Author Bruce Whitfield has been studying company founders and what makes them tick for more than 20 years. He has defined one thing that makes those that thrive stand out from the rest. In an increasingly polarised world it's easy to become overwhelmed with the barrage of information that is thrust at us daily. Here is how to focus in a world bent on stealing your attention away from what really matters. Bruce Whitfield is a multi-award-winning journalist, best-selling author and sought-after speaker.
Throughout his career, he has had unparalleled access to titans of industry; mavericks who are
changing the game; and brilliant entrepreneurs who reimagine what is possible. This access has
provided him with an exceptional perspective of how we can change the future. Today.
With over 20 years of working in print, broadcast and digital media, he brings a unique brand of
realistic optimism to the murky intersection where business, politics and society collide. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx