Vinnie Malcolm shares how mentorship played a key role in his career, and why mentorship is critical for young professionals, especially the underserved. He hopes that by creating more mentorship opportunities, we will forge more equitable organizations in the future. Vinnie Malcolm believes mentorship is key to a well-functioning society, and that investing in younger generations through guidance, counseling, and life opportunities provides substantial benefits for both mentors and mentees. Vinnie is a seasoned marketing and business development executive with extensive multicultural experience across multi-media marketing, sports franchise management and grassroots initiatives. Throughout his career, he developed multicultural outreach opportunities in partnership with major brand marketers, proactively engaged underserved communities and sought to recruit, develop, and promote minority talent. Currently Vinnie has his own consulting company and serves as senior executive for a full-service multicultural advertising agency. He was President and GM of KTLA, L.A., President of the WBNA L.A. Sparks, and performed roles in many other major media corporations. Originally from Jamaica, he has three sons and resides in Southern California. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx