The world of marketing technology is moving faster than ever. In this enlightening episode Scott Brinker, renowned martech writer and the author of Hacking Marketing, describes the key technology trends that every marketer should be paying attention to. As software continues to proliferate and diversify, Scott speaks of the need for marketers to focus on composability, or how no-code tools and APIs are creating endless opportunities to design a technology stack that can deliver unique and exceptional marketing and customer experience. As opportunities for innovation multiply, the skills needed for creating real differentiation will increasingly be focused on how marketers can orchestrate and bring together the lego bricks of technology, apps and services in the most advantageous way.
Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Google Firestarters is commissioned by Think with Google.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along! Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: goo.gle/firestarterspod
00:00: Introduction
00:57: Question 1 - What is your provocation for our audience?
10:17: Question 2 - How will A.I. grow & scale in ways marketers can integrate it?
16:23: Question 3 - How can marketers invest in people?