The Power of Rory Sutherland's Insights
Рет қаралды 2,380
Күн бұрынIn this episode, Rory Sutherland from Ogilvy UK explores how intellectual property shapes marketing and branding. Discover the importance of legal knowledge in creative marketing, the challenges of protecting brand assets, and how collaboration between marketers and lawyers can lead to innovative strategies.
00:00 - Introduction
01:43 - IP Is Poorly Understood in Marketing
06:00 - Misconceptions and Egregious Mistakes in IP Handling
09:11 - Ogilvy's Approach to Brand Creation and IP Considerations
11:13 - Amazon's One-Click Approach Patent
13:09 - One Strange Thing About The Advertising Industry
20:29 - Good Reasons To Change A Visual Identity
27:43 - The Potential Positive Role of Legal Advice in Creative Pitching
30:47 - The Importance of IP In Brand Creation Process
33:45 - The Need for a Different Type of Lawyer in Marketing and Branding
37:41 - The Scrabulous Case
LinkedIn: www.linkedin.com/in/rorysuthe...
Twitter: rorysutherland?s=20
Book: www.amazon.co.uk/Transport-Hu...
Website: www.ogilvy.com/
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@youb1722 2 ай бұрын
very useful. I am grateful for your efforts
@HopefulHues 2 ай бұрын
I'm not sure who's running your KZfaq channel, but looking at your numbers (120 videos and 4 subscribers) there's a lot to be worked on. My speciality is clipping. I've got a TikTok channel with close to 100,000 followers and have watched countless podcasts on KZfaq (and subsequently clipped and got millions of views on TikTok). I'd be more than happy to have a conversation to increase your reach on KZfaq and TikTok, if you'd be interested.
@brandtuned_podcast 2 ай бұрын
Hi @hopefullHues thanks for taking the time to comment. We've only just created this channel last week. Before, we used to occasionally upload a podcast video to my personal Brand Tuned channel but I removed them when I was advised that the two audiences would be entirely different and that I should create a dedicated podcast channel. So, we just uploaded all the videos and went live with them last week. That's why there are so few views and subscribers. I'm not on Tik Tok and also I'm not too concerned at the lack of subscribers and views on the channel right now. .
@brandtuned_podcast 2 ай бұрын
We just started this KZfaq channel, 5 years after starting the podcast, hence so few subscribers.
Nudgestock
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