The Plastic Age: A Documentary feat. Pharrell Williams (Full Film)

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i-D

i-D

9 жыл бұрын

We all talk about the Stone Age, the Iron Age and the Bronze Age, but what era are we living in right now? People are starting to refer to us as the - far less romantic - Plastic Age. We make 288 million tonnes of plastic a year, and unlike paper, metal, glass or wood, it does not oxidise or biodegrade, instead it ends up in our oceans, making the ratio of plastic to plankton 100:1. The way to make use of The Great Pacific Garbage Patch? Bionic yarn. Co-designed by Pharrell, G-Star’s RAW for the Oceans collection is the world’s first denim line created from plastic that has been fished out of the big blue and recycled. Find out how we can pick 700,000 tonnes of plastic up off the sea floor in our documentary, made possible by G-Star, The Plastic Age.
An ALLDAYEVERYDAY Production
Directed by Jake Sumner
Writers Jake Sumner and Zach Neumeyer
Director of Photography Austin Cary Rhodes
Producer Kate Cunningham
Executive Producer Lucy Cooper
Editor Zach Neumeyer
Original Music & Sound Design Dražen Bošnjak at Q Department
Colorist Jaime OBradovich at Company 3
Additional Photography by
Ryan Dickie, Brett Jutkiewicz, Daniel Kanes, Sesse Lind, Prune Brenguier, Yusuke Hayamizu, Nobutaka Shirahama, Jake Sumner
Sound
Colin Alexander, Rob Bluemke, Tony Leonardo, John Reynolds,
Diana Sagrista, Travis Sentell, Gary Stevenson, Jake Sumner
Camera Assistants Sonny Brown, Lindsay Mann, AJ Wilhelm
Unit Producers Michaela McKee, Cedric Troadec, Andrew Runkle, Andrea Pinto, Clémentine Duzer
2nd Unit Director Kate Cunningham
Production Manager (LA) Noelia Estrada
Production Coordinators Amy Crowdis, Julia Palermo, Sebastian Stein, Ty Demura
Data Management Rob Bluemke, Brian Williamson
Production Assistants
David Bly, Mike Brady, Natalie Carpenter, Michelle Faeroe, Andrew Ilson, Tom Kogut, Vijayta Narang, Julia Palermo, Sylla Saint-Guily, Lyle Shanahan, Michael Smith, Deno Williams, Kelly Zimmerman
Post Producers Tara Holmes, Jenna Gabriel
Animation and Art Direction Lessa Millet
Assistant Editors Andrew Taylor, Kete Bennis, Kyle Grandmaison
Stock Footage Provided by
Algalita Marine Research & Education
Joel Sadler at Aerial Archival
Lewis Teague Wright
Interviews (in order of appearance)
Dr Marcus Eriksen
Pharrell Williams
Dr Wallace J Nichols
Anna Cummins
Dr Mike Biddle
Capt. Charles Moore
Capt. Paul Watson
Cyrill Gutsch
Kahi Pacarro
Megan Lamson
Tim Coombs
Tyson Toussant
Shubhankar Ray
i-D
Global Head of Video Danielle Bennison-Brown
Senior Video Commissioning Editor Jack Robinson
Head of Branded Production Fiona Scott
Head of Creative Development Bunny Kinney
Project Manager Cat Crawford
Associate Producer Declan Higgins
Production Manager U.S. Eleanor Galloway
Production Manager Tiwirayi Magwenzi
Production Coordinator Tom Ivin
Special Thanks
Adrian Grenier, Keith Edmeir, Dave Ransome, Mollusk Surf Shop, K&M Camera, Doug Woodring at Ocean Recovery Alliance, Lewis Teague Wright, Charlie Smith, Jeanne Gallagher, Kona Brewing Company, Tracy Williams of Tracy Williams Ltd., Arthur Huang, MINIWIZ, Jordan Howard, Eadoin Quinn at Sims Municipal Recycling, Piotr Lozak
A Very Special Thanks To
Parley for the Oceans
Bionic Yarn
G-Star RAW
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More videos from the VICE network: www. vicevideos

Пікірлер: 363
@ashleymaria29
@ashleymaria29 8 жыл бұрын
One of my friends is a marine biologist and she is on a trip on the pacific ocean to clean out the Ocean of all the plastic and garbage and it getting cleaned she is doing something to help.
@emyemyemyyyy
@emyemyemyyyy 7 жыл бұрын
Ashley Maria That's great! What are you doing?
@obezijana
@obezijana 6 жыл бұрын
She tells people about it. Personally i didn't know there are people who gather plastic in oceans. I wonder how do they do it. And what are you doing?
@ogreavesx
@ogreavesx 9 жыл бұрын
"The strength of an eco system is in diversity, the strength of any movement must also lie in diversity" Love it guys.
@lilspils
@lilspils 8 жыл бұрын
So, actually one of the biggest water pollutants from plastics that go directly into all water systems is the tiny particals that come from washing our synthetic fabrics. There tiny particles become food for Krill and concentrate up the food chain like that. This is a really short sighted 'solution' that just shifts the plastic slightly on its route into the food chain. The problem with plastic is thst while it foes 'break down' it doesn't decompose.
@Sendmetothesky
@Sendmetothesky 9 жыл бұрын
The first step to change is awareness
@TheLove2surf
@TheLove2surf 8 жыл бұрын
This is all good! But we need to emphasize REDUCING our need to consume so as to REDUCE the waste in the first place.
@onnagata7770
@onnagata7770 7 жыл бұрын
This is not about littering. This is about tons and tons of unnecessary packaging we cover our products in. Packages that could be designed to be reusable, to be bio-degradeble etc. Honestly, as much as I can afford it, I alway buy the alternative to plastic. Reuse bags, reduce bags, seperate garbage. It's not that fucking hard.
@obezijana
@obezijana 6 жыл бұрын
yes, me too, but still we don't have much choice, everything is being sold in plastic. I worked recently in manufacture of vapes (electronic cigarettes), we made it right in living house of my friends, i was shocked how many wasteful plastic and carton, and print is needed to produce those tiny disposable cartridges, tons... They deliver materials from China - packages are all plastic and carton, huge amounts of it. They you put them out from those boxes, throw them away, and put them in new little boxes, packing them into many different size boxes for transportation. We thrown away tons of plastic and cartons, also empty plastic bottles from alcohol, from this from that, used in production. Then people buy it, throw away those package, then in a day or week they throw away empty cartridge. Damn. And it's only tiny home business. I can only guess how much damage large factories cause to nature. This should be changed.
@pandamonika
@pandamonika 5 жыл бұрын
It's not that hard to avoid plastic if you put in a tiny bit of effort and think about what you're buying.
@Nicole-ki7wr
@Nicole-ki7wr 5 жыл бұрын
Alternative solutions? Go to the nearest markets or grocery stores near you with your paper bags, tupperware and carrier/ backpacks and put in the food fresh, free from plastic wrapping; because I know sometimes buying bio-food or clothes is also quite expensive or perhaps you cannot grow food in your house. Simple - don't consume that much, wash your clothes more often, humans can live simple, minimal lives despite all the brainwashing ads around us. Consumerism has pushed us beyond our human nature, and marketing creates needs that are not essential to us, just by making you believe others have better things than you, it's a sick game of alienation but you don't need to play by their rules.
@user-jm5eq3no7p
@user-jm5eq3no7p Жыл бұрын
It’s not hard for those who have money
@dearxsera
@dearxsera 9 жыл бұрын
That was extremely eye opening. Thank you for this.
@MrKhaosity
@MrKhaosity 9 жыл бұрын
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@hudayazji5473
@hudayazji5473 9 жыл бұрын
Mr Khaosity p7
@miguelcierts2468
@miguelcierts2468 9 жыл бұрын
Sam. takaja. terika
@xXthepunksparkXx
@xXthepunksparkXx 8 жыл бұрын
"I got a T-rex tooth here somewhere" !! Garage goals !!
@zntepicvids
@zntepicvids 8 жыл бұрын
Become vegan, cut out plastic, save the world!
@spietete
@spietete 8 жыл бұрын
+zephan wood first you need to get rid of those pc that you using for typing that words. You need to stop using public transportation that uses plastic too. Then we will talk. You cant be half pregnant. Not eating meat and using your phone at the same time is hypocrisy.
@zntepicvids
@zntepicvids 8 жыл бұрын
Not at all, animal agriculture causes 51% of climate change (according to a world watch study) and all transportation combined (bus, trains, cars, boats, airplanes, etc.) only account for 13%. We need to focus on the big issues before the little ones. It's like choir, you always have to make sure you have the correct pronunciation of words but if no one in the choir is hitting the correct notes at all then what's the point? You obviously have to put most of your attention towards the correct notes before you worry about pronunciation. Also, they spoke about the ocean in the video. If we continue our fishing practices, we expect to see fishless oceans by the year 2048. If Pharrell really loved the ocean, he would be promoting vegan and vegetarian diets, it's good to focus on the little stuff but when the big stuff is so dangerous that it is going to kill us all, then I think it requires some attention.
@spietete
@spietete 8 жыл бұрын
+zephan wood are you sure you are not using any plastic in your home? Or at work? Maybe check again? Maybe yo need to quit the job because they are populizing that evil thing?
@zntepicvids
@zntepicvids 8 жыл бұрын
You do not know how to read do you?
@godsoldier6240
@godsoldier6240 8 жыл бұрын
Take out the first two word and it's all good for me haha
@megharte
@megharte 6 жыл бұрын
If you mix plastic (from the ocean or not) into denim then its further being distributed into the environment. as the fabric gets washed and worn it will break down it will be released via the washer water (to the ocean). Then when the person doesn't want it it goes to landfill - or maybe back to the ocean too. 100% cotton can be composted, or 100% plastic can be recycled, and thus not create waste, but once it is mixed with "bionic yarn" its a more difficult type of waste. The fashion industry doesn't have the answers to environmental problems, they are part of it. Mend your clothes. Buy second hand clothes, or if you need to by new then buy something that can safely be reused or broken down afterwards. That would actually help to solve the plastic problem.
@euniceimmortalis3584
@euniceimmortalis3584 5 жыл бұрын
Meg Harte P R E A C H!!
@suziebacon
@suziebacon 9 жыл бұрын
Everybody should watch this so they understand the issues our world faces concerning plastics. Recycling plastic into clothes is not the solution though. The microfibers get washed out into the waterways with every wash and are the most difficult form of plastic to measure and collect.
@UGK17
@UGK17 9 жыл бұрын
This was really great until it ended up being a commercial for some overpriced fashion line.
@KlutchFiasco
@KlutchFiasco 9 жыл бұрын
UGK17 people gotta make money to make a difference, stop hating and stop being cheap and get you some money if you mad.
@rishuyadav1662
@rishuyadav1662 9 жыл бұрын
UGK17 I agree, another thing that i didnt get is; people want to recycle that plastic that is out in the oceans, to new product... For what?? So that they can get out there again? I wonder how much of bionic yarn is coming from ocean plastics, i think its a hoax they just coat polyester with cotton.
@PinkNPrincess4
@PinkNPrincess4 8 жыл бұрын
+Rishu Yadav People gonna throw their jackets and pants away in the ocean?... Okay -_- Well, I feel like this: Recycled plastic may end up back in the ocean, but at a reduced rate than it is now. And the more it reduces, the more the environment can recover from the damage of today's plastic waste. That's just my opinion. What do you think? :)
@rishuyadav1662
@rishuyadav1662 8 жыл бұрын
I think we already are at a stage where we need to stop what ever industries are doing. Its already too much and it needs to be rigorous action on every single polluter, private n public actors
@vish2bnice
@vish2bnice 8 жыл бұрын
what about reducing use of plastic. if demand drops, supply will drop too.
@laurajetten5891
@laurajetten5891 7 жыл бұрын
And what is going to happen then? You know.. the production of plastic's isn't that harmfull to the enviroment as many people think it is.. You need less C02 in production as to producing glass or tin, no water is needed, the material is much lighter in weight so lower transportation costs and food that is packed in plastic material stays fresh for a longer period of time so lower food waste! And those are just a few of the many good quallities of plastics, so they dó have a lot of positive aspects.. I think the bigger issue is how to eventually develop plastics in a way, that it can be broken down and recycled without the use harmfull chemicals and fossil fuel, but still keep the specific characteristics and quallity.
@vish2bnice
@vish2bnice 7 жыл бұрын
Yes, i agree with you. My concern is that till the time we learn to recycle plastic properly, it will be late. Marie Curie played with radium daily without knowing radiation and it killed her. We are doing the same mistake by spreading plastic everywhere.
@JeronimusJJ
@JeronimusJJ 7 жыл бұрын
only if its clean plastic , than its even better than `a paperbook. Do you know how many kind of plastics there are now ? And how many filled up with chemicals ? know your facts first !
@euniceimmortalis3584
@euniceimmortalis3584 5 жыл бұрын
@@laurajetten5891 You got it all wrong.
@teasol9756
@teasol9756 5 жыл бұрын
laura Jetten damage to the environment isn’t just about CO2 emissions. Many natural events like bushfires release CO2. Single focus on CO2 as a negative effect makes for a poor argument. Plastic is unnatural for ocean animals to ingest thereby reducing numbers dramatically, eventually causing extinction. We ingest this crap too as you saw in the documentary. It’s up to big business and overall global lifestyles to change in order to both reduce CO2 emissions AND save the environment, and thirdly our health. Purchasing locally at farmers markets, reducing your plastic footprint, and boycotting the petroleum industry will eventually create a shift.
@AcidFairy8
@AcidFairy8 7 жыл бұрын
"The real problem is to get everybody to care"....
@Aeternuss
@Aeternuss 9 жыл бұрын
Is it only me who feels like this video is a commercial for a clothing line ?
@maxfernvndez1073
@maxfernvndez1073 7 жыл бұрын
I'm glad that we live in a generation that is more awake and one that knows that our actions have a consequence
@PHlophe
@PHlophe 7 жыл бұрын
thi generation is not woke. fast fashion, more bottles of mineral water. the western emisphere produce 50 times more trash than any part of the world. and Gringos consume and and digest half of the ressources of this planet .Voracity and extreme appetite.
@dignoragonzalez9652
@dignoragonzalez9652 7 жыл бұрын
+Lechiffresix six Not to sound overly optimistic, but I'd like to think that atleast half of us are. Especially more millennials.
@sanjakarinmusic
@sanjakarinmusic 9 жыл бұрын
This would need to be translated into japanese and put on the big commercial screens, in schools etc. If you looks at how much plastic we use in daily life, bags being put into bags, where plastic wrapping has more inner plastic wrappings etc etc etc its just crazy but nobody talks about it because here its "normal" and the outside world doesnt really know ...
@hannatrine4745
@hannatrine4745 9 жыл бұрын
I didn't know much about this topic before so this documentary was so eye-opening and helpful. I don't think that our generation will experience the time when all that plastic will be converted into else but i'm positive that this day will come after watching this. Thank you!
@theadtitie
@theadtitie 9 жыл бұрын
i wonder what qould happen in the production of plastic was banned and peoples only recouses of plastic was the stuff already made
@Cwnzl
@Cwnzl 9 жыл бұрын
Interesting idea!
@56658
@56658 8 жыл бұрын
+lottpot vonhulbertm I know that in the netherlands you now have to pay extra for the plastic bags, which doesn't actually solve the problem but it does shorten the use of it.
@obezijana
@obezijana 6 жыл бұрын
that would be awesome, but the world is ruled by immoral jerks who don't care about anything but their fat pockets. Unless bigger power stands up - people, then they listen. We all should demand to stop plastic production.
@theinstigatorr
@theinstigatorr 9 жыл бұрын
This made go from pessimistic to optimistic so quickly. Really great documentary
@DaBoweh
@DaBoweh 9 жыл бұрын
This is not a documentary. This is a commercial for G-Star disguised as a documentary. It doesn't just advertise a product, but also attempts to guilt you into purchasing it. It's an impressive marketing strategy.
@hailstar007
@hailstar007 5 жыл бұрын
DaBoweh I know I just realized that at 17:45 into video and stopped! Lol
@hailstar007
@hailstar007 5 жыл бұрын
jmek08 Yes it is great to recycle the plastics into clothes materials rather than them ended up in the landfill but how about not buying into fashion at all? How about to buy second hand clothes if you need a piece of clothes, buy less. I don’t know about G Star but this could be a greenwash... Recycling should be the last resort, first we should refuse (to buy) if cannnot then reduce then reuse, if you can’t do any of these ONLY THEN recycle. Having said that though it is hard to do so... but we can try. :)
@k.w.1459
@k.w.1459 5 жыл бұрын
Clothes made of plastic send micro plastic fibers into the environment too. Go zero waste.
@sofiamcgee-renedo7638
@sofiamcgee-renedo7638 5 жыл бұрын
I thought the exact same thing ~ a shame because other than that (and Pharrel Williams cliches) it was a good doc.
@nshopov
@nshopov 9 жыл бұрын
The next step I like to see in G-Star stores, exchange a bag of plastic bottles for a T-shirt, this would be massive! :)
@OlvisTokyo
@OlvisTokyo 5 жыл бұрын
..and cause a massive growth of child labour to feed peoples new addiction of unfair made clothing. smart.
@k.w.1459
@k.w.1459 5 жыл бұрын
Plastic in clothes cause micro plastics into the environment.
@juliuskensan7247
@juliuskensan7247 9 жыл бұрын
Not trying to be a pessimist here but recycling ocean plastics into bionic yarn is not really a solution. Since the yarn itself is made of plastic, that just means the clothes that it's being made into will not be able to biodegrade easily. And most likely will end up back in the ocean again. Then what?
@twohandsproject8168
@twohandsproject8168 9 жыл бұрын
***** can this type of hybrid textile be recycled and does G- Star have a take back scheme in place?
@Uncle.Smaxxx
@Uncle.Smaxxx 9 жыл бұрын
A cycle!
@releasetheship
@releasetheship 9 жыл бұрын
Julius Kensan Bionic yarn is some kind of polyester blends with cotton.The core part is polyester.The polyester part yarn even can be recycled again by chemical method,TEIJIN made such recycled polyester yarn out of textile waste and worn-out clothes.Google Eco-Circle.The cotton part can be separated but it cost more to recycled it again for industrial use.
@KlutchFiasco
@KlutchFiasco 9 жыл бұрын
Julius Kensan making clothes that get thrown away every 10 years is an improvement over plastics that get thrown away every second.
@mamalovesthebeach437
@mamalovesthebeach437 9 жыл бұрын
I pick up SO MUCH PLASTIC on the beach everyday it's discouraging . . . I've seen a family get up from their spot on the sand and walk away from a pile of water bottles, 5 cheap plastic toy buckets various cheap plastic shovels and food containers. They just got up and walked away as the tide was rolling in . . . thanks so much for creating this documentary. I will share in the hope it will open eyes and hearts . . .
@joehallam1231
@joehallam1231 9 жыл бұрын
Where would we be without all this WONDERFUL plastic...
@raphaeldavison5105
@raphaeldavison5105 8 жыл бұрын
So only the people who can afford G-Star Raw clothes will be the ones making a difference for our planet?
@pandamonika
@pandamonika 5 жыл бұрын
No, the rest can just stop buying plastic, how about that?
@jazzcabbage6759
@jazzcabbage6759 8 жыл бұрын
So eye opening and inspiring and beautiful. Very well done.
@wadewayne2
@wadewayne2 5 жыл бұрын
Thanks for this amazing documentary.
@hellospacemonkey
@hellospacemonkey 8 жыл бұрын
Did anyone notice what sounded like the beat of Grimes - Oblivion at 16:19??
@AnoukLo
@AnoukLo 5 жыл бұрын
yasssss!!!
@victoriapencheva7231
@victoriapencheva7231 9 жыл бұрын
This was eye-opening. Thank You.
@mariabartonharema4315
@mariabartonharema4315 8 жыл бұрын
New favorite fashion label.
@lamingtongirl123
@lamingtongirl123 7 жыл бұрын
Imagine if all major fashion houses like Dior, Givenchy, LV, and Chanel switched to better materials...everyone below them would follow suit
@tula__
@tula__ 5 жыл бұрын
lamingtongirl123 yeah they should make clothes out of recycled plastic, then make hollywood celebrities wear them instead of spandex and leather suits in movies.
@user-tb7iz1vf7p
@user-tb7iz1vf7p 5 жыл бұрын
I love this. Great way to implant this importance to people and using the trash for fashion.
@jesicamendoza3528
@jesicamendoza3528 5 жыл бұрын
Love this!
@alessfenwick3047
@alessfenwick3047 7 жыл бұрын
We should show this video to the hole world.
@PHlophe
@PHlophe 7 жыл бұрын
Chile, if you only found out about this today then you are one sheltered chica.
@Alex19817102
@Alex19817102 Ай бұрын
Great job 🎉thank you guys
@mattreid94
@mattreid94 9 жыл бұрын
Great documentary, very eye-opening!
@vincentbleeker1
@vincentbleeker1 9 жыл бұрын
How will they recycle the garments? Plastic yarn mixed with cotton seems very hard to recycle to me.
@ushillbillies
@ushillbillies 3 жыл бұрын
My first thought exactly
@Xin-kx5hx
@Xin-kx5hx 2 жыл бұрын
@@ushillbillies thinking about the same thing. Isn't this greenwashing?
@alyazia
@alyazia 9 жыл бұрын
Best 17 mins of my life!!!!
@LisaBArts
@LisaBArts 9 жыл бұрын
Fantastic and awesome, so thankful for the resources that we have on our planet to create a movement such as this. KUDOS to ALL ! #ecolove
@Cwnzl
@Cwnzl 9 жыл бұрын
This is just sad! Great video very eye opening!
@brealexandria
@brealexandria 9 жыл бұрын
This was an amazing!!
@LUVZSOCKZ
@LUVZSOCKZ 9 жыл бұрын
I'm soo happy I watched the video myself instead of just reading the comments. This is a cool idea. I know it's not going to completely solve the problem but it's a step in the right direction!!! but the clothes are unaffordable so this will never takeoff smh
@KogaBrigaXTC
@KogaBrigaXTC 7 жыл бұрын
"A Plastic Ocean" - great documentary.
@adrianvanvarik2352
@adrianvanvarik2352 6 жыл бұрын
Thank you!
@mayprojectgardens
@mayprojectgardens 9 жыл бұрын
Really inspiring work....
@lajwantishahani1225
@lajwantishahani1225 6 жыл бұрын
Excellent work. We need to figure out more ways to safely recycle the plastic that has already been produced.
@99chellebelle
@99chellebelle 9 жыл бұрын
A great start!
@nzbiodegradableliving1993
@nzbiodegradableliving1993 6 жыл бұрын
great doco thanks
@nanomicroart
@nanomicroart 8 жыл бұрын
Well Done Bravo!
@len.r3170
@len.r3170 6 жыл бұрын
to be honest i was really sad at the start of this video..... but im happy with the end.... plus those clothes are amazingggg....💕💕
@Ketafilms
@Ketafilms 9 жыл бұрын
Great job! x
@ataraxia7439
@ataraxia7439 9 жыл бұрын
Well done
@AnkeshShah
@AnkeshShah 8 жыл бұрын
This was incredible.
@FOOngani
@FOOngani 8 жыл бұрын
#mindblown
@malamaska6071
@malamaska6071 5 жыл бұрын
BEST JEANS AD EVER!
@laurajetten5891
@laurajetten5891 7 жыл бұрын
The only question that remains for me is; Great that we are recycling PET into textile fibres.. But what happens to the textiles once théy are at the end of their productlifecycle? Can you recycle recycled materials? Because I believe that the only way this is going to work, is when you are able to create a circular economie!
@PHlophe
@PHlophe 7 жыл бұрын
Lora, but you can't recycle most of it anyway.and the shit does fall apart slowly and pollutes some more. Well if this is you in the picture, you should lead the way. DIY shampoo at home instead of the glorious l'oreal shampoo bottle. drink tap water instead of mineral water to stay slim and more importantly do not indulge into fast fashion. if you aren't following any of these then well you cannot be taken seriously
@PhillBlack
@PhillBlack 9 жыл бұрын
Moving forward...GREAT stuff!
@paulwalton3637
@paulwalton3637 8 жыл бұрын
Great video Phill thanks for sharing
@PhillBlack
@PhillBlack 8 жыл бұрын
Cheers paul walton glad you liked :)
@JanT
@JanT 9 жыл бұрын
Scary, Eye-Opening, fascinating.
@juneribaldi7093
@juneribaldi7093 7 жыл бұрын
Excellent Documentary It's a Must Watch to Help #SaveOurOcean #OceanIsLife
@AussieAquatic
@AussieAquatic 7 жыл бұрын
Outstanding ecology solutions.
@TheBestseller1
@TheBestseller1 8 жыл бұрын
This makes me so mad. Billions spent on McDonald's walmart and kardashians and yet not a single strong ad campaign for planetary sanitation on cable networks .
@rickyweber5063
@rickyweber5063 5 жыл бұрын
Because there’s no money in that
@beatricedupire5070
@beatricedupire5070 9 жыл бұрын
Vibrancy, fluidity, and positive energy in this documentary, an amazing tribute to creativity, alternative thinking and awareness. Power of transformation, creativity and innovation. A "disaster management" platform where activism meets with "smart and conscious commerce".
@sonsal3586
@sonsal3586 6 жыл бұрын
thats what I'm talking about, YES! thats what its all about finding a solution to our problems, but what they did is straight evolutionary,i support y'all, and would like to be apart of this one day, god bless y'all
@greggvernet1-10
@greggvernet1-10 8 жыл бұрын
This woke me tf up!
@nico09x
@nico09x 8 жыл бұрын
+Gregg Vernet been there.
@KatalinFodor.
@KatalinFodor. 7 жыл бұрын
genious solution! makes me want to cry! sometimes i just love humans
@EthenTromler
@EthenTromler 9 жыл бұрын
Inspired :) Hope this attracts more help and urgency.....
@RealJudyi
@RealJudyi 5 жыл бұрын
My family used to buy things in plastic all the time. I finally took over buying all the food. I don't like plastic bags so I switched to canvas...turns out it's sooo much easier to put food away because it's faster than 20 bags or double bags of grocery items. Now I want to pull out from using plastic for vegetables or all produce and do more recycling or using more glass products. I want to shop in bulk stores. The more I see the plastic the more I get mad and annoyed. It is not necessary it is not sustainable in the long run. Slowly I'm shifting what I'm thinking and how I'm doing things. Although I love shopping, I also see I cannot afford to keep this up. I still need to think and focus on doing the right thing for myself and our earth.
@lavelameltafa6131
@lavelameltafa6131 6 жыл бұрын
Comes to prove that we are all connected. The sooner we realize it the better.
@thinktank9185
@thinktank9185 7 жыл бұрын
The synth chord at the end is the tune from Grimes's song Oblivion. Check it out!
@baiji123
@baiji123 9 жыл бұрын
I am very sad that the major pet food companies (i.e. Hills) have changed from their eco-friendly paper to polluting heavy, durable plastic packaging. Please, contact them and tell them this is a BIG mistake, and to go back to eco-friendly packaging.
@sonnybrown4758
@sonnybrown4758 9 жыл бұрын
Very cool. I actually worked on this. Really was interested in the story that was unfolding. Well done...
@SS-sw8de
@SS-sw8de 3 жыл бұрын
Sorry i foumd this late, but i just shared💪💯
@aroradreem
@aroradreem 9 жыл бұрын
genius!
@BERTTTification
@BERTTTification 9 жыл бұрын
finally someone who might make people realise how badly we are treating our planet. Thank you Pharrell. I hope people listen!
@BERTTTification
@BERTTTification 9 жыл бұрын
***** Write a hit about it :)
@MClarke
@MClarke 8 жыл бұрын
They should use the new fabric to make clothes and products for people in need, not for the glamorous fashion industry. The fashion industry is one of the reasons people are so materialistic and shallow, ruining the Earth in the first place. If there is a solution to this mess it is not here.
@puchigarcia6918
@puchigarcia6918 8 жыл бұрын
i think their main goal is not to produce but to create trend
@TheLove2surf
@TheLove2surf 8 жыл бұрын
Yeh... good point... it seems to try to solve the problem, but it in the end feeds the consumerism that is cause of the issue in the first place.
@FOOngani
@FOOngani 8 жыл бұрын
your reply is problematic because had you watched the doco the problem is not fashion consumerism, it's human kind. There were more plastic bottles than anything else washing up on those beaches.
@FOOngani
@FOOngani 8 жыл бұрын
The need receives donations. Creation to resolve a world mass problem takes money. Money that people can afford to buy "fashion" items, where major companies are able to donate to or raise funds for the "people in need" from low societies to finding cures for disease. It's human kind that's ruining the Earth. Not fashion. Fashion is just one of the many ways of trying to resolve this problem. But since you think otherwise, whats your great idea?
@malikrahman8649
@malikrahman8649 7 жыл бұрын
m clarke Fashion is a ecological disaster
@ollyblack882
@ollyblack882 9 жыл бұрын
It would be kinda ironic if they offer you a plastic bag with that GStar purchase.
@boruiliu1480
@boruiliu1480 9 жыл бұрын
He is talent
@maileenjurgensen7437
@maileenjurgensen7437 5 жыл бұрын
I really wanna join and help you guys clean up! It is crazy how much plastic there is... 🤯
@viktoriyashaykhuzina13
@viktoriyashaykhuzina13 7 жыл бұрын
I'm vegan for our planet and huge g-star fan. I wear a lot of their products. This is amazing what they discovered to do with it. Keep going.
@justcurious3119
@justcurious3119 11 ай бұрын
I think that this documentary should be shared. Hopefully people's ideas will help. Just like the documentary said. I believe it also takes action or even non action, such as reconsidering purchasing something in the first place. For a few years now, I have been saying they should add something to the reduce reuse recycle methodology. And that would be to first reconsider. Reconsidering means deciding against even having it in the first place.
@rickyweber5063
@rickyweber5063 5 жыл бұрын
Who else heard that these cloths are not the answer to the problem but a spark to get people thinking about what we can do
@MrAikyom
@MrAikyom 8 жыл бұрын
Making a high fashion clothing line only available to the wealthier side of society due to its cost doesn't seen like a global solution to me. It's a step in the right direction, but still...
@fezzario
@fezzario 7 жыл бұрын
Let's save the world let's change please
@eyedentv
@eyedentv 9 жыл бұрын
insight
@lilmindless28
@lilmindless28 8 жыл бұрын
Love this! I will buy the fuck outta bionic yarn clothes!!
@evelin26nc
@evelin26nc 9 жыл бұрын
really interesting.. im like : o.O good job (y)
@kimberlyvanderpool2634
@kimberlyvanderpool2634 5 жыл бұрын
I vow to do everything within my consumer power to put Bionic Yarn out of business. I believe Pharrell would welcome that day.
@greggvernet1-10
@greggvernet1-10 8 жыл бұрын
I'm going to now get all my clothes now from G-Star Raw :)
@eclipsegfxable
@eclipsegfxable 9 жыл бұрын
10:12 that is why i am vegan.
@eclipsegfxable
@eclipsegfxable 9 жыл бұрын
***** Did i say only because of that? Please, re-read my comment..
@eclipsegfxable
@eclipsegfxable 9 жыл бұрын
***** Well its not.
@MadGnomeStudios
@MadGnomeStudios 8 жыл бұрын
+Young Sandwich cant go five minutes without announcing it.
@eclipsegfxable
@eclipsegfxable 8 жыл бұрын
MadGnomeStudios You know it. I find it funny how it annoys you that much!
@Febreezy
@Febreezy 8 жыл бұрын
+MadGnomeStudios just wanted to say im vegan too because your anger amuses me ;*
@superdan422
@superdan422 9 жыл бұрын
4:32 Orin from parks & rec
@gabriellarozgonyi4050
@gabriellarozgonyi4050 8 жыл бұрын
This is very sad. :( Although this can be a good solution for recycling of plastic, but I would raise a question here: do we need to produce and consume that many clothing??? What is going to happen with all those clothes? Are we going to throw them away at the end of each season? I am from a central EU country. We have tones of second hand stores, and we are full with used clothes. Even the poorer people do not need them for charity...do you know what they do with it? Burn it to make their houses warm and heated!!!! So STOP THIS EXCESSIVE AND UNNNECESSARY CONSUMPTION PLEASE, AND THINK ABOUT MOTHER EARTH AND THE FUTURE OF OUR CHILDREN (including my 5 year old son :)). PLEASE!!!
@TheLove2surf
@TheLove2surf 8 жыл бұрын
Yeh.. you hit the nail on the head. Nice that they are trying to reuse some of the rubbish, but ultimately it is not helping the real problem... our consumerism... we are sick... the human race is pretty sick...
@jasminjh1
@jasminjh1 9 жыл бұрын
I looked around my room and there is at least 10 pieces of plastic around. Its so normal now :(
@mamalovesthebeach437
@mamalovesthebeach437 9 жыл бұрын
Nearly 20 years ago I bought my son a jacket made of 100% post consumer plastic water bottles . . . it's good to see there is enough interest in carrying forward that mindset. I like the use of Bionic yarn, it's moving in the right direction . . . however, what happens to THAT garment when it is discarded?
@mariabartonharema4315
@mariabartonharema4315 8 жыл бұрын
I BELIEVE IN THE GOOD THINGS COMING
@RonnieWisdom
@RonnieWisdom 7 жыл бұрын
Thank you for this video, we all have a role. It doesn't matter if your part is big or small, recycle, pickup litter, throw your trash in the trash. Cleanup your neighborhoods and beaches. Lets change the world! Give back to Earth!
@janedaniels1367
@janedaniels1367 9 жыл бұрын
great; now if it was just available to people who didn't have $300 to spend on a pair of jeans we might be getting somewhere :/ Why are so many companies trying to make environmentalism something only the wealthy can afford??
@destinyrobertson5589
@destinyrobertson5589 5 жыл бұрын
Jane Daniels Part of the problem is most in society expect a “more for less” lifestyle, and environmentalism costs money. One example is it costs companies more for recycled plastic compared to virgin plastic because oil is so cheap, with less energy required. Clean manufacturing practices cost more. Look into Patagonia’s business model, expensive for a multitude of reasons.
@ifihadfriends437
@ifihadfriends437 3 жыл бұрын
This is interesting but it's also an 18 minute ad for Bionic Yarn
@FMGfootballmadgamer
@FMGfootballmadgamer 8 жыл бұрын
6:49. A Lucozade bottle!!!
@TheApril1610
@TheApril1610 9 жыл бұрын
As Plastic has heavy industrical chemicals in it and has bad effects on humans,isnt it bad for humans to wear these clothes because our skin would absorb the toxic chemicals of the old plastic in it ?
@remypelletier6845
@remypelletier6845 3 жыл бұрын
Wow
@coralielaplante5131
@coralielaplante5131 3 жыл бұрын
amazing!
@imagine7733
@imagine7733 3 жыл бұрын
@@coralielaplante5131 Disgusting
@coralielaplante5131
@coralielaplante5131 3 жыл бұрын
@@imagine7733 No its INCREDIBLE
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