Really appreciate that 😂

I mean I just really like tea lol

With the one star result music from Wii fit 😂🤣😂😂

Well spotted 🤣

Welcome to Britain mate.

Just soulless isn't it? Like Disney absorbing other companies to essentially eradicate the competition.

It's like when the argos aliens were replaced and the follow up ad was just bright noise

​@@Venemofthe888exactly and the Churchill dog, they turned the Churchill nodding dog into a damn CGI dog. What's happened to all these good adverts!

​@@Venemofthe888 The Only Creative and Funny Advert that is still standing is Compare the Meerkats

In the New Batch of Ads Alexander has a Australian Nephew

I shall as well

don't let them bring you so low

They replaced the monkey? I barely noticed

@@stellviahohenheim HOW

@@stellviahohenheim Hahaha you're a legend

That's the price of progressiveness, live with it bigot!!!!!11!!1!

what i wanna know is how much of that money was spent on the actual production of the advert, and how much was spent on the actor and director who ive never even heard of before cause i can guarantee that over 95% of the budget most likely went to the people rather than the production itself.

Has to be money laundering

I'd buy into that. Patrick Stewart ftw

Me dad were a tea bag and me mum was a man. I endorse this message.

Yorkshire Tea could Adopt Munkeh

Obviously I don’t know who you are but I find it hilarious that some random person on KZfaq can come up with a better concept for an advert than a supposed award winning film director 😂

Get the Spiffing Brit.

Couldn't have said it better myself.

It sounds as though they're ashamed of it

@@SamuelBlack84 Ashamed of not being able to match it.

​@@SamuelBlack84 i bet they are so woke they are ashamed but what they did looks worse. Its insane.

But is was all corporate slop. We've only projected qualities onto these products of consumption because the marketing wanted us to do that. It imbued these things with qualities they never had to begin with. And the next generation will do exactly the same thing with whatever they marketing thing they propose next. The people that grew up in the Edwardian era said the same about their painted tea tins when comparing them to the 1930s radio ads, and the people that grew up with the 1930s radio ads said the same thing about the 1950s/60 tv ads. We've all got collective consumerist Alzheimer's.

Compared to "It's the taste", which was used for decades and actually referred to the tea bags they were selling.

I’ll have to agree. It makes it sound like the monkey was old fashioned and outdated, rather than a memorable marketing strategy.

@@joshslater2426 Given that Monkey is owned by Comic Relief, perhaps he could jump ship to another company and advertise something else? Imagine if he went back to ITV and started making ads about TV again. “ITVX? Been a while since I watched something like this.”

@@joshslater2426 it sounds like they're justifying the destruction of the amazon or something

Until I found out it was in the video, I thought people were quoting Lord Cutler Beckett

Jamaican and the Trinidad and Tobago flag says it all.

nah even they would do a better job

How is it progress when they replace a monkey with a black man?

Do you remember what the adverts were before Vegas and monkey 🐵. I miss the chimps

It is a clear BLM message that anything involving monkeys is a clear negative racial stereotype. Therefore depicting ethnic minorities in a positive way is progress.

I saw the comment before the video and I thought you were making a joke...

“This dude.” You mean Dushane off Top Boy 😂

Do you think they will bring back the free toy cars with the actors driving them like they did in 1990's?

@@SmokingMonkeyMedia If they did anything like that again, it wouldn't be free. 💸💸💸💸

They replaced a monkey with another monkey

They're evolving, only backwards.

It's not about marketing the brand, it's about the message

My god you're onto something, it's a cover up! 😂

@@SomeBoiOnline After the movie they wanted to bump monkey off for a younger newer star, they succeeded by poisoning his tea but unfortunately it backfired as they couldn’t find a replacement as no monkey wanted to work with pg after their historical treatment of animal starts, this left pg and the people who killed him in the first place to taste karma as sales of pg tips fell without monkey.

​@@SomeBoiOnlineIsn't it terrible they replaced a monkey with a black man?

Do you think they will bring back the free toy cars with the actors driving them like they did in 1990's?

He first appeared in 2001 For Itv DigitAl

True, but I suppose he wasn't called the "PG Tips" Monkey until his return in 2007 😉

I remember when I first bought a pg tips monkey teddy and I still have it to this day. It sits on my shelf now.

😢I'll cherish my little monkey (his name is Trevor now, but he was born PG tips)🐵

@@SomeBoiOnline was not just called "Monkey", the real live Monkeys, they where sort branded as the PG Monkeys being so heaverly asosated to the ads? 😞

Money laundering maybe?

@@VerdantSerpent The silly fees for the director and his crew?

I moved abroad. Every time someone visits me I ask them to bring a box of Pg tips. These kind souls often bring me a box of 1000. I went back to the UK for the first time in 4 years and saw the prices... 3x the price of any other teabags?! This kind of thing is probably why.

12 million is a decent budget for an independent British film

@@DirectorHMAN Yeah, it's a solid budget for a smaller scale debut type 90 minute movie, even now.

Actually, it might stick in people’s minds, but for all the wrong reasons.

GoCompare Man is a national treasure at this point.

And he was in MasterChef!!​@@m4z805

Exactly, shows the people in charge haven't a clue.

Does he belong to p.g tips? He was originally ITV digital

The rights were donated to Comic Relief when ITV Digital collapsed, who then loaned him out to PG Tips. So he could potentially pop up elsewhere!

They're trying to appeal to the generation that is suppossed to have a terrible attention span with some of the most boring generic advertisment imagineable. Makes perfect sense if you want to sink a brand.

Good for you

Brilliantly put. We seem to be suffering wave after wave of campaigning pr Morons in advertising for the last ten years.

They replaced a monkey with another monkey

When there's actual progress, it's fine.

I don’t really think the guys acting ability is relevant aside from just getting a wee frustrated jab in at him personally, could be a tearjerking oscar-worthy performance and the ad would still be dross

Yeah he's actually a good actor, but he's been given 0 material here. The advert is dull and lifeless

You would think they would utilise market research to determine what exactly people want rather than going off what they think based on corporate ideology

"progress", "solutions", and there more all corporate ideology, buzz words, you slip in about product or service, when run out of ideas? there the last gasps, and rebranding, is generally, marking blurb, they got some new, doing marking for some reason, some sale pitch, sounded better than what the are already doing, its been going on for years, just look a train Wrecks, of the past, British steel, British airways, the tail fin flag removal, new coke, Disney and it mouse, it now Disney+, its lost it identity, yes doing well at the moment, but that only because vacuuming up all the compaction, Pixar, Marvel, Star Wars, Nat Geo, etc, etc,

The slogan stinks of ESG. "Progress" means the exclusion of white men and everything they identify with.

Tea is an unexciting product people will typically just buy the same brand over and over again or just the cheapest or first one they see, in order to make products like this really sell a strong and memorable marketing campaign is a massive help. Andrex use the Labrador puppy to sell bog roll as its an otherwise boring and uninspiring product. Insurance companies use all kinds of wacky adverts like the Go Compare guy or the Meerkats. PG tips will just slowly sink to mediocrity without their Monkey.

Exactly, some commercials can be great, it's like they choose to make them anything but.

There's a reason why we fondly remember all those ads from when we were kids. Not just because we were kids and easily impressed, the adverts were actually good.

I’m convinced nearly all modern British ads have similar or identical things in them: - 30 seconds or less - very straight to the point and unsubtle with it’s message/goal - features a mixed race couple or at least one ethnic minority - uses and annoying or generic pop song Maybe I’m just too nostalgic for old ads, but current ads, to me at least, are so repetitive and boring, and never convince me to buy anything.

@@joshslater2426 I've wondered if I'm blinded by nostalgia as well but if you just look at ad breaks, say from the 90s to early 00s, there's so much creativity. Animations, good set designs, strong art styles etc. that you just don't see anymore. There are still decent ads now and again of course, but when i do see one i sit up and take notice because it stands out even more these days amongst all the bland. If anything it should be easier to get peoole interested in your brand with the state of advertising now, it's not hard to stand out amongst the others haha

@@joshslater2426 I've wondered if I'm blinded by nostalgia as well but if you just look at ad breaks from say the 90s to the early 00s there's so much creativity. Animations, good set designs, strong visual style etc. that you just don't see these days. There's still decent ads of course, but when i do see one i sit up and take notice because it's more of a rarity. If anything you'd think it'd be even easier to get people interested in your brand with just a bit of effort because of the state of advertising now. It wouldn't be hard to stand out haha

I agree, a lot of the older ads would have a sort of ongoing storyline with the same characters almost like a soap opera and people would enjoy watching them waiting for the latest one. I don’t watch a lot of tv but when the adverts come on now they just seem totally irrelevant or unfunny like a cat on a skateboard advertising toothpaste lip syncing to “we will rock you”. It’s like all the adverts appeal to younger TikTok people who would never buy the products but find anything funny and describe everything as the overused word “wholesome”. You’re right about gen z being “excited” about making them, what they really mean is how can they push their boring views on people and not actually think how to advertise to appeal to buyers. They probably sit around saying “We love Taylor Swift and Timothee Chalamet so let’s see if we can mention them in an ad for engine oil to let everyone know what fans we are of them” They have no imagination coz they watch too much rubbish from things like TikTok. I work with a lot of gen z and they’re very polarised, some are really interesting, funny and open minded, the other half just act like robots and regurgitate what they see on msm or twitter and think they are informed about the world, claim they are the tolerant ones yet get very defensive when asked about their views. Phew that’s my rant over 😂

🤣🤣

'Monkeys' are racist... apparently

Wow, really glad to hear the video has resonated with all of you!

They seem to prefer ads that are bleak, boring and pretentious

The original adverts used real chimpanzees they lived at twycross a village just up the road from we when they start arguing you can hear them

​@@timothylakin5035Yeah... but that was always a bit dodgy. Having live chimps on set like that. Has all sorts of animal rights issues, and not to mention, they're very dangerous animals when it comes down to it.

Don't forget Gillette.

Because he's black so 'representation'.

Work that one out whilst you watch every other british ad that’s basically the same

The guy in the in the advert is mega man from so solid crew. That's why they used rock solid as a way to grab your attention. Sometimes just having a simple cup of tea is a way of getting people through the day and that's progress.

​@@Mr2decksclose, it's asher d aka Ashley Walters, famous of course for top boy here in UK and part of So Solid Crew as stated, but you Americans might recognise him from Get rich Or die trying with 50 cent.

That's the ironic thing. Chances are the comedy of the original ads helped some people going through tough times.

Gen z dont watch t.v

@@L1am21 The ad would work just as well on TikTok or Instagram, instead of coming out with this new campaign they should have just revamped Monkey.

​@L1am21 true but they could easily just use some of the advertising budget to run ads on YT, Twitch, Tiktok, etc.

@@L1am21 Gen Z might not purposely watch TV but most will see TV advertising almost every day just from having the TV on as background noise in the living room.

UK? Maybe. The world? No. All of time and space? Definitely not.

Yep, too clean, artificial and manufactured. Real life simply doesn't look like that.

@@SomeBoiOnline those caribbean flags on the fridge are the least realistic thing here.. i understand like one flag a little one but.. a bunch of them? it's like ''Oh Look at us! we are inclusive to other nations!!!!! please give us money!!!!!'' god i hate capitalism

@@StanieleWoke isn’t capitalism.

The creative industries are being leeched off by the DEI proecttion racket. Everything has to be run past David Lammy's nepotism industry and their talentless arses will reformat it in their interests. Meaning: they decide who'll be in it (a friend of theirs) and who'll get the money (them).

@@SirHargreeves ik.. but they are using it to make more money!

Thanks for updating me in the first place MunkehFan! In regards to AI, it has quickly became predictably horrifying. I dread to think what the future holds for kids entertainment, given the likes of the crude Kermit parodies that already exist.

AI generated Munkeh. The horror.

Pure wokeness. It destroys everything.

Keep fighting the good fight Munkehfan

​@ParallelSyntax Ain't that the truth. I am so totally fed up with all of it being shoved down our throats on the daily.

Where is the ESG? Is replacing a mascot ESG nowadays?

I particularly loath ads which could be broadcast in 60% of the world as internationalism flattens cultures. It's horrible and will make me avoid said product. To hell with these ideologues.

Political? The dude literally is just nervous about a new job and his brother builds him up. I don't see what it has to do with tea, nor progress as the campaign is called. The whole thing feels misguided in my books.

Political? In what way? Sure, media has political but PG Tips replacing their mascot isn't exactly shoving politics in anyone' faces.

@@liekkianimaatio3652 Some people don't like that word, neither do they like the words 'inclusiveness' and 'diversity.' I don't see the problem with those words, to be honest.

It's all so tiresome.

I think it was, we just didn’t release what the world ending actually meant.

Maybe it did end in 2012

It was, the end of the world filled with colour, creativity and warmth as we remember it.

it's boring

"They say the world didn't end in 2012, but has anyone felt alive since then?"

Completely agree. If anything that monkey is better for mental health than this stupid advert.

I think? They're trying to play into the whole tea as a partial solution to everything mentality we as a country seem to have? But really. If they wanted to do that, they could have had almost the same start of an ad, but instead of a guy coming in to talk the first guy up, have monkey bombastically barging in, and monkey goes "feeling down? Wanna talk over a cuppa?" Then have a narrated tea making montage then show them going off to start chatting about it over tea. Coz the tea is supposed to be the main character of the tea advert. But no. Apparently they think mental health awareness is gonna sell tea. Which it isn't. Tea can raise awareness of mental health if it wants to, and a brand like PG Tips has the reach to maybe actually do some good if they did it well. But this isn't doing it well. It's dull. It's lazy. It's the kind of ad that I switch off during and don't even notice what they're trying to sell.

People are obsessed with mental health to the point they are gaslighting themselves into bad mental nealth

​@@bethanybrookes8479I swear other companies have already done that ad idea with success.

Brother they're not hand stitched

@@TomTKK its specifically the wording. dont show us the frog being dissected

Very well said, I'm glad the video resonates with those of you across the pond!

Why does talking about an issue have to be so bleak? if anything that wants me to talk less about it

Do you think they will bring back the free toy cars with the actors driving them like they did in 1990's?

Maybe but I don’t think the rock and solid ads will be as big as monkey and Al

It could definitely be possible lol, even just al would make sense

In the words of Al, I don't get it monkeh.

Exactly, god forbid should we have funny and charming characters in 2024 🙄

@@SomeBoiOnline Exactly Monkey and Al deserved way better. Such good characters just thrown away in the trash for Rock Solid

Funnily enough, I remember the Patrick Stewart ad too! Just goes to show that we remember those that were clever, comedic and straight up bizarre. Hilarious concepts like that deserve to be put to screen, fake corporate nonsense doesn't.

I wish corporations would realise that just because mental health is a big issue doesn't make it marketable. I just get angry when I see brands trying to capitalise off the mental health crisis capitalism has caused.

I agree and should've been more clear about this; the direction in the old ads is top notch and certainly not irrelevant, proving that you don't need big name Hollywood directors to achieve quality ads. The fact that we don't know who they are (without looking it up) is more of a positive thing.

@@SomeBoiOnline I agree, hope this pushback can convince them to do a 180 so maybe an up and coming director gets the chance to bring our boys back. 🤞

as a Gen Z Monke made me want to buy some PG! this does not..

Used to do this in 2006 with a webcam.

A poorly done split screen effect too.

The chimps! They of course deserve the credit for starting off the sitcom style ads in the first place.

"The sound of the snap, when you bite into it." :) That's advertising. I don't even like Twix, but I've searched for the ad on KZfaq, I remember the ad, I know exactly what it was advertising (whereas I didn't even notice this was PG Tips the first time I saw it on TV).

Oh I mean twix chicken

@@_mr_star_ I've not seen that one. Searching 'twix chicken' it comes up with a twix cookie dough, 2 chickens talking about which came first. Is that it? That's quite good too. If you haven't seen the one I quoted, search 'Twix bears camping'. 36 seconds on a channel 'budding' is the one I've seen on TV here. On searching for it before, I found one with different voice actors for the bears and slightly different dialogue, but that one I saw first is my preferred one. Hopefully I didn't spoil it.

KZfaq just deleted my reply. I hadn't seen that one, but searching 'twix chicken' came up with 2 chickens talking about what came first with a cookie dough twix. Is that the one you meant? It was quite good too. If you haven't seen the one I quoted, search 'Twix bears camping'. A 36 second video from the channel 'budding' is the one I've seen on TV. There's another online with different voice acting.

@@markwright3161 yep that the chicken all right.

Thanks so much, that's exactly what I try to avoid in my videos as I don't enjoy it myself.

It's the only thing worse than not acknowledging it, talking about it in a way that's completely devoid of empathy or any form of actually caring. There was a thing going around a while ago promoting speaking about mental health in farming communities (a lot of farmers cutting their lives short in the UK) '#AnswerAsAPercent' (when people ask 'how are you' in the typical shallow way that's the norm in the UK, where all they want to hear is, 'good, yourself'). People associated with a major farming 'organisation' (or whatever you want to call it), (TV, etc) did this shallow support of it. One person completely misunderstood it in the very promotion of it (the YouTubing farmer who was significantly behind the hashtag felt anyone lower than 70% would need support with 100% being tip top for context, this presenter guy was asked for the promotion 'how are you', to which he replied, 'great', then when asked what percentage, he said '20%' while laughing with a big smile, etc (not masking), he couldn't have been more disconnected if he tried), and they have a community for chatting online that someone commenting on a video of theirs claimed they had been mocked for trying to open up about their difficulties there. Nothing says 'we support talking about mental health' more than potentially being the final straw for someone shutting down and becoming a future statistic. I don't want to focus on it too much, but there's a lot that could be done with £12 million for actually helping with mental health struggles rather than making a 70 second ad of someone talking to himself in shallow facebook 'motivational' quotes. They could have used £10 million on establishing a community centre or other community events to get people talking over, I don't know, a cup of PG tips, about their struggles and get them actual support, and then create a series of ads with highlights from that, maybe even support some of the people who show up by enabling them to pursue a film making hobby they might have that would boost their mental health and see them gain an advert or two in the process, win-win.

That ad worsened my mental health (I’m just exaggerating but you know what I mean)

@@redcr33perproductions You might not as far off as you think. Negative mental health spirals need external guidance to help the person get through/out of it. Part of the problem is that negative experiences cause the internal voice to become very pessimistic, and so encouraging people to sit down in a silent room with a cup of tea listening to that voice when in that state could be disastrous, especially if encouraging them to repeat shallow generic quotes to themselves. Such a person won't suddenly perk up on saying 'you're solid as a rock' to themselves. They'll question why they're struggling when they are 'supposed to be solid as a rock', amplifying any feelings of failing, worthlessness, etc, or they'll repeat that crap to themselves to bury their emotions until builds up and explodes in a far more damaging way. Either way, not good at all.

Exactly the ads were amusing isn't laughter good for your mental health . they should remember the phrase go woke go broke .when there sales plummet will be the only way they learn

Yup, that's why good comedy like the Laurel & Hardy films from the 1930's can still resonate with people now, their authenticity is timeless and the same goes for the old Monkey ads.

He’s an incredibly successful actor who starred in one of Britains biggest shows from the last 15 years

@@natatk1570 said it seems like it

​@@natatk1570are you joking? I seriously can't tell, if U was being serious you'd atleast say what this biggest show is .. from the last 15 years what 😂

@@ooze448 Top Boy. Its incredibly popular

@@NorthamIncYT well i’m correcting you

"If I speak, I'm in big trouble, and I do not want to be in, errr, big trouble"

Because his grandmother was probably from Jamaica, Jamaica was a British colony until 1962.

😮

Bless him! Terrible marketing on PG Tips' part, no respect for the cult status of the characters.

@@SomeBoiOnline would be a good opportunity for another tea brand to buy the characters, or at least get al back on board.

I thought "celebrities" were meant to be recognisable to the majority, have a personality and (in media atleast) be able to act. 0 out of 3 for this guy!

Thanks so much, you're absolutely right!

Hadn't noticed that, it's all so manufactured 😂

Yep, that's all we can hope for. Thanks, glad you like the setup!

It would be so funny if another tea brand did that. It would probably work really well for them. They could do a whole ad campaign about bringing in the abandoned mascot and setting him up with a new job, and it would probably do amazing.

True lol.

''better make it bland so nobody's offended now'' -modern ads

But I was told by Unilever that as a member of Gen Z, you don't like coffee because of burn-out culture (or some such B.S.) I think that you must be an old white man being racist against tea.