i surprised myself by watching a 42 min video without any background music. Just a man sitting narrating his expertise.

You had a mission to teach and make it clear. You surpassed my expectations. I wish I found this 3,000 videos ago...

"Hello, and welcome to the internet". Subscribed.

These are the kinds of video that literally worth more than a college degree

Congratulations Luke: after YEARS of trying to master it, you are the FIRST person that has explained ISO in terms I can understand and put to use. Your ability to "condense massive complexities" is admirable! I subscribed before finishing your video...

It's literally just raw, educational, casual teaching but it feels like the best 1 to 1 mentor chat

It’s easy to make things complicated; but it’s difficult to make them simple. You have the ability to show the complications in a very simple way. And that’s makes you a great teacher. BTW, I teach photography since 1981 and show my students very simple methods similar to yours to get good photos. Frankly you are better. Subscribed.

Cannot believe I just spent 42mins watching, I am Mr ADHD! You only touched your camera setting once. You brought the whole idea of "light" to "ultimate light" no more fumbling settings. I am to free to create THANK YOU Mr Sensi... I am a huge fan now!

What you are teaching is what made people complete a 42 minute video without all those distracting video elements. You are Awesome!

3 years of photography courses, and I could have learned all that in 42 minutes. Excellent work!

As an outdoor photographer transitioning to product photography. This is by far one of the best videos I've watched to learn about light modification. The examples that no one wants to see yet people watching this video are seeing and then showing how easy it is to modify light with a flash and paper. Boom! Thank you for this. Subscribed!

This really is the only one you’d need to watch. I love how simplified he made each concept!

His energy is a whole mood. Your voice is very soothing to listen to. I couldn't help but pay attention

OK, good! I've been struggling with my product photography for over 2 years. Three photography courses at the local college and I was still struggling. Then I watch this video and I'm like, "OMG! Where were you 27 months ago?!" I've completely updated all my website photos using these techniques and the improvement is amazing! I highly recommend watching Luke's photoshop tutorials as a follow up. Luke, you're a complete doll face! OK. Good!!!

This was the perfect video for me. Why? It was calm, relaxing, no fast cuts and fun. And of course so informative. Thank you.

So many videos, countless hours of people explaining the same thing in different ways, then there's this one video that covers it all with 100% conciseness and clear explanation. Thank you for this video. I cannot express how grateful I am for this video!

I have spent many years trying to learn photography and this is the first time someone’s dumbed it down enough to where I can actually understand what goes into a good shot. I’m a year late since you posted this but THANK YOU. I feel much more inspired and confident because before I just thought I just had crappy or old equipment and it’s pretty eye opening to find out that that part isn’t even a factor. 🤯🙏

I am not a beginner, but I still wanted to see if you had anything to teach me (and you did). But 42 minutes? I played this at 1.75 speed and it was perfect for me. For anyone wanting to learn product photography this is worth the time. I’ve seen at least a dozen other videos on the same topic. While they all stress the overall goal of controlling light, everyone has something unique to teach you, including this gent. Watch as many as you can until you find methods that fit your needs and your budget.

You've just taught me more about photography in one hour than I've ever known so I can even enjoy being called: My Son.

I doubt you will ever read this but I used to teach hair color therory and I completely understand the amount of effort you had to put into making this simple easy to follow tutorial. Thank You from the bottom of my novice photograher, online seller heart.

I love it Luke, and enjoy the humour. Simple but effective! Going to give it a shot.

I have never (ever) commented on a KZfaq video but have to thank you on this one. This is the most useful, simple, concrete and actionable KZfaq photography video I have seen re: product photography 🙏🏾🤩

This is by far one of the best photography tutorial i have seen on yt.

I have watched many photography videos but yours is incredibly amazing. You were less technical which is good for someone. I love your DIY style. Makes life a bit easier. You were interesting, funny, and boring altogether😂. Thanks for the video.

Been skillshare seen daniel schiffer seen so many tutorials and man. A 42 min video that trumps all. No fancy gimmicks straight to the point and informative throughout. Thank you so much

It's quite impressive how I ( A 27 year old Egyptian Dude Living in Saudi Arabia ), in a completely and utterly different part of the world with a different culture than yours actually enjoyed watching you and learning from you. You actually made my day. I really like you and your work, keep it going bro. Subscribed! Best 42 minute investment ever!!

Rewatched this video three times now. Best explanation tutorial than many others.

The only thing I can say is THANK YOU. This video opened my eyes to photography. Thank you.

I've learned more about photography in this one video than in, like, years of taking bad pictures.

This by far and I mean by light years the best photography video I have seen. It's not even debatable! Thank you so much Luke. I saving my coins to buy your course because if it's anything like this video it would be a steal of a deal! Once again thank you and keep dropping great content like this. I am forever grateful.

Jesus Christ! It was an amazing product photography in a nutshell! I am a photographer but have never done product photography! After watching many many tutorials, I happen to see yours and I can say that it was a masterpiece. Not necessarily over-simplified but plainly-patiently explained.

"this is my grandfathers watch, well actually I just found it somewhere" lfmao

I never could understand why the thumbs down? This is by far the best video I have seen. Thank you for a great video.

Love the humor, love the way you teach learned so much and im still in the beginning of the video can’t wait to finish it

5 years doing photography and never saw someone explaining this so well! thank you so much.. I'm checking your course now!

OMG this is so amazing. I have been struggeling with the manual mode of my camera for a whole year. I have just found your playlist with tutorials and I am so pleased to have found you. Your way of explaining is so clear to me. Thank you so much for your help!

Thanks Luke! I enjoyed ur presentation style and learned something along the way. Subscribed now! Cheers

Wow I’m surprised how much I learnt from this. From such a cheap basic setup! For starting photography makes you realise you don’t actually need much. I assume changing baking paper colours (if possible) would give different tints too :)

I love the minimal equipment approach. It makes it accessible to ordinary people (as opposed to professional photographers)

Truly, thank you!! I need to step up my product photography game in a big way and was dreading trying to research that. So thankful to have found you from the start. Thank you for the humor and the value packed into this awesome video!! Can't wait to check out more!

This was a very simple, interesting and informative video. I learned a lot with it :) Thanks for your video.

Probably late but... "LUKE at that!"

Another brilliant video I love Macro photography and I’ve just got a rather expensive macro flash unit with 2 small independent flash units with variable light intensity settings. works great! but now I’m starting in product photography and have watched various tutorials on the subject most saying you need complicated expensive setups. it’s so refreshing to finally find someone who has literally turned all that “on its head” you just opened my eyes to how easy this process can be using just every day items. basically made the whole process fun! Nice one Luke keep em coming!🤓

Someone wants me to do a product photigraphy using my phone...and i literally thinking of how to go about it, this just made my work seem done already. Thanks bro...never watched a KZfaq video for more than 15mins, but didn't know how I ended up clocking 42mins.....Great delivery

Honestly, I never knew I could learn all this things. The camera has always been a mystery to me.

"Photo means light" I can hear that a thousand times.

Hey We got the same camera!! So glad I found your page and this tutorial. I just got this camera as it was on sale and wanted to learn how to take better product photos from a camera an d not my phone anymore. Your humor and the fact that I have the exact same camera and not a Canon Rebel like everybody and their mamma got on youtube makes this video top notch for me!! I'm definitely a new subscriber!! Thank You Luke!!!

Thank you Luke, I'm a novice and you have made this so simple to understand, my head is spinning with the amount of info I got from this tutorial. I Love it and lookiong for more.

This is the most entertaining way someone has explained this on the internet! Hahaha thank you for teaching it in such a fun way ~

This man is like the Tom Hiddleston of photography. I can't be the only one who sees it.

You are amazing! Finding your channel has been game changing. Not only are you extremely talented, but your communication style is brilliant - clear, made simple, and super engaging. I could honestly watch your videos all day!

ISO, Aperture, and f-stop. Three terms I now feel comfortable explaining to people now that I watched this video. Before that I never had a clear understanding.

Seriously an amazing teacher, easy video to watch in one sitting

“My grandfather’s clock. Well, actually it’s not my grandfather’s” me: “awe sad face” haha

Thank you so much for making this tutorial! You simply make product photography so easy to understand and achieve. Also, love the way you talk and explain things! We need more video from you!!!

Simply summarised every piece of detail that I've gathered about photography over the past five years, in one video. Wish I had found this when I started. Subscribed.

I'm glad I'm not playing a drinking game for every time the word "good" is mentioned. LOL... While I'm not a complete beginner, I appreciate this video and I think we're all beginners, even the guys shooting for 20+ years because there's endless ways to sculpt the light. I appreciate the way you stripped it down. I love DIY gear more than the actual branded stuff. It brings an extra layer of fulfillment that somehow got lost between film and digital that working with the hands to make the modifiers renews. :D

Dude u have a great charisma how to tell this.

Great video. It's so good you don't even need a camera for it to be applicable. I do a fair bit of 3D rendering for the products my company makes and I immediately stepped up my rendering game just from your video alone. Thanks a lot Luke!

wow Luke you have a gift! I been in to cameras so long the f100 Nikon was the flagship, No one has ever Brock the light down like you do in this video, I am your biggest fan.

The best video I have every watched that explained light.

Man... I wish I had a teacher like you in high school to teach me physics. :D :D You are a great man, a great teacher. .. Best spent 42 mins..

Great, informational video! If there is anything I might add: The phrase "F-stop" is "Focal length" over exposure stop. This is why they are written with the "/" as in F/2.8 or F/16. Full exposure stops are always 1/2 or 2x the exposure of the previous stop (i.e. F/1.4, F/2.0, F/2.8, F/4.0, F/5.6, etc..) When you think of it as a fraction (which it is) then it becomes easier to understand that F/2.8 lets in more light than F/4 because the latter is a smaller fraction. Using this fraction, we can deduce that a 200mm lens with an F/2.8 (Focal length divided by 2.8) would have an aperture opening of approximately 17.4mm while that same lens set at F/32 would only have an aperture of about 6.5mm. I hope that helps clear up the basis for the name. It doesn't help explain ounces though...

Luke, not only you teach like a pro but also you are a great communicator! Congratulations and thanks for sharing this with us!!!

Great video. I'm just about to embark on taking product photos for my e-commerce site so it has been really helpful

This just came in at the right time! And what a great way of explaining things!

I took some shots of watches and I can’t believe how much better the quality was because I followed this tutorial. Luke’s tricks are incredible

I am a newbie to this hobby, glad i found your page, i just did as you describe, it's pitch black. Now i keep listen on. U speak soft and slow, easier to understand, no screaming, no yelling like other vlogsssss. Thank you. Subscribe to your page now. Yeahhhhh.

I... I have no words to express how enthralling this video is. To retain an audience for 40+ minutes without bullshit is one of the hardest things to do, and the fun fact is that you are teaching. I know everything you told us through this video - I know about camera settings, painting with light, using flash, using a radio trigger, I know about manual settings of a camera and why it is important, what a softbox does, how to make a DYI softbox, everything - yet I watched the video in one go, and this is what a great teacher does. The experience was like being in an orchestral concerto, except this was an educational video on photography. As you mentioned, this video covers everything a photographer needs to "know", the rest is up to them (or us) to experiment, play with, and just have fun. My teacher once said, "It's not about what edits you do on your photos, it's always about what you capture inside that 35mm frame.", and you captured light. I sincerely thank you for making this video, for it is not only educational but also inspirational. You have covered a complex, hard to understand, topic in an extremely simple process. Thank you. You have earned a subscriber and a new like. I'm proud to be a part of this experience.

no lie, I paused the video to go get wax paper lol. This is the video I have been looking for. No fluff, directly to the point. Exactly the video I needed! Thank you!

I just watched your video on my tv, I'm very impressed your style is easy , relaxed and imparts your information very simply and slowly. So many many other experts have the knowledge but rush the information out speaking way to fast for my 75 year old brain. Thank you so much for this easy to understand video, I have been shooting for 10 years and in my small home studio and I am still learning . Thanks again.

finally someone telling proper stuff on photography , you inspired me ! great ! because of you i will finally understand what im doing in photography .. wow! thanks for putting it as easy as its possible!

brilliant bit of flash photography theory Luke, thank you

How am I just finding your channel?! 😭 This is so amazing! Thanks for such an informative video !!

Nice video, as a noob hearing "smaller aperture" gives me the idea if putting a lowr f stop, but really that's the opposite you higher the f stop. You cleared up a lot, the aperture controls how much light you want in and the wideness of a eye. Iso Is like sensitivity, you stare at the sun you might be sensitive etc. Shutter speed is the time, more time more light. The aperture also controls depth. A bigger hole (smaller f stop) will put things in focus in front but blur the back. Think of a eye in the middle of a box, it only sees what's in front first. As a smaller eye sees the whole picture

No kidding, This video taught me more and I understood it more than any other KZfaq video I have watched on photography. Thank you.

This guy just make it so easy to understand

I'm really impressed by the way you've presented this information. It's information I can use right away. Thanks...

Usually, people explaining the core of photography, let's say it... they are boring. You keep yawning and then once your eyes start closing... you shut off your computer, your brain since nothing makes sense end everything gets just too much. Well... Luke is another cattle of fish. You'll find yourself watching intently what he is saying and more importantly he is funny, witty and very clear. One of the best discoveries on KZfaq ever. I hope you will enjoy it as much as I am.

This must be the best video about photography i have ever seen. You explain things very clearly. Thank you Luke!

This was absolutely amazing. Simple yet comprehensive. Thank you!

I feel like I’m watching House. Lol

great video sir I am learning to take photos of food for my parents restaurant to put onto online food delivery apps. This has truly helped me greatly.

Bro please keep on and dont stop posting videos on your channel❤️ This video came in best time because I have a product shoot in my work and it is my first time to do this Thank u again❤️

You and your channel are so incredibly refreshing. The content, presentation, delivery, insights, and perfect mix of being thorough yet keeping things concise, mixed with your sense of humor and personality that is/feels so genuine and isn't forced or over-the-top whatsoever-is such a rare find these days in the Internet's infinite ocean of content. Thank you, genuinely! (To this day my mother and I still get a laugh and bring up your "diagonals" revelation from time to time. It's so true and something I had never consciously noticed until hearing you bring it up. Your hilarious presentation and the whole diagonals concept will forever have an imprint in my mind haha)

lol yay now I know how to take pictures of my products for etsy!!

After watching countless product photography videos...your video made me comment...your eyes show your love and passion for the craft. thanks luke🙂

I accidentally bought nonstick parchment paper and could not get any tape to stick to it, haha. So I stapled it to the cardboard frame I had cut out. Thank you SO much for teaching us how to control the light.

You deserve an award for this ❤️❤️

This was so so helpful! Thank you so much dad, uncle...bro? Lol. But honestly really, this video is the best ever, seriously, THE best explanation and instructional video ever. Thank you 😁💜

I'm just starting product photography and I love your videos. I'm learning a lot. and also you are so charming :))

I really really REALLY enjoy how you make your videos, the way you explain everything. I just saw your other video about the shoe box and I was amazed by your structure! You're doing soo good!

Thank you Professor Chesswick, this is very good.

When he said woah momma i just choked on my food hahahaha

I just subbed because of how great these tutorials are. I've been shooting products and people for years but your videos are so easy for beginners to learn that I'm sending these to people I know. Keep up the awesome work

Wow. Now I know how to use the manual mode on my phone camera. Brilliant video man! Gonna watch your Photoshop video next.

Thank you for making my life easier 🙏🏾🔥

Very well explained Sir! The pace & the style was just perfect.

Great explanation. Thank u, and u speak slowly enough for English challenging like me to follow thru easily.

thank you for the lecture! It's wort to watch till the end without skip, here I've found the basic "technical understanding" of photography...