Expectations are the primary filter through which people experience reality. While we can trying exposing others to good ideas and solid evidence, their unconscious expectations can make it near-impossible to be open-minded. As a result, priming expectations is the essential first step in changing someone's mind.
The story Michael McQueen shares in this video offers a perfect example of this principle in action and demonstrates the importance of priming in paving the way for persuasion.
For more, visit www.michaelmcqueen.net.