A fantastic video. It's a topic relevant and important to virtually everyone.

True. But the opposite extreme also distracts from the more valuable and fundamental choices we have in life: relationships, political involvement, etc. Last time I visited the states, 2 years ago, the word that most describes what I saw/felt is: shell a fragile exterior with little substance on the inside. TV and internet have done a wonderful job of distracting people from real life. I read Schwartzs message as choose the right choices to make instead of being manipulated.

Very stimulating

the amount of choice won't matter as long as people are free to choose and have priorities. the only time choice causes stress is when a person is emotianally invested or ignorant of the implifications(or reverse)

Its interesting how well the Audio Transcriber does in the captions on this video. Its the first I've seen where it got almost everything right.

"Good" or "Bad" are not opposed. "Good" is in the balance, in equilibrium. Not much, not few. "Bad" is in the excess. Too much or too few.

GOOOD

Чем больше выбора, тем решение выбора уменьшается....

more IS less!

One minute watching this video and no matter how can it be interesting the google sign makes me to pause it and leave

helpful. I wish he could give using the same jokes and same dressing and cell phone analagies.

@kobold39 They're in the TED-talk

@Music4yourBrain I think they were copyrighted.

Too bad they didn't show the graphic visual aids.

@56browno agreed

@56browno cool

This copyright business is ridiculous...going as far as blocking a few old cartoons from a video just makes me MAD -_-

the reason the world was encouraged to stuff themselves silly after the 2nd world war, probably had little to do with what was, or wasn't good for the them, & probably had little to do with what they actually wanted, or didn't want even. The individual was probably the lowest factor in the equation. But if given a choice of being told to pick up a gun to go kill some people you've never even met before, or pick up a fork to gobble up as much as you can get your hands on, I'm sure most people would prefer the latter. So that if you're now talking about reigning in this glut of choice and over consumption that started after the lean times & mass starvation of WWII ended, you can rest assure it still has nothing to do with what's "good for people"

Very interesting. I disagree almost entirely. For example, I use Yardley's brand Oatmeal and Almond bar soap. I use Jergen's Shea Butter lotion. No others. Ever. What the staggering amount of choice allows me to do is obtain the one product that I want. Similarly, I don't care if you have 600 brands of energy drink, I want the black can Rockstar. This is what he fails to understand. This growth of choice means emergence of niche markets and death of mass markets where one size fits all.

why won't you desire what is desirable see it your own way. Why is contemplation a factor, just you live like ants