It is human nature to be curious, to seek a sense of oneself and to identify with ones surroundings. Most people live in the built environment where we have chosen to make the places that we inhabit. Joy Nazzari talks about the need to go beyond placemaking and create places with purpose. Joy has a natural curiosity for places and place identity. Born in Rio and educated in San Francisco, she has called London her home for 20 years and compulsively travels at every opportunity. Joy is the founder of dn&co, a brand consultancy inspired by culture and place, and the team behind the reinvention of some of London’s most remarkable areas - St James’s, Broadgate, Television Centre, and Ilford Town. Joy has collaborated with government, architects, developers and businesses to create meaningful destinations in workplaces, residential, retail, restaurants - through to entire neighbourhoods and towns. Last year Joy co-founded Place Press, an independent publisher that explores the intersection between people, places and culture. Her recent book, Know Your Place, talks about the need to go beyond placemaking and create places with purpose. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx