The New Way To Run Facebook Ads in 2024

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The New Way To Run Facebook Ads in 2024

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The New Way To Run Facebook Ads in 2024. How to run facebook ads for ecommerce brands and shopify in 2024.
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This video is a deep dive into the updated strategies for running Facebook Ads in 2024, with a specific focus on Ecommerce brands and Shopify stores. If you're looking to enhance your Facebook advertising skills or adapt to the latest trends and features for your online store, this guide is tailored for you.
Facebook Ads in 2024: I'll begin with an overview of what's changed in Facebook Ads in 2024, including new features and algorithms that are crucial for advertisers, especially in the Ecommerce space.
Running Facebook Ads for Ecommerce: Learn the nuances of using Facebook Ads for Ecommerce. Understand how to tailor your ads to effectively reach and engage your target audience in the Ecommerce market.
Shopify and Facebook Ads: For those using Shopify, I'll cover how to optimize Shopify Facebook Ads. This includes integrating your store with Facebook Ads Manager and utilizing Shopify's unique features for advertising.
Facebook Ads Tutorial for 2024: This segment will serve as a comprehensive Facebook Ads tutorial, updated for 2024, walking you through the latest tools and best practices for creating effective campaigns.
Facebook Ads Strategies for Ecommerce: Discover advanced Facebook Ads strategies specific to Ecommerce, focusing on aspects like targeting, ad creatives, and conversion optimization.
Facebook Ads Targeting in 2024: Dive into the latest tactics for Facebook Ads targeting. Learn how to use Facebook's updated targeting options to effectively reach potential customers.
Meta Ads: Understand the role of Meta Ads (encompassing both Facebook and Instagram Ads) and how to leverage them for broader reach and engagement.
Facebook Ads Manager: Get insights on using Facebook Ads Manager efficiently, with tips on navigating the interface, setting up campaigns, and analyzing performance data.
Facebook Ads for Dropshipping: For those involved in dropshipping, I'll discuss specific strategies for using Facebook Ads for dropshipping, including product selection and ad scaling techniques.

Пікірлер: 42

@avantsaas 7 ай бұрын

I'm following you from Brazil

@FerruccioAmsterdam 4 ай бұрын

BRO YOUR OVERVALUE IS JUST CRAZY NEXT LEVEL (NL)!

@SamPiliero 4 ай бұрын

Appreciate you!

@TheNFLShowdown 5 ай бұрын

Hey, thanks so much for your videos man! My personal Facebook account has been banned from advertising. How would you suggest I could run ads again? Thanks!

@user-uy3sv1ve6l 7 ай бұрын

Thank You brooh!! It's so helpful

@SamPiliero 7 ай бұрын

Glad it helped!

@lessthantom2 6 ай бұрын

75 interest ad sets is wild, and people are saying interest targeting is dead! Really impressive. I'm curious with so many interests are you going after single targeting, stacked, or a mix of both?

@SamPiliero 6 ай бұрын

So much has changed in the last few months. We now rollout a combo of audiences and broad. The one thing that’s 100% a lock is single interest is better than stacked.

@shiijaaa 7 ай бұрын

Thank you so much!

@SamPiliero 7 ай бұрын

Glad it helped!

@ozgetunal9176 6 ай бұрын

This campaigns structure is close to what I put in practice in my job. I would like to hear from your opinions about mobile app campaign structure. It is hard to target based on in-app events that are not set default like add-to-cart. Or maybe I dont know, do you have any idea of integrating in-app events cohorts into campaign structure? Also, do you suggest advantage plus for mobileapp campaigns as well?

@SamPiliero 6 ай бұрын

Oh gosh. This is very complicated for a text reply and unfortunately not many agencies can handle that complexity of work. How much are you spending? We may be able to consult for something like this,

@shanebot 6 ай бұрын

awesome vid... do you typically just use all the placements? or do you select/deselect specific ones?

@SamPiliero 6 ай бұрын

All placements by default but we run a script that notifies us when one placement is performing better/worse which allows us to modify in some cases

@user-jf6ib5ur7v 4 ай бұрын

Is Prospecting Advantage+ Campaign creating with CBO or ABO again?

@SamPiliero 4 ай бұрын

Advantage+ is naturally an ABO because you cannot create multiple ad sets

@matejkrejsa4865 7 ай бұрын

Hello Sam, Do you exclude audiences in different campaigns? Let's if they click on the ad and go on the website, they are in "visited" website audience group. So your another campaign would target them or you just don't exclude audiences at all?

@SamPiliero 7 ай бұрын

It depends on the size of the business. If you have over 1000 customers in the last 180 days then exclusions are a must from my perspective. The only consistent exclusion I always use is a 7 day purchaser audience on all campaigns.

@YassWayne 7 ай бұрын

Hey Sam, nice content here thanks for the video ! If I sum up everything, you have 1 ABO campaign, with multiple adsets (1 interest per adset) ; and how many ads per adset ? Also, isn't that a 2020/2021 strategy ? Seems to be the opposite of the power 5 recommended by Meta, isn't it ?

@SamPiliero 7 ай бұрын

Hey, correct on the abo side. We also tend to add an advantage+ campaign into the mix as well. The number of ad sets does not matter as it’s budget dependent. Roughly 5 is a good start but just add more as you scale. Give everything at least 7 days before pausing. Bonus if you add bid caps to this strategy (new video coming soon)

@joelsequeira9706 7 ай бұрын

Hello, i like you videos. This many adsets is all for one product? Or you mix diferent products on that abo campaign? If so, you push ads of diferent products in that advantage + campaign?

@SamPiliero 7 ай бұрын

Doesn’t matter. The mix of ad sets is fine for one product or 100

@padraigjordan 7 ай бұрын

Awesome video @sampiliero. Unrelated, when do you recommend starting TikTok ads? Do you recommend to keep putting $$$ into FB and Google until we hit our breakeven ROAS as per your other videos? Or is there some other metric you would use instead. Would really appreciate your insight on this :)

@SamPiliero 7 ай бұрын

Great question, keep pushing into one channel until you hit your breakeven roas then move to the next. once you hit your breakeven on facebook and google id then recommend looking at your ads, conversion rate, landing pages! tiktok is generally only converting for low value products

@vaughn1 6 ай бұрын

you mention using adsets as 'ad packs' how many ads are you testing in each ad set? is that just testing different variations of headlines/body text with 1 creative/angle?

@SamPiliero 6 ай бұрын

The ideal amount is 4-6 ads. They can be variations or completely different, doesn’t matter.

@solomonaliche8130 6 ай бұрын

Will these strategies work for high ticket sales?

@SamPiliero 6 ай бұрын

Yes but as mentioned in the video I’d recommend looking at atc and initiate checkout events so you have more data to work with.

@ayoub2b 7 ай бұрын

thanks a lot for these informations. I have a question I always run a new campaign and it works well for the next 7 to 14 days, then it starts to go down and reach a high cost. So I stop them. what i have to do now ?? 😣😣

@SamPiliero 7 ай бұрын

1. Don’t shut them down. 2. Set a clear goal at your breakeven cpa or road. 3. Your campaigns fatigue likely because they are snatching up lowest hanging fruit and easiest customers first. 4. Rotate in new creative every 7 days.

@BAVStudios. 6 ай бұрын

So your ToF is not an awareness campaign? Or Traffic Campaign?

@SamPiliero 5 ай бұрын

Nope. Unless you have a groundbreaking product that no one has ever seen, avoid awareness

@BAVStudios. 5 ай бұрын

@@SamPiliero love you! Thanks

@mrpickle23 7 ай бұрын

bro.. that was OCTOBER... what is doing well in January?

@SamPiliero 7 ай бұрын

100% I used October because November and December would look too good because of Black Friday and Christmas shopping. These results are more realistic, hope you can appreciate that 💪🏻

@mrpickle23 7 ай бұрын

What specific niches are you SEEING do the best right now in terms of direct to consumer sales ROAS? Which in your opinion are doing the worst ROAS direct to consumer right now in 2024?

@SamPiliero 7 ай бұрын

Beauty. Always, all the time.