he wouldn't have made it without his heritage and life circumstances. It would have been a very different path, yes.
@mjson
@mjson 25 күн бұрын
@@NicMacTiff I am making an assumption that he wouldn't be THAT successful without his situation or that it would have taken him longer to achieve it; or simply he would sound a bit different to what he is sounding now. How many people can have a chance to work with the best in their craft at such a young age? If he was born poor or simply in a different country, he might not have had the same opportunities. Poor people don't often send their kids to piano classes and don't have such a network ;) He simply had an advantage in life and skipped few levels, good for him, lucky and talented boy
@youyao
@youyao Ай бұрын
Nice video and it’s “Brian E-NO”
@zalanahara270
@zalanahara270 Ай бұрын
If Someone pops out of nowhere and all of a sudden has connections with the likes of JayZ they are definitely an industry plant. No matter what crafted stories of relatability surround him.
@---gh0st---
@---gh0st--- 18 күн бұрын
He didnt really come out of nowhere He was the best set of coachella 2 years ago, was the only dj there actually live mixing and stole the entire festival From that point on everyone in the business took notice and they all wanted to work with him This should be inspirational for other djs, he went from a local name with a decent following to the fucking top of the game with 1 set
@biggkoz
@biggkoz 11 күн бұрын
He's coming to Minneapolis and the tickets are from $170-339 for floor spots ....no thanks 😆
@willemowen2515
@willemowen2515 11 күн бұрын
Everyone forgets how he's a descendant of British royalty, dude comes from money. And he's talented. Is it really that surprising?
@mr.zeitmaschine6878
@mr.zeitmaschine6878 8 күн бұрын
Let me tell you a short story. I’m 46, my half brother is 36. I worked 24 hours a day my entire adult life which started at age 15 after my wealthy father became my half brother’s wealthy father and not mine. I could never chase any of my dreams since I always had to take care of myself and pay for myself. I was able to create a good modest life for myself but not do what I wanted but what I had to. My half brother is 10 times more financially secured than me, worked 20% of what I worked, does what he wanted to do, everything he owns is paid for and was always able to chase his dreams. From my own experience, having a family with money behind you, makes a difference nothing can make. If you like to work and have the support, you will become anything you wish.
@skateboardkid420
@skateboardkid420 Ай бұрын
I have listen to his actual life album maybe 200 times so far, i listen to it multiple times a day.
@ianmaclure5902
@ianmaclure5902 26 күн бұрын
It's crazy, I'd never think that someone who grew up with one of the best musical educations, unlimited financial support, and a personal mentorship from the worlds most celebrated, genre shaping, artists, could find such a sudden explosion in success! Also it's pronounced "balam" - there's one L and we drop the H (unless you went to private school).
@KordTaylor
@KordTaylor Ай бұрын
Well yeah. There is the Kenny Beats thing where he went from hiphop to EDM and then got back to his first love of hiphop. Running with the success area for a bit isn’t bad. Get the $ and reputation and then invest in what you love.
@RiggedVedist
@RiggedVedist Ай бұрын
This channel is also part of the machinery.
@MrOGsonic
@MrOGsonic Ай бұрын
You highlighted the wrong person @0:10 seconds. That's Tony!
@KostEffectiv
@KostEffectiv 11 күн бұрын
The fact that Secret Life never got a mention makes me sad, it's wonderful for what it is.
@harshaldongre849
@harshaldongre849 10 күн бұрын
That Boiler Room set was such a vibe - completely different from what the general views on EDM are! After that, there's no turning back!!
@daytopotatoh1331
@daytopotatoh1331 20 күн бұрын
Thanks for making this video. I don't like house Music and wouldn't listen to his albums without watching this. Listening to his first album now and it's absolutely beautiful. Thanks for helping me discover Fred again
@TofuMediaOfficial
@TofuMediaOfficial 19 күн бұрын
So glad I could help you get into him! His albums get better and better as you go, too!
@---gh0st---
@---gh0st--- 18 күн бұрын
Go watch his coachella set from 2022, one of the best dj sets I've ever seen
@nomad1517
@nomad1517 Ай бұрын
I mean, isn't that what punk rock did? It seems like he's bringing that concept back. I guess he's the only authentic guy in the industry today. Hopefully that sparks a flame into a dying industry.
@DJMJM
@DJMJM 22 күн бұрын
Funny how you brought it up considering he's similar to acts like Rush, Mark Morrison, and Van Halen to name a few.
@manifestationnation
@manifestationnation 24 күн бұрын
Oh so he was rich. Like he's got talent sure, but rich is all that needs to be said. Money = opportunity. Done.
@stevebriggs6469
@stevebriggs6469 11 күн бұрын
Thanks. I'm surprised you didn't mentioned Jon Hopkins as he was hanging out with Eno (E NO) at the same time.
@alanreyes29
@alanreyes29 25 күн бұрын
Money can do anything
@Nekroido
@Nekroido 12 күн бұрын
1:59 I loved "Bulldog's Anthem" from "Carole & Tuesday". Nasty hip-hop beats with opera signing on top. Classical bits with nasty rhymes sounds glorious too
@FTrovatten
@FTrovatten Ай бұрын
Loved this video! Thanks a lot for creating it!
@EggTeeVee
@EggTeeVee Ай бұрын
Was smart of him to keep on showing Brian Enyo his brand new compositions
@grg537
@grg537 15 күн бұрын
Fred again is already fading out compared to the position he was in like 1-2 years ago when he started to come up and was really a hot topic on insta. You just discovered this artist now and you enthusiastically tried to make hype around him, this is normal, although you happened to arrive a bit late to the party. Fred again is really a nice guy, he has some interesting tunes but nothing special. There are much more interesting artists out there right now, coming up. Peace out
@jalengreenlee
@jalengreenlee 2 ай бұрын
Good job on the video
@TofuMediaOfficial
@TofuMediaOfficial 2 ай бұрын
Appreciate it!
@mogacila
@mogacila Ай бұрын
I don't say I am better by any chance as I don't see music as a competition but dude.....he got all the gear that I and many others dream of own from point zero, while I am searching my change to gather 10 euros for a set of new strings for my guitar. It's not a competition but if it was that dude would have a very unfair advantage to many of us.
@gwz
@gwz 4 күн бұрын
More apt title would be “Cool neighbour saves world from another insufferable trust fund business major guy”
@szymenl0k0
@szymenl0k0 13 күн бұрын
When someone says he's everywhere and you see him and hear him for the first time. But what i hear his music sounds good (y)
@TheDwightMamba
@TheDwightMamba 19 күн бұрын
It's not mysterious as to why a generational talent is blowing up. The people want real music and he's a crazy talented musician.
@Noveleffect
@Noveleffect Ай бұрын
I don’t doubt his work ethic, or his inherent passion and interest. I’m sure he’s a lovely person as well. But let’s not forget the extreme privilege he’s been afforded. While other people are wondering how they’re going to support their families due to layoffs and lockdowns, he’s got the backing of his families wealth to help buoy him throughout that time. What a luxury it is to only concern yourself with your musical vision while others are hoping they don’t lose a family member or pay next months bill. I’m sorry to sour this….it’s honestly the first thought that crossed my mind as I was watching this video. This could be extended to anything else I suppose. So it goes….
@teddy.rose.88
@teddy.rose.88 Ай бұрын
​​@@sinuskurvepitch1247 assuredly it had everything to do with it, but framing his 'privilege' in the negative or insinuating that it somehow tarnishes his achievements, it does not. And, making this about starving artists, which I am, imo is not useful or tasteful. Stating the obvious is not a great use for comments especially when it co-opts the subject of the video and tries to suck us all into some guilt complex. We all got a role of the dice, one doesn't deserve one's bad life any more than someone deserves a good life. This also consequently makes pride and being proud of anything rather silly. I am just glad Fred makes music I like and find everyone's story interesting.
@lepercolony8214
@lepercolony8214 13 күн бұрын
1:50 Whoa ....you're telling me this guy was interested in the most popular genre of music in the world? No wonder he's so famous!
@ok_roman
@ok_roman Ай бұрын
Well, I didn’t know about him and now I hate him.
@GuidoGautsch
@GuidoGautsch 12 күн бұрын
Ok, Roman
@austinchristian8315
@austinchristian8315 8 күн бұрын
You forgot this year he won a grammy for Real Life 3
@foljs5858
@foljs5858 20 күн бұрын
Industry plant 100%. I mean Justin Bieber randomly "played his song". Bona fide rich kid? The epitome of industry plant.
@oldtimer666
@oldtimer666 20 күн бұрын
Fred isnt a industry plant lol
@foljs5858
@foljs5858 20 күн бұрын
@@oldtimer666 No just a lucky guy with 2000 connections lol
@---gh0st---
@---gh0st--- 18 күн бұрын
​@foljs5858 the connections helped for sure but he actually earned his place Just watch a live set from him and you'll see his skills on display In a world where most djs just get up and play a pre-made set with little to no live mixing, Fred sets himself apart by incorporating new technology along with old school skills actually doing most of his mixing live for a full set
@174trek
@174trek 17 күн бұрын
​@@oldtimer666pull the other one, it's got bells on it 🙄
@Strepite
@Strepite 2 күн бұрын
He did a lot or production for pop stars hits prior to this project.
@jackson5002
@jackson5002 6 күн бұрын
You can be talented, creative, and privileged. I love his music and didn’t know his back story but as former artists with a creative circle eventually many of us have get burned out trying to chase artistic endeavors and eat. At some point it’s not sustainable to do both.
@jjjjjjj6137
@jjjjjjj6137 23 күн бұрын
Saying he suddenly took off is a bit wrong... The guy was the main producer on Ed Sheeran's two biggest albums the majority of the mainstream industry had to be aware of him...
@kingchamuco1
@kingchamuco1 Ай бұрын
Inventor of ambient music? That’s a freaking stretch. Can’t trust anything you say now.
@TofuMediaOfficial
@TofuMediaOfficial Ай бұрын
haha goes to show anyone will always disagree w you on the internet- even the most commonly known things
@jakcasey2048
@jakcasey2048 15 күн бұрын
He's a total nepo baby, he comes from an incredibly rich family and grew up next door to Brian Eno - who he had private music lessons from. His "good vibes man" image was created by his record label as a response to how boring and unsuccessful his early work was. One of the most overrated electronic artists of all time imo. There are many great active electronic artists right now who should be more famous than Mid Again.
@alexjcroft
@alexjcroft Күн бұрын
Just so you know, Marlborough College boarding school is in Wiltshire (nowhere near London) 🙂
@reversal8644
@reversal8644 12 күн бұрын
"He's exploding rn" ... I found you, I found you exploding
@izaakimagery1978
@izaakimagery1978 27 күн бұрын
so ... he s a rich kid that can do whatever he wants and has the talent to do so .
@GizzyDillespee
@GizzyDillespee 28 күн бұрын
He comes from British royalty, and was mentored by Brian Eno. That's... maybe not an industry plant, but a similar type of advantage, for sure. He seems very skillful, and seems to work hard, so I don't begrudge that. TBH, I've only seen a couple videos under the Fred Again name. The most recent looked like a staged shoot made to look like an impromptu jam in someone's living room. I watched the whole thing - it was 🔥. So, if I see another vid pop up, I'll catch that one, too.
@grooveyvuitton
@grooveyvuitton 8 күн бұрын
His Boiler Room Set Blew him up the most
@mattbray_studio
@mattbray_studio Ай бұрын
Awesome video, thanks! Just for info Brian's surname is pronounced Ee-no
@nos4me
@nos4me Ай бұрын
Lol he pronounces it 3 different ways in this video
@manualexander1646
@manualexander1646 Ай бұрын
So....He is a Privileged Guy with a lot of luck, that just happens to be talented as well..... cool... no shaming... just making conclusions.
@Gabriel_Mercado
@Gabriel_Mercado Ай бұрын
You missed the uncontested work ethic…. A burning desire to achieve a passion that resonates with his soul (hiphop and music)….. risking a “stable” future and not being afraid of what other people think about him. What you focus on is what you see. Don’t be so blinded and jealous by his success. That was the whole point of the video…… A shit ton of hard work and risks to get to where he truly wants to be.
@lastremnants1731
@lastremnants1731 Ай бұрын
@@Gabriel_Mercado Anyone thinking he took a real risk is out of their minds. He had a lot of money to use to help push his music. Not saying he's not talented, but come on.
@LouigiVerona
@LouigiVerona 22 күн бұрын
"Brian Enio" My god, who is this person. Has he generated this script with AI? He doesn't seem to know anyone he's talking about
@conquereroftheuseless
@conquereroftheuseless 16 күн бұрын
I like your light stuff poster in the bg! :D
@boyoterry154
@boyoterry154 16 сағат бұрын
This further advances the idea that Fred IS an industry plant...
@ricardo34979
@ricardo34979 8 күн бұрын
It’s very surprising you don’t mention Fred collaborating with Four Tet and Skrillex in a video you’ve popped out a month ago.
@nodemachine
@nodemachine 3 күн бұрын
It's no mystery that children of well off parents have a massive head start when trying to succeed in creative industries. It gives them a ton of advantages. That being said, someone like Fred or Willow would still have to have a very strong drive and talent to pursue something ephemeral like a music career. So in the end, on balance, they deserve the success they have. No need to overdue the rebel aspect of it though.
@Ubp125
@Ubp125 Ай бұрын
I found Fred by Skrillex who was doin some music with him and Four Tet in 2022 then see how they performed at Coachella 2023 really blowed me ❤
@RomanRoman-ct3dj
@RomanRoman-ct3dj 29 күн бұрын
Aphex Twin won't agree with you statement that Eno invented ambient
@mirellatorrisi1397
@mirellatorrisi1397 27 күн бұрын
Was looking for a comment like this. No mention of Aphex Twin at all if we are speaking about artists with classical backgrounds and the ability to compose electronic music. I’m always staggered by how ignorant Americans are about music from anywhere else. Frankly, I doubt this person knew who Brian ENO was before Fred.
@mscot
@mscot 26 күн бұрын
@@mirellatorrisi1397 are you suggesting americans don't know who Aphex Twin is? lol this is a hip hop channel. this particular youtuber probably just found dance music, so sure, he's ignorant AF, but to suggest that the rest of us are is also ignorant AF
@mirellatorrisi1397
@mirellatorrisi1397 25 күн бұрын
@@mscot that’s fair. I didn’t mean that.
@DJMJM
@DJMJM 22 күн бұрын
@@mirellatorrisi1397 It is surprising, considering I do listen to a ton, A TON of older music from before the 2010s, and I'm surprised to find music that I haven't heard of before, and some channels on Bitchute even introduce music to you that you haven't heard of before. It's why I love KZfaq Poops for this reason due to the variety of music thrown into a single 5 second part of the edited video.
@Whodnl
@Whodnl Ай бұрын
Tofu the goat
@TofuMediaOfficial
@TofuMediaOfficial Ай бұрын
Our guy 🫶
@musicguy20
@musicguy20 7 күн бұрын
Oh… Fred finally getting noticed? Noice
@SebastianBlix
@SebastianBlix 9 күн бұрын
So “risk everything” by working hard, being consistent and persistent, having mad connections, lucking into the right place at the right time, and being extremely wealthy so you can focus without worrying about the present or the future. Got it. 🙄
@Ryoga2K
@Ryoga2K 24 күн бұрын
Marea was the first song I heard from him.. covid was still on and I was here in Mexico on lockdown.. as a dj I passed my time as always looking for stuff, and it really puzzled me this song went straight to nr1 in belgium, (or belgium dance chart, can't remember) so I looked for it and I remember how it was in a subsoul playlist.. listened to it and as a DJ loved it immediately.. at first I didn't know why it was called marea, but I liked it.. because back in the day a lot of electronic music songs had names like that.. like Stella.. and stuff like that.. later on I understood it was the name from his friend.. amazing story, amazing artist.
@randyrivers2047
@randyrivers2047 2 күн бұрын
I see a lot of jealous people in the comment section. It amazes me that a guy can be so humble, nice and insanely talented and people are still hating saying "it's easy to become successful when you come from this background" You might have better odds thats true. But to become one of the best in such short time you have to have passion, talent and be willing to work very hard on your craft. I was lucky enough to see a live show of Fred recently and he deserves all the praise thats all I can say. Even my dad likes his music and that say's a lot if you think about our difference in age. Truly one of the rare "real" musicians of our time.
@timtrek
@timtrek Ай бұрын
Fred is the ultimate gifted content creator his music has zero depth and no soul because he is a nice upper class boy with nothing raw to draw on
@DJMJM
@DJMJM 22 күн бұрын
Well said man, well said. Similar to how Ray William Johnson did his music back in 2009 and we know how that turned out later on.
@drowninginyourwords
@drowninginyourwords 2 ай бұрын
beautiful video
@TofuMediaOfficial
@TofuMediaOfficial 2 ай бұрын
Thanks!
@chrisgertz33
@chrisgertz33 Ай бұрын
Great video! Thanks for putting this together.
@iamnotthemuffinman
@iamnotthemuffinman 22 күн бұрын
He is incredibly talented, can't take that away from him. The video of him doing the live bedroom set (8:08 in this video) is next level, as is the boiler room set.
@GeorgeHolden
@GeorgeHolden 22 сағат бұрын
Brian Eno is a close friend of his family...
@MalLoHi
@MalLoHi Ай бұрын
Love how i was just hearing a song by him, also, without knowing who he was, actually kinda impressed by his story
@tobytoxd
@tobytoxd Ай бұрын
Nice display. First time i hear from him. Thank you!
@TofuMediaOfficial
@TofuMediaOfficial Ай бұрын
Glad you enjoyed!
@Evdath
@Evdath 23 күн бұрын
Fred's July 28th rooftop set should have been the opening ceremony of the France Summer Olympics.
@DJMJM
@DJMJM 22 күн бұрын
Yeah, but needless to say, the IOC as well as those in charge of the opening ceremony decide what gets played versus what doesn't. Maybe it could be played for the 2028 Los Angeles Olympics four years from now.
@Appleloucious
@Appleloucious 12 күн бұрын
One Love! Always forward, never ever backward!! ☀☀☀ 💚💛❤ 🙏🏿🙏🙏🏼
@Waroxe
@Waroxe Ай бұрын
Really cool video :) good work
@TofuMediaOfficial
@TofuMediaOfficial Ай бұрын
Appreciate it!
@umuligpipe
@umuligpipe Ай бұрын
"Aged 16, Gibson joined an a cappella group at the London studio of Brian Eno, who was his family's neighbour at the time." You are trying to steelman the argument that he's not an industry plant when my man's is literally the definition of an industry plant. Stop huffing the fumes, the music isn't good enough for you to die on this hill. If you have additional questions, please see the first half of his bio where it explains that his family is ARISTOCRACY.
@WhizPill
@WhizPill Ай бұрын
Yup
@jordansampram3637
@jordansampram3637 Ай бұрын
That's not the definition of industry plant. Having connections to people in the industry doesn't make you a plant, neither does not starting from the bottom You need to placed by the industry to be marketed as certain trope to capitalise on trends. Otherwise kayne west would be an industry plant...
@knownasgar7122
@knownasgar7122 Ай бұрын
yes but... why care?
@mancerrss
@mancerrss Ай бұрын
“Stop huffing the fumes” dude you’re the one that’s high on that hate copium
@jacopocinelli1410
@jacopocinelli1410 Ай бұрын
you know... Mozart also was into aristocracy, so are lots of other artists but that doesn't make them bad. maybe only lucky to have the right conditions to flower, but luck is always a big part of everything
@bexiexz
@bexiexz 24 күн бұрын
love this story telling and great editing
@davidhack2409
@davidhack2409 Ай бұрын
This is magical story telling man ❤
@TofuMediaOfficial
@TofuMediaOfficial Ай бұрын
Thank you!
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